Nostalgia Overload: The Genres Of The 2010s
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- Опубликовано: 23 апр 2024
- Every decade has spawned new genres of music: Rock in the 50s, hip hop in the 80s, etc. So what about the most recent full decade: the 2010s? Has musical innovation slowed to the point where no significant new genres have emerged? Or was the decade, in fact, full of innovation; you just had to know where to look? Well if the length of this video is any indication, it turns out it's the latter. There were a TON of new genres, more than we could include even in a 1 hour+ video.
Check out the podcast follow-up to the video on Patreon! / podcast-3-new-of-10294...
There were so many songs featured in this video, we cannot list them like we normally do. So please refer to the titles in the video to ID a specific track. OR, check out this Spotify playlist, which has every song in the order it was included: open.spotify.com/playlist/6y7... (minus the ones that aren't on Spotify)
2:37 Alternative R&B
3:58 Drill
5:52 Afrobeats
10:02 Neoperreo
14:11 Chillwave
18:29 Cloud Rap
25:11 Vaporwave
33:12 Hyperpop
39:43 SoundCloud Rap
45:51 Witch House
47:01 Amapiano
49:25 Phonk
50:36 Funk Mandelão
52:19 Egg Punk
53:51 HexD
55:36 Jizz Jazz
58:17 City Pop Revival & Future Funk
Thumbnail featuring designs from Aaron Campbell
aaroncampbell.ca/
/ ecstatic.psd
Editing by @sedatefobia 
Развлечения
Hey friends, there's a follow-up podcast to this video here on Patreon: www.patreon.com/posts/podcast-3-new-of-102945329
Also, you can check out a playlist of these songs (in order) here: open.spotify.com/playlist/6y792siRSJpSRMfz0o01F6
Lil B being one of the first to sample a city pop song is more proof he's the most influential artist of the 2010s.
It’s crazy how much that changed the music landscape after him
Thank you based god!!!!!
BIG IF TRUE
I'm nearly 60 and I'm relieved to find that I wasn't completely lost by this iceberg. I've heard of Drill, Chillwave and Vaporwave, so I guess all is not lost. :P
good job oldtimer!
Your presence is a present 🎉
Brazil and Post Soviet countries have a lot more in common than you think. As a Ukrainian, our humor matches almost perfectly.
>lots of political turmoil in the past
>kinda western, but also culturally distinct from the US & western europe
Yeah, I can see it. I feel like I'm missing a lot though. Could you elaborate on other similarities?
@@honeycomblord9384I agree. I’m intrigued as well.
Please, share more about this.
As a brazilian, I'm curious.
cmon brics
Just found out that cloud rap and soundcloud rap are different things
bruh
Yeah, I thought the cloud in cloud rap was an abbreviation of soundcloud
yeah Chillwave and Vaporwave being different surprised me.
one is genre based one era based
@bryson0206 One genre is also based
Only huge omission I can think of is bedroom pop, which I feel maintains the nostalgia present in a lot of these genres but also looks to take the mass corporatization of music through streaming services and put it back in the hands of DIY artists (though there were/are many artists who only became big due to industry connections) I think Bedroom pop draws from Mac Demarco in a big way as well, artists like Clairo, Billie Eilish, Gus Dapperton etc all stem from his seemingly DIY internet aesthetic imo. Great video though as always, one of your best!
You're totally right, but I could see that being an honourable mention like 'Jizz Jazz' did (even though it is far more defined movement).
Yeah Clairo and Billie Eilish, real salt of the earth upbringings there. TOTALLY DIY lol
@@OccasionalNASCARRaceshence the caviat I put in paranthesis...
Yeah, Cavetown and Chloe Moriondo are two more.
@@OccasionalNASCARRacesYeah but if you look at a lot of smaller artists in this genre and the artists that were spiritual predecessors they were undoubtedly DIY
As someone that worked to shift the music selection played at an indie hipster bar I bartended at in the 2010s from the mandated late 90s - early 00s - owner burned CD only rule - to current music (at the time), this video was such a validation of all the time I spent digging for music instead of hanging out with real life people. The 2010s was such a rad time for music.
