12 minute video and I have 0 idea what they're actually trying to do. And I've been working in manufacturing and studying manufacturing for 5 years now.
Another commenter hit it. It’s not WHAT he’s making. It’s Who he’s selling to. DOD AeroSpace. We have “ Buy American” laws on the books. When you build something for the Government, you must use American sourced materials, components and products useless you can prove you can’t get it here. It’s in the contract. Many companies here have skirted these laws as they outsourced to India Pakistan Taiwan etc
Manufacturing engineer here. I agree that we need a focus on American manufacturing. I disagree that the current state is as unusable as these tech bros are portraying it. They’re pitching it that way to make themselves seem like a good investment. Automation has its place, and is definitely going to play a part in covering labor shortages. But if you automate an inefficient process, it becomes an automatically inefficient process. The biggest challenge for these guys will be making things at any meaningful scale. Figure out how to do it efficiently with people first, or even simulation, and then automate
He definitely is trying to cash in the USA made by dissing CCP. I don’t like CCP to but that shouldn’t be his primary goal to improve American manufacturing. He just seems opportunistic. Typical Aussie
@samkochevar983 Did you work for me at IBM in the 70's & 80's? Simulations, efficiency, and automation CANNOT be used to avoid frivolous lawsuits. Automation of tech is only used to avoid major injury or death.
So they are focusing on defense, which gets it's money from the government, which gets it's money from citizens, who are buying nearly everything including food from foreign countries. So how long before we don't have any money to spend on defense? Their strategy is not solving the problems they claim they are and the investor they interviewed didn't apply any critical thinking.
This was specifically generic sounding bcuz they're just looking for rich boomers with excess cash for investment. Literally everything they're talking about is already being done in cnc programming/machining & has been for decades. This was a lazy fluff piece to lure investment, nothing more
I've been working as a software dev since the late 90s. My first impression of the industry was that it was a combination of capitalism and boys room mentality. Everyone just wants to make money, work with cool tech and no one really cares about the consequences. Moral is seen as a hindrance. My impression still holds to this day. Still not really any adults in the room to think about consequences. It's like Elon having all these kids and then realizing that some of them turn out gay and then go denouncing his kids for not turning out how they would have if he'd been present in their lives. We can't just choose fun, fast, lucrative and expect everything else to be somebody else's problem and that somebody else actually will solve it for us.
The continuously changing economic conditions in our society have made it necessary for people to find additional sources of income, thus I am looking at the stock market to fuel my retirement goal of $3m, my only concern is the recent market crash.
Every crash/collapse brings with it an equivalent market chance if you are early informed and equipped, I've seen folks amass wealth amid economy crisis, and even pull it off easily in favorable conditions. That should be the least of your concern. Also explore the option of working with a CFA to reduce greatly your chances of loss.
I'm intrigued by this. I've searched for investment advisers online but it's kind of hard to get in touch with one. Okay if I ask you for a recommendation??
Yep I work at a machine shop that looks just like this except a little less clean. Except it's staffed by experienced machinists not soft handed hipsters from LA. We've been here a while. This isn't rebuilding manufacturing, that's just marketing
i mean all i see Amaricans do best is talking 13min how great somthing is, and not showing a single frame on what they talk about ^^ Im 27 having my own machines and robots and even producing parts :D and not sponsorred whit millions.
Licensed Mechanical Engineer here, been also running my own CNC shop for better part of a decade so I know the space. I ask this with no hate at all, how will you change the industry? Companies that have big capital all invest in automation, I do that to some extent and I'm a small shop. But are you a job shop, a production shop, a fab shop? How will you disrupt that space? Investing in pretty machines and automating is nothing new. Also, training a rookie in 30 days will only get you so far even with automation. For those of us that are in the industry and truly understand it, I would love to learn more on how this company will do more than companies like Xometry, Titans, or private company's like the Hamilton Company in Nevada. Genuinely interested in this
$3M in revenue is absolutely nothing...and their projected 10X of $30M is still less than most small/mid size machining companies. It all comes down to how scalable it is, and if they can produce parts for less than the cost of outsourcing to LCC's. If not, you're just taking work from a bunch of smaller shops in the US and aggregating it into one shop still in the US, while all of the currently outsourced parts continue to be outsourced. Wish them the best, but a long way from a "billion-dollar startup".
Every machinist instantly knows these guys are clueless. No one likes working there and they think what we do is simple. They don't know what they don't know.
I think there's a difference between what they're doing, and what you and I would consider being a machinist. The shop I work in I do a lot of modifications to existing parts. I think that's where being a machinist shines, versus making lots of high precision parts from scratch. You and I both know that the first article takes the longest. Getting set up, tool selection, holder selection, workholding, programming the part, and then proving it all out. After that, sure let a robot take over. I personally hate standing in front of a machine and feeding it parts all day....
This is the most annoying thing happening at my current shop. They think things can always be done by the book but there’s a finesse to everything. The older manual machinist can still crank parts out faster
This video highlights a real challenge in U.S. manufacturing: a group of well-paid managers speaking while the broader audience remains clueless about what they’re actually producing.
You know its a scam when its just a bunch of bros just talking about random background and how they have a vision. The industry is pretty automated. There wasnt a single example in this video of what they're doing different
This is reminds me a pump and dump, start up one factory go public, people buy your shares somebody leaks it is all smoke and mirrors and it comes crashing.
The ''Hadrian story'' continues to be light on technical details and comes across as more of a pitch to investors than a substantive look at their manufacturing innovations. To really showcase how they are "rebuilding American manufacturing", they should create a follow-up video that dives deep into the specifics of their automation technologies, software, and processes. For example: What makes their automation solutions unique compared to what other advanced manufacturing facilities are already doing? How are they integrating software, AI and robotics in novel ways? What specific manufacturing challenges are they solving that enables them to be cost-competitive with overseas production? Seeing their automation tools and software in action on the factory floor, with technical explanations from their engineers, would be far more compelling than the high-level overview provided here. Also I question the efficiency figures mentioned in this video. regardless, manufacturing professionals and engineers want to see the nuts and bolts, not just aspirational statements. A video that really showcases the technical innovations happening at Hadrian would generate a lot more excitement and engagement from the industry. Looking forward to seeing that next level of detail in a future video.
