How Much Can You Make Selling Hot Sauce?!

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  • Опубликовано: 7 июл 2024
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    Kevin Cummings is not just another person with a side hustle. He’s an entrepreneur who’s able to bring in six figures from his small business while continuing to work a full-time job. Kevin is the founder of Murder Hornet Hot Sauce, and he gives us the inside scoop on how he took a simple idea from his kitchen and turned it into a full-blown hot sauce business. The really wild part though? He doesn’t have any kind of background in sauce making.
    During the pandemic, Kevin occupied his time by playing with different ingredients for a hot sauce recipe in his house. With the extra time on his hands, he quickly recognized his new hobby could quickly turn into a fun business opportunity.
    In this episode, watch us make this unique sauce from scratch, discover high-level branding tips, and learn a major secret into achieving an 80% conversion rate at the markets.
    If you enjoyed this episode, check out How I Turned My Last $5 to $10,000,000.
    • How I Turned My Last $...
    Check out another great video, How to Make $1.7M/Year in Restaurant Business
    • How to Make $1.7M/Year...
    Resources:
    upflip.com/gift - Free Business Startup Blueprint
    www.upflip.com/academy - Learn how to start your own business from experts
    www.upflip.com/equipment-list - Get the best equipment to create your own videos
    murderhornetsauce.com/ - Kevin's Hot Sauce Business
    Timestamps:
    00:00 - START
    00:52 - How it began
    02:48 - Roasting peppers
    03:28 - Co-packer experience
    04:17 - Startup costs
    04:44 - Starting small
    05:20 - Freshly ground pepper
    05:37 - Revenue
    06:48 - Biggest startup challenges
    07:35 - Mixing it all up
    09:49 - Fan blitz
    11:58 - Biggest retail order
    13:31 - Comparing margins
    14:16 - Monthly overhead
    15:05 - Production costs
    16:31 - Importance of branding
    17:40 - Farmers market
    18:30 - Cost of entry
    19:14 - Selling on markets
    19:42 - Sourcing ingredients
    20:48 - Best-seller
    21:18 - Advice to beginners
    22:08 - Key ingredient
    22:40 - Outro
    #hotsauce #hotsaucerecipe #hotsaucebusiness

Комментарии • 72

  • @UpFlip
    @UpFlip  5 дней назад +7

    Get FREE access to Business Startup Blueprint here: upflip.com/gift

  • @B.E.C.K.
    @B.E.C.K. 5 дней назад +14

    The Liquid Death branding concept of hot sauce.

  • @qristomaich1809
    @qristomaich1809 2 дня назад +3

    WOW that branding is just on another LEVEL

  • @manuelllanas1840
    @manuelllanas1840 4 дня назад +8

    this is exactly the blueprint that I need for my salsa company. I only managed to get as far as making the logo and nutrition label. I am stuck at the point of going to my local farmers market and setting up a stall.

    • @josemontes1289
      @josemontes1289 4 дня назад +1

      Dale gas..... No pasa nada, si tu no haces nada Bendiciones dale prisa

    • @UpFlip
      @UpFlip  4 дня назад

      Glad it helped! You're already off to a great start; keep going! 🌶️

  • @otus_
    @otus_ 5 дней назад +8

    best ad read I've seen!

  • @SidewaysInTraffic
    @SidewaysInTraffic 5 дней назад +8

    With 4 flavors, I was surprised he didn't know the ingredients of his product. Nice insight on the extra cost of the cap wrap.

    • @jacobypope8059
      @jacobypope8059 4 дня назад +8

      He definitely knew the ingredients lol

    • @benjaminwhite4479
      @benjaminwhite4479 2 дня назад +2

      Lol, what? He created the recipes…he knows what’s in ‘em.

  • @OHANA-Beach-Suites-CDO
    @OHANA-Beach-Suites-CDO 5 дней назад +3

    I’m proud to be a Washingtonian!!! Great job guys! Dreams come true, with hard work, dedication and a vision! 🙏

  • @shoydaru7
    @shoydaru7 5 дней назад +7

    Just had atomic wings from Wingstop. They skimped me on the sauce today, no heat at all. Wish I had some of this

    • @UpFlip
      @UpFlip  4 дня назад +1

      Would've been a perfect match! 🔥

  • @jeandesisnards5097
    @jeandesisnards5097 3 дня назад

    Absolutely love this channel. This was a great insight into hot sauces and Kevin is a champ. Fan from Durban, South Africa

  • @lifeofdesperation
    @lifeofdesperation 4 дня назад +1

    What a great company…. Definitely will order some.

  • @catnipfb
    @catnipfb 5 дней назад +4

    Love these videos

  • @matthewconner463
    @matthewconner463 4 дня назад +3

    Business is on fire. 🔥

  • @TheKevduff
    @TheKevduff 4 дня назад +2

    This is awesome! 🔥

  • @a1r3x
    @a1r3x 4 дня назад +4

    .10 of cost is worth it for the taste

    • @UpFlip
      @UpFlip  4 дня назад

      Totally! A little extra cost is worth it for that amazing taste.

  • @smallbatchcreations7864
    @smallbatchcreations7864 3 дня назад

    great video, thanks for sharing.

  • @alucardalex
    @alucardalex 4 дня назад +1

    love what you do keep going !

