How to solve problems like a designer
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- Опубликовано: 20 сен 2017
- The design process for problem-solving, in 4 steps.
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Many thanks to Tim Brown and TED for this interview we recorded at TED 2017.
IDEO is an international design company founded in 1991. In the beginning, IDEO designed products-the first notebook-style computer, hard drives, even the next generation (of its time) PalmPilots. Most notably, in 1980, the firm was tasked by Steve Jobs to design a more affordable mouse for the Apple Lisa computer. By 2001, IDEO stepped away from designing products and pivoted to designing experiences. The process to solving problems, whether they be simple or complex, encompass these four steps: observing, ideamaking, prototyping, and testing. Tim Brown, CEO and president of the company, explains how human-centered design (and this four-step process) is a major key in how IDEO approaches complex challenges.
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Design is such a fascinating thing, something that most people aren't concerned about until it's brought to their attention. Once it is, however, it almost opens a door to a different perspective. Things we use every day, mice, doors, grocery stores, suddenly seem more brilliant, or even less brilliant and poorly designed at times.
I absolutely love TED. I am so glad they are doing a collab with vox.
TED is garbage
sorry for bat english | your opinion. I love their talks and ED videos.
Yes I love Vox and Ted, helped me a lot in making interesting conversations lol
Most TED talks and many TEDx talks are very interesting. Some TEDx talks are.. not good.
sorry for bat english
Ahh...sorry. Did your head hurt after listening to one of them?
The "design loop" is really just the scientific method as applied to consumer goods and consumer happiness.
People really need to understand that whether you're trying to figure out how to cure malaria or whether you're trying to make a better phone, the best approach is always to observe, formulate hypotheses/ideas, test them, and iterate.
"the best approach is always to..."
Not very scientific. :)
I thought the same.
I said the same thing while watching the video lol
Graphic designer here! Yeah that's what we do, we always investigate first what are the needs, what can we improve, etc, after that we start designing until we find a solution. My college also put a lot of effort in teaching us investigation method's and using different techniques and resources to different problems (before I could even use a computer I had to learn art history, drawing and engraving techniques,etc)
Why did this video stop? I need more information. For example, did the Peruvian school work, and what about the voting process?
jillhbaudhaan why don't you just Google it
I'm not sure why they mentioned those two things and never brought them back up. Makes the video feel incomplete.
Looked it up. For the lazy: They succeeded in building 41 schools, over the course of 6 years, which serve 33,000 students. Their students perform 1.5x better in reading and 3x better in math than those who attend Peruvian private schools. The cost of attending is $100 per month.
As for the voting process, as far as I could tell, they just made simple changes like using touchscreen devices to vote, which made it easier for disabled/cerebral palsy voters as well as multilingual voters in LA. This also allowed people to vote over the course of several days in several locations, as opposed to voting on a Tuesday in a single crowded location for the whole district.
I'd TL;DR this, but if you're **that lazy** then you don't deserve to know.
jillhbaudhaan x
thank you for your contribution in resolving this query
Dear Vox, who designed your logo?
the New Yorker...
you don't like their logo?
Prasad Ramachandran I love it!
Microsoft word
Microsoft Paint
I always watch Vox videos, but I've never watched one about my job. That was a weird feeling haha
Jim Slim haha interaction or product design?
Exactly the feeling I got hahaha
What about the Norman Door one? That one has been out for a while
product design, over here!
Trying to become an UX designer so this is definitely relevant to me also haha
Ted +Vox= heaven 👌
i like em both
Ted + Vox = stating the obvious and stating the obvious again
I love this channel because this way you learn the news but also I know new artists and explications for art
Thank you Vox.
Adrien Vervoort thank you Vox for the white painting
Video starts off with apple creating the first mouse, they had complex questions to solve such as how to lower the price and to be widely available. But Fast forward, They shifted from creating products, to systems able to solve the complex and difficult problems of the world. A book "Design for the real worlds" explains on how company's should shift from product's to the real problem's. A way is to observe human lives, asking questions on their shortcomings, and problems, asking why of those as well. The whole point is to come up with good questions. Taking your insight and coming up with ideas. Also good to mention that this system works best when compared with other people, especially who would have different outlooks and experiences to life. Then taking these ideas and coming up with ideas. (almost like the scientific prosses) Finally your able to test your ideas. Coming up with prototypes and deciding whether they solve the problem, solving the problems that come with the design till the idea behaves more like a system.
