Why Does Rolex Still Make Dress Watches? + 1908 Critique (Redesign)
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- Опубликовано: 4 авг 2024
- A Discussion around the Rolex 1908 & Cellini Collection. Why does Rolex still make Dress Watches? For the opportunity to say that they can still produce their more classic pieces, to now compete with names that are far more established and to allow for customers to buy something in their stores in order to be placed on "the list". There are plenty of thoughts surrounding the 1908, but none of us really knows why it exists.
#rolex #rolex1908 #rolexcellini
Intro 0:00
Why Does Rolex Still Make Dress Watches? 2:10
Why Does the Rolex 1908 Exist? 2:58
Rolex Competing with High Horology? 3:45
Rolex 1908 and Waitling Lists 4:52
Rolex 1908 Design Critique 6:03
Rolex 1908 Redesign 7:26
Closing Thoughts 9:12
Conclusion 10:10
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What are your thoughts on the Rolex 1908 and why do you think it exists? To prove that they can still make dress watches?
To compete with High Horology? Or as another option to put someone on an AD Waiting List?
I think its a absolutely beautiful watch personally. Just not worth the asking price. 22.000 euro retail and not a single one listed on any greymarket site.
The pricing is really an odd one considering what else you can find in this category for less. I wonder why we aren’t seeing these pieces cropping up? 🥃
@@ID-Guyin that price range you can even start looking at one-off pieces by artisan/boutique watchmakers..
@@ID-Guy i’m guessing that it has not actually been released yet?
@@ID-GuyI think it takes almost a year before the 1908 makes it to the AD’s stores.
@@HRM.Hwhich costs 50-100 k ? Good luck finding something … or it will be like moser with the same finishing but costing 30 k …. That doesn’t come on gold or deployment
When the 1908 was revealed this spring, it immediately caught my attention (unlike most all Cellini predecessors). I found it elegantly understated and striking. While I usually agree with your insightful critiques and suggested design improvements, I personally don't see the hour markers and sub-seconds as crowding the 1908 dial at all. That being said, at this price point Rolex should absolutely have included black and white enamel dials both to improve legibility as well as offer more quality and value. BTW, do you think Rolex should dig more into its rich dress watch legacy with some updated re-issues of significant pieces -- a la Omega, Longines, etc. -- e.g. the Ultra Prima?
I find your watch reviews always extremely thoughtful and fair. Your in-depth comments on historical reference and design language truly set you apart from your fellow RUclips brethren (and sisters). Keep up the fantastic work!
That 1908 chronograph looks brilliant… I think Rolex should put you on their design team :-)
I actually like the idea more than the design choice (it's nothing very special) 😆 But thank you Giovan! If I could be a consultant for all of these makers... man, it would be a dream come true! 🥃
@@ID-Guy Fingers crossed 🤞
The black dial in your proposed redesign makes it much more refined. I think perhaps doing away with the numerals altogether and using hour markers would be an added bonus. There’s endless possibilities and I agree that Rolex is most likely testing the market for future releases. 🥃
Thank you as always Alvin! They have so many chances to blow the dress watch out of the water, absolutely. Tonnes of possibilities and future complications too. But whether these will ever appeal to a large enough audience? Maybe that'll dictate their next moves? 🥃
I have owned my Rolex Cellini for just over eight years, and I still get a wonderful sense of appreciation, when, having put a suit on, and going to a function, I look at my left wrist where a timepiece of incredible beauty resides. My model is the white gold, black dial version with the date sub dial at 3 o’clock. I also own a Yacht-Master 40, a 124270 Explorer and a 39mm Oyster Perpetual. They all give me equal amounts of pleasure and satisfaction in their own particular way. In 2014, when the Cellini was introduced, Rolex had an advertisement in the Sunday Times and the photograph made a big impression on me, I thought it looked absolutely stunning. I just had to have that black dial white gold model featured in the advert. I don’t care that it has not increased in value very much, I just love it for what it is, an incredibly elegant and beautiful example of the watchmaker’s art.