He touched on this. Most manufacturing is built around the rigid, repetative process, but this one is iterative, flexible, and adaptable. It seems like the secret sauce would be their software and their overall approach andf philosophy which seems influenced by the approach at SpaceX and maybe Tesla.
My degree is in Automated Mfg Technology and spent my nearly 40yr career (retired 2 years ago) building robotic assembly lines in the automotive and semiconductor industries either as a Mfg., Eqpt. or Mech. Engineer so its encouraging to see this startup company coming in with that vision at the start rather than an older company trying to automate as that just lowers the morale of the existing machinist and operators. 40 years ago, I was always viewed as that young engineer looking to replace their jobs with robots... its true but those jobs were just replaced with technicians and engineers who had to repair or maintain all of the equipment or continue to upgrade or design new systems so I always saw it as a net gain for the US, not a setback.
That is what I was concerned with. From what I understand, they are trying to learn how to automate processes. Understand how to efficiently manufacture something, digitize it for the automations, and the build out the automations. I have no knowledge of how this type of stuff works so it was just a guess. It seems valuable given the skilled labor shortage we will have.
I’m a manufacturing engineer myself, and I agree about a lack of depth. I was excited to watch this to understand how others might be using robotics and software to solve the classic problem of robots not being adaptable to work through certain situations, and was left thinking they hadn’t figured it out either. 😅
Their revenue numbers are woeful given how much staff and equipment they have. $30 million is in the red. $3 million might as well be rounded down to zero given their burn rate.
This gives me big Theranos vibes... I have 8 years of experience in manufacturing engineering (chemical) in 6 different companies, and these people do not talk like anyone I've ever worked with. They did not clearly articulate what separates their company from any other metal parts fabricator.
The point about the fall of an industrialized country isn't because they don't have enough robots making high end products for other robots to install. it is because there is no longer a viable platform for people who are not pushing 1s and 0s around all day to make enough to support a family and grow more prosperous. A modern car factory uses less people and the cost of labor in the car is significantly less by proportion of cost than 40 years ago. When you carve out the pathway from lower economic classes to middle class and above, then you have 2 countries - those who have and buy stuff from China and those who don't. This is not just a US problem, but a problem everywhere.
Nailed it. They're completely forgetting the social and cultural element of industry. But of course these types only think about what can make more money period. Tbf this is a trade policy scale thing, where importing cheap goods from abroad and outsourcing should be illegal
So they have hundred eighty million dollars capex, only make 3 million a year in revenues (or profits, watched the video last night, either way it is insignificant compared to op costs), and claim they have invented an miracle ERP without elaborating any detail. To me, this looks like a commercial disguised as some "magic" tech disruptor.
Ok, after watching this for 13 minutes, I still don’t understand what the hype is about. Other than the 80% equipment engagement, which is mostly about marketing efficiency, I see nothing extraordinary here.
Props to all involved. I cannot fathom the immense amount of planning that goes into this or how such a flexible manufacturing system was engineered to accommodate the massive variety of machining procedures, materials, cutters, workflow planning, etc at Hadrian. I went to school for CNC and manual machining practices, worked for a few years, went back for engineering college, and am about to graduate as a mechanical engineer this December. This kind of job excites me. So many opportunities for optimization, standardization, creativity, and learning.
Two things. 1. Automation feeds 80% fewer families compared to the early manufacturing era in the past, and more way profit for the owners. 2. This business model is only substantable because it serves the industrial military complex that has a budget of $2 trillion annually.
well, American workers are just too expensive. You can't buy all your goods for cheap from China and act surprised when manufacturing is shifted overseas
You do realize most of that $2 trillion is spent in paying employees, healthcare for them and their families, pensions, and subsidizing everything from housing to groceries. Automation is the only way to make manufacturing sustainable in the current economic market. But to power automation significant new fields have opened up within engineering.
@brodcaster14 $2 trillion is going back to our economy, but most of it goes to the owners and investors. What he say about bring back manufacturing will save us from declining is incorrect. Golden era of manufacturing created middle class because people had income and paid taxes. Let's say in the 50s, for a manufacturer to make $1 mil, it has to have 1k workers. With automation today, it just needs 100 workers. Same profit, 900 workers' salary go to owners and investors, and they pay little or no tax. Rich poor gap widens exponentially. We have to start taxing corporations use AI and automation and distribute the wealth. Or people going to revolt.
It’s just a machine shop with some automation. Am I missing something? I run a small batch high mix aerospace machine shop as a manufacturing engineer. Literally everyone is working on automation I don’t understand what their pitch is. What actually makes this special besides investment.
I’m a retired industrial chemist and I thought I found something revolutionary here as it spoke to the need for industrial processes to be better designed and yet flexible through the use of high level control technology. Yet, though I watched the entire video twice from start to finish I completely failed to understand what it was that Hadrian actually does. I hope it’s not all a scam to exploit companies that are desperately looking for the secret sauce to higher productivity and quality with lower costs.
I love it how they ramble about wanting to help have safety and security in manufacturing domestically. Mean while automation equipment is likely full for foreign parts, especially electronic components.
As written elsewhere, what's the new thing? Does it frabricate custom mechanical components for customers? It reminds me of the ill-fated Tempo Automation (they used to do a similar thing but for PCBs).
Seasoned ME here who has used machining/proto services worldwide. So it’s just a job shop geared toward DoD, with the buzzword of automation? Not sure if this guy has set foot in a large scale job shop (they have robots that load/remove parts for CNC machining already). How do they expect to compete with the overhead of hiring all those 6 figure salary engineers? I’m rooting for them, but I’m skeptical that their business model is viable (seems like they will suckle on that sweet taxpayer Defense teat because American made).
I'm convinced that investing 50k-100k in the right company before it goes big is more important than saving for retirement. However, picking the right company is so hard. I have around 200k in a HYSA and want to invest it. What are the best opportunities now?
