#Amul

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  • Опубликовано: 15 сен 2024
  • #Amul Food Factory: Watch the newly inaugurated state of the art Amul #Chocolate Plant by the Hon. PM of India, Shri #NarendraModi.

Комментарии • 874

  • @Tqnikah
    @Tqnikah 4 года назад +154

    Frankly, after tasting amul chocolates. I gave up other brands.... In love with Amul :) Affordable and Tasty!

  • @pratiksolanki1363
    @pratiksolanki1363 Год назад +6

    This chocolate factory is just 8 KM away from my Home 🏭 Proud to be live in Anand 🇮🇳

  • @sharadjain2463
    @sharadjain2463 6 лет назад +739

    Amul The Pride of India , The taste of India . We want more indian companies like Amul that are to be owned by Co operative societies.

    • @leenasingodiasvegkitchen
      @leenasingodiasvegkitchen 5 лет назад

      Hello sharad ji plzz mera channel bhi jarur dekhe agr pasand aaye to plzz subscribe kere😄

    • @SauravStatingFacts
      @SauravStatingFacts 5 лет назад

      Sudha is there

    • @ritusmusicworld6707
      @ritusmusicworld6707 5 лет назад +1

      Sahi kaha aapne

    • @happyjan8539
      @happyjan8539 5 лет назад +2

      I like a more chocolates 200 rupees and hundred rupees I like Amul products very very much size as Amul butter and cocoa dark chocolate and chocolate and Amul ice cream 2

    • @ayushjain_11
      @ayushjain_11 5 лет назад +2

      True affordable prices good quality and real ice creams

  • @cynthiahawkins2389
    @cynthiahawkins2389 5 лет назад +34

    I am American born, of Italian background. Our downtown NYC neighborhood has many Indian/East Asian shops. I feel so lucky to be able to enjoy many products that are delicious, and special and unique to India. The way Indian food uses fruits, seasoning, spices, chocolates, nutmegs and cinnamons..oh I feel sorry for the people who have never tried these!!! Excellent videos..just watched the one about ice cream.

    • @raeessss
      @raeessss 5 лет назад +4

      Thank you we indians welcomes you

    • @Indian_atheist-i7k
      @Indian_atheist-i7k 4 года назад

      @@raeessss 👏😊.

    • @rihansaini636
      @rihansaini636 3 года назад

      Try faluda laacha ice cream
      You will love it

  • @radon.19
    @radon.19 6 лет назад +33

    I have switched to dark chocolate for last 3 years. And I have tried a lot, from Ghana chocolates to Swiss to Belgium. Earlier where I used to live had no significant Amul chocolate outlet. Luckily now, in Nagpur, I have tried almost all variety of it. And I am big fan of Amul Dark(55%) and Bitter (72%) Chocolates. They are really good at very affordable prices.

  • @noneofyourbee-siness
    @noneofyourbee-siness 6 лет назад +174

    Food Factory of Discovery Channel should make a series in India and Amul should be on the first place in their list💙
    Not an alcoholic, I am a chocoholic ❤

    • @x23esports22
      @x23esports22 4 года назад +6

      Diabetes loves you😍

    • @swinil1103
      @swinil1103 10 месяцев назад +1

      Same here ❤❤❤

    • @swinil1103
      @swinil1103 10 месяцев назад +3

      ​@@x23esports22 For your kind information, Amul also has a wide range of dark chocolates and sugar free chocolates... So the chances of diabetes are pretty low... And that's why u can't say that ' Diabetes loves you ' 😆😆😆

  • @ajithdeshpande
    @ajithdeshpande 6 лет назад +359

    Amul, kindly requesting you to increase your supply and foot hold in Bangalore. Many supermarkets purposefully are not keeping your products, especially these wonderful chocolates in their stores and even in medical stores. Reality is South people really want your products more. I even request Amul management to set up a plant in South-preferably in Bangalore to satisfy the demand. We are proud of your quality and evolution.

    • @proudsanatani5079
      @proudsanatani5079 6 лет назад +26

      Ya even in Chennai...it's very hard to find all varieties of Amul.....

