I have a few questions, so when creating the custom conversions this is leaning more towards people who are generating leads rather then sales I’m assuming? If I’m running ads for a clothing brand (that’s the niche I’m in) what would be the point of creating a customer conversions event to track when they buy a product when in the adset level I already am optimizing for purchases ? And question number 2 with the data set an saying pixels were moved to the data set I currently still edit and manage everything thru pixel alone not data set is that effecting my performance and messing anything up when it comes to the browser pixel and capi working together ? I would love a bit of your time if your available for a quick chat
These are some great questions @YaboGod! Here are my thoughts: 1. Custom conversions can be for lead or purchase or any other measurable 'action' you want to achieve e.g. visiting a certain URL, it doesn't have to be for LEAD necessarily 2. If you’re running clothes sales, just stick to Purchase as your main conversion goal - unless you’re running ads to generate email addresses for your email list, or you need leads for larger orders, PURCHASE is fine for you :) 3. Pixel to Data Set section is slowly being rolled out and some ad managers are starting to see this change, if yours hasn’t changed yet, don't worry, there’s nothing to worry about. There is no problems with this or as a result of this but your ad manager may update in the coming future :) 4. Happy to jump on a call if you’d like to discuss further! :) Thank you so much, Jerry
I have a few questions, so when creating the custom conversions this is leaning more towards people who are generating leads rather then sales I’m assuming? If I’m running ads for a clothing brand (that’s the niche I’m in) what would be the point of creating a customer conversions event to track when they buy a product when in the adset level I already am optimizing for purchases ? And question number 2 with the data set an saying pixels were moved to the data set I currently still edit and manage everything thru pixel alone not data set is that effecting my performance and messing anything up when it comes to the browser pixel and capi working together ? I would love a bit of your time if your available for a quick chat
These are some great questions @YaboGod!
Here are my thoughts:
1. Custom conversions can be for lead or purchase or any other measurable 'action' you want to achieve e.g. visiting a certain URL, it doesn't have to be for LEAD necessarily
2. If you’re running clothes sales, just stick to Purchase as your main conversion goal - unless you’re running ads to generate email addresses for your email list, or you need leads for larger orders, PURCHASE is fine for you :)
3. Pixel to Data Set section is slowly being rolled out and some ad managers are starting to see this change, if yours hasn’t changed yet, don't worry, there’s nothing to worry about. There is no problems with this or as a result of this but your ad manager may update in the coming future :)
4. Happy to jump on a call if you’d like to discuss further! :)
Thank you so much,
Jerry