Gucci Bloom: The Campaign Film

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  • Опубликовано: 14 авг 2017
  • “I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins.
    Music: "The Rip" by Portishead (Universal Island Records Ltd)
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Комментарии • 968

  • @Charataee
    @Charataee 6 лет назад +2186

    perfume ads are usually ridiculous but this one really made me want it

    • @nickidaisyreddwoodd5837
      @nickidaisyreddwoodd5837 5 лет назад +25

      It's a wonderful perfume. Did you get yourself one?

    • @whitelilia87
      @whitelilia87 5 лет назад +39

      Looking at this ad i got a strong desire to get these perfumes, although i haven't ever seen them in person. There is something magical in this ad. Really, a brilliant work!

    • @nickidaisyreddwoodd5837
      @nickidaisyreddwoodd5837 5 лет назад +9

      @@whitelilia87 It is magical. The perfume is magical as well it makes me high.

    • @happiestkeikei
      @happiestkeikei 4 года назад +4

      Nicki Daisy Reddwoodd i’ve been using this parfume for a pretty long time, and i loving it, i dont know how to describe the smell coming from the parfume itself but i love it, you should really try it yourself!

    • @tsundere62
      @tsundere62 4 года назад +3

      omg they look like Ophelia in motion

  • @qacermacer
    @qacermacer 3 года назад +663

    It's been 3 years and I still don't think I've ever seen such divine creative direction

  • @folkloreswift1549
    @folkloreswift1549 6 лет назад +2434

    Best commercial I've seen in recent times. So aesthetically pleasing.. Love Dakota and her voice in the end. Can't wait to get my Gucci Bloom.

  • @trashcat44
    @trashcat44 6 лет назад +878

    Idk why but the way they were in the pond with the rain and all of the flowers, along with the music, makes me really calm and I just love it. But in another way it makes me sad and all because when would i honestly ever get to experience that peacefulness with my friends?

    • @kitecommunications7633
      @kitecommunications7633 5 лет назад +20

      Anastasia Hamlin - Heaven perhaps? Trust in Jesus - eye has not seen nor ear heard the things that God has prepared for those who love Him. Bless you x

    • @sallyenki4440
      @sallyenki4440 3 года назад +11

      @@kitecommunications7633 you realize that not everyone is cristian right 🤦‍♀️

    • @kitecommunications7633
      @kitecommunications7633 3 года назад +4

      @@sallyenki4440 sadly yes, and there are even fewer who call themselves Christian who really are. People will be surprised who they see in Heaven and those who they don't. We are saved by grace through faith in Jesus Christ, not of our own works, but by what Jesus has done for us. Faith is the gift of God so I recommend you read the Gospel of John because faith comes from hearing the Word and this gospel is beautifully easy to understand. Bless you.

    • @kitecommunications7633
      @kitecommunications7633 3 года назад +7

      @Madhav Ignihir do you not believe in free speech? Why must I stop because you say so? Ask yourself what is it within you that makes you angry at the mention of God?

    • @kitecommunications7633
      @kitecommunications7633 3 года назад +3

      Madhav Ignihir ✝️

  • @Yanissnanish
    @Yanissnanish 6 лет назад +860

    I don't get why but this make me sad. I feel like I couldnt live this kind of experience, see this kind of paysages, touch this kind of water...

    • @carmenvargas5208
      @carmenvargas5208 5 лет назад +16

      Yn yn thats how I feel

    • @diana1298
      @diana1298 5 лет назад +4

      Ikr

    • @marcobenneti9664
      @marcobenneti9664 5 лет назад +38

      Probably because of the song, i love Portishead, but i try not to listen it too often, it is too melancholic and sad at times.

    • @kane00000
      @kane00000 5 лет назад +9

      It's the music. The Rip is an amazing song

    • @mary._.2859
      @mary._.2859 4 года назад

      Same

  • @anmusician8932
    @anmusician8932 6 лет назад +389

    "Gucci Bloom! The New Fragrance For Her!" - Dakota Johnson's sweet voice OMG!!!!!

