Explore Japan: Sweet Revolutionary Mastering the Art of Marketing Wagashi

The delectable Japanese confectionary tradition of wagashi dates back to ancient times, featuring shapes and flavors that change with the seasons. Sanno Hiroyuki, 39 years old, is a freelance artisan who is revolutionizing the world of wagashi. His social media posts often go viral, reaching young people all across the globe. He doesn’t have his own shop, but he gets orders from overseas as well. What’s the appeal of his creative approach to wagashi? We’ll follow Sanno as he forges delicious new paths in this age-old craft.
First aired on NHK WORLD-JAPAN/jibtv on 2022/02/04.
#wagashi #explorejapan #jibtv
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[@nuja9110]

I discovered the art of wagashi a few months back, Sanno San's creations are simply ethereal. So creative yet harmonious to the eyes especially the yoihanabi, the colours are so delicate and beautiful. Thank you for sharing his creative journey here. I will be following his wagashi artwork on Instagram from now onwards.

[@pohchunlee4375]

Amazing! What a beautiful wagashi!

[@carmencintron5847]

Beautiful work,simply beautiful

[@jurrga7487]

Wow, just wow! Soo beautiful! Sanno's skills and creativity are amazing. I wish him good luck in his business. I hope one day he will be able to open his own Wagashi confectionery shop and his father will change his mind and learn to appreciate him.

[@rylindaetcitty6043]

These Wagashi are so Beautiful! 😍This is absolutely the Best in Confection Artistry, Lots of Patience.

[@SprakanaKerum]

Lovely creations, good story of breaking out of the mold, Sanno! 😊👍👍👍 Nice family background story too. I love that you didn't let your father's disapproval to dissuade you from pursuing wagashi innovation

[@marvinantoniopleitezfernan8154]

Exelente técnicas

[@merce414]

Wow, amazing!

[@bonitafelisitarosatalocita7866]

I like were much wagashi

[@8526821]

An accomplished artist indeed. I truly admire his dedication to his craft. As for his father, shame on him for being so petty and having no brains.

[@fonar-pro]

можно сделать вывод, что у японцев много времени, но мало достойных вкусов для сладостей

[@findthatvin3817]

They look great but they all taste the same

[@Consrignrant]

We would like to know what became of the disgusting father?