When Will Pickleball Get a Larger Share of Broadcast TV? | Future of Pickleball

Welcome to Episode 48 of the Future of Pickleball Show! In this episode, Paul Olson is joined by Lee Zellweger, president of InPickleball Media. They talk about the evolution of media in the pickleball space, the potential of growth of pickleball events on broadcast TV, and a Stephen Colbert pickleball special that brought in new fans to the sport. We also discuss community, social, and health aspects of playing pickleball and Lee gives his predictions on the future of pickleball 💥
Timestamps:
00:00 - The Future of Pickleball Show Episode 48 Introduction 🎬
1:14 - Lee Zellweger background 📺
5:30 - InPickleball's media goals/insider program 🏓
11:48 - Future partnerships 🤝
14:35 - Pickleball growth is still young 💯
16:04 - Pickleball and TV broadcasting 🛜
17:17 - The Stephen Colbert pickleball experience
20:36 - IntoPickleball.com 💻
24:00 - Lee's take on the future of pickleball 🔮
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[@MichaelPickleball]

Pickleball has along way to go to capture viewers. Just look at the many of the finals with small seating venues and only about 1/3 of the seats filled. Guys like Pickleball Will (paddle reviewer as a living) says he doesn't even watch pro games. All the top players like Ben Johns and Anna Waters have dismal followings on social media. Rookies in Baseball, Football, and Baseketball all have 1 million followers or more. Ben and Anna aren't even in the low hundred thousands. Bottom line... It's a 99.9% recrational sport, 1% driven by professional players.