How Expansion Can Damage Brand Equity

Understanding your audience is more than a strategy, it's a necessity.
When your audience feels misunderstood, they'll remember.
And this memory shapes your brand's reputation.
Mistakes can be fixed, but the key is to avoid them by really knowing your audience.
What they seek from your brand should be your guiding star in decision-making.
The key is a well-functioning feedback loop to help steer decision-making.
Do you have a feedback loop?
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