Hey y'all! You know I LOVE talking all things copywriting -thank you as always for watching! Let me know below if you are going to start using the PARIS formula in your copy?
Ashlyn Writes hey girl! Great video! Thank you. Can you recommend a video on how to get to know your ideal client as you describe at the end of this video the importance of it?
@@belovedisshe2989 Elizabeth, I am so glad you found this helpful! This video should be a good starting point for you :ruclips.net/video/slo1ifihii4/видео.html :) xx. Ash
Hey, Ashlyn you actually nailed the copywriting formulas in this one video. I loved it because instead of telling all those copywriting formulas which we already know.... you well presented them with examples. this is what makes you unique from all other copywriters . More power to you
Hey Ashlyn. I have to admit, you are a great teacher. Unlike other copywriters and youtubers, you actually took the time to explain the formula in depth. I understood everything you said with ease. Thank you for your content. You deserve more subscribers.
Wow, buddy, thank you for your kind words! I'm *so* happy to hear that this was so helpful to you! Please let me know if you have any questions along the way, ok??
I'm literally obsessed with your channel. RUclips showed me one of your videos when I was searching copywriting. You are an amazing teacher. Thank you for all your great videos!
Sharon! Wow, friend, you just made my day! I love having you over here on my little corner of the internet-thank you for your kind words & encouragement! :)
Oh my gosh, Ash- I am so honored! I started and stopped this video about 10 times (#boymomlife) and it's actually a VERY good thing I didn't listen to the video in it's entirety the first time I tried to listen because I'm pretty sure I would have caused a 10 car pile up! Let me explain, as a multi-tasking mama, I often listen to your videos while driving (kinda like a podcast) but safer b/c of the playlist feature ;) Thank you so much for the shoutout- truly made my day, week- no month! So honored to be part of your motherhood journey xxoo
Lauren! OMG, so grateful you *didn't* cause that 10-car pileup. Though, I am so grateful to be part of your commute. My team and I are consistently impressed by what you have created, you deserved to be featured, FO SHO! xx.Ash
@@AshlynWrites Haha, me too. Thank you again for your kind words. Still working out website design kinks, but thankful for your direction for helping me with the copy- which I think is the hardest part! You rock!
Thank you for providing the links for the example websites. Not only does it help them with a bad link, it helps us to take our time and study it. And we might even be interested in their services. Thank you.
Yep yep-remind: reiterate what they desire, explain it to them better than they could tell you what they want (if you listen well enough, you can do this). Solution: Explain how you can unlock what they want with your method/product/idea ... THEN show off your product or service as the thing that can fast track them to that solution.
Copy that! Question do you have any students or content ideas for a bookkeeping services ? I get you! And that’s why I’m here fallowing your magical work! To understand more and more ! I haven’t come across any examples from bookkeeping or finance services. I m moving in to my services page! I’m happy to say that I finally finish the first headline ( I used your 35 headline work from AW shop to help me) I ! I love your work is amazing you really keep me reading even on your emails from my inbox ! I usually delete deleted a whole list well not yours 🤗 umm to be real I enjoyed poetry and writing lyrics back in college .. anyways that’s a different story! Thank you for the help you got me to start reading more
April! I looove hearing this buddy, thank you for your kind words! :) Checkout the "Become a Better Copywriter: Best Copywriting Tips ✍✍ " playlist on my channel- all the principles should apply to your industry! :) xx.
If it possible, I'd have pounded the thumb's up LIKE button for your P.A.R.I.S. Formula. Great work on this. It's got classic techniques for outlining a sales promo. My hat's off to you.
I literally about fell off my seat in my Mom's ER room when I watched the video. No no I'm fine medical people. Yes, I ate lunch. I was like, wait that looks like my site, WHAAAAAT!?! Thank you SO much- it was a huge shining bright spot in an unimaginably hard season. 😘
@@AshlynWrites She's beat her infection but the situation here is tenuous at best... sent you a quick email to actually answer your question. Grateful for you and your encouragement.
@@AshlynWrites I think RUclips comments should come with the ability to send thank you hugs when appropriate. Sending a bushel of them to you and your whole team. Excited for the fall launch of CfC... y'all kinda got me hooked on taking surveys! Besides, office hours with margs on the side here. Yes, please.
