How To Optimize Conversions

One of the many reasons why companies fail to increase their conversion rates mainly is related to how well they know their customers.
In today's video, I am talking what is my way of optimizing any conversion goal you have in mind. How to be 90% above your competition. And make the process fun.
If you'll get any questions after watching the video, feel free to drop them in the comments section below.

[@janneparri]

Another great video. I like the straightforward approach. It would be awesome if we had the time to do thorough research on every project.
And I'm also haunted by the thumbs-up animation (1:48) 😅

[@lumiousmedia]

Yeah, agree with you. And maybe we could increase the quality of our services. At this point, I'm not worried about the reactions (emoji) and they kinda...look cool. Attention-grabbing, you know :D

[@arkadiuszpalki]

Great video! What is your approach to A/B testing inside webflow? 👀

[@lumiousmedia]

I'm using VWO. It depends on the product/business. I mainly work with SaaS companies. I ab test big things like:
- Main headline (also called the offer)
- Main menu navigation and traffic funneling
- CTA text
- Sales/ demo video.
I split test one item at a time to see which change count for conv. increase, against at least 1k visit. Soon you realize 60-75% of all traffic are JS console issues, bounces, people staring like crazy at the screen, quick tab switching, and basically things you can't hypothesise.