The Cruise 2016 Campaign - The Director’s Cut
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- Опубликовано: 27 сен 2024
- Following a guest into a dance party in a villa outside Florence, the film directed by Glen Luchford captures the contemporary essence of Alessandro Michele’s Cruise 2016 Collection.
Director: Glen Luchford
Music:"She’s Lost Control" performed by Alive She Died.
Writers:Curtis, Hook, Morris, Sumner
why does everyone hate this advert? I LOVE it, it's so odd and surreal and I also kinda like the music not gonna lie...
+Liv CDR Not everyone does, but I think it's just gut reaction to what looks like a bunch of disaffected rich kids being indolent and awkward. Maybe a touch of the director's voice saying "this is what the kids are like these days! I'm HIP" I am glad you like it. Nothing wrong with that. :)
oo
because some people cannot appreciate artistic expression .. to see the argument of “they look like a bunch of rich kids” is ridiculous considering you’re watching a GUCCI advertisement, which I highly doubt was recommended to you by RUclips.
because GUCCI is occult do your research
@@ahappydolphin937 aint nuthin more occult than this u clueless bitch
This video is genius! It's so simple in terms of lighting and there is minimal editing, allowing the audience to instead keep their focus on the clothing. The music actually makes a lot of sense because it is a recent, more contemporary cover of a post-punk song, which goes perfectly with Gucci's cruise collection--basically revamped 80's fashion. If you dislike this video, it probably means that you can't understand all elements of the fashion world and the arts in general. It's supposed to be a little weird, which is what makes is awesome. I totally dig it.
Hey I agree with you and your point of view is very interesting, could you elaborate more about what you personally are seeing in the video? I'd like to know, thanks a lot :)
The lighting in this video is not simple at all. The camera has crazy dynamic range to be able to swoop in from daylight into a closed space. And I bet you they have the interior lit with some massive and expensive HMI spots from the opposite window. You can actually catch a glimpse of a lighting element around 00:40 behing the terrace window. Also look at the shadows the dancers are casting in the first room. They have a very clever lighting system set up. Id love to see a BTS on how they made this.
@@RazomDoPeremohy Can you imagine which type of relatively inexpensive camera can approach the quality of this work?
I love filming and would like to start in the area even if basically.
from the cinematography point of view, I really like this. I've seen it a while back but was looking for it for this very reason you mentioned. Forgot it was actually by Gucci.
@@RazomDoPeremohy I wonder which production company worked on this a BTS would be fantastic! Do you have any BTS of fashion shoots like this? I have looked/found some but just wondering.
I doubt it anyone is going to read this 4 years after the collection, but Cruise 2016 is still my favorite Gucci collection ever.
Isaiah Morgan hello there. Haha🍾🥂
Yasss
Fall winter 2017 is the Best 🎀💜
Same lol
Yes I agree 100 percent, cannot believe he is stepping down.
Very cool ad reminds me of those 70s Warhol horror movies
I DO LOVE this film. Everything here is so perfect; The music, the clothes, the dancing, the house, the faces...
The dancers were social distancing.
Love the beautiful clothes, the set, and the music.
I think all the models are beautiful and stylish in this video. I don't see a problem here as I've been naturally skinny all my life myself and is very healthy and full of energy.
I love this so much! Also, the girl walking at the beginning looks a lot like Lily-Rose Depp
Have a nice trip Mr Alessandro ,it’s the 23rd of November 2022 still my favorite Gucci campaign it will be a forever fresh new! ♥️
But if the models in the video were unhealthily fat, it would be promoted as body confidence. Double standards much.
m@ Or people shouldn't overeact so much?
Yeah but there's no fat people in this kind of videos. Being fat is not a beauty standard. That's exactly why being fat and being ok with it is called "body confidence"
oooh wow i really love the new gucci campaign looks!
I liked the ad a lot. It lingers in my brain
I love that this is controversial. Gucci just proved that literally everything they do is controversial to someone.
cristes
juicio doctora polo
I love it so much! The house, the cloth, the song, the acting... Everything!!!❤💚💛💜💙💗
This looks like the most depressing party ever.
@Aliscans He can't know it's depressing before watching it lol
Why would it be your idea correct?
Utterly captivating in a way that words can't express. Love it!
ha ha ha I watched this almost 3 times. I love it .
Me encanta el comercial, la música me fascinó.
Eternally grateful to Gucci for introducing me to Alive She Died cover of She’s Lost Control all those years ago!
Alive she died
I love the concept, it`s fresh
Please, song on Spotify!
+Hackrosky
She’s Lost Control” covered by Alive She Died - not on spotify though sadly.
+rebelyell25 Right, Alive She Died, a new wave band from Athens, Greece, back in the 80s.
is this an ad? who would you persuade using this kind of comercial?
