Since the 90' breakthrough in brain science has proven that Bill Bernbach was wrong about many of his persumtumtions in marketing especially when it comes to persuasion of the consumer.
Marketing isn’t advertising stupid. This is seven years old but had still say you are an idiot. Marketing is the lack of creative which is why you are primarily concerned with communication channels in marketing. The problem is people arent engaged or even give a shit about a communication channel without the message. Do you give a shit about youtube even without the things people post to it? Of course not because the medium isn’t the message.
Hilarious that not one advertising agency today believes in this mans principles for hiring creative people.
Greatest ad man ever.
This guy has the best voice.
Has a sound that recalls Thomas Sowell
Un génie en avance sur son époque !!!
who is this interviewing Bernbach?
AAAA President John Crichton.
sounds nike Mike Tyson
Since the 90' breakthrough in brain science has proven that Bill Bernbach was wrong about many of his persumtumtions in marketing especially when it comes to persuasion of the consumer.
Like what?
Marketing isn’t advertising stupid. This is seven years old but had still say you are an idiot. Marketing is the lack of creative which is why you are primarily concerned with communication channels in marketing. The problem is people arent engaged or even give a shit about a communication channel without the message. Do you give a shit about youtube even without the things people post to it? Of course not because the medium isn’t the message.
Yeah, seriously, like what?