8:00 damn the center seconds counterbalance nails it.
Thank you brother 😉 I'm not saying it's any better, but man, something that I love about simple dress watches is when that central hand is on display (thinking about Lange 1815's for example) 🥃
Your designs are brilliant as always.
Another one of those quick turnaround ideas from my end 😆 Thank you brother 🥃
I think this was the sleeper watch of Watches and Wonders this year. I was a fan of the Cellini Danaos and the 1908 was a pleasant surprise to see. I agree with your points in Rolex showing it has some additional variety in their catalog. I'm interested to see how it performs with the masses.
Great one mate, I am a fan of Rolex watches as the next person but the 1908 is not on my list. The watch itself is great but for the same money I could get much better dress watches that are more to my liking.
Crazy to think that these prices get you into such different categories in the dress watch world… Lange, Breguet, JLC… just madness! 🥃
@@ID-Guy Exactly, definitely the dress watches competition in that price range are crazy. I would take a Breguet iver the 1908 every day of the week 😁
Just 👏🏻👏🏻👏🏻 as usual. Spot on.
You nailed it from the outset of your video. Bravo
A glorified stocking filler? No prisoners 😆🥃
Rolex should hire you 😉. Love your idea of how the seconds counter balance matches the hours hollow hand. That dial in vanta black would be something.
I saw these at the AD recently. Those dials look really flat... would much rather something from JLC or a vintage ANYTHING at a lot less money.
Look forward to the vid man. Have a good day
Why oh why did they go with matte dials... For a brand that love using gloss dials on virtually everything else. I don't know man 😆 Have an excellent weekend brother! And grab more nato's for the AT! I'd highly recommend beige ;)🥃
@@ID-Guy awesome man thanks! I'll get a few from Bark and Jack. They seem great quality. And have the black Omega one on the way. Would you recommend any particular brand for natos?
@@Valera_Scotland Call me someone too "brand conscious" but sourcing second hand Natos by Omega on eBay! I've found so many in the past that are now on my Tudor's. Such an awesome weave and great length (I find that too many Nato's today are too short) But there are tonnes of great options out there brother. Another I'd recommend 100% is WatchGecko "Signature" natos... the most comfortable seatbelt strap you'll ever feel. Think I have four of them... go for Grey, Black, Green 😉
@@ID-Guy yeah man, I liked the selection on Omega website . Its amazing. I can easily get a few a year from there or ebay. I sometimes feel its a bit wrong to have a £20 nato on such a special watch, so I agree that going to Omega is a good option. For me anyway. I love the colour options they have
Your redesign are always spot on 👍.
I really admire the Rolex dress models. They're beautiful. You did a brilliant job with this presentation.
It's the only Rolex I would buy today. Beautiful!! Your chronograph render would be my one piece collection.
Your rendering made me realize why I fell for the 1908 at 1st sight, IDG; it's the small seconds. I've always had a soft spot for them (including the Oris Aquis version..even a couple of 1960s cheapo vintage divers with them) but recognize they are a bit marmite. The moment i saw your idea with centre second, the penny dropped. I'd pick a 1908 over a Rolex sports every single time, also adore the display caseback...at last, Rolex❤
Those small seconds dials really cement the dress feel to pieces (and I'm sure that's what they were going for) Nicely said Mark and thank you for sharing! 🥃
I agree, the proposed ID render's dial was a bit too vacant. It would have worked on a 36mm piece, but this is 39mm and that's a LOT of dial to balance. I think Rolex did a nice job. Honestly it's more appealing to me than the current Calatrava or most Lange. I think ID did nail his chronograph render. Looks brilliant. I've always preferred their pre-Daytona chronographs though
I quite like this model but I'd like to see more affordable steel versions too, since most other companies who make quality dress watches have them. A word about Datejusts. I am an established AD customer with a solid but not massive spend. When I last called in to pick up another model I was offered in steel, all but the the most hyped dial Datejusts to be supplied within a month. The madness is over and Datejusts are available.