Design thinking is awesome
just yell "panda" and "BRRRRAAA" at your problems
the ting go skraa
In science, this is known as 'design science' and in offices as 'scrum'. Back in the 80s this was common practice, but at some point we got lost in the risk-aversing idea of having to research everything before doing anything. I just love how this pragmatic paradigm is returning more and more back out there again.
I love the process that the folks over at IDEO take to develop a new product. Truly amazing. We take so many things for granted.
This is my favorite episode. I still come back to this video whenever I'm in a design funk!
Vox AND TED? Yes please! I absolutely love both of them, and it’s a real interesting topic. Very smooth transitions, wonderful graphics.
Engineering, Design and Science share many similarities in method it really is one of the most important things to learn.
I really appreciate the art in this video like shown from 2:44 - 2:58
Great job
Quality content as always. The idea creation is not just applied to Designers, but to almost all creative professions as well. Engineers
the process described is the standard process at even boring corporations when something new needs to be created: assess/observe, design/develop, test, iterate.
Observe>Ideamaking>Prototype>Test
My brother did his masters thesis about this topic exactly. Like literally a few weeks ago. Its really a great way for product development
I was just thinking about this yesterday and here you go an release a video on it.
Great video, one of the best from Vox IMO.
I love these videos with TED. You guys should do more of them! :)
Vox your videos are awesome....I am glad I found you on RUclips.
I love how I paid 14000 dollars for my engineering tuition to take a course cause engineering design where we learn exactly this: problem statement, problem definition, concept generation, concept selection and prototype, and testing
Good I'm glad
I naturally do this, but I love to help people, thanks for making it so I can this with others.
Yayy a video on design! :) and I’m happy you guys are with TED
Very nice insights from Tim Brown. We should here more from such unsung heroes who are changing the world... some of us are just enjoying the products. He has just won himself an 'inspiree' (or have i just got myself an inspirer?) 🤗
I loved every bit of this video. Thank you for the inspiration.
how to solve problem like a desiigner:
skrra! gah!
What a great video! That's the kind of vox' content i really love, it helped me get a broader view of what design actually is, and how it works. But i had some problems following along the video, it was a bit fast paced. There are so many animations and information in this video, it gets hard to follow along. Making the video a bit longer in general, having some small breaks and slower animations could help. Also i thought that the music was a bit too loud when Tim was speaking.
Since I want to be a car designer when I grow up, this video has been *very* helpful.
I learn about Design Thinking every day on my university so it is fun to see it here on Vox now.
this video was exactly what I was trying to explain to someone, and they didn't get it no matter how long I explained it, but this video is really useful and I'll share it with that person!
TED + Vox is the best idea ever
design series are the best
I love this video. Thanks a lot!
Great video - thank you for sharing!
You missed the most important thing about this process, and still managed to put it in the thumbnail:
Feedbackloops.
It's the basic principle of Design thinking, finding out why your prototype isn't working and allways considering to going to the first step if the flaw is fundamental enough.
What you describe is just a process companys have used for years, just switch "Problem" with "potential marketshare".
The most important thing is, that the multiple brains communicate and rework until they've reached the endgoal they have defined together. If companies just work for a deadline and the designdepartment starts when the prototyping department finishes, then things like exploding Samsung phones happen.
This channel is so underrated.
nice job vox
amazing work guys
THIS IS AWESOME. THANK YOU SO MUCH!
love showing my students these videos! They are obsessed and you're welcome Vox ;)
Vox absolutely didn't need to make a collaboration with TED for this, more so a video about this. They covered this and more in their "It's not you. Bad doors are everywhere" video. In that video, they had Don Norman talk about his book and how design is important to user experience. You want to be able to let the user learn what to do just by simply showing the options on what to do with a certain object. A good design doesn't mean having the user perfectly use it in the first try. Good design is having the user learn from experience through continuous usage and discovering all of the object's capabilities. A good design thinks ahead of the user. A user shouldn't be able to find a solution, or a possible alteration or addition to a product to fix a common problem. The designer should be able to think about that problem and make a solution before letting the user use it.
Quality content as always.
what a fantastic little video
Congrats on going to Ted!
So... many hands make light work.
Cooooool.
Fascinating
Great video!
This is very useful!
Great video. This is essentially the scientific method except without a formal hypothesis.
hey vox, what fonts do you use in these videos? the captions i'd guess is helvetica, and is that the same as the font used in the credits? and also is the 'vox' font your own personal font, or is it available to the public?