  • @jlaureta3227
    @jlaureta3227 6 лет назад +1224

    I felt like this is from another planet. 😍

  • @umb819
    @umb819 6 лет назад +234

    This ad is too magical the part in the pond

  • @hannahblankenship6163
    @hannahblankenship6163 3 года назад +64

    " I'd rather wear flower in my hair, than diamonds around my neck " ✨

  • @Anouke79
    @Anouke79 6 лет назад +431

    The shot at 0:47 is so beautiful.

    • @ellslaur
      @ellslaur 4 года назад +1

      Rachell Briggs so true. So in love.

    • @martheresa7550
      @martheresa7550 4 года назад +2

      Rachell Briggs True! It looks like Monet’s garden.

    • @Anouke79
      @Anouke79 4 года назад +1

      @@martheresa7550 Right? It's just so beautiful and feminine. I just love it.

    • @virgoaugust8318
      @virgoaugust8318 3 года назад +1

      Ikr it was like a dream

    • @ronaldtheophile1876
      @ronaldtheophile1876 3 года назад

      yesss i want to be there

  • @melaniecelollegarreta7823
    @melaniecelollegarreta7823 6 лет назад +246

    I want to be there.

  • @missvee6479
    @missvee6479 4 года назад +56

    I've never seen a commercial that had a scene that was absolutely BEAUTIFUL!! So beautiful it made me cry!! It just makes you think of HEAVEN!! So calm and peaceful!! No worries!! I truly love it !! ❤❤

  • @phoebemchugh388
    @phoebemchugh388 5 лет назад +77

    Can I live in this aesthetic for the rest of my life

  • @katy9569
    @katy9569 6 лет назад +402

    I saw a much shorter version of this and spotted Dakota Johnson in the water and had to see the full

  • @NKr-qg7yf
    @NKr-qg7yf 6 лет назад +35

    The short version is so good, the only perfume commercial I like

  • @lizzym344
    @lizzym344 6 лет назад +141

    Music is perfect

  • @ehhdee
    @ehhdee 6 лет назад +147

    PORTISHEAD 💕❤️️

  • @dukesoflp
    @dukesoflp 4 года назад +23

    For some reason this video captivates everything that I understand, it gives me a sense of nostalgia that I don't understand, by taking me back to a much easier time...

  • @jenniferhilsenbeck2252
    @jenniferhilsenbeck2252 6 лет назад +49

    I bought this today... The magick started when my eyes locked on the bottle. My tunnel vision set in, so I quickened my pace towards it. Lifted the cap and held to my nose, instantly I was transported somewhere far from the mundane world where I stood and found myself in a place where the world felt pure and completely feminine. I had fell in love. As I walked away from this liquid of divine feminine heaven, knowing my bank balance has never taken a hit this hard on a fragrance....It was like I felt a magnetic pull, so with no hesitation I turned around and proudly stated to the gentleman worker that I would take this bottle of perfume. Today I felt empowered...because of an experience...I had.. with...perfume. Now watching this? Im in awe. Such stunning imagery, the perfume scent matches this ad. Award winning all around. I feel it's fair to state, I love experience...I choose it over being a consumer of things, because for me, most thing's arent necessary to have. But today, I can tell you I bought perfume today based solely on a wonderful individual experience. Odd how such insignificant random moments in a person's day can just move unexpectedly into something magical. You may say I'm a dreamer...but I'm not the only one 💖

  • @KayleighStarkey12
    @KayleighStarkey12 6 лет назад +243

    As soon as I heard the song on my TV I just stopped everything and screamed, "PORTISHEAD!" So happy to hear them on a commercial (FINALLY), especially in this day and age! The video is beautiful, btw

    • @ELCNUmorFnaMehT
      @ELCNUmorFnaMehT 6 лет назад +3

      Kayleigh Starkey Better late than never!
      I just heard the track playing on the TV and I had to look to see why it was on there - Portishead FTW!

