Not by suits. The suits love money, so they will give the customer what they want. The games are being made by blue haired women in their 20s, who don't even play games, and who absolutely hate their customer base. the XBox360 PS3 generation was when suits still controlled everything, and that was when games were the best...PLEASE, bring back the suits!!!
Player here. I'm on Steam playing "Boomer Shooters" because the big game companies don't make game for me anymore. Stop trying to shape your audience. That's not your job, entertainment is your job. It really is that simple.
It's a shame that some weird "people" had to infest the company and ruin some entertaining game franchises. Never tolerate even the tiniest hint of nonsense.
Gatekeeping got a bad rap, clearly it has its purposes. The "transformation" of the industry he references is just the collapse of some old, out of touch studios that destroyed their own franchises for political purposes.
Space Marine 2 is the Top Gun: Maverick of the gaming world. Honestly, Top Gun: Maverick would have just been a run-of-the-mill blockbuster in times past. It just released at a time when the viewing audience was so thirsty for something fun. We can call your consulting company "We're Over Here, inc."
also nintendo: we wont give you the games you ask for and we will attack you if you track down old games. Regular People: Literally saving money by not buying anything digital ever again.
The best thing the Japanese gamers can do is simply have nothing further to do with Ubisoft for any reason. That will send the strongest and most clear possible message to the whole company, industry, and world.
What the modern game industry doesn't seem to understand is that the audience wants to be entertained, not lectured to. They all took too many "women's studies" classes in college, and now they have lost any and all connection to reality and normal people. They don't live in the same world that we do, they live in a fictional world that only exists within their own minds.
Any of these game developers, who are confused as to why their customer base is abandoning them... I would point them directly to the words of a wise orange man... *"Everything woke turns to shit!"*
All you need to see to know Ubisoft is doomed is just look at their 2B design. Then go look at how she’s designed in Stellar Blade by a company that actually knows what gamers want.
It’s not just the rampant social justice infesting the games. Playing an Ubisoft game is like playing pachinko when you were expecting pinball. People have figured it out and moved on.
That's a really good point. Hiring based on diversity over merit, is inevitably going to raise the cost, both in terms of money and time, for any project.
Why does Ubisoft all of a sudden care about reaching their customers? I thought they only care about maximising their profit? See also their recent release of an NFT game, which appears to be the next big flop of this year.
Omg. How hard can it be? All you have to know is to make sure that you play a Japanese male in a feudal Samurai video game. And how can they not know? The video game community has been using torches and pitchforks over this, and have been VERY vocal about it.
Does anyone in the higher echelones of Ubislop know anything period, should be the better question. Cause all of the ones making decisions are so out of touch it hurts. The 2B travesty for Rainbow 6 should tell anybody who has a functioning pair of eyes that these people are hopeless.
Just please don't destroy my mass effect. Anything but my sweet mass effect, I'll even forgive them for red,green,or blue ending just as long as they don't wokeify it
Out of burning west ashes we now have game science, shift up, saber and nexon will bring us what we want. I know Saber is the west but its the last of the great western gamming.
the thing is... 15 years ago, the concept of a "black samurai" would cool, fresh, interesting, flipping the script. like an afro ninja type thing. its clearly a totally japanese concept but it gives it a different, modern,, urbal flavor. its fusion, its a good thing! nobody is opposed to the premise itself. its the inorganic, pandering, agenda pushing motive behind it thats the problem. like a college brochure with one of every color and one in a wheelchair. its insulting to our intelligence. it wasnt done cause they believed in the concept. it was done cause a bunch of suits, marketing researchers and execs got together in a room and tried to come up with something that would help them milk as many chumps dry as possible ... and they failed. dont "hello fellow kids" us. how stupid do you think we are?
I love the coverage... but its like TWO minutes until you finally get into the ARTICLE. Jeeeeeeesus. I have to quit so many videos cause after the first minute I feel like screaming into the void. But yes I do love the coverage, but ddduuuuuddddeeee condense. Remember your ABC's... accuracy, brevity, clarity.
yeah need 2 years to flatten the game production industry at least in the way of the main stream... Indie dev though holy molies they come out with gems!
It's a worse rot than just diversify highs in my opinion. Because it's not just dei stuff it's also the fact that these kinda people have rooted themselves into the writing sphere, it's not a problem having a trans, gay or black character in a game, it's the fact they are written so badly you can help but see these characters as their clown faces, that's the other bigger problem. Once again not saying that highering people just for dei reasons isn't a problem, just saying that the writing for alot of these games would make any charature look trash.
Duh whut happened to the gamers Ubisoft. Lets see i buy one game a year last game AC Mirage. I liked it even on my 1660 gpu hell i still replay it. However i wont buy Shadows or your next game because i dont share your woke religion. So in the end you forced gamers like me out of your games. We want working fun games with a good story and no indoctrination.