    • @saurabhkumarece
      @saurabhkumarece 6 лет назад +5

      Of course these amul products is available upto delhi and north india gujrat , Rajasthan , delhi and Haryana

    • @Archis1993
      @Archis1993 6 лет назад +5

      Same here in Kolkata, i buy amul products from bigbasket

    • @MrKumail123
      @MrKumail123 6 лет назад +11

      Ajith Deshpande indeed is very difficult to find Amul products in Bangalore. I was in Ahmedabad for one year and I find Amul products have quality and reasonable compare to our nandini products.

    • @shreesnook
      @shreesnook 6 лет назад +4

      In Kerala too....

  • @mohinichanwariya9333
    @mohinichanwariya9333 3 года назад +7

    What a coincidence😎 m having Dark choclate of Amul, N watching this episode. 😋🤗🍫🍫🍫🍫

  • @parasnathshah9666
    @parasnathshah9666 6 лет назад +10

    Thank you AMUL for your contribution in making India great again. Keep hardworking.

  • @nageshneelambaran3445
    @nageshneelambaran3445 6 лет назад +6

    Not every varieties of chocolates are available, only a few are found in super markets and bakery s , but ice cream are available more ... thank you for giving this much information really proud to see all these ...

  • @rizwananatha6171
    @rizwananatha6171 4 года назад +1

    Tribhuvandas patel has dreamed about this Amul Dairy and succed with the help and hard work of Dr. Vergis curian. This is successing day by day...
    Great & great job.
    I love Amul chocolates!!

  • @gardeningtv8032
    @gardeningtv8032 6 лет назад +724

    Ummmm. Can i get the job of chocolate taster there ?
    Ps. Thanks for so much of likes ❤️

  • @sushanth2503
    @sushanth2503 4 года назад +154

    "Chocolate can be enjoyed as a part of heart healthy diet" - Only if they dont add sugar

    • @vivekbajaj9862
      @vivekbajaj9862 3 года назад +1

      😂

    • @plutoniumisotope205
      @plutoniumisotope205 3 года назад +5

      They have 99% pure one

    • @meghana114
      @meghana114 3 года назад +6

      Amen to that, but Amul thankfully has no sugar and 99% dark chocolate

    • @abhinavsahni2535
      @abhinavsahni2535 3 года назад +2

      @Gauri Jakate it is bro....actually it is not fat that causes bad cholesterol. Bad cholesterol happens when it is oxidized in our blood vessels. That's why they say we should eat antioxidants. Sugar and many other things are responsible for oxidizing the cholesterol

    • @_arnavmathur
      @_arnavmathur 3 года назад +6

      If they won't add sugar then you will vomit the chocolate

  • @aviral1000
    @aviral1000 6 лет назад +124

    Looks Tasty! *Amul* *the* *Pride* *of* *India....*

  • @derikobrain5082
    @derikobrain5082 Год назад +1

    I have to say, the current range of Amul Dark Chocolates is one of best in the world of commercial chocolates! Quality is just awesome. Amul Dark Chocolate is part of my daily diet😋😋😋

  • @shubhamsharma-cw7xi
    @shubhamsharma-cw7xi 5 лет назад +4

    Bharat garv karta hai Amul par... Love you amul.😍👌🌱❤️

  • @abhishekrawat6040
    @abhishekrawat6040 6 лет назад +375

    Why these other varieties are not found in shops?

    • @sabkabaap2323
      @sabkabaap2323 6 лет назад +16

      You'll find in amul parlouf

    • @ayushi3083
      @ayushi3083 5 лет назад +5

      Go to any mart or shopping complex... U will

    • @nivasjsuryan738
      @nivasjsuryan738 5 лет назад +2

      U will found in Big shopping malls..

    • @prabhatakumar6091
      @prabhatakumar6091 5 лет назад +2

      @@av2319 its not kunt its cunt *

    • @sriharshaananthoju8671
      @sriharshaananthoju8671 5 лет назад +14

      exactly i have the same question ,all i see is cadbury,kitkat and snickers in shops

  • @VishalSingh-rn7rm
    @VishalSingh-rn7rm 3 года назад +4

    India is proud of you Amul all your products are very nice keep it up.