I had an insight listening to this; is part of copywriting a process of rapport with the 'prospect's' cognitive processes? E.g. if people buy on emotion, you match with emotional copy...then if they rationalise after, then you match with 'rationale'....etc. Essentially, you're matching, and pacing the way people behave...?!
Hey, Isaac! Ok, you're my type ... so this may be super nerdy/in the weeds/hard to explain via typing, but YES. So, for example, if I run a survey and I find that (I actually send people & some clients' people through my quiz ... it's an opt-in, but it also assesses their typical buying style) majority of the audience is a (for example) story/emotion-driven audience, I'll lean more on that side at the top of the page copy. I do that by running a survey, organizing data by response, and calculating the percentages in the audience segment of the 4 buying styles. So, in a word, yes. I form a hypothesis about what Audience X needs to hear FIRST in messaging, and start there.
As a fiction author, I definitely struggle with pain points. How can I present a problem and then relate it to a new release? I guess I'm going to find out!
Dillon! Ok I love this question…I would challenge you to think through these questions: what is your audience pining for? what do they want most? how are you answering that desire? Good luck, bud! :)
This was really great information. I definitely relate with not understanding what kind of pain point my products could address. I hear that you’re saying there is one, but I would love an idea of how to discover what it is. Personally, I create abstract, geometric fine art. I have attempted to research online on why do people buy abstract art, what they get from it, etc... but have had very, very little luck. Its true that I honestly don’t have a good understanding of how to research my audience, though. I have no idea why people buy abstract art (lol, ironically being that I devote my life to creating it!)
Why do you create abstract art? How does it speak to you differently than classical or other art forms? Start with your own "why" and build from there!
Hey Sherry! I totally get where you're coming from - what's one thing you hear your clients say about your art? Do they tell you how it makes them feel? Sometimes the way things make us feel, or how we experience them leads us to a better understanding of what "problem" they solve. Hope that helps! xx. Ash
@@sherrypolleyauthentic172 Never be afraid to ask friends and family to be your first test audience-just be sure you've chosen the people who will shoot you straight and tell the truth, not just say what they think you'll want to hear! xx. Ash
I am now going to change my motto on social with this framework from what I do to what I can do for them!! “You want the perfect Shih Tzu but can’t find her. Let me help you find your perfect baby.”
Hey y'all! You know I LOVE talking all things copywriting -thank you as always for watching! Let me know below if you are going to start using the PARIS formula in your copy?
Ashlyn Writes hey girl! Great video! Thank you. Can you recommend a video on how to get to know your ideal client as you describe at the end of this video the importance of it?
@@belovedisshe2989 Elizabeth, I am so glad you found this helpful! This video should be a good starting point for you :ruclips.net/video/slo1ifihii4/видео.html :) xx. Ash
copy that...more than helpful THANK YOU
You are so welcome, friend! :)
Hey, Ashlyn you actually nailed the copywriting formulas in this one video. I loved it because instead of telling all those copywriting formulas which we already know.... you well presented them with examples. this is what makes you unique from all other copywriters . More power to you
Wow,Maria,thank you so much! I love hearing that this was helpful to you-thank you for your kind words friend! :)
So good!! Thank you
You're so welcome!
Hey Ashlyn.
I have to admit, you are a great teacher. Unlike other copywriters and youtubers, you actually took the time to explain the formula in depth. I understood everything you said with ease.
Thank you for your content. You deserve more subscribers.
Wow, buddy, thank you for your kind words! I'm *so* happy to hear that this was so helpful to you! Please let me know if you have any questions along the way, ok??
Outstanding!!
Ron! Thanks so much for your encouraging words, bud!
I'm literally obsessed with your channel. RUclips showed me one of your videos when I was searching copywriting. You are an amazing teacher. Thank you for all your great videos!
Sharon! Wow, friend, you just made my day! I love having you over here on my little corner of the internet-thank you for your kind words & encouragement! :)
This is one of the most valuable videos I've seen this year. Thank you
WOW-what an honor! Thanks for your encouragement, bud!