As much bad rap 4chan gets, /mu/ essentially established most of the genres on this iceberg. When I was browsing back in the early 10s, you would be bombarded with artists you would normally never consider or hear about.
/mu/ and we are the music makers seem to be where the barely functional psychopaths hang out.
As ruthless as /mu/ and /fa/ are, you can't deny they're usually way ahead of the game in terms of trends
Those 4chan charts about “how to get into… x” where really great for finding cool music/film/anime
I remember back then 4chan had a music thread archive dating months back. Each thread was hardcore genre specific with zip files that somehow contained indie artists from decades past that barely managed to get played in their own town but by a miracle, tracks were captured then digitalized.
It was a dream. 07' started to really get interested in genres and sounds then was recommended 4chan by a friend.
@@vinnycastro7101damn, sounds like a very interesting thread, if only something like that could be dug up again, I'd spend days combing through it
I feel like a big genre that was missed was corridos tumbados. While originating in large part in Mexico, it also developed a lot within the Southwest near the US-Mexican border. It is pretty big within the charts and if you were to go down to the Southwest you would hear it all over the place, especially with in places with a lot of Mexican communities and influence
to be fair this genre really got going and recognized in like 2018-19 which was at the very tail end of the decade
Lowki yeah I was bout to say
rip SOPHIE man
I love Boards of Canada, Washed Out, Toro y Moi, and Neon Indian!!!!
Holy smokes... Was not prepared for the mini vaporwave documentary, but I loved it!
Vaporwave goes as far back as when RUclips was 3 years into it's public cycle. Personally, many of the artists of the 2010s got their start back on platforms like RUclips in the mid to late 2000s.
One scene or genre that I felt u missed is the whole Atlanta rap. Artists like young thug, future, travis scott, lil baby, all had this weird autotune-y sound that sort of blended together with trap/edm/pop sounds, interestingly. Also often trying really weird quirky flows, and making it work somehow hahahah (a la young thug - lifestyle).
I liked your take on how a lot of 2010s genres sort of melt into the nostalgia bucket, but I’d argue that genre/scene tried to create something new.
Thanks for the video, it was a great watch. 😮
Your essays are my music magazines now (I'm old! A mid-80s YA in my late 50s....). Thank you for what you do!!!
One genre that's been around since the 90s but really blew up in the 2010s was dungeon synth. Lofi fantasy beats to play dnd to.
Shout-out to the 2023 film Riddle Of Fire for giving dungeon synth a boost! It's especially great for that old-school kinda D&D, it's gonna sound great while playing an OSR game.
I remember telling a friend about a spin-off from dungeon synth called dino synth...basically one band (Diplodocus) incorporating midi-esque primal sounds in a hilarious semi-parody.
Later that night, someone dl'ed that album from me on Soulseek, and I was thinking: 'But that band is really frikkin obscure..'
(Okay, and now I'm discovering that in the meantime youtube has gotten a playlist of various dino synth bands..)
Yeah and it's become very popular in Eastern Europe underground circles too, a lot of deriative microgenres have emerged like Dungeon rap or Keller synth
@@vandarkholme8548 Got to respect the internet for making all these genres easily findable!
/now listening to dungeon rap
The thing that's really going to stand out about the 2010s for me, was the total dissolution of distinct genres and time periods.
The Internet allowed people to listen to anything, from anywhere in the world, and from any time period.
These massively varied influences created a lot of really creative genre mashups.
The future of music is bright
Does anyone else think that Kyary Pamyu Pamyu's PonPonPon was the first hyperpop hit? Both in terms of the sound and the aesthetic. That still puts it in the 2010s but I've always been surprised that she doesn't get mentioned as one of the founding artists of the genre.
First time hearing/watching this -- wild 😂. But the one thing it's lacking is that super prominent and glitchy bass. It's that "aphex twin" factor that made Sophie/AG Cook/PC Music stand out so much. The funny thing is, nowadays the term "hyperpop" is used so broadly, this would probably be labeled as such if it were released today.
Also, I regret excluding j-pop from this segment. When researching, I was reading message boards where people made convincing arguments that eurodance/chiptune/crunkcore were foundational to hyperpop. But later I realized that j-pop and k-pop were huge influences to PC Music. Alas.
