Virtual Voices Vol. 18: The Intersection of Cannabis & Music

A Conversation with Cannabis Brand LOOP/POOL, Their Artist Co-Founders & Music Journalist Alan Cross
CMW is excited to welcome partners of recently launched cannabis brand LOOP/POOL, who join music journalist Alan Cross for a discussion about the ways in which music, the artist experience and cannabis converge in Canada, the first major country to federally legalize recreational cannabis. We also use this conversation as a chance to hear from the artists themselves about how they are adapting, reacting and rethinking how they build their careers and engage with their fans through these times of uncertainty.
LOOP/POOL is an artist co-owned cannabis brand who’s committed a minimum of 5% of proceeds to give back to and support emerging Canadian artists. The company is co-owned by seven major Canadian artists including; Our Lady Peace, Blue Rodeo, Stars, Felix Cartal, Kiesza, dvsn and Roy Woods. These 7 artists, representing 7 different genres, are united in building LOOP/POOL’s singular mission and message - #SupportCreators.