Used to be games by gamers for gamers. Now its games by suits for nobody. The result is what we see.
Not by suits. The suits love money, so they will give the customer what they want.
The games are being made by blue haired women in their 20s, who don't even play games, and who absolutely hate their customer base.
the XBox360 PS3 generation was when suits still controlled everything, and that was when games were the best...PLEASE, bring back the suits!!!
Stop making games by the "modern audience" for the "modern audience".
Yeah the modern audience doesn't exist. At all.
Yeah the imaginary “ modern audience “ created by black rock and vanguard
Finally gets to the point @ 2:10
Actually gets to the article @ 3:30
To answer the question in the thumbnail:
No. They are dumber than that.
The guys from Black Myth Wukong for sure knew where were the gamers.
It’s surreal how unprofessional and unhinged many game developers have become.
We warned you. Did you listen?
-GG 2014
It's really like Boeing
At this point you would think they’re working for the competition.
If they are lucky, their competitors will hire them. Hopefully, their competitors aren't that stupid.
Player here.
I'm on Steam playing "Boomer Shooters" because the big game companies don't make game for me anymore.
Stop trying to shape your audience. That's not your job, entertainment is your job. It really is that simple.
I'm on steam too. I just finished the genesis order. lol. i second your statement
It's a shame that some weird "people" had to infest the company and ruin some entertaining game franchises.
Never tolerate even the tiniest hint of nonsense.
Gatekeeping got a bad rap, clearly it has its purposes. The "transformation" of the industry he references is just the collapse of some old, out of touch studios that destroyed their own franchises for political purposes.
That is what happens when you replace all your experienced people with activists with no talent who live in their own bubble.
Space Marine 2 is the Top Gun: Maverick of the gaming world. Honestly, Top Gun: Maverick would have just been a run-of-the-mill blockbuster in times past. It just released at a time when the viewing audience was so thirsty for something fun.
We can call your consulting company "We're Over Here, inc."
Based Bro Inc.
Ubisoft: where did the gamers go?
Nintendo: Literally printing money by just making fun games
also nintendo: we wont give you the games you ask for and we will attack you if you track down old games.
Regular People: Literally saving money by not buying anything digital ever again.
Also Nintendo: Someone else wants to make fun games? See you in court.
Nintendo is going down the same hole already....Body type A Body type B....
Player: I'M RIGHT HERE! Ubisoft: Where? Where are you, you silly Billy 😊
The best thing the Japanese gamers can do is simply have nothing further to do with Ubisoft for any reason.
That will send the strongest and most clear possible message to the whole company, industry, and world.
They know where games are, they just don't accept it...
What the modern game industry doesn't seem to understand is that the audience wants to be entertained, not lectured to.
They all took too many "women's studies" classes in college, and now they have lost any and all connection to reality and normal people.
They don't live in the same world that we do, they live in a fictional world that only exists within their own minds.
Too little, too late Ubisoft
It is simple..Make a Japanese game with Japanese people as the main characters.
ghost of tsushima 2
enjoy your monkey paw wish.
Gamers are still gaming, they’re just not playing DEI and woke trash.
Yes even gamers have standards.
Now i have an idea on the lack of quality on most of the AAA developers, they got rid of the talent
Management is French. They were woke before woke was a word. They cannot change.
Any of these game developers, who are confused as to why their customer base is abandoning them... I would point them directly to the words of a wise orange man...
*"Everything woke turns to shit!"*
Gee, who could have predicted that when you hire nothing but activists, then you are highly likely to alienate your fanbase?
They are trying to find "modern gamers" but are baffled that they can't be found anywhere. 🥴
I wonder what kind of market research they do to come up with conclusions about their customers.
Their new age religious mission has worked; I have gone "non-buy-nary"!
if this was the Fail Olympics, Ubisoft would be the gold medalist lol.
The difference between Ubisoft and Dr. Evil is that Dr. Evil knows who his audience is.
Hopefully "they" stick to "their" ideals.
The rest of us can find and make better things elsewhere and all have a good time an enjoy ourselves.
I'm sure this is somehow linked to the Olympics Inauguration Ceremony
We use heavy DEI practices in our games.
We have no idea why our games fail.
Ubisoft
So far they haven't messed with INCA CUBES 3048. That is my Video game.
It's just corporate speech and it means absolutely nothing.
All you need to see to know Ubisoft is doomed is just look at their 2B design. Then go look at how she’s designed in Stellar Blade by a company that actually knows what gamers want.
Cote doesn't know where the industry will be in 5 years. Well, I know one thing; Ubisoft won't be there or anywhere.e
Poopuke = no moneyuke...