I believe investors should start with S&P 500/ETFs for a solid foundation, then diversify across asset classes and maintain disciplined, regular investing to minimize risks and maximize growth.
This is what people sound like when they take a test they haven't prepared for. They're just pulling words out of the air. The greatest non-answer of all time.
Main challenge usually, I don't know US in particular, is that you are not just having the very big companies with the money to invest in automation and IT to support efficient production. You have even more smaller companies with often quite lackluster IT support systems, which makes it hard even telling how efficient you are or not. IoT supporting real time planning and pulling system from order down to each component, that is usually what they would need. And those solutions exist... but often not from the big players on the field, at least not for the small companies to use.
@@mikew3000instead of buying one nice shirt made in the USA, the average American wants buy 10+ crappy shirts from Walmart, made in China. Most Americans are not ready to do what is necessary to actually buy American, as their consumerism will be at odds. The government should start weening off China by incentivizing companies to start pulling manufacturing to other countries other than China. China doesn’t have to make literally everything…
This is what tech holds out to society is the possibility of making labor a smaller part of the manufactured cost thru automation.Thus eliminating the differences in labor costs for different regions as the major incentive for locating a manufacturing plant. It makes getting your manufacturing sites as close as possible to your customers an enconomic imperative if a company wants to remain competitive in the manufacturing arena. In other words companies will have to locate production as close to customers as possible which will or already has become the deciding factor for plant location. This bodes well for the nations that are the largest consumers of a companies products. Keeping in mind that one of the core costs for manufactured goods that has for the entire industrial revolution thru today increased even with modern improvements is/are shipping costs. Ray Stormont
Many people in the actual manufacturing industry is asking "so what's new here..." They are not re-inventing the basics of modern manufacturing, i.e. CNC machines, CAD/CAM software, industrail robots.. all these pieces works well enough. So guess their "system" works at streamlining the workflow AND standardization of workflow vs the typical hassles of running a job-shop. There improvements can be made, BUT my feeling is they are trying to cut costs by eliminating expensive labour in terms of qualified CNC operators and programmers via "automation" or training unskilled/unqualified people to run Fusion360. Since cost of labour is the biggest global competitive cost driver. TLDR tech bro's taking skilled labour out of manufacturing, drastically cutting costs. Win for investors, sucks to be you, skilled worker.
So what are they making? I’m a machinist and have worked in a variety of production environments. But it always come down to what are you producing. Plenty of automated machines around the world are already making high volume, high quality components and doing it cheap.
This reminds me of the series about We Work. Pumping up a company, trying to over evaluate. It’s nothing that hasn’t been done before. With as many machines they have on that floor, everyone would have pulled out if they only made $3M. That size shop should be making at least $15M.
I hope Chris still thinks of home, Australia needs this kind of shift back into manufacturing just as much as any country. I'd definitely be the one of the first knocking to get a job!!
Good marketing video - being in this industry for over a decade still couldn't figure out - what the heck they are solving and how ? *Automate what ? How ? What is the KPI ?*
Not sure why this automated CNC shop is so special because they never actually say what they really do. I worked with a company that did uber fast PCBs, but the cost per order started at 20K. Based on what they mentioned as a clientele, seems like the prices are equally astronomical, and only makes sense for very high end stuff.
This is the future of automated MFG in America. Remove the old skilled machinist from the equation, install more automation that's software driven and can run a true lights out operation for manufactures. More profitable for the manufacturer/company. Worked in MFG for 20 years and unless your company is making parts for defense or space contracts your parts are not being made in America. Great headline though. Yes it can save American MFG but would eliminate the human aspect and the need for people to run the mill. The people at this company have jobs because they are doing the R&D and production of the equipment and software they are trying to sell.
If you're wondering what this video was about, Hadrian is building factories that manufacture components for rockets, satellites, jets and drones. This will allow Space X and others to get everything from one big company faster and cheaper, rather than lots of little companies.
You are correct. I work for one of those small companies. This is all about automating a high mix-low volume parts market. Closest thing to this currently are FMS, flexible manufacturing system. Usually a few horizontal CNC mills connected together with a pallet switching system. They usually have 300 toolholder capacity that allows leaving many jobs setup. When you need 6 of some part it's cost effective because it's all ready to go. These guys appear to be trying to implement that kind of system on complex aerospace parts. If they can pull that off it'll be very impressive as the materials used in aerospace are usually hight temp alloys that are nasty to machine. I'd love to work there to see what the details are. Like they say the devil's in the details!
@@scottgarrison1190 Perhaps they're using 3D printing. The video didn't give much away, but I noticed that their manufacturing line was a series of large mental boxes. What's the bet that each one of them contained a 3D printer that's capable of working with a different material. If they've done that then I suppose the sky is the limit. There's a company in Australia, called AML3D, that uses 3D metal printing to create parts for aerospace, defence, mining etc.
I'm sure they are 3d printing because they can make one complex component instead one multiple components that have more modes of failure due to more connection points. I think they are doing more than just an FMS system as that's old news. I saw racks of toolholders and pallets for swapping out fixtures. I think the focus is on reducing setup and prove out time on new parts. Aerospace is low quantity unlike automotive.
Uptime definitely requires some context. If my machine is up only 20% of the time and I push it to be up 70% of the time but it makes the same amount of parts, I’m going backwards not forwards.
But how will this employee hundreds or thousands of US workers with legitimate living wages. How will this avoid any process or sourcing of non-US labor or materials?
@@overman2306 that observation is like a miracle pointing to solutions to problems right there...rofl, what does that have to do with the problem in any relatable way?
As long as US consumers demand lower pricing, any job that can be automated will be over time. If not, it will be offshored. I think about this when shopping….I go to Ace Hardware knowing it’s franchised, local owners, a little more in cost than Home Depot or Lowe’s, but more money stays in my town. It bothers me when skilled mechanics (not part changers) make a fraction of what I’m being charged at the dealer…or any scenario where high skill is involved. The days of non skilled workers making family supporting/middle class wage have been gone for 50+ years. The public demanded cheaper, they got it. Sad.