I have a book from one of Ideo’s co-founder - bought a year ago. I guess I should start reading it now.
who is the editor in charge of this channel damn, u need a raise
Wow. This is an awesome video
Can someone tell me more about the original footage found between 1:35 and 1:47 in this video?
It was used for an amateur video to Boards of Canada's Oirectine that was hosted here on youtube that completely disappeared from the internet like ~5 years ago that I'd love to get my hands on again if there's any way.
Any help is welcomed, thanks in advance :)
Strangeryann best bet would be to contact Vox directly.
This is pretty much what Systems Thinking and Design Thinking is about. Most commonly known as iterative design, I think quite a lot of people already have accepted this design process. considering systems and design thinking are pretty much the same with just different semantics.
Do I care? No.
Do I not care? No.
Vox videos in a nutshell
Why not? Your life is filled with wonderful things because of this very process.
Brian Hill
It's like things we learn in school,
Most of us are most likely never going to use this knowledge in real life.
Mind blown
it's not for you then.
How cool it would be if schools sacked the current marking scheme in favor of a scoring system that is highly flexible with no upper limits for maximum score
Eltener123 but only the brightest and the best matter, their intellect for the good of the State. Waste no resources on the weak... cultivate only the brightest Minds most Worthy of the glory of the State!
*_Through service comes happiness... through sacrifice comes freedom!_*
Love ur motion graphics, hire me
So, that's how Apple came up with the charging port on the bottom of the mouse?
Yeah blender represent! Glad to see that's being used for design
Really inspiring video! :)
so.... when does the second part comes out? I need comparisons of how that proccess aplied to items and systems alike. Give me cases, failures, successes, etc.
I am working as a designer, I have a equal workflow in creating things, but in my point of view this isn't a outstanding skill only designers know to use, is simply good project management, a lot of successful people think outside the box and ask questions and observe probably, like technicians, engineers, authors or teachers so we should simply value good problem solving and don't divide in important and unimportant jobs
I literally was forced to attend a 2-full-days training course by my company last month on ideation which is now simplified into a 4.5 minutes infographic video by Vox.
Voxy squad=...
Nerdy squad.
This is similar to the classic planning process. The sequencing is different because we present a variety of alternatives at once.
1:12 what is that watch face display called? I've been trying to find it for weeks
Designers don't solve problems, they design products. They encounter problems during the design process, but they solve those problems to reach their end goal: a product that reaches the specifications they were given.
More!!!! ❤️🙌💪
Very nice videos
The true Designer is a problem solver.
Does anyone know where Vox edit their videos ?
Does IDEO also make buildings? I know in Bangkok they have apartment buildings called IDEO Q.
isn't this the scientific method while doing an experiment
Yup. There's a reason it's taught in schools. It's not just used for science though, it's a valuable system that can be applied whenever you're trying to discover something or improve something.
Back when Apple innovated 😞
patricklfdv that Google emoji says it all haha. #droid
Yeah bc unlocking ur phone with face ID isn't innovative yeah?
Mustafa Al Saadi That's not how cool as you make it seem, it's just a new way to unlock your phone. Nothing revolutionary
Mustafa Al Saadi Yep. It really isnt.
Jealous that Apple is the most valuable stock and revenue generator in the world?
can be applied to most anything. How to solve problems like a creator (Math, Physics, video games, music ...) Who doesn't know this?
How to solve problems like desiigner : Brrrrraaaaaa SKURRRT SKURRT GEH GEH GEH 😂
Does anybody know the animation style of the part they talk about aschools? About 2:50min
And who makes those really cool animations and how?
You posted this so early for the West coast.
2:08 Hey look the KFC guy
I mean yes these are the steps to tackle a problem, but it's not specific to designers...
background I guess pretty good! formation ..
As an Industrial designer, ideation is the funnest part (and mos of my mates think the same) hahaha
Technically, all these steps can be used to make an invention.
This was realised on the day I learned it in school.
I love Ted ed
Well.. That was educational
I am a creative pro based in Tanzania, I am always wondering where Vox Media gets their sound effects as used in this video
This is literally the scientific method.
The main question to design, why ? A question we use to ask as children.
I love human factors
I am an INTJ and almost naturally think this way.
I've been doing this since forever
this looks very similar to the deming wheel (process in management)