Stop making games for people who don’t care about video games unless you want to lose money and your job. Should be common sense.
Ubisoft is not the same company we once loved 😕
That CEO is out of touch!
He needs to see a psychiatrist asap!
It’s not just the rampant social justice infesting the games. Playing an Ubisoft game is like playing pachinko when you were expecting pinball. People have figured it out and moved on.
This guy is clueless. I feel like I’m watching clueless. Like the gears just won’t turn 🤦🏻♀️
It's too late Ubisoft you have lost all credibility....game over
That's a really good point. Hiring based on diversity over merit, is inevitably going to raise the cost, both in terms of money and time, for any project.
If Brandon racks up the political temperature some more, there may never be a release because nobody will be able to find Ubisoft France at all.
Next they're going to release the game on Victory Over Japan Day.
"it's all that's left", no pun intended. Hahaha
This is surely a future MBA case study on incompetence on every level. I wouldn't be surprised to see a book come out about it in 2026.
Why does Ubisoft all of a sudden care about reaching their customers? I thought they only care about maximising their profit? See also their recent release of an NFT game, which appears to be the next big flop of this year.
They “care” because somebody finally woke up and realized what’s happening/about to happen #byebyeubislop
even more reason to believe in money laundering accusations...
Omg. How hard can it be?
All you have to know is to make sure that you play a Japanese male in a feudal Samurai video game.
And how can they not know? The video game community has been using torches and pitchforks over this, and have been VERY vocal about it.
Blue sky won't solve their sales issues.
All those people that work at Ubisoft going to have to find another job or they're going to go homeless it's sad
Yes, yes, they are.
Does anyone in the higher echelones of Ubislop know anything period, should be the better question. Cause all of the ones making decisions are so out of touch it hurts.
The 2B travesty for Rainbow 6 should tell anybody who has a functioning pair of eyes that these people are hopeless.
Assassin's creed rest of peace 2007-2024
Just please don't destroy my mass effect. Anything but my sweet mass effect, I'll even forgive them for red,green,or blue ending just as long as they don't wokeify it
Ignores Original audience
Panders to Modern audience
Where are the gamers
Who could of expected this
"Could've". Not "could of".
i cant believe we have to just suffer through this age of terrible media due to political ideology. when is it gonna end...
Once a company goes woke, it cannot be undone. They have to succeed or go bankrupt, those are the only two options.
I mean Ubisoft you were making the product for the modern audience....But the audience that made you big wasn't them.....Pretty easy to fix....
Out of burning west ashes we now have game science, shift up, saber and nexon will bring us what we want. I know Saber is the west but its the last of the great western gamming.
you don't have to know, where the players are. you just have to know, where the activists are - and act accordingly!
it's not rocket science!
the thing is... 15 years ago, the concept of a "black samurai" would cool, fresh, interesting, flipping the script. like an afro ninja type thing. its clearly a totally japanese concept but it gives it a different, modern,, urbal flavor. its fusion, its a good thing! nobody is opposed to the premise itself. its the inorganic, pandering, agenda pushing motive behind it thats the problem. like a college brochure with one of every color and one in a wheelchair. its insulting to our intelligence. it wasnt done cause they believed in the concept. it was done cause a bunch of suits, marketing researchers and execs got together in a room and tried to come up with something that would help them milk as many chumps dry as possible ... and they failed. dont "hello fellow kids" us. how stupid do you think we are?
I love the coverage... but its like TWO minutes until you finally get into the ARTICLE. Jeeeeeeesus. I have to quit so many videos cause after the first minute I feel like screaming into the void. But yes I do love the coverage, but ddduuuuuddddeeee condense. Remember your ABC's... accuracy, brevity, clarity.
yeah need 2 years to flatten the game production industry at least in the way of the main stream... Indie dev though holy molies they come out with gems!
It's a worse rot than just diversify highs in my opinion. Because it's not just dei stuff it's also the fact that these kinda people have rooted themselves into the writing sphere, it's not a problem having a trans, gay or black character in a game, it's the fact they are written so badly you can help but see these characters as their clown faces, that's the other bigger problem. Once again not saying that highering people just for dei reasons isn't a problem, just saying that the writing for alot of these games would make any charature look trash.
Duh whut happened to the gamers Ubisoft. Lets see i buy one game a year last game AC Mirage. I liked it even on my 1660 gpu hell i still replay it. However i wont buy Shadows or your next game because i dont share your woke religion. So in the end you forced gamers like me out of your games. We want working fun games with a good story and no indoctrination.
Yes they are 🤣🤣🤣
Not a Christian, but didn’t Jesus say “let the dead bury the dead”?
No one knows. Things were written decades after he died when they finally realized he wasn't coming back.
Don’t buy this game. Simple.