  • @Harrier20153
    @Harrier20153 2 года назад +1

    I am a person who loves chocolate. This factory is so great and so thankful for knowing how each of those chocolates is made and marketed 🥰

  • @trueman8212
    @trueman8212 6 лет назад +1148

    Cadbury and Nestle disliked this video😂😂

    • @RahulSingh-te1xt
      @RahulSingh-te1xt 6 лет назад +47

      Shobi Malik
      Patanjali also😂

    • @shankarjeetpanda3476
      @shankarjeetpanda3476 6 лет назад +41

      @@RahulSingh-te1xt actually amul does less marketing and it's chocolates r not cheap. It's bcoz its quality is good but still the price is high for us.

    • @RahulSingh-te1xt
      @RahulSingh-te1xt 6 лет назад +12

      SKJP Sanky
      Bhai Amul Dark Choclate banata hai
      Cadbury bhi banata hai par wo Dark Choclate ke alawa or bhi chocolate banata hai ₹10,20,50 tak ke isliye Cadbury famous hai
      Ek tou Amitabh Bachhan ne issry Pramotion kiya tha Advt mein isliye Cadbury famous ho gaya

    • @agra123
      @agra123 6 лет назад +4

      Woh dono ache hai

    • @agra123
      @agra123 6 лет назад +2

      Maine bhi Kiya to ab Kya Maine Cadbury Nestle hi khata tha aur rahunga

  • @anujchhabra3660
    @anujchhabra3660 6 лет назад +191

    Very nice and informative. But all the chocolates shown in the video are not easily available in the market. Hope that you increase production and domestic availability of all variants. Jai Hind

  • @NishantPatel28
    @NishantPatel28 6 лет назад +1

    Amul is the Best I Absolutely Love Amul Ice Cream , Chocolate , Butter , Milk , Cheese and etc....! everything that amul makes are the Best Keep it up from Indian from USA Amul try to make factory here in usa so you can make Amul product for USA market for Indians living here and for others as well !

  • @shrutikaghule4102
    @shrutikaghule4102 5 лет назад +69

    Amul, requesting you to increase your supply in local shops around mumbai..
    Chocolates are no easily available here..

  • @allreviewdoyouwant2456
    @allreviewdoyouwant2456 5 лет назад +3

    It is hygienic and pure technology it is good point of amul I like it so much 👍👍👍👍

  • @haifrendz
    @haifrendz 6 лет назад +42

    AMUL should start their business in all states of INDIA

  • @memories7146
    @memories7146 6 лет назад +100

    Please manufacture Amul dark chocolate more because there is no supply as per demand it's always hard to find in supermarkets and in online grocery stores like bigbasket and even in Amazon

  • @welovebooksandtravel5274
    @welovebooksandtravel5274 6 лет назад +8

    Excellent presentation and excellent video we are love with Amul

  • @akhzamjamal1445
    @akhzamjamal1445 5 лет назад +36

    Don't forget Verghes kurien the man who led revolution of happiness and milkiness 😊😊

    • @annumaria1842
      @annumaria1842 4 года назад +2

      Yes verghese kurien from kerala

  • @rashisukheja
    @rashisukheja 5 лет назад +5

    Other companies like Cadbury and Nestlé don't like your videos they unlike 👎 your videos I love your videos. 😎😎😎😎😎😎😄😄😄😄

  • @devanarayansd9751
    @devanarayansd9751 5 лет назад +18

    Please try to make available all amul items throughout our Kerala..Shoppers said, there is no availability of amul items to their shop and try your salesmen to ensure that

  • @dishah1751
    @dishah1751 4 года назад +1

    I love all the products of amul..amul milk ..chocalate..amul cheese..amul butter..best quality ..I have seen..

  • @suneethayadhav5982
    @suneethayadhav5982 4 года назад +10

    In my city difficulty to find
    Very rare nowadays
    In my childhood everyday
    Me and my friends ate Amul chocolates in my School
    When I see this vedio
    I remember my childhood days

  • @HRHKamal
    @HRHKamal 5 лет назад +8

    Mast!
    Amul chocolates are really high quality now.
    Lovely to see new varieties & packs being introduced.