@@Bandsplaining Thanks for replying, and glad I could introduce you to Kyary - she's fun. That's a great point about the bass. Kyary's backing track is occasionally a little chopped but not nearly as weird and glitchy as anything SOPHIE made for sure. Kyary was also a major label artist and I feel like there's an interesting story about how some of these mainstream hits got taken underground and turned into new genres. Like I think vaporwave owes something to the French late 00's artists Danger and Kavinsky aesthetically but is obviously a lot weirder and more experimental.
If any of you guys were interested in Egg punk, definitely check out Prison Affair. You can go through their entire discography in about 20 minutes and its so fun. Def recomend.
I don't know why I was so shocked to see "hexD" mentioned, it was just so surprising.
Yeah haha
Some additional info: Vaporwave was inspired by Houston’s hip hop scene and a genre popularized there called “chopped & screwed” that would edit songs by slowing them down and repeating them. Hyperpop was also partially influenced by futuristic swag, a subgenre of trap that emerged in Atlanta in the late 2000s that tried to create a digital, autotuned sound to complement an early internet era.
I honestly adore this Chanel so much. I’ve recently gone down the hypnogogic pop/James Ferraro rabbit hole my self, so it’s nice to see it being talked about here. Honestly James Ferraro is just incredible with how much he’s influenced😮 underground music. He was friends with Yves Tumor, he’s been involved with Dean Blunt/Hype Williams. He’s in the centre of a who’s who for underground music imo. Could make for an interesting video.
one huge thing that I missed being mentioned is how much the medium is influential. Like just as much 00s megasellers like Usher, Rihanna, and Lady Gaga were making music to dance at clubs, and it dominated the mainstream landscape and blasting off the speakers, there were a huge generational gap at the early 10's when spotify outbreaks, probably the first and most representative hit of its era was Royals by Lorde, a silent calm almost anti-pop at it's backbone to what pop meant at the time, music made to be listened at the earphones, alone at the bedroom, and if you look closer you can notice just how much pop got...quieter? so it's not so much surprising how easily the indie pop / bedroom / lo-fi style of music was adopted by the top charts. Using Taylor Swift as example, probably the biggest star at the moment, her 2012 Red album hits were just so loud and edm fueled, but then years later she released 1989 wich is pop touchstone for an era of pop music, and Black Space, as big as a pop hit can be, have the same feeling of Lorde's Pure Heroine, and then she released Midnights two years ago, wich won the album of the year at the gramys and it's so heavily inspired by indie pop and bedroom music, and lo-fi, even though morally you should never call it that. And this perception it striked me as I saw many Taylor fans online complaining about other artists saying they were "too loud" and give them "headaches", and even in the taylor's version of her old albuns everything is just lower and don't hit the same, and many could argue how the loud and distorted sounds became popular, specially in rap music, but I think it's honestly driven from the same concept, how immersive it can be at headphones, and giving one a disoriented feeling yet so intense, about medium, it's noteworthy how the funk mandelao it's made to be played at parties and most often at cars, and it's such an incredible experience. Sorry for the long text I've spent a lot of my life listening to pop music and overthinking it hahahaha
I feel so fortunate to have come of age when vaporwave was on the come up! I'll always appreciate the unique way it resonated with my teenage experience and reflected the world around me.
Such a wistful and beautiful genre.
its insane how much it influences to this day. the whole shopping mall aesthetic leading to liminal spaces which now lead to the entire genre of liminal horror and analogue horror. its all connected to a point. its the jazz of the 2010s.
@@Mr.Marblesits all post modernism
vaporwave is not dead though
Excellent video! Not bogged down with irrelevant details, but not just scratching the surface either.
Man, this is so good. It totally tickles my genre obsession with music. THANK YOU!!
I wouldn't say that any of this is "bad" or "worse than prior decades" but goddamn if there wasn't another decade that can trigger a feeling of amusia or whatever, where you aren't able to really perceive the music in the same way as music of prior decades. 2010s had a feeling of hazed-out drifting in many of these genres, but the more dance-oriented ones are actually quite futuristic, and can go into some high bpms, at least higher than prior decades in conventional music. But yeah.