Oddly, the ADs in the Washington DC area don’t put the DJs in their cases yet. I visited several this past week.
@@dannysimenauer5745 I am in UK. Rolex AD's are not putting watches for sale on display here either but that doesn't mean they don't have them. Keep calling. 😉
I just had an AD last week call me about a "Cellini" that they just got in that I had inquired about almost 2 years ago.
I remember years ago when the OP’s were dogs sitting in the display cases. Then Rolex came out with the funky colored dials. And at that time I thought they were the entry level pieces for new buyers to the brand-boy, was I wrong! Is the 1908 a stepping stone to get a sports Rolex? Possibly but I think people will buy Tudor instead (since Rolex AD’s also carry Tudor).
They still are dogs; but the world is flush with central bank printed money and crypto riches which minted a new batch of new money clowns.
You hit the nail on the head with the dress chronograph! However, the 1908 time only as a retro piece first round watch checks lots of boxes. Possibly a transional from sports into dress watch die hard Rolex customer targeted piece.
Its an absolutely beautiful watch but...for that price point, Rolex is the last thing I am looking to buy when there are other brands that transcend Rolex in watchmaking and brand heritage.
Well said, the price of these is ludicrous considering what you can find across other brands. Chronographs for one thing, from makers like JLC and others. Rolex is a little bit behind in this arena 😉🥃
Looks like you have the BB54 on a Jubilee bracelet and you skipped the wrist check, please do share your setup 😊
Great video as always and the chronograph render looks really good!
Awesome chrono design by IDGuy! Buy it in a heartbeat
Appreciate it Gary 😉 If Rolex digs down and makes a chronograph in this collection... man, it would be so much more popular! 🥃
I like I more with the small seconds. It's what attracted me originally
Definitely gives it more of a 30's feel and it does fit into the Oyster Perpetuals origins a lot too (something they were going for) 🥃
@@ID-Guy and don't get me wrong, I do understand your perspective from your renditions, but to me it was starting to lose the dressy look. I see your points about the legibility and agree 💯. Otherwise it'll just become a wrist bracelet. If Rolex isn't careful though, the 1908 will follow the same path as its predecessor, which would be a shame.
Getting caught up up on the videos.
I really like the 1908; I would go in to buy one for it alone. The chronograph at the end was fantastic. I'm pretty sure there was more than one Rolex designer that woke up when he saw that.
I have a Breguet 5157 on order for well less than the asking price. I also have a Cellini, circa 1992. Lovely 34 mm gold piece.
It's awesome what can be found in these other categories where people just aren't looking (I found an El Primero this year for 50% retail and its one of the most beautiful pieces I've ever experienced) 🥃
It’s a nice piece. But people just don’t think of Rolex when they want a dress watch. It’s like Apple making sneakers. Sure they’d be great. But your first thoughts would be Nike, Adidas etc
Nicely said 😆 I don't know what Rolex had in mind with these pieces besides trying to compete with brands they're aligning themselves with (like Patek) but for the crown to take on a name like Patek Philippe in this regard? It's not going to end that well for them 🥃
I like the 1908 but iIm not a Rolex guy. One point worth mentioning is, that with 20k you buy the simplest product in the patek and lange catalogue, but arguably the best product in the rolex catalogue. The other 20k+ products in the rolex catalogue dont have that movement finish. But thats my outsider opinion.
Beautiful Watch Great Brand Insane Price, Can't see much of a Market to be honest for the 1908. Superb Channel.
Thanks a million for this DC. And nicely said, it seems like they've rapidly out-priced themselves compared to what the others are offering (JLC, Patek, Lange etc) There's no knowing if these will ever manage to take off 🥃
@@ID-Guy Maybe the AD's will 'Suggest' a purchase to move up the waiting list for more in demand lines, Fascinating to see how it plays out have a great weekend 🇬🇧
Great vid - I do like the 1908 but (big but) i know I wouldn’t wear it 🤦🏾♂️.
Those quarter arabics on the dials are after our hearts😉
Very good vid as always Mr. ID. However, I feel that your alternative take on the 1908 has too much ' negative space' on the dial.