Must....buy....Gucci....
me!
party in my nightmare would be like this
i love this collection!
hippies cant dance darkwave
+Sarafis Ioannis They are not hippies though, the just wear colorful similar clothes -- they're supposed to be decadent urban kids of super-rich parents...
lol
+JDraag TF designer drugs
Pablo M ́t xx
Smpoking Party of the 70s! Luv it!
Looks like a cut scene from AbFab. I expect to see Eddie passed out in the corner
Her: I'm dating a model!
Friend: What model?
Her: A gucci model!
Friend: Oh. 😂
absolutely amazing!!
alive she died was a post/new wave greek band from the heart of 80's, this cover is a part from the album "Viva Voce",release in 1985
🔽😝😝😝😝😝😝😝😝😝😝😝😝😝😝😉😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😜😜😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝😝
+Cristiane Rodrigues8u,.:'。jh5g,,.
All of them are high!😂😂
Love them
That was the longest panning circle of my life.
this music causes bodily injury...
I fell in love this video...
It's enough to give one a seizure...
I enjoyed the video however the panning jutter is really distracting. I don't know if its in the original or it appeared after it got processed by you tube.
Ways to avoid this are to slow the pan down and open the aperture up.
1. Pan slowly
2. Use stabilization (lens, sensor, postproduction)
3. Use slow shutter speed ( 2X to frame rate)
4. Use a larger aperture so that main subject is sharp but background is blurred.
A side note: I was hoping to see the outfits change as we panned around each time.
If I walked into that party, I'd just back toward the door. It's like a scene from the shining.
Such a good video! Go Laurie!
i love this
me podrían dar los nombres de los modelos que aparecen en el video, por favor
Também queria
Parecen anoréxicos todos que flacos estás me perturbador su estremas delgades
Post-punk ever ♡
fantastic ad!
I love it!
My kinda party
who are the models?
alive she died...lost control
This is really cool. I like it.
those guys dont look like they lift.
PirateTHESteam1 gucci models are slim, and thats kinda hot. Geeky?
Rūdis Romanoss they look really sexy 😍
Who needs muscles when you have money?
Models should not be avarage, that is why they look different from the rest of the avarage people but in a good way
They were social distancing before it was cool.
That’s fashion. Have you heard of it?
what
This makes me think of "A Clockwork Orange".
that's cool
BRAVO LUC LUCHFORD
det er meg jo!!!!!
Πάμε ρε φλωράκια λέμε!
jhjsindkak
uioo
Oh wait, so this is serious? I actually thought thats a trailer for the new Zoolander movie.
love it! :)
tetrico!
TEMOS QUE ESCUTAR ESSES RITIMOS SUAVES PARA PODER ANALIZAR NOSSAS VIDAS
Welcome to the vapid world of fashion.
Hermoso! :D
WHITE PEOPLE: Hey let's have a dance party!
FELLOW WHITE PEOPLE: But we're awkward.
WHITE PEOPLE: I know but still.
why do you keep mentioning white people all the time??
has anyone told you your a little bit racist
I. I don't believe they are listening to any music at the time of this filming, nor at least to this remake of Joy Division's, She's Lost Control. 2. There is a black model in this , and well, same thing . I think if you take the slow mo off, let it clip play at regular speed, maybe that would help, but it might also detract from the apparel the models are wearing too. The slow mo gives this a slight surreal feel to it.
This is art.
Doesnt sex appeal sell anymore? Because eww
It's a certain aesthetic, appealing to a certain demographic. And in the 21st century chances are they'd be condemned as "over-sexualizing" and it's easy for sex-appeal advertising to become cheesy, so they're just using the more effective method of utilizing a selective aesthetic to sell their product. I can agree that sex does sell, but for this line of clothing chances are to the demographic it would not.
Amazing.
love this
The skeleton dance!!!
i guess im just not old or sophisticated enough to see what this ad is trying to do
Best gucci ad
looks like a cool little vid, but that singer sings so far off pitch, you have to mute it.
i love it!
I LOVE IT
1:08 - "Road trip" Kyle - Get tricky))
Because I'm not as delegated as those models? I will be
I love the style... The clothes, the room, 60s tendence
But I don't like the models teenage, They are many tin...
And... this scared me a lot
It remains me of wes anderson's movies.
me gusta mucho., me recuerda los haños veintena
Excelente vídeo y canción
Why is this not on Apple Music 😢
ηρθα απο λάιφο
o
where we droppin boys?
Amazing❤
That retro synth kills the looks and atmosphere, love this band queen of dreams is a banger in my opinion 👑
hipies are back!
sarcasm maybe??
This is it.
i love it
I think they're dancing because they know when the filming is done, they'll be able to take off their raunchy clothing.
Sublime
A delightful collection by Gucci
Parfait!
love
I see it is only me who liked it :)
love it
Grosse ambiance
Which one is Charlie Brown?
starving models dancing on extasis with awfull clothes.... wtf gucci?
I want be like this girl:)
красивый, стильный, атмосферный!