Oh my gosh, Ash- I am so honored! I started and stopped this video about 10 times (#boymomlife) and it's actually a VERY good thing I didn't listen to the video in it's entirety the first time I tried to listen because I'm pretty sure I would have caused a 10 car pile up! Let me explain, as a multi-tasking mama, I often listen to your videos while driving (kinda like a podcast) but safer b/c of the playlist feature ;) Thank you so much for the shoutout- truly made my day, week- no month! So honored to be part of your motherhood journey xxoo
Lauren! OMG, so grateful you *didn't* cause that 10-car pileup. Though, I am so grateful to be part of your commute. My team and I are consistently impressed by what you have created, you deserved to be featured, FO SHO! xx.Ash
@@AshlynWrites Haha, me too. Thank you again for your kind words. Still working out website design kinks, but thankful for your direction for helping me with the copy- which I think is the hardest part! You rock!
Wonderful video. Gold nuggets of marketing advice and tips! Keep it coming please.
You got it, Kevin! :)
Thank you for providing the links for the example websites. Not only does it help them with a bad link, it helps us to take our time and study it. And we might even be interested in their services. Thank you.
It's my pleasure, friend! I'm so glad to hear this was helpful!
Thank you. This is super helpful and I will be using this formula 💖 (And the examples were really helpful too!)
Oooh I'm so glad to hear it, friend! Let me know how it goes, ok??
GAWWWW COPY THAT!! This is freaking amazing!!!!!!
Whoop whoop! You are so kind, Ryann! Glad you found this helpful!
Hello Ashlyn .... can you please highlights the difference between Remind and solution
Yep yep-remind: reiterate what they desire, explain it to them better than they could tell you what they want (if you listen well enough, you can do this). Solution: Explain how you can unlock what they want with your method/product/idea ... THEN show off your product or service as the thing that can fast track them to that solution.
Ashlyn Writes thank you
woohoo......this is the best video when it comes to email......thanks ashlyn
O.M.G - thank you so much for your kind words! You truly just made my day! :)
Copy that! Question do you have any students or content ideas for a bookkeeping services ? I get you! And that’s why I’m here fallowing your magical work! To understand more and more ! I haven’t come across any examples from bookkeeping or finance services. I m moving in to my services page! I’m happy to say that I finally finish the first headline ( I used your 35 headline work from AW shop to help me) I ! I love your work is amazing you really keep me reading even on your emails from my inbox ! I usually delete deleted a whole list well not yours 🤗 umm to be real I enjoyed poetry and writing lyrics back in college .. anyways that’s a different story! Thank you for the help you got me to start reading more
April! I looove hearing this buddy, thank you for your kind words! :) Checkout the "Become a Better Copywriter: Best Copywriting Tips ✍✍ " playlist on my channel- all the principles should apply to your industry! :) xx.
If it possible, I'd have pounded the thumb's up LIKE button for your P.A.R.I.S. Formula. Great work on this. It's got classic techniques for outlining a sales promo. My hat's off to you.
Thank you for your encouragement, Ally! :)
I literally about fell off my seat in my Mom's ER room when I watched the video. No no I'm fine medical people. Yes, I ate lunch. I was like, wait that looks like my site, WHAAAAAT!?! Thank you SO much- it was a huge shining bright spot in an unimaginably hard season. 😘
Oh Michele, if you ONLY knew how often my team and I sing your praises! We ADORE you, and your hard work through CfC SHOWS on your site! xx. Ash
PS. How's Mama? We sure hope she's doing okay!
@@AshlynWrites She's beat her infection but the situation here is tenuous at best... sent you a quick email to actually answer your question. Grateful for you and your encouragement.
@@AshlynWrites I think RUclips comments should come with the ability to send thank you hugs when appropriate. Sending a bushel of them to you and your whole team. Excited for the fall launch of CfC... y'all kinda got me hooked on taking surveys! Besides, office hours with margs on the side here. Yes, please.
@@DMichelePerry FULLY AGREE. Virtual hugs accepted - and sent right back at ya! xx. Ash
I had an insight listening to this; is part of copywriting a process of rapport with the 'prospect's' cognitive processes? E.g. if people buy on emotion, you match with emotional copy...then if they rationalise after, then you match with 'rationale'....etc. Essentially, you're matching, and pacing the way people behave...?!