Excellent.
Concur. They really mailed it in with the 1908 design - minimalism is one thing; this was no effort.
I like your dress chrono - that would sell.
Did you see Carlos Alcatraz’s meteorite dial Daytona at Wimbledon? 🔥
I personally like it and have one on the list and I am not a fan of the simplified proposal. However this is a great qualitative video that I really enjoyed. It will take some time to make an effect on me but it certainly will.
Excellent work as usual. I would be interested to see what you might think about future planet ocean improvements ? I think they have got it wrong for quite a while now and I wait for a simpler slimmer less clunky design. Thanks again for your work.
I'd love to look at the Planet Ocean in more detail and offer a few ideas! Brilliant suggestion brother (absolutely going to add this to a list) - agree especially with slimmer case choices. Thank you for this 🥃
Ah great stuff. Planet Ocean just should be better than it is. You have a good eye for spotting the flaws in design. I’ll look forward to your thoughts. Thanks a lot.
Pretty much agree with all this, and your redesigned 1908 with the cleaner dial is better. Very interested to see where Rolex goes next with this collection.
I find it puzzling that Rolex used matte dials on their new dress watch. As you mentioned, gloss would just look so much better. And is more appropriate for a dress watch too.
As for your redesign, I usually like them. But not this time. The central seconds hand just made the watch look like it had a gaping abyss at the 6 o’clock.
The cleaner look but with a 6 o’clock sub-seconds dial would appear more balanced IMO. And again, is more appropriate for a traditional dress watch.
Oh and as production numbers for this watch are likely to be very low, Rolex adding a little hand-finishing to the now visible movement, in the form of polished curved anglage etc…would of increased its appeal too.
I agree though, that this is just the first salvo of a line of watches that’ll start to incorporate complications such as a full calendar and chronograph (both of which Rolex have historically produced in the dress watch space) somewhere down the line.
My next watch is likely to be a dress watch and the 1908 is definitely one I would consider.
Well presented critique as always! I saw a rose gold Cellini moon phase in a shop window a number of months ago and thought it was a spectacular dress watch in person. This 1908 is not an improvement in my opinion. The Cellini stood up well against big name entry dress watches from Patek and ALS. I would definitely buy a JLC before this 1908.
And when we think about bang per buck from a brand like JLC... it's just unparalleled. None of us have any idea who Rolex is trying to compete with here, themselves or the High Horology names who've been in this game waaaay longer 😆🥃
@@ID-Guy This is a great point. Strikes me that Rolex is trying to make a market for this type of Rolex watch by leveraging their massive current success. Hasn't worked in the past... but Rolex already seems to be at an inflection point regarding what space its "sports" offerings actually occupy. I wouldn't be surprised if the 1908 is a slow burn success. Especially in a world where their sports models increasingly seem like shiny lux caricatures of their their former selves
I think the opposite is true off the dial, I think it feels quite sparse and the case grabs more attention. I feel it needs to be smaller in diameter so the proportions work better. The chronograph version you propose works really well and is gorgeous.
I find the price ridiculous, you can buy a grey market sports model cheaper and have change for an amazing dress watch.
It’s an amazing design. They are in for the long run. Waiting next year for the steel and cheaper versions.
They never made a SS version of the previous Cellini, sadly.
Gorgeous design. Love it as rolex released.
I really like your reinterpretation - but that one would at least need a 37mm case to work properly. But so would the 1908 as it is, in my book 😅 It was the 39mm case that put me off, even when the Cellini was still around...
I wish that those 37mm sizes were implemented more today. It's still presented as more of a "mid-size" and nothing with "substance". Absolutely agree that 37 is that sweetspot for the average wrist. Not too big, not too small (especially when the dial is simple) 🥃
The chrono mock up is unbelievable!
I actually like the 1908. (Per usual, your design is better.)
You’re right about the need for a gloss or enamel dial. Opalescent would work. I actually prefer it to most Rolex but mostly wear dress watches.
