LATICRETE is Celebrating the 20th anniversary of our manufacturing facility in the Middle East.

Since its inception in 1965, Laticrete has been a trailblazer in the construction industry. With a focus on offering cutting-edge materials for tile and stone installation, the family-owned company has made a global impact, establishing a presence in over 100 countries. From its humble beginnings in a basement in New Haven, Connecticut, Laticrete has grown into a major player in the industry under the visionary leadership of its founder, Dr. Henry M. Rothberg [May His Soul Rest in Peace]. Through his unwavering dedication and forward-thinking approach, Laticrete has become a household name synonymous with quality and innovation. Today, the company is in the capable hands of its second-generation leadership, continuing to thrive and expand. With the third generation waiting in the wings, Laticrete is poised to continue its legacy of excellence for generations to come.
Back in 1994, Laticrete International made its way to the United Arab Emirates under the leadership of former president Erno de Bruijn.
Since then, Laticrete has been involved in numerous iconic projects throughout the Middle East and Africa, cementing its reputation as a trusted and reliable partner for builders and contractors in the region. From cutting-edge skyscrapers to sprawling malls and luxurious hotels, Laticrete has left its mark on some of the most impressive structures in the region.

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Felicidades,