Absolutely love your presenting style. Comes across great when filmed instead of just voiceover.
this video is top content men, great work, greetings from Mexico
I think that although chillwave originated in the late 00s, it could be considered a "cusp" genre with its heyday being in the late 00s/early 10s
i'm so happy to see that neoperreo gets the shout out it deserves, great research btw, as a latino i have to say thank you for making this video
btw "perreo" is not necessarily "twerk" is more or less mimicking s**ual actions with someone while dancing to the beat, idk if there's a name for a dance like that in english lol
aunque tomasa del real sea una mala persona, pero bueno muchas veces tenemos que separar la obra del artista
@@el.changu mala persona???;(
Sweet! This channel is gold for music nerds. Really glad I found your channel :) Keep up the good work!
The sound of my synapses connecting ty this connects a lot of things together for me
About time we got another vid!
It's very easy to see why the Amen break is used over and again. It takes a special someone to flip the soundtrack to "my cavities getting filled" or "there is an unauthorized charge on my credit card".
Vaporwave and Lo-Fi House were my most listened to new genres... Easily. Both had so much going for them, but for the most part, it was the whole ''home-made'' thing about them both that made them great. It brought back the ''anyone can have a go and maybe get time to be listened to'' thing.
In a world where pop stars egos had gone stratospheric, faceless music was much more appealing. Plus, of course, the nostalgia factor.
There's a ton of genre missing from the 2010's like future bass, future house, future bounce ("future" is to the 10s what the word "wave" was in the 80s), brazilian bass, g-house, bass house, midtempo, moobahcore, moombahton, hitek, complextro, all the subgenre of dubstep like tearout, riddim, brostep, hybrid trap... And it's just in the electronic scene (which I'm more familiar with) but there's probably a ton of other that deserve a mention
You could also argue; lofihouse, lofihiphop, Shangaan Electro, Neo-Tropical, Footwork (While a thing in chigago Addison's Groove started a UK take on it along with Jungle/footwork hybrids and something like clap!clap!, Bubblegum bass, deconstructed club could have been coined any age but it def fits with the 2010s, whatever you'd call the psych-y sound of artists like barrio lindo, nicola cruz, dengue dengue dengue & chancha via circuita. Maybe Thrash Rap too, though I think prob falls under horrorcore
I would argue that tearout and brostep both existed pre-2010s. Brostep in particular was popularised by artists like Caspa and Rusko around 2007. I don't think I would specifically define tearout as a genre, more of a sound/style, but I've always associated it with the likes of Vex'd and Distance, who have been making stuff like that since at least 2005. Maybe that's a bit nit picky, though, as there's a ton of overlap between these eras.
Great work Man! Loved the diverse mix of music and deep dive ✨
great video! so rare for me to find a music nerd on yt that i actually agree with, other genres that could go on this list:
chicago footwork (technically been around since way earlier but exploded in the 2010s)
qgom (massive in south africa)
hard drum (i dont like the name but its pretty solidified as a genre now, origins from like 2015)
Amazing video, thank you for your work !
Out of all the music in your video, yours is my favorite. It's really good!
Every time I watch a video from this channel I need to have Spotify open to save the songs in my playlists. 😆
Seriously under rated content man, love it. Been a subscriber from the beginning
thank you for shining a light on neoperreo, I submitted it to RYM originally and spent a lot of time researching the genre, you've done a pretty great job of covering the sound and scene :]
wake up babe, new bandsplaining!
"I'm a piano" - Bandsplaning, 2024
Really though great video as always, thanks!
Really good and insightful video! Now I’m reminiscing on banger songs to give a re-listen to.
u continue to be one of the best music history channels!
That was a great video! Shout out from Brazil!
I don't wanna be THAT guy but to describe Funk Mandelão you used: A tiktok ass brazilian funk song in *spanish* > Actual mandelão > Funk carioca 150 bpm. Also, it really comes from São Paulo.
No offense taken 😅. These were all songs labeled "Funk Mandelão" on RYM (which is how I found them) but obviously tracks can be labeled with multiple genres at the same time. Just out of curiosity, which one do you consider to be "true" Funk Mandelão?
Ive never known how to feel about the collective nostalgia movement. It's more a misremembering than an homage, and though its subtly self-aware in that regard, it doesnt make the lie any less so. I'm not saying I dont enjoy the music, but there's always a hmm feeling when it tries to square with my experiences of those decades.