I would love tho see this with Roman numerals. The chronograph would be as awesome too
Many thanks for the video: The Cellini Dual Time is (was) an incredible cool watch. I think that it was not a good decision to take this watch out of the collection. The 1908 is for me quite boring. I would have just continued the Cellini Dual Time in yellow gold, rose gold, white gold and each in black and white dial - so just 6 variations. And I would have put a closed or sapphire glas back - so 12 versions :)
I agree that it will not outrank the sport watch collections, and I totally agree that the baton indices could be removed but I love the small second in this carved subdial. It gives it a lot of personality.
Wow! imagine that chronograph redesign with the open caseback and manual wind. That would be like a Rolex 5170G-010
They have such a great opportunity to expand this line man... a dress chronograph from Rolex would send huge waves through Switzerland 😉 I can see the potential of it... a flyback, manual wind? Read my mind Rick! 🥃
The two features from this watch which I do like are the black dial and the Arabic numerals, both of which are as found on the glorious Explorer 1016.
The open caseback was well overdue 👌 👏 👍
Good idea for dress chronograph for Rolex.
Ah, it would be so slick! 🥃
This will be more valuable then the desk diver versions.
The dress watch is one area where Tudor doesn't - I don't think - provide a sufficient sounding board (it does with GMT, dive, chronograph). If indeed the ultimate aim is to make the Rolex dress watch a cornerstone of the offering... On another topic, the sub dial is necessary for common dress watch complications such as the moon phase. It would be much less fussy if they removed the chronograph-like 20/40/60. I also think that, with an exhibition case back, the 'superlative chronometer' text can be removed to further tidy the dial. As IDGuy suggests, the hour marker batons are comically long and could be shortened or replaced with small round markers. There's potential here, but it feels like an almost deliberate miss to highlight the 'correctness' of the rest of the range.
The only way this rivals other watch brands like AP, L&S and PP is the asking price. The prices has been falling and buying a Rolex at retail is now just a matter of waiting some months, I dont see the marker for this
What if they could take this platform and bring back the chronos of the 30s? That would be amazing
My thoughts exactly man! Those gorgeous anti-magnetic chrono's from back in the day... absolutely gorgeous! Throw in a Rattrapante in there for good measure 😉
My favorite watch
Alliteration example: “would winter watches be worth wearing?” I personally don’t like the quarter numerals, but still agree it’s a step above the Cellini aesthetic. The chrono mock-up looks too much like a Breitling Premier. I am curious to see if they ever really do venture into more complex complications, or if they just want to simply have a dress watch option that is not fugly.
The 1908 is like the omega tressor or Deville range very underrated
Maybe if they had a steel option for the 1908 more might buy this to get the sports watch they desire.
And it would let them drop the prices waaay down too (making it more appealing to a larger customer base) 🥃
The Omega CK 859 nailed the sector dial perfectly while recreating the first watch to house the historic 30T2 movement. And it was available at a fraction of the price the 1908 is being sold for.
The Rolex 1908 feels like an ineffective homage to an earlier timepiece but the dial design detracts from the whole. Why they went with a hollow circle on the hour hand alone and had to put “Superlative Chronometer” on the dial is beyond me.
I agree with your dislike of baton indexes, but the rest is fine, really.
I want one so bad!
Looks way better than the Cellini which designed was balanced in my eyes.
Perhaps Rolex really do want to rival the genuine haute horology makers? (i.e. Patek, Lange, Journe, VC, et al.) So yeah, perhaps the 1908 collection is some kind of a first step in that direction?🤔
It's a bold step for them to take but if any brand can do it (and pull it off) - it will be Rolex 😉🥃
I feel their watches already do rival holy trinity. Market value of a gold/green daytona is more than most patek annual calendar chrono’s. One might argue that they are totally different watches, but I feel they do rival each other in the customer market.
They have a long way to go because they don't have the knowledge to build grand complications. If one does suddenly appear you can bet they didn't make it, just outsourced it.