So one of the objectives of the entrepreneur is that young generations think in manufacturing positions instead of other careers as software engineer or financial analyst as a way to save American Manufacturing. Well It is an ideal dream but the reality is that the cost of doing in US will compite with those in China and soon from India and now the gap is quite considerable.
Let me fix your headline "Techbros seek funding in ill conceived attempt to monopolize American manufacturing". Competing with China is not feasible at scale, they subsidize materials and labor when the party decides to target a market. The deals that the late Henry Kissenger brokered with Clinton and W. Bush are unsustainable and have benefited China and the very wealthy at the cost of American workers. This guy is calling out legitimate problems, but he would be best creating solutions for existing manufacturers while staying out of manufacturing themselves.
Nice - but doesn't "solve" anything: about 83% of the Western population fall in the "not overly smart" category, yet they are human beings with a right to a meaningful occupation. With their deficiencies in mental horsepower, transportation, service and manufacturing jobs are urgently needed or these people will end up with (mental) health problems and/or an addiction problem. Bringing manufacturing back to the Western world is WAY more than just making complex components for high-tech and defense companies...
If you don't optimize the supply chain that feeds manufacturing, manufacturing will fail because the input costs will make the product uncompetitive. There are many systemic problems that need to be irradicated to make manufacturing prosperous in America again.
As someone who's still wondering n clueless about what my future career will be like...well it will be nice if I get the chance to try to get in the sector specially in this company. But yeah for now its not possible. Anyway, good luck to others whose considering to be part of the company.❤
Please, can someone explain what levarege have this startup over other manufacturing companies that I'm sure are out there? Is it the software? I'm not a native speaker, but I understand some English and had to come to the comments after watching the whole video. I wish the best to the American industry and especially to the workers.
No, it is not about startup niche magics that can save a nation from declining. It is about engineering graduate count, supply chain independence, efficient public service, fast and economical mass transport and most importantly long term political stability, meritocracy, agile and competent goverment.
![Inside the Future of American Manufacturing [Startup Documentary]](http://i.ytimg.com/vi/-hElCTgO9e0/mqdefault.jpg)
![Inside the Future of American Manufacturing [Startup Documentary]](/img/tr.png)
12 minute video and I have 0 idea what they're actually trying to do. And I've been working in manufacturing and studying manufacturing for 5 years now.
Love it. I started to think I was the only one. Said a lot but nothing at all. What an amazing product! LOL
It seems to me like they are a CNC shop. And I don't understand why that is world changing
@@lolppl100 Agree. One of those "billion dollar" ideas that go to zero.
Another commenter hit it. It’s not WHAT he’s making. It’s Who he’s selling to. DOD AeroSpace. We have “ Buy American” laws on the books. When you build something for the Government, you must use American sourced materials, components and products useless you can prove you can’t get it here. It’s in the contract. Many companies here have skirted these laws as they outsourced to India Pakistan Taiwan etc
At 5:00 mark he is trying to tell you "The new age of American manufacturing" is going to be machinery/A.I less human intervention. you welcome.
Manufacturing engineer here. I agree that we need a focus on American manufacturing. I disagree that the current state is as unusable as these tech bros are portraying it. They’re pitching it that way to make themselves seem like a good investment. Automation has its place, and is definitely going to play a part in covering labor shortages. But if you automate an inefficient process, it becomes an automatically inefficient process. The biggest challenge for these guys will be making things at any meaningful scale. Figure out how to do it efficiently with people first, or even simulation, and then automate
He definitely is trying to cash in the USA made by dissing CCP. I don’t like CCP to but that shouldn’t be his primary goal to improve American manufacturing. He just seems opportunistic. Typical Aussie
this is a great comment
@samkochevar983 Did you work for me at IBM in the 70's & 80's? Simulations, efficiency, and automation CANNOT be used to avoid frivolous lawsuits. Automation of tech is only used to avoid major injury or death.
So they are focusing on defense, which gets it's money from the government, which gets it's money from citizens, who are buying nearly everything including food from foreign countries. So how long before we don't have any money to spend on defense? Their strategy is not solving the problems they claim they are and the investor they interviewed didn't apply any critical thinking.
If you want people to take you serious don't use the term 'tech bros'. It outs you as some sort of resentful left winger.
Where is the exposition on what they are exactly doing? Do better journalism please
This are AI. They are not humans(just listen to them and identify what's common with there Tone
It's a sales pitch for investors.
This was specifically generic sounding bcuz they're just looking for rich boomers with excess cash for investment. Literally everything they're talking about is already being done in cnc programming/machining & has been for decades. This was a lazy fluff piece to lure investment, nothing more
This is Forbes, the same guys thay promoted SBF, Elizabeth Holmes, et al. Take it with a grain of salt.
A whole company talking like teenagers. The amount of upspeak is ridiculous.
I wanted to disagree with this but I cant unhear it now😂 almost every sentence ends with it, I didn't know it was called upspeak😅
The amount of generic tech bro terms in this video is absurd, they must've had a list handy for crosschecking if they'd used them all
I'll take upspeak over vocal fry any day.
And 3rd world budget rate engineers.
I've been working as a software dev since the late 90s. My first impression of the industry was that it was a combination of capitalism and boys room mentality. Everyone just wants to make money, work with cool tech and no one really cares about the consequences. Moral is seen as a hindrance. My impression still holds to this day. Still not really any adults in the room to think about consequences.
It's like Elon having all these kids and then realizing that some of them turn out gay and then go denouncing his kids for not turning out how they would have if he'd been present in their lives.
We can't just choose fun, fast, lucrative and expect everything else to be somebody else's problem and that somebody else actually will solve it for us.
The continuously changing economic conditions in our society have made it necessary for people to find additional sources of income, thus I am looking at the stock market to fuel my retirement goal of $3m, my only concern is the recent market crash.
Every crash/collapse brings with it an equivalent market chance if you are early informed and equipped, I've seen folks amass wealth amid economy crisis, and even pull it off easily in favorable conditions. That should be the least of your concern. Also explore the option of working with a CFA to reduce greatly your chances of loss.