As a millennial whose music tastes were basically set in stone during the peak chillwave/vaporwave era of the first Obama term, this is a great primer to all the stuff I missed since then. LOVED learning about Egg Punk, what if Early Devo was a whole genre??? I'm SO on board
Awesome video! It looks like the Meta Trend of 2010s Music was a kind of dreamy digital synth sound. I wouldn't have noticed if it wasn't for a summary like this!
glad afrobeat and Fela Kuti got a mention afrobeats makes my searching obscure afrobeat bands difficult
I understand you only have so much time, but Flamingosis could have been a great mention during Future Funk, as he pops up so much if you listen to acts like Yung Bae, Macross 82-99, and Saint Pepsi (Skylar Spence). If there could be an "English/American" version of City Pop Revival, I feel like Flamingosis fits the bill.
Would love to see a video like this covering the genres of the 2000s as well!
tbh I think it's really interesting how lots of these genres are sparked by the internet. Like, nearly all of them are heavily influenced by the opportunities offered by the internet. Without it, global music genres like Amapiano, Afrobeats, Neoperreo, City Pop Revival, etc probably wouldn't have been so widespread and people probably wouldn't have been able to share their own takes on it because of the opportunities offered by that quick communication. But due to the the rise of newer, updated technology, people also feel nostalgic for older vibes and aesthetics brought by stuff like 80s tech or the early internet, leading to stuff like Chillwave, Vaporwave, and those genres like "Jazz Jazz," Witch House, and Hexd that came after them
32:14 I never quite remember the name of this album, but i've always went back to it in my saved playlists to hear. A lot of times before and while sleeping, never i thought this was somewhat iconic but here it is, i re-encounter this little masterpiece of my heart again... Wow, thanks for bringing it back to my life
NEOPERREO MENTIONED!!!! CHILE MNTIONED!!!!
Amazing video! I think I need to check out some of those artists mentioned that I didn't know of yet (or didn't gave a big chance). :)
I think another "genre" that would have been (weird but) interesting is Vocaloid. Although I don't really like to "claim" it as a genre since VOCALOID is a vocal synthesizer from Yamaha. The whole topic is craaazy - been in the fandom for some years and tried it out myself. But Vocaloid is so much more than just the software. Beginning at the various voicebanks with Miku Hatsune being the most famous one but there are a BUNCH - no, a TON of other voicebanks and almost all of them got their one character design. The voicebanks are recorded from real professionals for example the voice behind Miku Hatsune is voice actress Saki Fujita, Miriam Stockley is the voice of MIRIAM, Gackpoid/Gakupo has the voice of japanese rock legend Gackt and so on. But the first Vocaloids were LEON, LOLA (both english) and MEIKO and KAITO (both japanese). There are Vocaloids or rather voicebanks in spanish, korean, japanese, english and mandarin.
There is another software based of VOCALOID called UTAU which allows everyone to create their own voicebank and do their of covers. You don't even need to work a lot on those covers, just import the correct files, maybe edit it a bit and bam - got your own cover (mostly for funsies but if you but more effort in it shows). You can also upload your voicebank so other people can work with your voice/UTAU.
Also there are VOCALOID live concerts, Miku Hatsune being one of Lady Gaga's opening acts some years ago etc. There are also some western artists using/experimenting with VOCALOID like Anamanaguchi and Porter Robinson (who got his own official Vocaloid lately).
Some of the most famous j-pop artists originated from this area like Eve (Vocaloid Producer and Singer), Kenshi Yonezu (know as vocaloid producer HachiP) and Ado (heavy influece from Vocaloid songs). And then there is this (slightly disturbing and) almost end of the Vocaloid iceberg with producers like kikuo and their... songs. I guess Vocaloid would be an iceberg in an iceberg. But maybe worth mentioning. Peace :)
Yep..... those genre labels sure do help people navigate past the crap.
Whoever said labelling music into genres was a bad idea WAS WRONG.
genres and subgenres themselves are cool and interesting. bitching about and gatekeeping genres is the annoying part. people who say genres as a concept are bad probably have never tried to find cool music themselves.