  • @MayavatiBanerjee
    @MayavatiBanerjee 6 лет назад +3

    Ive had soo many of these dark chocolates . But never knew how exactly is it made . Thankyou for sharing

  • @ashishshah2429
    @ashishshah2429 4 года назад +153

    why is youtube recommending me during lockdown

  • @abhishekpal7409
    @abhishekpal7409 5 лет назад +6

    How worker control themselves 👌😍🤤🤤

  • @adwaitabuch8059
    @adwaitabuch8059 6 лет назад +23

    Excellent video. All the best team Amul

  • @diyapatel9151
    @diyapatel9151 4 года назад +1

    First when I eat Amul chocolate from that time only mostly I eat Amul chocolate.... ❤️🤤love Amul chocolate

  • @user-wr4hw3rq2q
    @user-wr4hw3rq2q 7 месяцев назад +1

    Amul Chocolates are made from 1974. Many farmers and people work hard to create Amul Chocolate, Amul Ice cream, Amul Butter and many more. These food products are the examples that why Amul is called Taste of India.

  • @medurimedha7272
    @medurimedha7272 5 лет назад +5

    We are in love with amul products ,but it's really sad thing to say it's not really available everywhere as products from other companies.

  • @megha6865
    @megha6865 4 года назад +3

    I love Amul Choco Minis which I don't find in any shops ...They are so delicious better than Dairy milk... which I feel is too sweet

  • @svenkatesan4305
    @svenkatesan4305 5 лет назад +17

    Amul is one of the sucessful co-operaters in gujarat for milk and milk products

    • @user-ej4vn7bk7t
      @user-ej4vn7bk7t 5 лет назад

      duutticjdhfucgurjfuvufkrjriritutjtjrkjrirjtguigj4fu i jrndجججججففففهنغنةةهيمقمهاعبخ٣منة٧ثخ٢حبج9

  • @aniketgadkari8737
    @aniketgadkari8737 4 года назад +1

    Great taste always but the chocolates are not available in supermarkets like Reliance Fresh, BigBazaar etc. even not in local grocery and medical stores in city like Mumbai and Navi Mumbai. We have to buy the products from supermarket websites. Thus I request Amul to please increase their product availability as we really love Amul products. Thanks a lot for your wonderful products, Amul The Taste of India.

  • @sangeetham1620
    @sangeetham1620 5 лет назад +21

    These chocolates are available in Amazon and Flipkart 😋

  • @geetababar4555
    @geetababar4555 5 лет назад +3

    I am fan of AMUL
    Amul is trying bestie product in world🌏
    🍫🍫😘😘👍

  • @exinoz810
    @exinoz810 4 года назад +13

    Butter -Amul
    Hotel - Trivago

  • @swarajbobade3737
    @swarajbobade3737 6 лет назад +10

    I proud of amul and their ingridents

  • @His-ln7yd
    @His-ln7yd 5 лет назад +1

    Whatever said & done , nothing to beat international chocolate brands ... Not even close ... God knows why 🧐

  • @dolagobindmohanty2411
    @dolagobindmohanty2411 5 лет назад +3

    Plz increase your supply....
    We love your chocolate and other items so we need it much and more.....

  • @ankss4972
    @ankss4972 2 года назад +1

    I had my first Amul milk chocolate in late 80s as a little kid and loved it over dairy milk until it disappeared in early 2000s. I remember searching for amul chocolates when they were kind of vanished from regular shops. But Amul milk chocolate now is not same as Amul milk chocolate from 90s. I still like it over others but it’s changed slightly like amul butter does not taste 100% same as it did in 90s.

  • @FforfreeNet
    @FforfreeNet 5 лет назад +4

    Amul chocolates are better than cadbury.. LOVE IT>>

  • @aviral1000
    @aviral1000 6 лет назад +8

    Brilliant Video! *Amul* *the* *Taste* *of* *India....*

    • @bettygreen9106
      @bettygreen9106 6 лет назад

      ❤️ Hi. Am I aţƭractive? ❤️
      My profile 18+ viskec.twiface.us

  • @umeshgavhanepatil311
    @umeshgavhanepatil311 6 лет назад +5

    Amul The Taste of India..................loved it

  • @amritaami7374
    @amritaami7374 4 года назад +6

    In this video we get to know not only how chocolates are made but also explains it is not simple as opening the wrap and eating those mouth watering chocolates

  • @kingmontero7900
    @kingmontero7900 6 лет назад +67

    #Amul Food Factory episodes:
    1. Cheese
    2. Ice Cream
    3. Milk Beverages
    4. Butter
    5. Chocolate
    6.
    7.
    8.
    9.
    10.
    11.
    12.
    ...
    (Amul, please make more episodes)

  • @smitathakur_920
    @smitathakur_920 5 лет назад +2

    Amul chocolate not available any store or supermarket you export across India???