I'm intrigued by this. I've searched for investment advisers online but it's kind of hard to get in touch with one. Okay if I ask you for a recommendation??
Thanks, i did a quick web search and i found Sharon, i hope she responds to my mail.
So it's a CNC shop with some automation? It's been done before and is nothing new
Yep I work at a machine shop that looks just like this except a little less clean. Except it's staffed by experienced machinists not soft handed hipsters from LA. We've been here a while. This isn't rebuilding manufacturing, that's just marketing
proprietary software is where the big money is
Hopefully it’s not another Weworks venture.
@@John-yo4czprobably give it five years and then it'll look as dirty as any other machine shop lol
i mean all i see Amaricans do best is talking 13min how great somthing is, and not showing a single frame on what they talk about ^^
Im 27 having my own machines and robots and even producing parts :D and not sponsorred whit millions.
Licensed Mechanical Engineer here, been also running my own CNC shop for better part of a decade so I know the space. I ask this with no hate at all, how will you change the industry? Companies that have big capital all invest in automation, I do that to some extent and I'm a small shop. But are you a job shop, a production shop, a fab shop? How will you disrupt that space? Investing in pretty machines and automating is nothing new. Also, training a rookie in 30 days will only get you so far even with automation. For those of us that are in the industry and truly understand it, I would love to learn more on how this company will do more than companies like Xometry, Titans, or private company's like the Hamilton Company in Nevada. Genuinely interested in this
agreed! when can we start banging out cieling fans, lightbulbs, drawer pulls etc at quality and price points that will out compete the CCP?
$3M in revenue is absolutely nothing...and their projected 10X of $30M is still less than most small/mid size machining companies. It all comes down to how scalable it is, and if they can produce parts for less than the cost of outsourcing to LCC's. If not, you're just taking work from a bunch of smaller shops in the US and aggregating it into one shop still in the US, while all of the currently outsourced parts continue to be outsourced. Wish them the best, but a long way from a "billion-dollar startup".
$3m in revenue with $30m in new equipment and $10m in structure ...that's why they are on a media tour, they need more investors.
They're a ... start-up not a mature company.
Tech bros discover manufacturing.
Lmao nailed it
I get in to the comments to understand what is the message in the video
Foosball table and ping pong table will revolutionize lunch breaks
Not enough AI for my liking, needs more blockchain synergies.
Hope Forbes isn’t promoting another scam
Every machinist instantly knows these guys are clueless. No one likes working there and they think what we do is simple. They don't know what they don't know.
I think there's a difference between what they're doing, and what you and I would consider being a machinist. The shop I work in I do a lot of modifications to existing parts. I think that's where being a machinist shines, versus making lots of high precision parts from scratch. You and I both know that the first article takes the longest. Getting set up, tool selection, holder selection, workholding, programming the part, and then proving it all out. After that, sure let a robot take over. I personally hate standing in front of a machine and feeding it parts all day....
This is the most annoying thing happening at my current shop. They think things can always be done by the book but there’s a finesse to everything. The older manual machinist can still crank parts out faster
This video highlights a real challenge in U.S. manufacturing: a group of well-paid managers speaking while the broader audience remains clueless about what they’re actually producing.
You know its a scam when its just a bunch of bros just talking about random background and how they have a vision.
The industry is pretty automated. There wasnt a single example in this video of what they're doing different
Not to mention
Well they never talk about what they are actually doing,,, just talking they are efficient and bs
I've been in manufacturing for almost 40 years and I didn't hear anything meaningful in the video except buzzwords. The upspeak is superannoying.
This is reminds me a pump and dump, start up one factory go public, people buy your shares somebody leaks it is all smoke and mirrors and it comes crashing.
Pumpity dumpity doo doo here indeed
ya
The ''Hadrian story'' continues to be light on technical details and comes across as more of a pitch to investors than a substantive look at their manufacturing innovations. To really showcase how they are "rebuilding American manufacturing", they should create a follow-up video that dives deep into the specifics of their automation technologies, software, and processes.
For example:
What makes their automation solutions unique compared to what other advanced manufacturing facilities are already doing?
How are they integrating software, AI and robotics in novel ways?
What specific manufacturing challenges are they solving that enables them to be cost-competitive with overseas production?
Seeing their automation tools and software in action on the factory floor, with technical explanations from their engineers, would be far more compelling than the high-level overview provided here. Also I question the efficiency figures mentioned in this video. regardless, manufacturing professionals and engineers want to see the nuts and bolts, not just aspirational statements.
A video that really showcases the technical innovations happening at Hadrian would generate a lot more excitement and engagement from the industry. Looking forward to seeing that next level of detail in a future video.
Another take the money and run.
He touched on this. Most manufacturing is built around the rigid, repetative process, but this one is iterative, flexible, and adaptable. It seems like the secret sauce would be their software and their overall approach andf philosophy which seems influenced by the approach at SpaceX and maybe Tesla.
My degree is in Automated Mfg Technology and spent my nearly 40yr career (retired 2 years ago) building robotic assembly lines in the automotive and semiconductor industries either as a Mfg., Eqpt. or Mech. Engineer so its encouraging to see this startup company coming in with that vision at the start rather than an older company trying to automate as that just lowers the morale of the existing machinist and operators. 40 years ago, I was always viewed as that young engineer looking to replace their jobs with robots... its true but those jobs were just replaced with technicians and engineers who had to repair or maintain all of the equipment or continue to upgrade or design new systems so I always saw it as a net gain for the US, not a setback.
Hmm... Strange that they can't explain what they do simply. It's all very abstract, and I can't see a use-case. Curious to see how things pan out.
They're a machine shop. That's basically it. Slap "tech" and "national security" on it and you're suddenly a billionaire.
Its a ploy to collect all these old salt machinist Intellectual property and put it into a CAM/CAD program then sell the program
That is what I was concerned with. From what I understand, they are trying to learn how to automate processes. Understand how to efficiently manufacture something, digitize it for the automations, and the build out the automations. I have no knowledge of how this type of stuff works so it was just a guess. It seems valuable given the skilled labor shortage we will have.
