Introducing the new Food & Friends logo!

We hope you are as excited and in love with this new design as we are!
It was essential that the logo reflected both our history and who we are today, while embodying our values-not an easy task!
Updating the bag design keeps the core of our mission-nutritious food-at the center.
The rainbow inside the bag pays tribute to our historic roots in the LGBT community and represents both the healing properties and colorful variety of the meals we home-deliver to adults and children living with serious illnesses.
The hand and heart symbolize three of our core values-compassion, community and dignity.
The freshness of the design suggests new beginnings while celebrating our past. It is more recognizable in evolving digital formats, which is how so much of our communication is done today. It’s more adaptive to changing technology, better meets the rapidly evolving requirements of new systems, appears more modern, distinguishes us from our competitors, and reflects our growing mission. Having no tagline as part of the logo is a best practice and allows us flexibility with digital icons.
You are an important partner in our mission. We invite you to join us as a Brand Ambassador as we introduce our new logo to the community.