SaaS Conversion Rate Optimization (CRO): Let's Fix Clay.com

Hey everyone! In today’s video, I want to tackle on different kind of subject. And that’s conversion rate optimization. Web design and Webflow developing will always be about something more than just publishing. We’ll have clients asking if we can provide actual results using services like SEO (Search Engine Optimisation), ads, email marketing, and of course - CRO campaigns.
With this video, I want to jumpstart a new kind of episodes where we take an existing website and improving the conversions while also discussing the methodology and principles behind the change.
🧰 Here are the tools I’ve mentioned in the video:
- VWO: vwo.com
- Hotjar: www.hotjar.com
- Microsoft Clarity: clarity.microsoft.com
📹 Here's the Close.com product demo video:
www.close.com/demo
👉 And here’s the Figma file I’ve shared in the video:
www.figma.com/file/mridQ9avcL...
If you’ll get any questions or maybe like these kind of episodes, let me know down in the comments.

[@AurelienSchibli]

Great insights Chris! There is always room for improvement. Love your approach on CTA being client focused

[@lumiousmedia]

Thanks for your support. I agree with you. I think it's important to look at any website as an information funnel.

[@waysearcher]

Thanks for the information, very helpful. I use a Web flow, which tool would you recommend to conduct A/B testing?

[@lumiousmedia]

VWO. I was using Google Optimize but they sunset it. THere's also Optibase but it's not yet there in terms of features. Been using VWO since 2018. never failed. They also have a free plan if you wanna conduct a test against 50k visits which is more than enough for a quality A/B test campaign.
Ohh, not affiliated btw. Just like the tool.

[@waysearcher]

@@lumiousmedia Thanks for the feedback. You have very useful content, don't stop!

[@DanielFedirko]

Kind of an off topic question, But do you use a framework for your webflow websites?, If yes which one would you recommend learning?

[@lumiousmedia]

You mean a framework for managing CSS classes and good practice development? I'm using my very own framework I developed for over a year now. It relies on components, 12-columns grid system, and component driven class naming. I might have a full tutorial about this framework closer to the end of April.

[@DanielFedirko]

@@lumiousmedia Would love to see your framework, Yea i meant frameworks like MAST, Lumous, Client-first etc. Have you ever used one of those before?

[@lumiousmedia]

@@DanielFedirko yep. Used a few of them, including FS Client-First. I think the main reason why I created my own framework was bc most of my clients are not devs. And I can't ask them to remember 100 CSS classes for utilities. So, I've made my own framework with minimal style footprint so it's easier for non-devs to manage WF sites.