Great video! I own a clinic myself and found this really helpful. Some other content ideas i'd love to see from you on here are: - Getting around facebook's restrictions to advertising aesthetics. For example, can we use before and afters, what creatives can we go for and what text can we use, as from my experience facebook can be really funny with certain wording. Do you have to put a disclaimer in or advertise it as a consultation only rather than to 'book in now' for the advertised treatment? - If there are any certain words, phrases or images you cannot use whilst advertising for this industry? - How we can advertise things like botox as facebook has banned people from using the word 'botox' or any similar words like 'anti-wrinkle' due to it being prescription only in the UK? - What offers can I put out there if I do not want to offer any discounts, money off vouchers or free sessions? - Some video content ideas - What are the best treatments to advertise in terms of aesthetics, ones that works the best with clients and facebook is most likely not to restrict you from advertising? Thank you!
Hey! First of all, I really appreciate the feedback, I’m glad you took some value from the video! These are some very good questions, and I actually do cover a lot of these topics (and similar ones) with my short form content on Instagram and TikTok… If you’d like to check those out my handle is @h.ptrsn on both :) I’m currently drafting some more long form ideas for RUclips so I’ll get some of these questions answered in more detail in some of my next videos for sure! Keep your eyes peeled 😁
Hi, One of my clients is a clinic and for the moment due to heaps of restrictions we only are going for profile visits on social media --> hoping to gauge interests and then slowly converting through that. It seems like it's a long step converting process in this industry. When it comes down to creative, consultation videos are key. We cannot advertise anything idealistic lol.
Appreciate it! I might set-up a separate channel to show things from the perspective of my agency... Drop me a follow on IG, I post a lot on there too 🤝
Hi Harry I hope you're doing well. I saw your video till the end. I'm a makeup artist in London... 1) what would be good for me Leads campaign or sales campaign ? 2) Would instant form work well or Instagram DM ? I'm a newbie and there has been no tests for makeup artist but a lot for aesthetics. I appreciate your video very educational.
Hey! Apologies, I've been inactive on RUclips for a few weeks... Check my Instagram out (I post everything there) To answer your questions... Use leads campaigns. I would recommend testing both lead form and DM. However, you'll need to manually track DMs because the ads manager doesn't track them for you (I have no idea why haha)... If you have multiple ads running to DMs, in order to track performance, use other metrics such as CPC, CPLC, CTR. Hope this helps :)
Hi Harry
Loved your video. Need help on how to create ADS.
Appreciate it, how can I help?
Great video! I own a clinic myself and found this really helpful. Some other content ideas i'd love to see from you on here are:
- Getting around facebook's restrictions to advertising aesthetics. For example, can we use before and afters, what creatives can we go for and what text can we use, as from my experience facebook can be really funny with certain wording. Do you have to put a disclaimer in or advertise it as a consultation only rather than to 'book in now' for the advertised treatment?
- If there are any certain words, phrases or images you cannot use whilst advertising for this industry?
- How we can advertise things like botox as facebook has banned people from using the word 'botox' or any similar words like 'anti-wrinkle' due to it being prescription only in the UK?
- What offers can I put out there if I do not want to offer any discounts, money off vouchers or free sessions?
- Some video content ideas
- What are the best treatments to advertise in terms of aesthetics, ones that works the best with clients and facebook is most likely not to restrict you from advertising?
Thank you!
Hey! First of all, I really appreciate the feedback, I’m glad you took some value from the video!
These are some very good questions, and I actually do cover a lot of these topics (and similar ones) with my short form content on Instagram and TikTok… If you’d like to check those out my handle is @h.ptrsn on both :)
I’m currently drafting some more long form ideas for RUclips so I’ll get some of these questions answered in more detail in some of my next videos for sure! Keep your eyes peeled 😁
Hi,
One of my clients is a clinic and for the moment due to heaps of restrictions we only are going for profile visits on social media --> hoping to gauge interests and then slowly converting through that. It seems like it's a long step converting process in this industry.
When it comes down to creative, consultation videos are key. We cannot advertise anything idealistic lol.
This was really helpful! I'm starting an agency in a similar niche and would love to see more content on how to structure an offer and CRM systems
Appreciate it! I might set-up a separate channel to show things from the perspective of my agency... Drop me a follow on IG, I post a lot on there too 🤝
can you make a video on how to link crm and book the visits for your customers?
Make a video on the topic "offering high lifetime value"
new sub here! ty for the info, blessed you!
Do you usually do interest targeting or do you leave it broad?
It's worth testing but honestly, the algorithm is good enough for you to leave it broad.
Hi Harry I hope you're doing well. I saw your video till the end. I'm a makeup artist in London... 1) what would be good for me Leads campaign or sales campaign ? 2) Would instant form work well or Instagram DM ? I'm a newbie and there has been no tests for makeup artist but a lot for aesthetics. I appreciate your video very educational.
Hey! Apologies, I've been inactive on RUclips for a few weeks... Check my Instagram out (I post everything there)
To answer your questions... Use leads campaigns. I would recommend testing both lead form and DM. However, you'll need to manually track DMs because the ads manager doesn't track them for you (I have no idea why haha)... If you have multiple ads running to DMs, in order to track performance, use other metrics such as CPC, CPLC, CTR.
Hope this helps :)
🔥🔥🔥
👏🏼👏🏼
i tried watching the video but all the sound effects made me stop watching.
📝