Virtual Voices Series (Vol.14): Using Data To Attract The Attention Of A&R's

Che Pope, legendary record producer and Head of Upstream at DistroKid, knows all how important streaming and sales data is when it comes to growing your career as an indie artist and getting signed. That’s why just earlier this year, Che joined DistroKid to launch Upstream - a platform that feeds crucial data to A&R’s to help indie artists land a record deal. Not only has Che won two Grammy’s for his artistic talent, he served as COO of GOOD Music Records for 7 years, spearheading creative output, A&R, and marketing. Before that as Senior VP of A&R and at Aftermath Records, Staff Composer for Hans Zimmer’s Remote Control, and Senior VP of A&R for Warner Bros Record he has crafted many hits that have topped charts. In his new role at DistroKid, his goal is to leverage data to propel the next generation of artists into stardom.
This panel will dive deep into what DistroKid does, how A&R departments utilize data to scope out the new big thing, and how artists should be strategizing their distribution, streaming, and online engagement to build an undeniable story that garners attention from the industry gatekeepers. Moderator Alyssa Castiglia leads A&R and Creative at Primary Wave and formerly leveraged data to discover artists as an A&R at Island Records.
Brought To You: SpinLab
Speakers: Alyssa Castiglia, Senior Director, Creative, Primary Wave Che Pope, Grammy Award-Winning Producer, Head of Product, Distrokid
Intro: Danya Dixon, CEO, Canadian Music Week