@@garyboyle695 you are underestimating Rolex. The amount of patents they own is vast. They have made perpetual calendar quartz watches, they have the technology/patents to make small atomic clocks, the sky-dweller annual calendar is very ingenious. Rolex is capable, but not really betting on that horse (or nor do they have to)
This is the first video of yours that I haven’t been able to follow your aesthetic and design process. I find the 1908 to be a beautiful watch on its own and in comparison to its higher priced competitors. In regards to having grand complications you are talking watches that are four times the price so you are comparing apples and oranges….. a discussion for another time. I think it’s worth noting that I haven’t found a single one on the secondary market, so somebody likes the 1908 and are not flipping them…… and yes I’m on the list.
I think it’s a copy of so many others you out up there as competitors. They’re looking at what could sell and then build from there. It’s a copy,. That is my sense right now. And yes, I also agree the other complications will come
I like the 1908 but I don't want one. It looks quite similar to the Calatrava so I think many would go that way to get into PP ownership. I wore a suit yesterday (a rare event for me) and my Explorer 124270 looked so right that a pure dress watch isn't really required.
I think they need stone dials and limited production. Stella dials to bring fun back into dress watches. Elevates the hype of the OP colour dials to the next luxury level.
Make the moon on the moon phase meteorite or real moon rock and make it exclusive.
I think they’d sell out.
Can we get a 54 update?
When people think about Rolex, maybe they would think Datejust as this is a dress watch and the most important watch. Datejust is the bread and butter watch to Rolex. Therefore Rolex is the most successful dress watch manufacturer in the world.
The Date-just has taken on that dress watch mantra for itself, very nicely put! You have a great point here 🥃
The last king of Vietnam named Bảo Dai wore a nice dress Rolex 6062 which auctioned off for over $5M
Love the iconic Bao Dai! Funny enough, it was about to be in this video right around where I shared that rectangular prince (but I opted out from sharing the jubilee in favour of leather) - beautiful, beautiful machine! 🥃
Did you see the pieces in person or are you only working on internet pictures/movies?
I think I'm one of the few who don't think is a step up from the Cellini. And I never thought the.Cellini unattractive. Just that there were better alternatives for the price point.
Would Rolex just want their dress watch line in hibernation, instead of killing it all together, in case dress watches make a resurgence?
The 1908 is an absolute master piece and will be purchased only by people with class and style. Please step aside and let the real king through. Craftsmanship at its best.
I actually kinda like the 1908 in white gold with black dial. I just wish it wasn't €23k.
This is a very beautiful watch. Expensive but so is every other watch.
Beautiful watch. But will it ever appeal to a large enough audience? Do they want that? What does Rolex want to be? Right now its AD waiting list unobtanium. Cranking out a million + watches a year and still so hard to get. There's plenty of alternatives below this price bracket that one can actually get. When does the bubble burst?
Why release a new watch when you can’t make enough of the watches people really want?
To keep the price of the other’s inflated .
Like wise with Tudor
They made a ton of those filling retailers cases, while not making their core lines.
Just my opinion.
It's interesting thaf a number of brands who are famous for their sport watches are trying to build dress watches. A great example of these are AP with their code 11.59 and this Rolex. I hope that, like what APis doing today, Rolex would continue to build their 1908 portfolio with new movements/dials.
AP made dress watches long before their sports watches.
if i could get one id have one - beautiful
I know that I am probably in the minority but I love this watch.
I think we all find it to be quite an appealing model, most just can't believe the price they're asking for them. That said though, tonnes of potential with these new models 😉🥃
I quite like this watch, too expensive in gold though.
If they ever did these in steel and brought those prices way down, it would be on many radars. Crazy how a material can change a watches perception 😉🥃
This is just the beginning for Rolex to re-enter the dress watch category wait until the new building is finished i believe we'll see many more examples .
I feel like this is only the beginning, you're right! I guess it all depends on how "popular" these 1908's become in the long term. Maybe that'll dictate how Rolex will direct the next steps. Hope you're well Junior! 🥃
@@ID-Guy I'm not doing well my Mom's very sick & they have told us it's just a matter of days or hours until she passes. God bless my friend 🙏
Just a pity dress watch buyers are not the look at my watch kind of people. There are so many better watch brands out there with real pedigree making far better dress watches. Not one that just bought their sub contractors.