I’m a manufacturing engineer myself, and I agree about a lack of depth. I was excited to watch this to understand how others might be using robotics and software to solve the classic problem of robots not being adaptable to work through certain situations, and was left thinking they hadn’t figured it out either. 😅
@@seanhepner7813 same here. I guess they probably also can’t show a lot of their work? Wish I could’ve seen more.
Retail investor propaganda.
its not public and won't be for some time
Their revenue numbers are woeful given how much staff and equipment they have. $30 million is in the red. $3 million might as well be rounded down to zero given their burn rate.
This gives me big Theranos vibes... I have 8 years of experience in manufacturing engineering (chemical) in 6 different companies, and these people do not talk like anyone I've ever worked with. They did not clearly articulate what separates their company from any other metal parts fabricator.
But, but Kuka robot go whirr!
The point about the fall of an industrialized country isn't because they don't have enough robots making high end products for other robots to install. it is because there is no longer a viable platform for people who are not pushing 1s and 0s around all day to make enough to support a family and grow more prosperous. A modern car factory uses less people and the cost of labor in the car is significantly less by proportion of cost than 40 years ago. When you carve out the pathway from lower economic classes to middle class and above, then you have 2 countries - those who have and buy stuff from China and those who don't. This is not just a US problem, but a problem everywhere.
Nailed it. They're completely forgetting the social and cultural element of industry. But of course these types only think about what can make more money period.
Tbf this is a trade policy scale thing, where importing cheap goods from abroad and outsourcing should be illegal
@@krunkle5136 Importing cheap goods from abroad should be illegal? You want to shut the US off from world trade?
So what’s the difference between Hadrian and every single other aerospace parts manufacturer?
Lemme recap real quick: this is just another metal machining factory paying to appear on Forbes for marketing purposes. The whole video is non-sense.
Another Forbes infomercial, how long until these guys that talk and talk without saying anything end up in jail, I say 3 years.
An Australian, playing the nationalism anti-China card in the US. LOL
@CTOInformation you aussie?
the company's name is Hadrian...
ruclips.net/video/vocuu0RByMM/видео.htmlsi=7OGzsUJuWN5Di6zY&t=639, Kuka robot arm is owned by a Chinese company since 2016, LOL
Moved everything to china for cheap Labors, but do we need labors anymore?
Its all about ancestry
Aw man I almost worked there as a cnc programmer. That’s so cool, I wish them nothing but the best.
Great job! Rebuilding manufacturing in America! Thank you for taking on this challenge and wishing you all the best!!
Where do you chuck the WASTE PRODUCTS????
So they have hundred eighty million dollars capex, only make 3 million a year in revenues (or profits, watched the video last night, either way it is insignificant compared to op costs), and claim they have invented an miracle ERP without elaborating any detail. To me, this looks like a commercial disguised as some "magic" tech disruptor.
When I see American flags everywhere in a factory I smell fishy.
Ok, after watching this for 13 minutes, I still don’t understand what the hype is about. Other than the 80% equipment engagement, which is mostly about marketing efficiency, I see nothing extraordinary here.
I've been in US manufacturing since '97 and competed with outsourcing my entire career and I could never imagine doing anything else.
Props to all involved. I cannot fathom the immense amount of planning that goes into this or how such a flexible manufacturing system was engineered to accommodate the massive variety of machining procedures, materials, cutters, workflow planning, etc at Hadrian.
I went to school for CNC and manual machining practices, worked for a few years, went back for engineering college, and am about to graduate as a mechanical engineer this December. This kind of job excites me. So many opportunities for optimization, standardization, creativity, and learning.
The height of your accomplishments will equal the depth of your convictions.
Thumbs up to whoever put the googley eyes on the lifting shifter turn sway apparatus.
Exactly what the USA and Democracy have needed for a while. Kudos!
Two things. 1. Automation feeds 80% fewer families compared to the early manufacturing era in the past, and more way profit for the owners. 2. This business model is only substantable because it serves the industrial military complex that has a budget of $2 trillion annually.
well, American workers are just too expensive. You can't buy all your goods for cheap from China and act surprised when manufacturing is shifted overseas
You do realize most of that $2 trillion is spent in paying employees, healthcare for them and their families, pensions, and subsidizing everything from housing to groceries. Automation is the only way to make manufacturing sustainable in the current economic market. But to power automation significant new fields have opened up within engineering.
The only way for the US to rival China is through automation, as China has a lower-cost labor force.
@brodcaster14 $2 trillion is going back to our economy, but most of it goes to the owners and investors. What he say about bring back manufacturing will save us from declining is incorrect. Golden era of manufacturing created middle class because people had income and paid taxes.
Let's say in the 50s, for a manufacturer to make $1 mil, it has to have 1k workers. With automation today, it just needs 100 workers. Same profit, 900 workers' salary go to owners and investors, and they pay little or no tax. Rich poor gap widens exponentially. We have to start taxing corporations use AI and automation and distribute the wealth. Or people going to revolt.
How many fewer American families does Chinese industry and automation feed?
@10:20 "usually machines run 20% of time". Lol
It’s just a machine shop with some automation. Am I missing something? I run a small batch high mix aerospace machine shop as a manufacturing engineer. Literally everyone is working on automation I don’t understand what their pitch is. What actually makes this special besides investment.
That enigmatic software.
I think they are just trying to get money from people who know nothing about manufacturing.
I’m a retired industrial chemist and I thought I found something revolutionary here as it spoke to the need for industrial processes to be better designed and yet flexible through the use of high level control technology. Yet, though I watched the entire video twice from start to finish I completely failed to understand what it was that Hadrian actually does. I hope it’s not all a scam to exploit companies that are desperately looking for the secret sauce to higher productivity and quality with lower costs.
Cnc's cant even set there own parameters let alone change inserts, first offs, set ups ect. We need less "Tech bro salespeople" and more Machinist!
Titan fixed American manufacturing ages ago. BOOOM
I would love to see Titan visit their "shop"! They wouldn't know what hit them!
