Full brand design process - Logo and packaging design for Sitrus

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  • Опубликовано: 11 дек 2024

Комментарии • 39

  • @lhphi
    @lhphi Год назад +11

    Oh my god! I feel like your chanel is just underrated. What you brought to the audience in this video is infomative, helpful and practical. Such a great job. I'm a self-learn designer (beginner) and have some trouble with what to put on packaging, and you just brought the answer to me. Thank you for a great video!

    • @Kayla-app
      @Kayla-app  Год назад +2

      Oh thank you for saying that! 😀 It means a lot that the video was helpful. Just let me know if you have any questions at all. I am also self taught! 🙌

  • @cheylondevine3476
    @cheylondevine3476 Год назад +6

    I started following you a few weeks ago and you've quickly become one of my favourite designers on RUclips! Your process is so thorough and considered and the outcome is always 👌

    • @Kayla-app
      @Kayla-app  Год назад +2

      Oh I am so glad to hear that! Thank you for writing such a nice comment and just let me know if you have any questions at all 🙌

    • @LxDeens
      @LxDeens Год назад +1

      What do you mean? She was my favourite designer on youtube before she started even started youtube. 😊

  • @zaida6068
    @zaida6068 Год назад +3

    Using a cutting board as a cutting mat is simply genius! Also, I find these type of videos where you show your full creative process incredibly helpful and insightful. You're a wonderful educator. Thank you!!

    • @Kayla-app
      @Kayla-app  Год назад

      Oh I'm so glad to hear that! You make the best of what you have :) Thank you for watching! 🙌

  • @alinemehedin
    @alinemehedin 6 месяцев назад +1

    I found your channel some days ago and I am just in love. ESL teacher transitioning into Graphic and Brand Design at 40 after working as a teacher for 25 years. Afraid, but at the same time, very excited! Thank you for you content, it' s just amazing.

    • @Kayla-app
      @Kayla-app  6 месяцев назад

      Oh welcome! I'm so happy for you, how exciting! 😊 If you have any questions at all along the way, just let me know.

    • @alinemehedin
      @alinemehedin 6 месяцев назад

      @@Kayla-app thank you so much! Your channel and your site are already on my favorites folder

  • @aleeacs
    @aleeacs 2 месяца назад

    I just discovered this channel and I am in love😍 Thank you so much for showing all the process and I love your graphic style🤩

  • @SPOONFEED-p4f
    @SPOONFEED-p4f Год назад +2

    I'm early!!!!! I have been following your Branding series and would like to say that you are one of the most inspiring and most genuine creators. I love your style please keep it up , Malin! :)

    • @Kayla-app
      @Kayla-app  Год назад

      What a nice comment! 😊 Trying to get your personality across is hard so I really appreciate you saying that! So nice to hear that you enjoyed the branding series, we are making this one into a three parter as well 🙌

  • @ahmedelhadary1899
    @ahmedelhadary1899 Год назад

    Man!! That channel is totally underrated; most of my knowledge about the industry came from you, Malin.
    You don't feel afraid about sharing all of these details about the process, and that is what makes you the best in my opinion.
    A huge thanks for you from Egypt❤️👏

    • @Kayla-app
      @Kayla-app  Год назад +1

      That makes me so happy to hear! 😀 I'm so glad the videos help you. Thank you for taking the time to let me know and for watching 🙌

  • @margydulgerova4267
    @margydulgerova4267 Год назад +1

    Absolutely perfect! You make brand designing look fun and easy ❤

    • @Kayla-app
      @Kayla-app  Год назад

      I'm so happy to hear that! I love this type of personal project because it helps keep the fun and creativity alive 😊

  • @0x1dous39
    @0x1dous39 Год назад

    I'm learnig a LOT from your videos. This channel is so underrated, simple and practical!

    • @Kayla-app
      @Kayla-app  Год назад

      That makes me so happy to hear! 😀 Thank you for taking the time to let me know, it is so motivating to know that the videos are helpful 🙌

  • @bouelharmelilyas7746
    @bouelharmelilyas7746 Год назад

    You are awesome! You inspire me greatly. Thank you for the amazing content ❤

  • @packagingseller
    @packagingseller 11 месяцев назад

    Really nice brand design process! good luck

  • @israrmalik4336
    @israrmalik4336 Год назад

    ❤missing your news letter

  • @med-of4gs
    @med-of4gs Год назад

    Hey! Can you create a video on designing a brand identity using Canva? Love your videos and I got inspired to create and practice since I watched you!! Very helpful for beginners to follow your process!! Thank you 😊

  • @soundippo3966
    @soundippo3966 Год назад

    I love your work

    • @Kayla-app
      @Kayla-app  Год назад

      I'm so glad you find the videos helpful! 😀

  • @fernandagabrielherrerahern1227

    such a great video😄😄😄

    • @Kayla-app
      @Kayla-app  Год назад

      I'm so glad you feel that way! Thank you for watching 🙌

  • @allochilayla638
    @allochilayla638 Год назад +1

    The work was great. I really loved it. I want to know how long you spent working on this project

    • @Kayla-app
      @Kayla-app  Год назад +1

      Great question! Since this is a project for the channel, it is very different to a client project. Creating the brand and packaging for the video took about 5 days including the filming and editing. For clients though, we take 6-8 weeks because there are a lot more meetings and research involved. We also create a brand guide, talk to the printer and export all the brand files so I would not compare this timeline to a client project 😊 I hope that helps!

  • @asgraphics11D
    @asgraphics11D 3 месяца назад

    which site use for moodbords create

    • @Kayla-app
      @Kayla-app  3 месяца назад

      Hi! I use a desktop app called Milanote :)

  • @helga_akhromeshina
    @helga_akhromeshina 5 месяцев назад

    Love it!

  • @brandonsalick
    @brandonsalick Год назад

    how much would you charge for a project like this with all the illustrations? i struggle with pricing projects with illustrations so anything would help.

    • @Kayla-app
      @Kayla-app  Год назад +3

      Hi, that is a great question. It can depend on the size of the client, your experience and the country you are in (like how much taxes you need to pay). I am based in Sweden where we pay around 50% taxes and I have had my business for about 8 years.
      For branding, we typically charge between £5.000 - £8.500
      For packaging it is usually around £2.750 for the first product and £750-2.000 for additional flavours/products (it can depend on the amount of illustration)
      And for product photos - we have not charged for this yet so I don't want to set a number :)
      For illustrations that are not created for branding or packaging but as a stand alone piece, you also have the option to license the artwork rather than selling it. That way, you can sell the same design to more than one company.
      I would look into your own market and think about the type of client that you work with. What are their budgets, how will they use the design and what are your costs. Try out some different prices and see if it is a profitable level for you.
      I hope that helps! 🙌

    • @brandonsalick
      @brandonsalick Год назад

      @@Kayla-app oh wow i did not expect to you to be so open and detailed. i know a lot of people tend to keep pricing private so thank you, this helps so much.❤️

  • @thiagomaia1432
    @thiagomaia1432 Год назад

    Kayla, are you from Sweden?

    • @Kayla-app
      @Kayla-app  Год назад

      Yes :) That is absolutely right

  • @tamaware
    @tamaware Год назад +1

    I love the idea of making real package by yourself!! I never though about it😀 I will definetly try it. Thank you Kayla🫶

    • @Kayla-app
      @Kayla-app  Год назад

      Oh lovely! I like doing it to better understand how the layout works and make sure text sizes feel right before I share it with my client 😀 As a kind of first proof