    • @rsra8937
      @rsra8937 6 лет назад +3

      Wow..stayed in Portishead a few times whilst on courses..really glad to discover Portishead the band..wonderful music

    • @KayleighStarkey12
      @KayleighStarkey12 6 лет назад +3

      ELCNUmorFnaMehT So true. Same here, I couldn't believe my ears! YEEESSSS!!! 😀

    • @KayleighStarkey12
      @KayleighStarkey12 6 лет назад +3

      RSRao RSR That's awesome! I didn't even know it was an actual place... I gotta check that out! The band truly IS wonderful though; so unique. I heard they were coming back too, if I'm not mistaken!

    • @amaliasalado7751
      @amaliasalado7751 6 лет назад +1

      Kayleigh Starkey o

  • @venusf4iry
    @venusf4iry 5 лет назад +23

    I love this commercial so much. It’s so soft, pretty, and pleasing. I can’t stop watching it.

    • @Peter.parker-3
      @Peter.parker-3 10 месяцев назад

      Literalmente me encanta mucha :'v

  • @sofiaferreira1858
    @sofiaferreira1858 6 лет назад +208

    We all need Gucci this is God's art

    • @gavita3534
      @gavita3534 6 лет назад

      Itsokayuig banana

    • @SlymTyler
      @SlymTyler 6 лет назад

      Itsokayuig culebras de colores videojuegos ninos

    • @mercedesaragon6068
      @mercedesaragon6068 6 лет назад

      Pataresa elrosario

    • @adhidwiyana7106
      @adhidwiyana7106 6 лет назад

      Itsokayuig Gucci? i can design anything, put in a gucci store and people'll buy it for $500

    • @mjjveritas
      @mjjveritas 5 лет назад

      And does God approve of men in dresses in the form of model Hari Nef, a biological male with male genetics?

  • @user-wj3yr7xr2f
    @user-wj3yr7xr2f 2 месяца назад +1

    This reminds me of some of my best summers with family. Spending the whole day in the warm buzzing garden. Eating and drinking what we want when we want. Playing with the dogs and children, smelling the garden flowers, falling asleep on a blanket in the sun. Loosing all consept of time and space. ☀️💚🌿

  • @brenesparza9007
    @brenesparza9007 5 лет назад +17

    Oh! I love this song!
    "The Rip" by Portishead, it's perfect. 💕🌹🌾🌼

  • @elonaalciauskaite9377
    @elonaalciauskaite9377 4 года назад +20

    For some reason this makes me want to cry yet feeling fulfilled from the inside. Strange feeling, love the ad and perfume ❤️

  • @leonbience238
    @leonbience238 4 года назад +17

    Moving and powerful. The guitar strings lull you into a trance of delight and regeneration. One of the best fragrance commercials going, and it never gets old. Brilliant. Oh the life of little rich girls.

  • @eugeniape96
    @eugeniape96 5 лет назад +19

    I don’t know why this whole aesthetic makes me feel so nostalgic, maybe a past life lol

  • @VanessaAAlmonte
    @VanessaAAlmonte 6 лет назад +159

    This reminds me/feels like of that Sophia Coppola movie Marie Antoinette

    • @dp.b.5832
      @dp.b.5832 6 лет назад +8

      Vanessa A. I feel the same way!!! Absolutely adore that movie!!! I love Sophia Coppolas camera work, how she ALWAYS includes shots of sunlight through the trees.

  • @tytimlet
    @tytimlet 6 лет назад +96

    Every time I see a Gucci ad campaign, it takes me to a different place. #loveit

  • @darrenboyle1918
    @darrenboyle1918 3 года назад +12

    Probably the cleverest artistic advert of recent years. You can see from the comments it created a strong emotional response from ppl and about how it made them feel. But as someone not often moved by an advert I literally could feel the sun, I could feel the warmth, I could smell the flowers and an unknown fragrance in the air, I fell into this advert... And I don't know of any other advert I've ever fallen into lol The director should feel immense pride in this as I don't think you can hit the brief any better than they have created in this tiny piece and I can give it no higher praise than by saying it felt like a perfume in video form! How weird is that?!

  • @jennii_z9685
    @jennii_z9685 6 лет назад +109

    Aestheticly pleasing

  • @MyBlurryface
    @MyBlurryface 5 лет назад +63

    I don't know why It reminds me of "the virgin suicides".