What an amazing technology, this is what we need new processes and solutions for the future.
Great video ❤❤
I love it how they ramble about wanting to help have safety and security in manufacturing domestically. Mean while automation equipment is likely full for foreign parts, especially electronic components.
Nice to see America getting up to speed with good old reliable german technology.
As written elsewhere, what's the new thing? Does it frabricate custom mechanical components for customers? It reminds me of the ill-fated Tempo Automation (they used to do a similar thing but for PCBs).
When we say American Manufacturing, we mean hiring Americans. NOT buying robots from China to be used in the US.
They seem to put alot of hype into software they spend 0 time explaining
2:45 you had me a googly eyes on the machine. I'm sold.
CNC machine shop with some robots added? What is new? What about this makes it investibLe or groundbreaking? I dont get it.
Never ignore a gut feeling, but never believe that it's enough.
Seasoned ME here who has used machining/proto services worldwide.
So it’s just a job shop geared toward DoD, with the buzzword of automation?
Not sure if this guy has set foot in a large scale job shop (they have robots that load/remove parts for CNC machining already).
How do they expect to compete with the overhead of hiring all those 6 figure salary engineers?
I’m rooting for them, but I’m skeptical that their business model is viable (seems like they will suckle on that sweet taxpayer Defense teat because American made).
I'm convinced that investing 50k-100k in the right company before it goes big is more important than saving for retirement. However, picking the right company is so hard. I have around 200k in a HYSA and want to invest it. What are the best opportunities now?
I believe investors should start with S&P 500/ETFs for a solid foundation, then diversify across asset classes and maintain disciplined, regular investing to minimize risks and maximize growth.
This is what people sound like when they take a test they haven't prepared for. They're just pulling words out of the air. The greatest non-answer of all time.
Lol. This won’t do anything for US manufacturing
Main challenge usually, I don't know US in particular, is that you are not just having the very big companies with the money to invest in automation and IT to support efficient production. You have even more smaller companies with often quite lackluster IT support systems, which makes it hard even telling how efficient you are or not. IoT supporting real time planning and pulling system from order down to each component, that is usually what they would need. And those solutions exist... but often not from the big players on the field, at least not for the small companies to use.
There has been so many hypes over the past 3 decades, ... We need the truthful ideas, honest understanding and conversion
These Tech Bros are so arrogant have they ever worked in a CNC or Machine shop?>
Americans should stop massive outsourcing of manufacturing as well as of human capital otherwise consequences will unfortunately be irrevocable.
Americans don’t want to spend the extra money required to manufacture in the US
@@mikew3000instead of buying one nice shirt made in the USA, the average American wants buy 10+ crappy shirts from Walmart, made in China. Most Americans are not ready to do what is necessary to actually buy American, as their consumerism will be at odds. The government should start weening off China by incentivizing companies to start pulling manufacturing to other countries other than China. China doesn’t have to make literally everything…
Did you watch the video Americans are not going build anything. Software and machines.
@mikew3000 companies and government
thats ture
This is what tech holds out to society is the possibility of making labor a smaller part of the manufactured cost thru automation.Thus eliminating the differences in labor costs for different regions as the major incentive for locating a manufacturing plant. It makes getting your manufacturing sites as close as possible to your customers an enconomic imperative if a company wants to remain competitive in the manufacturing arena. In other words companies will have to locate production as close to customers as possible which will or already has become the deciding factor for plant location. This bodes well for the nations that are the largest consumers of a companies products. Keeping in mind that one of the core costs for manufactured goods that has for the entire industrial revolution thru today increased even with modern improvements is/are shipping costs. Ray Stormont
Many people in the actual manufacturing industry is asking "so what's new here..." They are not re-inventing the basics of modern manufacturing, i.e. CNC machines, CAD/CAM software, industrail robots.. all these pieces works well enough. So guess their "system" works at streamlining the workflow AND standardization of workflow vs the typical hassles of running a job-shop. There improvements can be made, BUT my feeling is they are trying to cut costs by eliminating expensive labour in terms of qualified CNC operators and programmers via "automation" or training unskilled/unqualified people to run Fusion360. Since cost of labour is the biggest global competitive cost driver.
TLDR tech bro's taking skilled labour out of manufacturing, drastically cutting costs. Win for investors, sucks to be you, skilled worker.
I couldn’t agree more with anything said in this video! We have to have more manufacturing on US soil.
Love the ambition guys! Let's go startups!
So what are they making? I’m a machinist and have worked in a variety of production environments. But it always come down to what are you producing. Plenty of automated machines around the world are already making high volume, high quality components and doing it cheap.
Huge congratulations to Hadrian from theUK. Leading by example.
This is amazing for the American economy! Very excited to see hopefully other start ups with similar concepts as well.
THANK YOU SO MUCH. WELCOME TO THE FUTURE!!!!
This reminds me of the series about We Work. Pumping up a company, trying to over evaluate. It’s nothing that hasn’t been done before. With as many machines they have on that floor, everyone would have pulled out if they only made $3M. That size shop should be making at least $15M.
I hope Chris still thinks of home, Australia needs this kind of shift back into manufacturing just as much as any country. I'd definitely be the one of the first knocking to get a job!!
The first 60 seconds are 100% true!!! Coming home to roost!
Good marketing video - being in this industry for over a decade still couldn't figure out - what the heck they are solving and how ?
*Automate what ? How ? What is the KPI ?*
You mean parts manufacturer don’t already try as fast as can? They just love to take their sweet sweet time.
Blessed is the person who is too busy to worry in the daytime, and too sleepy to worry at night.
Not sure why this automated CNC shop is so special because they never actually say what they really do.
I worked with a company that did uber fast PCBs, but the cost per order started at 20K. Based on what they mentioned as a clientele, seems like the prices are equally astronomical, and only makes sense for very high end stuff.
Result of outsourcing was growing salaries which made impossible to have manufacturing in US. This is one way path.