Hey, Isaac! Ok, you're my type ... so this may be super nerdy/in the weeds/hard to explain via typing, but YES. So, for example, if I run a survey and I find that (I actually send people & some clients' people through my quiz ... it's an opt-in, but it also assesses their typical buying style) majority of the audience is a (for example) story/emotion-driven audience, I'll lean more on that side at the top of the page copy. I do that by running a survey, organizing data by response, and calculating the percentages in the audience segment of the 4 buying styles. So, in a word, yes. I form a hypothesis about what Audience X needs to hear FIRST in messaging, and start there.
As a fiction author, I definitely struggle with pain points. How can I present a problem and then relate it to a new release? I guess I'm going to find out!
Dillon! Ok I love this question…I would challenge you to think through these questions: what is your audience pining for? what do they want most? how are you answering that desire? Good luck, bud! :)
Why do people read fiction ?
"Agitation copy" I love how you frame that concept. :)
Joy! Yes, it is super helpful for me too! :) xx.Ash
Please add numbers and graphics to your video. It will help. I was expecting some visuals here for this formula!
Noted, friend! :)
This was really great information. I definitely relate with not understanding what kind of pain point my products could address. I hear that you’re saying there is one, but I would love an idea of how to discover what it is. Personally, I create abstract, geometric fine art. I have attempted to research online on why do people buy abstract art, what they get from it, etc... but have had very, very little luck. Its true that I honestly don’t have a good understanding of how to research my audience, though. I have no idea why people buy abstract art (lol, ironically being that I devote my life to creating it!)
Why do you create abstract art? How does it speak to you differently than classical or other art forms? Start with your own "why" and build from there!
Lisa Coleman great response, thank you!!
Hey Sherry! I totally get where you're coming from - what's one thing you hear your clients say about your art? Do they tell you how it makes them feel? Sometimes the way things make us feel, or how we experience them leads us to a better understanding of what "problem" they solve. Hope that helps! xx. Ash
Ashlyn Writes thank you! I don’t have clients yet, but Yes, that helps!
@@sherrypolleyauthentic172 Never be afraid to ask friends and family to be your first test audience-just be sure you've chosen the people who will shoot you straight and tell the truth, not just say what they think you'll want to hear! xx. Ash
This is so useful. Great copywriting tips. Thanks so much for sharing Ashlyn.
You are so welcome, Cel! I am so glad you found it useful! xx. Ash
Really enjoyed this vid!
I'm glad you enjoyed it, John! Let me know if you have any questions, ok??
Excellent information and tips on copy-writing!
Thank you so much for your kind words!
copy that
Whoop whoop!
Copy that! 😀
Love it, Ashly!! #copythat xx. Ash
This was SO helpful, Ashlyn. Thanks!
I'm so glad you found it helpful, Molly! Thanks for your kind words. xx.Ash
I am now going to change my motto on social with this framework from what I do to what I can do for them!! “You want the perfect Shih Tzu but can’t find her. Let me help you find your perfect baby.”
I love hearing this, Sheena! I'm cheering you on! :)
COPY THAT!
Love it!! LMK if you have any questions!
@@AshlynWrites P.A.R.I.S. and A.R.T.I.S.T have really helped out. I've been disecting them and working on my copy rigorously.
@@Mike-sf5cg SO glad to hear it! xx
Copy THAT, friend!!
Yes, Ashley! Thanks for watching! xx. Ash
"That" should be capitalized in your title. Look up title case. Otherwise, the talk is good.
Thanks, bud! :) we have a team that helps crank these out and you're absolutely right!
Thank you so much! Copy that! 🙌
Love it, Michelle! #copythat xx. Ash
I love this, thank you!
You're so welcome, Sharon. I'm glad you found it helpful. Thanks for your comment! xx. Ash
Hey it's me!! :) Great video Ashlyn!
You bet it's YOU, bud. 😘 Thank you for your sweet words (always), Tavia!
Thank you so much for another amazing tutorial!
So glad you found it helpful, Becca! xx.Ash
Copy that!
Yes, Becca! #copythat
You have the most epic eyes! wow
Oh my gosh-you're too kind! Thank you!