Love the concept
Damn I feel so sorry for you. You didn't experience "Audi" when it dropped. Legit game changing song😁
Great vid. Just subbed.
....needs more moombahton ;)
Great video as always, Bandsplaining. Although, you forgot Scottish Celtic Folk Rock but hopefully, maybe a future video can describe that genre of music and the revival that created it. 🏴🏴🏴
Always a good day when upload
cool stuff! missed 70-80% of these at the time, gonna catch up now :)
Powerful documentary right here. Some fun stuff.
Damn good video mate
I think in this era, people rarely focuses on hiphop or rock, this is the time where EDM Subgenres pop out a lot. Moombahton (EDM Reggaeton), Jungle Terror (Final Boss of EDM Festival genre), Uptempo (crazy fast 200+bpm kick that existed since 2012 now sounds like piep zaag), Future Funk (as in the video), Vaporwave, Slap House, Witch House, Modern Lo-Fi (the chill girl for studying), Riddim, Tearout, Brostep, Hard Trap, Hybrid trap, Bounce Trap, Dark Trap, Festival Trap, Arabic trap (Get Low by DJ Snake), Rawstyle, Psytrance, Melbourne Bounce, Bigroom, Tech House and many more. IDK how much but believe me, there's more.
All roads always lead back to Lil B. TYBG
I’ve been calling it Post-Demarco instead of jizz jazz for years now. You just reinforced that in your video. I wish it would catch on.
You're the second person to comment this in less than 2 hours. Either that's a big coincidence or you're onto something...
this video put a lot of perspective on my childhood listening, thanks dude
Great video! If you do a part 2: Jersey Club, Donk and Future Bounce
Your Boards of Canada "Chillwave" was all actually a genre called "Ambient" or sometimes "Ambient Downtempo", a classification from around 1999 popularized in rave culture starting around 2001 when it became a staple of "chill rooms" across the underground scene.
Totally. So BoC isn’t chillwave, nor are they new music of the 2010s. I just brought them up as an example of “hauntology” because this was the philosophical basis for so much 2010s music.
@@BandsplainingAhh that makes way more sense, I think I misunderstood there because it's become fairly common for BoC to have "Chillwave" attached to their music as of late. They were also a major influence over the whole "Ambient Downtempo" wave that hit around the early/mid 2000's so much that at times it was hard to tell if the chill room music was BoC or not.
Nice coverage. Only new thing I can think to add would maybe be Blackgaze
Great video, although im not a fan of using an iceberg as the structure. Usually an iceberg represents a very wide dive into the topic, with many (50+) examples and very obscure topics near the bottom. Almost everything in this video is quite popular
Yeah for sure 😅. It's kind of a bastardization of the iceberg model. But we tested different methods, like going in chronological order from year-to-year, and this style seemed to work best. We could quickly cover the more mainstream genres at the start, and then make the more interesting genres like vaporwave/hyperpop the more "meat" of the video. Anyway thanks for watching and glad you enjoyed it nonetheless!
I came up with the idea of calling the Mac DeMarco /Men I Trust genre "Indie Lounge". It certainly works much better than jizz jazz. Just throwing it out there.
I like this and concur
I'm really enjoying this video. You always make great shit.
fantastic video. just wanted to say that.
This was really well done. Good cultural context for the 2010s as a decade
loved this alot, thanks
I dig various degrees of OPN's discography yet had no idea they were a pioneer of vaporwave lmao.
Me neither that was a weird link. I associated OPN more with Warp records “newer” sounds.
i think for the hyperpop section it should’ve been split in two. the sophie/a.g. cook pc music camp and the ayesha erotica hyperpop camp. both produced sound landscapes for various artists under their sound and the label hyperpop being made to distinguish music made outside the pc music label.
I know you said you weren't including dubstep since it technically originated in the 00s, but damn if it didn't have a huge impact on 2010's music (i would argue that it reached it's peak popularity during this time) and can be found in a lot of hyperpop too.
oh yeah, dubstep was around, but the stuff that most people think of when they hear the word dubstep is brostep. which im pretty sure started in like 2010 and 2011. it also was hugely influental too.
thank you for the nostalgia trip 😅
I think you're overlooking the influence of nostalgia on 2010s metal, particularly in the heavy and thrash subgenres. Ghost would be the biggest mainstream example.