  • @rchlf2984
    @rchlf2984 5 лет назад

    Awsome. So Tempting. I have been Chocoholic since childhood. I love Amul Dark Chocolate range. I use it to make all my chocolate confectionery items n it gives the Wow taste. Thank You Amul for making World class chocolates in India. Amul the Taste of India.

  • @snipergaming7397
    @snipergaming7397 3 года назад +1

    That's nice I'm chocolate lover 🍫🍫

  • @susmitadutta6500
    @susmitadutta6500 3 года назад +1

    These chocolate are available flipkart, amazon and big basket. yummy chocolate 😋😃😃😃👍👍😍😍😍😍love chocolate

  • @komathiamma85
    @komathiamma85 4 года назад +1

    I always buy those Choco minis for my daughter's birthday and distribute it to her classmates .really yummy.

    • @megha6865
      @megha6865 4 года назад

      Yeah.. they are so tasty..From where do you buy it..Here in Bangalore I don't find it anywhere..even in Reliance fresh, Big Bazaar..

    • @komathiamma85
      @komathiamma85 4 года назад

      @@megha6865 I buy it from the super market in my town chidambaram . Amul cheese butter , ice creams, beverages and dark chocolates are also available here.

  • @rameshhumbal9006
    @rameshhumbal9006 6 лет назад +2

    Testa of India...Amul....... Hamesha...Amul .....I love Amul

  • @cd1471
    @cd1471 5 лет назад +2

    I have eaten every single flavour of amul bar. Thanks to dmart and their discounts. But the birthday cake one looks so new and interesting 😵

  • @arush498
    @arush498 4 года назад +16

    AMUL IS OLDER THAN MY AGE 😂😂😂

  • @dhruvgupta9987
    @dhruvgupta9987 6 лет назад +1

    I like Amul cocomins very much. My mother bought 10 pack of this chocolate . It's too yum . Try it

    • @megha6865
      @megha6865 5 лет назад

      Thats so yummy..My favorite...I made it popular among my colleagues..But sadly we get in few places like Reliance fresh And other Hyper markets only..

  • @jayakishan5767
    @jayakishan5767 3 года назад +1

    Hearthy welcome to Andhrapradesh..

  • @sarthakkhinvasara3483
    @sarthakkhinvasara3483 6 лет назад +48

    Oh I didn't know that!!! Next...😂😂😂

  • @pawandeep31
    @pawandeep31 6 лет назад +21

    Nice video and very informative but who else was irritated with fake sounding background narration!! I mean come on Amul, the narration is what makes documentaries more entertaining

  • @topfamous297
    @topfamous297 3 года назад +1

    Amul Dark Chocolates are Very Good, but Milk Chocolate is too Sweet.

  • @shrutirani8430
    @shrutirani8430 5 лет назад +5

    My mouth feels watery...
    Yummy delicious chocolates

  • @harendrasingh_22
    @harendrasingh_22 5 лет назад +1

    Good work Amul, after watching this video I may buy one. Amul chocolates should come in RS.10 pack too !.

  • @ruchismitasen414
    @ruchismitasen414 5 лет назад +3

    I love Amul. Regular customer. 2 requests : 1. Please make a dark chocolate with less sugar. It's not about health, it looses its taste. 2. Introduce Amul Gold small terta packs.

  • @lunarfortnight4234
    @lunarfortnight4234 3 года назад

    Thankyou for showing the process transparently ... Now I trust amul..I hope it's shown fully transparent..🙂

  • @sanjaydhumal5391
    @sanjaydhumal5391 6 лет назад +1

    AMUL...PRIDE OF INDIA...👍
    DARK CHOCOLATE...SUPERB...

  • @shashikarkhanis9801
    @shashikarkhanis9801 2 года назад

    Amul dark chocolates is the best and nothing can beat them. All flavors are best and yummy. ❤️

  • @mssjswati
    @mssjswati 6 лет назад +20

    I love Amul dark chocolates especially the bitter chocolate, but in the video it is said that amul dark chocolate also comes in 90% cocoa, but I didn't find it anywhere.