  • @mariafindley9873
    @mariafindley9873 5 лет назад +31

    I have never been so affected by a advertisement before. I love the water...and flowers...and tea...so beautiful. I love swimming with my clothes on (and off...LOL)...this visualization makes me feel so peaceful. You make me want to buy the perfume! Advertising success!!!

  • @suzie5813
    @suzie5813 4 года назад +21

    I hope to be reincarnated into the life of this commercial on perpetual repeat

  • @user-nm5yc2yz9j
    @user-nm5yc2yz9j 6 лет назад +4

    This film brings to me the happiness acquired this year. 2017 will remain in my memory for a long time😌

  • @jackiebaucom9513
    @jackiebaucom9513 4 года назад +6

    The scent smells like a botanical garden. I just love it.

  • @lilithxsalem
    @lilithxsalem 4 года назад +6

    The aesthetic in this made me get it.

  • @krasnikova_psy
    @krasnikova_psy 5 лет назад +6

    The best ad i've ever seen...amazing . Cant stop watching it.

  • @forever_evolving_5312
    @forever_evolving_5312 6 лет назад +71

    Why so many dislikes? This is so artistic! Very eccentric. It’s intriguing. I love this commercial, and I don’t even care for Gucci like that...

    • @sharifahhanizahsyedhussein7852
      @sharifahhanizahsyedhussein7852 4 года назад

      Forever_ Evolving_ the dislikes are from idiots who have itchy fingers

    • @yoye7551
      @yoye7551 3 года назад +2

      @@sharifahhanizahsyedhussein7852 Lol not at all. Its because the songs theme doesnt fit the commercial

  • @greciamelendez1205
    @greciamelendez1205 6 лет назад +42

    El mejor anuncio que jamás haya visto, es tan mágico. Solo de ver el anuncio siento que huele a otro planeta fkekdk. Ya quiero tener el perfume

    • @biaarimont5286
      @biaarimont5286 4 года назад +2

      Esas tías están tocadas eh¡. Y se la metieron plena que viaje

  • @moniquegutierrez1756
    @moniquegutierrez1756 6 лет назад +50

    Portishead!

  • @Sunvessel-rd9ud
    @Sunvessel-rd9ud Год назад +3

    This means something, Green: nature, growth and harmony; but also wealth and stability. Pink: femininity, playfulness and romance, and it also has baptism what are yall saying here? can i see alot of green and pink and water.

  • @ricardoarriaza9904
    @ricardoarriaza9904 5 лет назад +4

    It triggers a timeless hidden melancholic part in the brain. Beautiful

  • @simonecapone1923
    @simonecapone1923 6 лет назад +11

    Glen Luchford + Alessandro Michele + Dakota J. = perfection

  • @muschihai44
    @muschihai44 4 года назад +34

    Whoever is responsible for this add hats off to you you changed my view on aesthetics and the bond to nature

  • @ceceliah658
    @ceceliah658 2 года назад +6

    never gonna forget this commercial, it lives in the back of my mind

  • @DraMarthaCastroNoriegaMexico
    @DraMarthaCastroNoriegaMexico 5 лет назад +1

    This commercial makes me feel so free, so peaceful, content with life and nature, with myself...ahhhhh....FREEDOM. One of my favorite commercials ever!

  • @juligukks
    @juligukks 7 месяцев назад +2

    Best video, no se que tiene pero lo repito una y otra vez con ganas de estar ahi en ese lago

  • @TheThingsBuy
    @TheThingsBuy Год назад +4

    Y'all did a good job describing the perfume through visuals every time I spray this perfume this is how I feel

  • @daddylongdreads
    @daddylongdreads 4 года назад +5

    The use of Portishead makes me like this commercial lol😊

  • @whatshouldwecallher6417
    @whatshouldwecallher6417 4 года назад +2

    The sunlight the rain, that smile or peacefulness. I really want to experience that once

  • @cedricamonn8335
    @cedricamonn8335 Год назад +1

    Just super chilled and not rushed best parfum ad ever?

