Muskan Kapoor on Growing a Maternity & Baby Photography Business| PhotoSynthesis | IndieVisual

In this episode of Photosynthesis, we sat down with Muskan Kapoor, the founder of Little Toes, who specializes in newborn, infant, maternity photography, and family portraits. With a passion for children, Muskan started her journey four years ago, turning her hobby into a successful career during the COVID lockdown.
She shares how she began by photographing her toddler niece and how this experience inspired her to pursue photography professionally, eventually leading her to open successful studios in Delhi and Chandigarh.
Muskan discusses the growth of her business, starting from a home studio and quickly expanding to a commercial space within a year due to increasing demand. She also talks about the rise of maternity and baby photography, noting how Instagram, referrals, and word-of-mouth marketing have been key to her success.
Muskan shares insights on the impact of collaborating with mom influencers and how it’s helped her reach new audiences. She also talks about the shift from photos to videos on Instagram and how she’s built a team of photographers, videographers, and editors to handle her works.
She even discusses the struggle she faces while managing the business, supervising the operations and workflows, while handling the creative aspects of her work. She also discusses the challenges of staying creative and relevant in such a competitive field.
Finally, Muskan talks about her plans to expand her business to other cities across India and emphasizes the importance of doing thorough market research before opening new studios.
A huge thank you to Muskan Kapoor for sharing her insights. Don't forget to subscribe and leave us a review. Until then, keep capturing those moments that tell a thousand stories.
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Check out Muskan Kapoor’s Works on Instagram: / littletoesbymuskan
References Mentioned in the Podcast
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