For a dress watch at this price point I’d rather get a Breguet or Moser.
I didn't even think about what Moser offers in this category... man... a Fumé Endeavour to start... the sky is the limit 🔥
the only Rolex I would wear for nothing other than that no flex culture chaser would be interested in these dress watches which are without a doubt the real Superlative Rolex watches. But Rolex is on my no go zone because of the abysmal manner in which they run their ADs. The lawsuit in Chicago from one of the oldest dealers in the state really (if allegations prove true) explains a great deal of what I didn't want to know.
As far as Rolex competing with legitimate in house makers like JLC and Vacheron. no chance. Rolex didn't manufacture a watch entirely of their own making until 2004. I don't think anyone's confirmed but there are claims that critical components are still outsourced to Schwab-Feller AG.
Ok, first things first. Stop suggesting chronograph, the entire watch market is flooded with the complication. It’s time they focus on other complications. I think a lot of people have chronograph fatigue already.
I was just thinking that since they have the Daytona caliber in the background it would be far easier for them to implement this instead of suddenly jumping to an annual calendar for example 🥃
I agree. I think they need a perpetual calendar.
I love vintage early to mid century dress watches but this new release is too expensive. I recently purchased a 1950s Rolex dress watch in great condition. They can be bought for relatively cheap, under $3000 and the design hasn't much changed from the 1908 if not better in my opinion. Why not buy a proper vintage dress watch rather than an expensive reproduction.
They should make a Dress Watch no bigger than 36mm
36 - 37mm is such an amazing sweet spot for so many wrists, and I agree, these so called "mid-sizes" should be getting waaay more attention 🥃
@@ID-Guy
Thank you Mr. ID-Guy. I remember back in 1960's, few of my relatives and father's friends used to wear Rolex Dress Watches and they were gorgeously gorgeous. Then later on for some reason, Rolex limited itself to Sports models. If they want, they can come back and with force. Regards.
@@runcoweezrun8143 I think I mentioned something in the video about a "brand being only as good as their most recognisable products" and with Rolex, today it's all about the "Oyster" and "Sports" - Like the AP Royal Oak, a victim of their own success 😉 Have a great weekend! 🥃
I like the yellow gold version with the black dial. Looks very nice. Would be great with a moonphase and month/date windows at the top and date all the way around.
I'm sure more complications are on the cards (maybe depending on how well these new pieces are received?) Hope you're well Theo! 🥃
Somewhere along the path that is your massive ego trip, you seem to have forgotten what the word "alliteration" means.
Rolex in my opinion should make more dress watches. The Subs, GMTs etc are getting boring. In my opinion Rolex should focus on more dress watches and complications in their dress watches.
I feel like if this was a valid alternative to a DJ then it should have been made in steel and with 100m water resistance. If they did that then they would def sell way better
First attempt at moving up to the level of Holy Trinity
This is the only time where one of your designs fails to outshine the original. The 1908 is a nice watch. Leave it alone.
6:55 a very busy dial? I beg to differ. A Speedmaster or a Daytona is a very busy dial, not to talk about a Breitling Navitimer...
It's got a Breguet signature Hour hand. Which is lovely as a nod to true horological design eminence.This then begs the question as to whether Rolex has any true signature design feature that it can call its own, except maybe Maimi subtle rehault repetition of it brand like a set of 'designer' boxer shorts. :lol:
Even Tudor has a hand design that is unique. Rolex is a bit of a mess.
We could argue their use of the Merc hands is one feature, their use of the Triangle at the 12 position with some of their sports pieces, their oyster case shape, bracelets. But a lot of these elements are more associated with the brand because of repetition... they're not exactly "original" so I have no idea 😆
But is Mercedes, SKX is actually probably more iconic and, well lets face it...been around longer as a brand.