  • @kitecommunications7633
    @kitecommunications7633 5 лет назад +4

    Beautiful heavenly ambience - a masterpiece

  • @skylaendless9376
    @skylaendless9376 6 лет назад +107

    I see Dakota and I'm already in love. I'm that easy !

  • @colemarie193
    @colemarie193 6 лет назад +2

    Love the commercial, the music, Dakota, & this perfume. Just got this perfume & I'm in love!

  • @paulformby1321
    @paulformby1321 2 месяца назад

    That water is so peaceful and you would smell perfect when getting out. Smell like flowers. This is so lovely.

  • @hayuhinaira
    @hayuhinaira 4 года назад +11

    most of the time they fail to make an exact presentation & intro for the perfume, but this one they have nail it!

  • @whereareallthepotatoes2221
    @whereareallthepotatoes2221 4 года назад +8

    This was so aesthetic especially the end. This made me want to get it.

  • @somabarua133
    @somabarua133 Год назад +1

    I want to live in this enchanted world. Stunning and magical 💐

  • @ceceliah658
    @ceceliah658 2 года назад +1

    i’m back watching it again. best perfume ad ever.

  • @crystalrose043
    @crystalrose043 4 года назад +9

    I just remember this ad a few minutes ago. When I first saw it, it like gave me a super weird off-putting feeling. Not only was it melancholic, but i felt like I had seen the ad or setting before. Maybe in a dream or past life, just weird deja vu. Made me feel like nothing was real and that there was a glitch in the matrix or something. Odd.

  • @fabyta8484
    @fabyta8484 5 лет назад +14

    Desde la primera vez qué vi el comercial, me dieron ganas de estar ahi, rodeada de flores.. hermoso comercial y veré como es el perfume. ☺️😍

  • @askaliu2943
    @askaliu2943 4 года назад +1

    don't know why but this is my fav ad now.... and that song "the rip" was just perfect for it

  • @marsillusionist
    @marsillusionist 4 года назад +2

    This is the most beautiful commercial ever.

  • @maryeng1
    @maryeng1 6 лет назад +9

    portishead--the rip---so haunting---beautiful---

  • @foodbang4170
    @foodbang4170 4 года назад +4

    Omg I can feel the vibe so aesthetically

  • @ruhikaspring9989
    @ruhikaspring9989 4 года назад +2

    GUCCI's visuals are forever and always captured visuals of our dreams

  • @lossolestruncospr5442
    @lossolestruncospr5442 5 лет назад +1

    Portishead is perfection!

  • @pescadawh5071
    @pescadawh5071 6 лет назад +33

    Dakota is so beautiful

  • @girlmath-abolisher
    @girlmath-abolisher 6 лет назад +3

    I would buy this just because Petra Collins is in the ad. And also because this is so reminiscent of Heavenly Creatures that it makes my heart sing!

  • @KetorahWilliamsActress
    @KetorahWilliamsActress 6 лет назад +1

    Everytime this comes on in the ad break, no matter what I'm doing I stop, listen and watch! Mesmerising song/theme tune, great Ad!

  • @andreadesanto5734
    @andreadesanto5734 5 лет назад +2

    Wonderful...Everything, the music & the colors & the simple beauty of the models. Best

  • @reginaherrera5456
    @reginaherrera5456 6 лет назад +23

    i recently got the perfume and it seems like heaven

  • @lonebunnydraws7301
    @lonebunnydraws7301 6 лет назад +3

    I keep coming back to this it’s so beautiful and makes me wanna be free.

  • @GeorgeQuinton
    @GeorgeQuinton 6 лет назад +1

    When I saw this commercial on TV it was so different than all the trash. So beautiful!

  • @hornyconvict
    @hornyconvict 7 месяцев назад +1

    Love this song so much

  • @addiesedg
    @addiesedg 6 лет назад +13

    This relaxes me

  • @Elixic_
    @Elixic_ 5 лет назад +6

    i love this commercial, i love this parfum, i love every single thing about this. 💕 it reminds me of my lovely roadhouse garden. 💕💕

  • @kai-gm9re
    @kai-gm9re 5 лет назад +2

    Most aesthetically pleasing thing I’ve ever seen

  • @zthechainz
    @zthechainz 5 лет назад +2

    One of the best fragrance commercials. You can almost smell the perfume.

