72: Hanging by a Threads

In E72, co-hosts Mike Boland and Charles Laughlin discuss the state of Threads. This is the Meta app (joined at the hip with Instagram) that emerged last year as a text-based social network. And as an alternative for those who could not abide Elon Musk’s stewardship of X (nee Twitter).
The hook for this discussion was a recent Meta initiative to entice Instagram creators to create on Threads. It’s a move the analysts understand. Platforms like Threads need content that attracts users. And lots of it.
But they also felt this move has distinct Groupon or “Happy Hour vibes.” In other words, a whiff of desperation.
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