Hacking the Consumer's Brain | Moran Cerf | DMEXCO18

Moran Cerf, Neuroscience & Business, Kellogg School | Hacking the Consumer's Brain | Experience Stage | September 12, 2018 | 13:20 - 13:40
Categories: Future | Health
How neuroscience 1) changes the way marketing research can be done 2) offers us ways to learn about the consumer experiences, desires, thought process, purchasing decision stream, values and likelihood to engage with products, 3) can be leveraged to replace traditional analytics methods and yield new understandings. Specifically, given that neuroscience is advancing in giving us the ability to predict the choice of an individual and even alter the behavior by interfering prior to the choice execution we will demonstrate where marketing research is heading when it comes to learning about our customers beyond what they can tell about themselves from surveys and panels - which some suggest is the future of marketing research.
More about Future:
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[@meredithbeard7321]

I am only 30 second in to the talk. First impression. He is speaking slower than what I am used to with his earlier talks.
I only find this interesting in the sense of his development of his expression of his perception related to my own journey of excitement with new realms of comprehension.
Nothing is linear it is a behavior of expanding everywhere all at once.
I don’t know; I’m just sensing a feeling✌🏼👍🏻

[@aga8056]

True but I love when he speak so quickly ♥️

[@rizzamaeong]

@@aga8056
same.
more info in a shorter time span.

[@rizzamaeong]

I'm a big Moran Cerf fan.
LOL.
self appointed. 😉
learned something valuable again.
thanks for uploading this.

[@weetubrida]

He taught me my brain is a computer controlled by other versions of myself inside my head. Don't worry though you can reprogram yourself by repeating things 8 times lmao He is the greatest.

[@bluepointcat]

I´m absolutly in love of this man.
Estoy perdidamente enamorada de este hombre.

[@AwokenMinds]

I feel I can manipulate your tests and challenges
Sounds fun and a learning experience for both

[@BabitaDevi-ic4jg]

There exist wireless technology by which human brains can be hack to listen mind thought without touching any part of brain. This is happened with my relative. I request you to give information about it

[@LahoriyaLegacy]

Lolzzz

[@ItsMeTheMoon]

Thats crazy