  • @gaticorniazafratorre7659
    @gaticorniazafratorre7659 6 лет назад +24

    Este anuncio es mágico hace unos días desgana amargada salió este anuncio y sentí paz en mi corazón como si me liberaba del extres y me lleva a un reino

    • @TheEduardopoke
      @TheEduardopoke 6 лет назад

      gaticornia zafra torre un comentario en español 😮 pasarón el comercial completo?

    • @Hobbitlablet
      @Hobbitlablet 5 лет назад

      No zistema! 😋

  • @tobymaggs3981
    @tobymaggs3981 3 года назад +3

    Beautiful , like a work of art

  • @sweetkiller1311
    @sweetkiller1311 2 года назад

    idk how but this video smells really good

  • @Patricia-hr7re
    @Patricia-hr7re 2 года назад +2

    Mi anuncio favorito, música espectacular!!!!!!

  • @Carlinatictictic
    @Carlinatictictic 6 лет назад +6

    Prettiest perfume commercial I've ever seen to be honest, excited to try this fragrance out

  • @blacksad8038
    @blacksad8038 6 лет назад +3

    C'est sublime 💘
    Et la musique est TELLEMENT BELLE ...

  • @daliaandreagarciaramirez3451
    @daliaandreagarciaramirez3451 5 месяцев назад +1

    2024 y sigue siendo el comercial mas espectacular que haya visto, llevo 5 años usando Gucci Bloom, se ha vuelto mi sello personal ❤️

  • @user-fb2uj6tc4q
    @user-fb2uj6tc4q 10 месяцев назад +1

    高校生だった時、雑誌の付録でbloomのテスターがついてて
    香りはもちろんボトルのビジュアルも大好きですぐに検索してこの映像にたどり着いたんだけど
    今でもたまに見に来るくらい映像として、本当に大好き…香りを思い出して
    深呼吸してしまう

    • @juligukks
      @juligukks 7 месяцев назад

      Hermosa sensación

  • @pepsicola0786
    @pepsicola0786 3 года назад +4

    Dakota is an ethereal beauty.

  • @jesmiscellaneous8938
    @jesmiscellaneous8938 2 года назад +3

    Honestly the ad perfectly captures what the perfume itself smells like. Very aesthetically feminine but powerful in a free kind of way.

  • @SoupEmperor
    @SoupEmperor 4 года назад +1

    I have serious trouble expressing my emotions but this video makes me cry every time. I'm addicted to the melancholy of it.

  • @kc-vx6dc
    @kc-vx6dc 2 года назад +1

    Probably my favorite commercial of all time ❣️

  • @niloorenji499
    @niloorenji499 4 года назад +17

    I came for the music lol but tbh this makes me sad cause I know it's something I've never and possibly may never experience

  • @andreinaandreina204
    @andreinaandreina204 6 лет назад +13

    Esa voz tan lindaaaaaaaaa

  • @nickilovesdogs8137
    @nickilovesdogs8137 5 лет назад +1

    Oh gosh this is my absolute favorite commercial now. I love it. I love the perfume as well.

  • @paladineXD
    @paladineXD 4 года назад +2

    A wonderful girl taught me this song a couple days ago and so i looked up the ad people keep talking about in the comments of the rip. Man gucci really has an amazing marketing team to beautifully make this soul filled ad. I will buy gucci products now for this sole reason haha. I dont like designer stuff, but man Gucci you guys rock.

  • @alanmartinezcruz8529
    @alanmartinezcruz8529 6 лет назад +3

    dakota johnson is perfect

  • @fatoubaragi8270
    @fatoubaragi8270 6 лет назад +17

    l love the flowers song that beautiful

  • @zhelinthegreat7876
    @zhelinthegreat7876 5 лет назад +2

    BRING ME TO YOUR AESTHETIC PLACE! I want my house to be surrounded around this vibes

  • @sidequest_life
    @sidequest_life Год назад

    Perfect music choice!