Mentioning XXXtentacion and Yung Lean but not Bones/Xavier Wulf or $uicideboys… Those two camps and the hype they stirred (along with lean and lil ugly mane) are what collectively sonically bridged the gap between cloud rap and SoundCloud rap. The hype that SESHOLLOWATERBOYZ, and G59 both generated from ‘13-late ‘15 lead to a lot of attention being brought to a sound that music journalists and critics noses started following and that record labels tried turning into something more shiny and accessible (literally what record labels in the late 90s/early00s saw did to 90s hardcore/emo and tried churning it into your Fall out boys/scene shit) and lo and behold it, it imploded with that XXL shit.
the midwest emo revival from the very late 00’s and all throughout the 10’s absolutely should’ve been on this list. midwest emo started in the 90’s but it was soon completely overshadowed by pop emo. but in the 10’s (especially ‘08-‘18) the more DIY, math rock inspired sub genre had a MAJOR revival with bands like algernon cadwallader, TTNG, modern baseball, mom jeans, and dozens of others. it’s definitely my favorite genre of the 10’s and bands like hot mulligan are still keeping this genre alive and fresh
Very interesting video, any chance you'll do this for the 2000s?
Thank you 🙏🙏🙏🙏 learned alot ❤❤❤
Here's one which is very niche but has had something of an outsized impact for its relative obscurity: New-school death industrial, or more accurately, whatever the hell we are going to call what has been happening in death industrial for the last decade-and-a-half once more people realise that it's no longer one thing.
Now, for clarity, death industrial-which is usually and somewhat misleadingly described as a blend of power electronics (a particularly violent, screamy and abstract subgenre of industrial music pioneered by Whitehouse circa 1980) and dark ambient (which developed out of industrial at around the same time with artists like Lustmord)-has been a distinct phenomenon within industrial music and noise since at least the early '90s, with precursors in the European power electronics scene going back to the mid '80s, but I would make the argument that the style of death industrial which coalesced around the Danish label Posh Isolation (founded in 2009) is very much its own thing. The use of lush and saturated yet often icy instrumental palettes mixing synths and eclectic additional instrumentation (especially strings) and clean, detail-oriented production with a somewhat reduced emphasis on harsher or explicitly noisy textures in favour of clear melodic elements with an overall melancholic bent is pretty distinctive when contrasted with the dense, cacophonous, often reverb-heavy soundscapes of old-school death industrial (cf. the Cold Meat Industry roster; Pharmakon is a more modern example), and while it didn't come out of nowhere by any means-setting aside the logical progression from more traditional dark ambient music, power electronics pioneers Sutcliffe Jügend's gradual pivot towards these sounds in the mid '00s and various releases around the same time by Prurient and Burial Hex provide a clear precedent, as do individual tracks by more traditional death industrial artists such as Navicon Torture Technologies and IRM-I would argue that the particular style being advanced by artists such as Damien Dubrovnik and Puce Mary didn't really come into its own until the 2010s. In terms of mainstream exposure, Prurient's Frozen Niagara Falls in 2015 and Uboa's The Origin of My Depression in 2019 were pretty huge, but the real crossover success would be Lingua Ignota, who I wouldn't really call a death industrial artist in her own right (different conversation) but was very clearly drawing on that lineage across her first two records.
There is certainly a continuum between "old-school" and "new-school" death industrial, but it feels more like the grey area between older death industrial and more "traditional" power electronics: A cline with two very obvious extremes which are functionally different species (in this case, Brighter Death Now and Croatian Amor) and a lot of more ambiguous cases in between. One could call this newer style a number of things, with Burial Hex's self-identification as "horror electronics" based on his influences from horror movie soundtracks or Prurient's description of later albums such as Rainbow Mirror as "doom electronics" fitting some records in this vein but not others, and the common tendency on the Internet seems to be to just call it all "death industrial" without really drawing a distinction.
