Let's talk about presentation and branding for your home-based business
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- Опубликовано: 8 май 2024
- How you present your home-based business is completely wrapped up in your branding, and you need to be aware of both when you're selling online (or in person.)
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**READING LIST:
All of these are books that I have read and found valuable for one reason or another as far as my business goes. I don't follow any business "gurus" or motivational speaker types, but these are all books that I've enjoyed reading and thought they were good for business takeaways.
Audible: Free trial of Audible, plus free books: amzn.to/33MpjQZ
Freakanomics: amzn.to/32q9lvn
Think Like a Freak: amzn.to/3KzSbg2
Buy*Ology: amzn.to/3rF4yih
Steal Like an Artist amzn.to/35lvLiB
Show Your Work: amzn.to/3KAiL8I
Company of One: amzn.to/3FU92Xn
Time Management From The Inside Out: amzn.to/3fSLlUC
Organizing from the Inside Out: amzn.to/3u0hmCm
Influence: The Psychology of Persuasion: amzn.to/3ImhGj0
Pre-Suasion: A Revolutionary Way to Influence and Persuade: amzn.to/356eAkG
Thinking Fast and Slow: amzn.to/343K0aP
Nudge: amzn.to/33H9yL6
This channel is for home-based creative businesses and anyone who sells products online and specifically on Etsy. I do Etsy tutorials and share Etsy tips to help small business owners get their businesses to where they want them to be. If you have questions about Etsy SEO, how the Etsy search algorithm works, selling on Etsy, or how to start an Etsy business and sell successfully on Etsy, post a comment or a question in the community tab! 
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I love this content! To add to what you said about logos/brands, I heard a branding specialist (can’t think of his name at the moment) once point out that the difference between Nike and Hyatt is that one is a brand and the other is a logo. Consumers know Nike as a brand and have expectations, but Hyatt is just a logo of some hotel that’s like every other hotel in that price point. So, just like you’re saying, make sure to consistently convey who your business is and what the customer should expect, and especially what makes you special!
Food for thought Kara, thank you! I try to keep my shops & website cohesive in their appearance, and think about what customers want to see.
Love the story about the news anchor. Peter Jennings, one of my all time favorites, was pretty much the same with the outfits.
Thanks for this. It is something I am currently working on with my business.
Glad you enjoyed it!
I've been studying branding and marketing this year. I have my target audience and their pain points nailed down. 🎉
50k!!! I think I was following you when you have lesser than 5k. This is incredible. People prefer real talk it seems!
Congratulations!!! 🎉🎊🍾
Thanks so much!!
Thank you Kara! I always like your stories, they make me chuckle.
I used to be a kitchen designer. When I was getting ready in the morning, I would look in the mirror and ask.... 'Would I hand over $15,000 to this person?' If the answer was no, I reworked my 'presentation.' Haha
That's smart!
I really enjoyed Boston the short time I was there! Copley Plaza, Faneuil Hall, haven't heard anyone mention Jordan Mahsh in a very long time!!
I appreciate this info about presentation, makes it clearer than lots of other branding discussions I've heard.
Thanks for watching! I don't know how long ago Macy;s bought JM but the store I worked at was Macy's 9 or 10 years ago, so it's been a while.
I needed this reminder. Thanks!!
Glad it was helpful!
Jordan Marsh in Framingham (or was it Natick) was my moms favorite store. My dad got a promotion/transfer to Wisconsin in 1968 when I was 16, so I have no idea if Jordan Marsh is still in business or not.
It's not, Macy's bought them years ago. I was in Boston abut 8 years ago and the store I worked in had been converted to a Macy's at that point.
Jordan Marsh downtown is now Macy's😊
I know, we went there about 8 years ago to scope it out!
Is it better to have a lower price and sell more? Or have a higher price and sell less? I’ve been selling my digital bundle for around $50USD and I sold maybe 3-4 a month. I decided last week to lower my bundle to $30 and have sold 4 this week alone.
My competitors have over 100k sales and their listings are $3 each. My listings are higher quality and I price them at $5 but have only have 20k sales in the same time. Shall I lower my listings to $3 to match competitors and sell more? I do feel like “sales” number on the homepage influences buyers and Etsy would push my listings more if they sell more. Appreciate your opinion
If you’re dealing with digital then selling more is always better because you’ve already done the work. But dropping the price too low will drop your profits and also devalues the entire category because people see the super low prices and assume that that’s what digital listings are worth. People on Etsy price digital things really low, so don’t copy that, but if you’re the one who’s a lot more expensive you probably won’t sell as much. It’s walking a tightrope.
I remembah Jordan Marsh
I do too, unfortunately.
so what state are you in that you post so early? it's 5:23 am here in Arizona
You can schedule videos 😉
She's on the east coast. Virginia I think
I schedule everyting to go up at 8am Eastern time.