    • @UpFlip
      @UpFlip  4 дня назад

      We appreciate you tuning in! Thank you! ☺️

  • @Car_Fanatic
    @Car_Fanatic 5 дней назад +3

    ❤epic work, will buy a bottle much ❤ best wishes

    • @UpFlip
      @UpFlip  4 дня назад

      Certainly won't regret it! 😉

  • @Bee.23
    @Bee.23 3 дня назад

    Great video, they need to restock the Little Stingers!

  • @LouisDillard02
    @LouisDillard02 3 дня назад

    It's evident that selling hot sauce can be more profitable than you think. It's all about finding your niche and spicing up the market.

  • @riverbig4279
    @riverbig4279 5 дней назад +5

    🤔 The wheels are turning 🤣😂

    • @sutats
      @sutats 5 дней назад +3

      Being interviewed isn't easy.

    • @riverbig4279
      @riverbig4279 5 дней назад +1

      @@sutats Great job

  • @Chaselab13
    @Chaselab13 5 дней назад +1

    Great video! We did they get the market stair step display?

    • @UpFlip
      @UpFlip  4 дня назад

      Thanks for watching! ☺️

  • @ismaelhall3990
    @ismaelhall3990 4 дня назад

    Thanks, I wanted to see some more food entrepreneurs.

  • @mohdnazam6466
    @mohdnazam6466 5 дней назад +2

    Nice work ❤

    • @UpFlip
      @UpFlip  4 дня назад

      Appreciate the support! ☺️

  • @danielzitto
    @danielzitto 4 дня назад +2

    Every RUclipsr schould present sponsors after taking hot sauce. It's much more fun so!

  • @Buddha_Approved
    @Buddha_Approved 2 дня назад

    Respect!!

  • @sutats
    @sutats 5 дней назад +2

    It's making me hungry.

    • @UpFlip
      @UpFlip  4 дня назад +1

      Definitely brings on the cravings! 🌶️

  • @quicktips3858
    @quicktips3858 5 дней назад +1

    Thats why America is so powerfull! In Brazil to create a food company you have to face a tremendous heavy regulation. The process used in this company to handle food, if in Brazil, would land the owner to the jail.

    • @UpFlip
      @UpFlip  4 дня назад

      It's fascinating how regulations can vary so much between countries! Thanks for sharing. 🙏

    • @hmmidkjojo
      @hmmidkjojo 3 дня назад

      Idk where in Brazil you talking about this would qualify as artisanal food which is only really regulated for cleanliness if that depending on how you sell it

    • @quicktips3858
      @quicktips3858 3 дня назад

      ​ @hmmidkjojo I'm a food engineer in Brazil. To handle food on the scale presented in the video, it is necessary to follow these standards: RDC 216/2004 RDC 275/2002 RDC 60/2019 RDC 724/2022. You will need much more than 5 thousand dollars to create a factory like his and an operational capacity about 2x larger if you want to sell legally.

  • @turnshavetabled4525
    @turnshavetabled4525 5 дней назад +5

    If he turned around and said 2 days to peel garlic but it's worth it coz our customer knows fresh is better than peeled frozen...would have been much better marketing

    • @UpFlip
      @UpFlip  4 дня назад +1

      Awesome insight! 🙏

    • @NileshKumar-uf4vh
      @NileshKumar-uf4vh 3 дня назад

      Making politicians out of cooks.
      Make the world shite again.

    • @benjaminwhite4479
      @benjaminwhite4479 2 дня назад +2

      Would also be lying, which eventually shows up as a negative in your bottom line. Playing the long game and being honest is why these guys are going to make it.

    • @AlphaMaleLifestyleAML
      @AlphaMaleLifestyleAML День назад

      I do sauces too and fresh vs already peeled is negligible

  • @edenlegesse8299
    @edenlegesse8299 5 дней назад +1

    I like hot sauce fantastic

    • @UpFlip
      @UpFlip  4 дня назад

      Then this product is perfect for you! 🔥

  • @april142005
    @april142005 2 дня назад

    AWESOME! I have a good food business idea,is any body you knew to connect me in FAIR & MANNER Investor?

  • @kareemlayne9258
    @kareemlayne9258 5 дней назад +1

    😂that taste test

    • @UpFlip
      @UpFlip  4 дня назад

      Right? 😂

  • @lovelydarlinghari
    @lovelydarlinghari 12 часов назад

    Your channel is interviewing many people who have money
    Ask if you can give a job to common people like me

  • @daragonzalez2323
    @daragonzalez2323 2 дня назад

    💵💵💵💵💵💵💰💰💰💰💰💰

  • @yapaul6226
    @yapaul6226 19 часов назад

    I like to know who this copacker thats charging $1 per bottle?

  • @ccc332
    @ccc332 5 дней назад

    FIRST

    • @UpFlip
      @UpFlip  4 дня назад

      Glad to see you here, bud!

  • @JonathanWanchalk
    @JonathanWanchalk 2 дня назад

    At 10k in rev/month, they're hemorrhaging money. So.....cool?

  • @TheHonestFoodTeller
    @TheHonestFoodTeller 5 дней назад +1

    Everybody is selling hot sauce... I will never buy this.

    • @diamondhands8505
      @diamondhands8505 5 дней назад +3

      10k/month…I don’t think he cares😂

    • @angelcuc9529
      @angelcuc9529 4 дня назад +1

      Sales or profits ? I have a small business making 15 k in sales and around 8 in profit

    • @antfooo
      @antfooo 3 дня назад

      Gfy

    • @benjaminwhite4479
      @benjaminwhite4479 2 дня назад

      Your loss, and more for the rest of us

  • @RustyZarate
    @RustyZarate 5 дней назад +2

    stealing mexican recipies?