Anyway, to offer a few examples of what I'm talking about. First, here's "Arrow 5" from Damien Dubrovnik's 2017 record Great Many Arrows, which I think perfectly illustrates the peculiar and unsettling marriage of rich, almost symphonic production and eerie, distorted vocals characteristic of this style: ruclips.net/video/Al7N504Jx1Q/видео.html Next, the title track from Uboa's The Origin of My Depression, which starts off even more restrained until building to a truly harrowing climax: ruclips.net/video/bXK-hI8vDjI/видео.html Finally, since I brought up Sutcliffe Jügend earlier, here's one of their most understated and almost pretty tracks, "Poison (An Ending)", off of the bonus disc to their truly massive 2019 record Relentless: ruclips.net/video/ln_RH4u58Rg/видео.html (I would have put "On Her Decline" from The Deluge here, which is maybe the crown jewel of this microgenre, but it doesn't seem to be on RUclips as a standalone track.) For the old school, the archetypal example is probably Brighter Death Now's '90s/early '00s output (Innerwar, Great Death, Necrose Evangelicum), although given how grisly a lot of his album art is, I'd recommend treading carefully when looking his stuff up if you are at all squeamish.
Thanks for effortposting, I'll check some of this out
i think a genre that was missing could be Corridos Tumbados, it has gained international notoriety in the 2020's thanks to Peso Pluma but it has been in the making in Mexico since the 2010's. Could see it as taking elements from regional mexican music called Corridos, more specifically from Sierreño, which features the instrumentalization of the genre and hip hop culture
the word 'Tumbado" from its name refers to the style pf hip hop culture, according to Natanael Cano, one of the first and most important makers of thw genre it was mainly inspired by trap flows and production
Theres a video by amazon music called Corridos tumbados feat. Natanael Cano about the genre explained by him
it has evolved a lot but it has remained its elements of using instruments of the region but lately it has notoriously added more polished production and more instruments, especially brass, which contrasts with its bedroom-esque beginnings. it has also been dwelling and getting mixed with more elements of electronic music.
if i could choose some albums id consider important to the genre they'd be
- Corridos Tumbados - Natanael Cano ( it's a collaborative album between various artists of the genre signed by Rancho Humilde but it's mainly driven by Nata)
- Mi Vida en un Cigarro - Junior H (First album release by Junior, an importamt artist of the genre, he has focused on a more melancholic approach to the genre, some fans even say some of.his works give off the same vibes as Lana del Rey)
- Tu Veneno Mortal - Eslabón Armado ( Eslabón armado is one of the first groups to feature brass isntruments more predominantly, which is a defining characteristic of.the genre in its modern form)
- Del Barrio Hasta Aquí - Fuerza Regida ( a group that has gained more notoriety in the latest years collabing with various artists outsude of the genre)
- Genesis - Peso Pluma (singles from this album have made the genre international and has locked its sound to what it's considered now, even giving them a show in the tonight show and a feat with kali uchis)
Make one of these for all the decades pls
i love how i was there when most of these genres were coming up, kinda feels like i was a part of something, the culture, my generation, and it all happened on the internet; i dont think growing up online was that bad, it still feels nice to look back at what id discovered throughout that time
im pretty excited for what the 2020s got in store, as it seems that its gona be abrasive cuz of the covid brain damage and being chronically online becoming the default, and not a counter-culture; seems that we've started with the resurgence of breakcore to sustain our overstimulated adhd brains
i hope i dont lose touch with the new stuff and i can look back satisfied again
do one for the 2020s i know there's barely anything new thats gotten big yet but it would still be pretty interesting
Big respect to some of these mentions like Cities Aviv and Lindsheaven Virtual Plaza (RIP), also laughed at the me jumpscare, thanks lol.
Great vid!
"Hello, I'm Tim Rogers, and welcome to music."
Petition to rechristen Jizz Jazz as Roadhouse, cuz all those bands sound like they belong in Twin Peaks
I would say that you've missed out UK Techno / Bass Music, a direct evolution of OG dubstep, with labels such as Hessle Audio, Livity Sound and Timedance pushing the genre forward. Many of the artists previously contributed to dubstep. The tracks have the emptyness and soundsystem culture influence of dubstep, but with a more techno inspired bass focus. Really was at it's peak in the mid oughts, and I would say has already evolved into something else in recent years.
Happy to see my love egg punk in here