Jonah Berger's book is amazing! Even at this age, the most effective way to market a product and service is through social influence and word of mouth.
Really good interview. Im just reading contagious in 2019. I hope jonah is aware that he inspired Nipsey Hussle to sell his album "crenshaw" for $100. Great stuff Jonah.
You don't want to sell. People aren't interesting in sharing by word of mouth if its sell attempt. People naturally talk about products, stories and experiences that make them look good (social currency), help other people (practical value) and make them feel good (emotion).
O M G . That was epic. I help ambitious creatives RYZE up, and a huuuuge problem for them is NOT Making Great Work. They`re talented, they`re ambitious. They`re fantastic at creating great work. The main problem is getting it to Catch On or Catch Fire. Jonathan, your insightful talk with Jonah here is absolutely a salve for me and my peeps. Consider the book bought :)
4:42 - I don't know where he got the 7% of word of mouth is online from, but this video is 3 years old and it's unlikely for this number to still be accurate.
Thank you. I have had a little moment of facing mortality, but with a project which (obsessive speaker now) must happen before I "chuck in the cards." This and another couple of your videos, has had so many great ideas, In this one has been the greatest being the structure. Kind regards.
All of my LinkedIn 08:33 emails are automatically filtered into Trash. And Black Toilet Paper? 11:59 I'm guessing that the cost of the Toner Cartridges makes for a real mess! ; - )
To live a good life? Make the planet proud. Teach transport sports. Create a sustainable endurance sport that replaces NASCAR and provides a great deal of progressive social design and economic process.
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Jonah Berger's book is amazing! Even at this age, the most effective way to market a product and service is through social influence and word of mouth.
Fantastic book and interviewer, some many fascinating ideas 💡 and very clear steps how to apply them.
Really good interview. Im just reading contagious in 2019.
I hope jonah is aware that he inspired Nipsey Hussle to sell his album "crenshaw" for $100.
Great stuff Jonah.
Jay Dee that’s how I got here too. Check out the Marathon Book Club if you want to read some other great books that Nipsey advocated
I like the ending where he shares his take on meaning and happiness. Oh, and the part about his dog. Wuff!
Great interview - love that you went beyond Jonah's research to learn a little bit about him!
You don't want to sell. People aren't interesting in sharing by word of mouth if its sell attempt. People naturally talk about products, stories and experiences that make them look good (social currency), help other people (practical value) and make them feel good (emotion).
Great insight, can you elaborate further and give a more in depth analysis.
O M G . That was epic.
I help ambitious creatives RYZE up, and a huuuuge problem for them is NOT Making Great Work. They`re talented, they`re ambitious. They`re fantastic at creating great work.
The main problem is getting it to Catch On or Catch Fire.
Jonathan, your insightful talk with Jonah here is absolutely a salve for me and my peeps.
Consider the book bought :)
4:42 - I don't know where he got the 7% of word of mouth is online from, but this video is 3 years old and it's unlikely for this number to still be accurate.
Very interesting factors about relating the offline word of mouth with the online word of mouth. love the concept.
I was sent to this video via word of mouth!
Very helpful
Thank you. I have had a little moment of facing mortality, but with a project which (obsessive speaker now) must happen before I "chuck in the cards." This and another couple of your videos, has had so many great ideas, In this one has been
the greatest being the structure. Kind regards.
Great stuff!
thanks ao much for doing this video!! i'm making a video today that can help alot of people and i'm going to use these tips to help it along :)
Seeking researchers that would like to follow the growth of the last endurance race sport.
Great!
wonderful insightful video!
Hey
All of my LinkedIn 08:33 emails are automatically filtered into Trash. And Black Toilet Paper? 11:59 I'm guessing that the cost of the Toner Cartridges makes for a real mess! ; - )
To live a good life? Make the planet proud. Teach transport sports. Create a sustainable endurance sport that replaces NASCAR and provides a great deal of progressive social design and economic process.
Nipsey Hussle brought us here.....
en galego ,prestame mellor