Fascinating how VCS can pump that much money into something in that infancy...normal investors would consider super risky or shy away
Chris Power almust have deep understanding of the supply chain and opportunity to have convinced the VC to invest $180m
This is the future of automated MFG in America. Remove the old skilled machinist from the equation, install more automation that's software driven and can run a true lights out operation for manufactures. More profitable for the manufacturer/company. Worked in MFG for 20 years and unless your company is making parts for defense or space contracts your parts are not being made in America. Great headline though. Yes it can save American MFG but would eliminate the human aspect and the need for people to run the mill. The people at this company have jobs because they are doing the R&D and production of the equipment and software they are trying to sell.
If you're wondering what this video was about, Hadrian is building factories that manufacture components for rockets, satellites, jets and drones. This will allow Space X and others to get everything from one big company faster and cheaper, rather than lots of little companies.
This sounds like a nightmare
You are correct. I work for one of those small companies. This is all about automating a high mix-low volume parts market. Closest thing to this currently are FMS, flexible manufacturing system. Usually a few horizontal CNC mills connected together with a pallet switching system. They usually have 300 toolholder capacity that allows leaving many jobs setup. When you need 6 of some part it's cost effective because it's all ready to go. These guys appear to be trying to implement that kind of system on complex aerospace parts. If they can pull that off it'll be very impressive as the materials used in aerospace are usually hight temp alloys that are nasty to machine. I'd love to work there to see what the details are. Like they say the devil's in the details!
@@scottgarrison1190 Perhaps they're using 3D printing. The video didn't give much away, but I noticed that their manufacturing line was a series of large mental boxes. What's the bet that each one of them contained a 3D printer that's capable of working with a different material. If they've done that then I suppose the sky is the limit. There's a company in Australia, called AML3D, that uses 3D metal printing to create parts for aerospace, defence, mining etc.
I'm sure they are 3d printing because they can make one complex component instead one multiple components that have more modes of failure due to more connection points. I think they are doing more than just an FMS system as that's old news. I saw racks of toolholders and pallets for swapping out fixtures. I think the focus is on reducing setup and prove out time on new parts. Aerospace is low quantity unlike automotive.
@@scottgarrison1190 Plug and play bespoke manufacturing.
Don't leave a stone unturned. It's always something, to know you have done the most you could.
I hope they make a difference and find success. I am not going to hate on them for not revealing exactly what they are doing at the moment.
Uptime definitely requires some context. If my machine is up only 20% of the time and I push it to be up 70% of the time but it makes the same amount of parts, I’m going backwards not forwards.
But how will this employee hundreds or thousands of US workers with legitimate living wages. How will this avoid any process or sourcing of non-US labor or materials?
It doesn’t. They’re saving us manufacturing for the upper class. Not for the working class
@@overman2306 that observation is like a miracle pointing to solutions to problems right there...rofl, what does that have to do with the problem in any relatable way?
As long as US consumers demand lower pricing, any job that can be automated will be over time. If not, it will be offshored. I think about this when shopping….I go to Ace Hardware knowing it’s franchised, local owners, a little more in cost than Home Depot or Lowe’s, but more money stays in my town. It bothers me when skilled mechanics (not part changers) make a fraction of what I’m being charged at the dealer…or any scenario where high skill is involved. The days of non skilled workers making family supporting/middle class wage have been gone for 50+ years. The public demanded cheaper, they got it. Sad.
This is a pamphlet for investors. Nothing more.
So one of the objectives of the entrepreneur is that young generations think in manufacturing positions instead of other careers as software engineer or financial analyst as a way to save American Manufacturing. Well It is an ideal dream but the reality is that the cost of doing in US will compite with those in China and soon from India and now the gap is quite considerable.
Let me fix your headline "Techbros seek funding in ill conceived attempt to monopolize American manufacturing". Competing with China is not feasible at scale, they subsidize materials and labor when the party decides to target a market. The deals that the late Henry Kissenger brokered with Clinton and W. Bush are unsustainable and have benefited China and the very wealthy at the cost of American workers. This guy is calling out legitimate problems, but he would be best creating solutions for existing manufacturers while staying out of manufacturing themselves.
Nice - but doesn't "solve" anything: about 83% of the Western population fall in the "not overly smart" category, yet they are human beings with a right to a meaningful occupation. With their deficiencies in mental horsepower, transportation, service and manufacturing jobs are urgently needed or these people will end up with (mental) health problems and/or an addiction problem. Bringing manufacturing back to the Western world is WAY more than just making complex components for high-tech and defense companies...
dude i drove by that building so many times, and now i know what it is. amazing.
At this point, why does anyone take anything Forbes does seriously?
I always wonder how founders convince investors. What is at the core of the pitch that makes this so interesting to invest?
If you don't optimize the supply chain that feeds manufacturing, manufacturing will fail because the input costs will make the product uncompetitive. There are many systemic problems that need to be irradicated to make manufacturing prosperous in America again.
wow. that was pretty motivating from a humanity perspective
Simple way to restore manufacturing and even make it better, eliminate corporate taxes and regulation. Instantly fixed.
He didn't think to button the 2nd button on the shirt? The top button we can all agree on, but the 2nd? That's a judgement call. - Seinfeld.
Good to see these chaps using Chinese KUKA robots.
Kuka was originaly german but intelligent people selld it
And Korean machine tools.
As someone who's still wondering n clueless about what my future career will be like...well it will be nice if I get the chance to try to get in the sector specially in this company. But yeah for now its not possible. Anyway, good luck to others whose considering to be part of the company.❤
Please, can someone explain what levarege have this startup over other manufacturing companies that I'm sure are out there? Is it the software?
I'm not a native speaker, but I understand some English and had to come to the comments after watching the whole video. I wish the best to the American industry and especially to the workers.
I’m in… Who do I make the cheque out to? Just one last question. What exactly is it that you do?
exactly, nothing about Hadrians actual product in the video.
Investor sales pitch? Protolabs has been doing this for at least a decade.
No, it is not about startup niche magics that can save a nation from declining. It is about engineering graduate count, supply chain independence, efficient public service, fast and economical mass transport and most importantly long term political stability, meritocracy, agile and competent goverment.