  • @DOUZIKHAN
    @DOUZIKHAN 6 лет назад +11

    Amul is very big company of India

  • @jassicasoni4873
    @jassicasoni4873 3 года назад +1

    I love amul dark chocolate too much 🤤🤤🤤🤤 ty for sharing this video 😊

  • @syedmohdfasihnaqvi155
    @syedmohdfasihnaqvi155 4 года назад +1

    Amul needs a chocolate tester to make their chocolate perfect. I am the perfect person to taste chocolates at india

  • @revathikankanala3933
    @revathikankanala3933 4 года назад +1

    2 days ago I didn't know that Amul chocolates exists. Why don't show adds in tv..??

  • @trendingvideos2407
    @trendingvideos2407 5 лет назад +8

    I have to say that these chocolates look's so ymm😍😺🍇🍫🍫.
    But these chocolates are not available in the market

  • @HareKrishna_
    @HareKrishna_ 5 лет назад

    Getting the best quality of dark chocolate like other Swiss brands in a very less price and more quantity
    Amul really the taste and pride of India

  • @youtubenaughties9658
    @youtubenaughties9658 6 лет назад +5

    This kind of video just melt my heart just like chocolate
    💖💖💖

  • @debojitd8993
    @debojitd8993 5 лет назад

    Amul is one of my favorite brand ... I love amul ice cream , milk, butter, chocolate 😘😘😘😘😘😘

  • @pujalaxmi2544
    @pujalaxmi2544 5 лет назад +1

    I love Amul chocolate🍫 happy to see that video😍

  • @39.hibasulaikha94
    @39.hibasulaikha94 5 лет назад

    Intresting, I just brought Amul milk chocolate today and thought how it is being made and then when I opened youtube it just recommended this to me. So now youtube can read your mind too😃

  • @9426047992
    @9426047992 5 лет назад +9

    Amul please supply all the chocolate to dahod shops also please I want to eat them all and I went to your amul dairy factory which is in Gujarat and I love that how cleaned the areas are

  • @harendrasingh_22
    @harendrasingh_22 5 лет назад +3

    17:11 wow ! Where do these 40g and 5g peices sell ! Didn't find any on big basket.

  • @ayushjain_11
    @ayushjain_11 5 лет назад +1

    I like Amul 70% dark chocolate very much

  • @vecdevender7412
    @vecdevender7412 2 года назад

    AMUL is the taste of india, i like all the products and visited anand so many times

  • @Blackfire970
    @Blackfire970 6 лет назад +9

    Love amul's bitter and dark chocolate but they are hard to find pls fix that.

  • @farzanashakkeer5464
    @farzanashakkeer5464 5 лет назад +1

    Luv amul cone ice cream 😍😍😍😍😍😍😍😍😍😍😘I’m in love with amul ice creams.........

  • @deepa7377
    @deepa7377 6 лет назад +25

    Amul the taste of India 🍫🍫👍👍👍🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫🍫👍👍👍👍👍👍👍👍👍

  • @salonimanhas7512
    @salonimanhas7512 6 лет назад +3

    In which part, preservatives and other emulsifiers are added, you didn't show that

    • @pranishcrasta2583
      @pranishcrasta2583 6 лет назад +1

      They showed, at the period of conching the preservatives are added

  • @tulikadey1583
    @tulikadey1583 6 лет назад +1

    Mouthwatering video 😋😋😋 I m going to buy it today 🍫

  • @sreekuttan2004
    @sreekuttan2004 3 года назад

    Every man and boys loves chocolate...We are all crazy about it 😊

  • @muralimaraka
    @muralimaraka 2 года назад

    I love amul because they are indians and make me feel proud

  • @shikhasaurabh8975
    @shikhasaurabh8975 6 лет назад +5

    Amul chocolate my favourite ❤

  • @pubalibhattacharya6521
    @pubalibhattacharya6521 5 лет назад +1

    Seriously. Make ur supply regular. I love tour chocolate.. But supply is soo low! I cant even get my hands on your whipping cream. I am from hooghly west bengal

  • @aarvisharma11
    @aarvisharma11 4 года назад +1

    A gift for someone you love when it comes to chocolates I love myself

  • @sriharshaananthoju8671
    @sriharshaananthoju8671 5 лет назад +1

    i never knew amul has this variety of chocolates they should popularize it, all i see in shops is cadbury,snickers etc..