Travis Scott started releasing music in 2008/2009 didn’t get mainstream until like 2013 so yes even the big the artists needed patience to be where they are at now
I learned a tip in marketing from a girl who always gets millions of views from youtube shorts She said if you want videos to go viral think like a 5 year old kid. Make sure your title is relatable to a five your old easy to read.
I’ve been releasing music since 2019 on a bartending/barista budget. Only this year did I see any kind of real money. You have to sacrifice certain things that cost money (like going out every weekend etc) and save as much as you can as you build out your catalog, social media, and skills. Eventually if the music is really good and your content is consistent you will slowly build a fan base, and eventually labels/managers/distributors will start believing in your vision. It’s going to take longer without capital but if you really love the music it’s worth it.
Congratulations on your progress! We passed each other in the hallway a couple times @ the Music Garage around 2019-2020 - so I must’ve caught ya when you were you just starting out. It’s a small world after all, huh? 😅 But yeah, I totally agree with you for the most part. You do need to be passionate, dedicated, and you do need to sacrifice A LOT to break thru in this industry. Yep, no doubt. But with that being said - it’s definitely just as important to ask yourself “Do I NEED a label/or a manager? OR should I just continue doing all that work myself like I’m doing now?” I mean, you already started the foundational work that needs to be done. And you’re sacrificing a lot to personally complete these tasks - So why do you need a label? And most importantly - Why does a label need you? Labels are looking for: Talented musicians that are comfortable being the “face” of a “brand” AND most importantly - Comfortable traveling EXTENSIVELY to fulfill the duties needed for the position. If you’re on-board with that then the next task is to: directly network as much as you can with the major labels. They already have a waiting list of talented musicians wanting to be part of their team so - HOW will they hear about you? And WHY do they need you? (Beware: wanting to be signed to a label is a gatekeeper’s game because you’re the one wanting or in need of their services and connections. More often than not, ppl abuse their power in these positions). If you wanna increase your chances of getting signed - you gotta directly network as much as possible with these ppl - both virtually and in-person. There’s already a lot of ppl in line for this opportunity so you gotta work smarter than them to win over this opportunity. So connecting the dots backwards … is your personal sacrifice worth it just to participate in a game that these labels created? That’s the hairy question here.
Because the truth is - you don’t need a damn label! lmao! If you’re going to pursue a professional career as an independent artist - you need to mimic and create the same opportunities that labels offer you. So connect the dots backwards - “HOW do these labels make money and HOW can I do the same?” And my best advice for that would be to: Automate your social media so you can take a step back from it. “Consistent content” is in the best interest of social media companies, and more often than not - it drains the user of time and money. So automate your posts because there’s a lot more important tasks that independent artists need to do as well. You’re a “one-man” band and the major labels have a whole team behind them. So in order to increase your success rate here - you gotta put more time into what generates the most money for EVERY artist while you continue to create and market yourself. And the highest paid opportunities for artists are EVENTS. Host your own events (virtual and in person experiences). And if no one shows up - book more popular artists to perform - with you being the organizer and the supporting act. Tech savvy skills will work wonders for you in this avenue of revenue. Yep, I know - this all sounds like A LOT of work. No doubt. But the truth is - EVERY route in this industry takes passion, dedication, and hard work. None of it is “easy”. But there are certainly things you can do to make the journey “easier” on you. You gotta be patient and enjoy the ride. Best of luck✌️
@@legato666 oh wow! Such a small world? What’s your IG? I was just starting out in 19/20 so yeah you caught me early!! Haha But yeah I definitely agree. For me, at this point, I don’t need a label anymore. I do *like* having managers but I also don’t really need them either, they just act as an extension of me and they’re my friends haha. The same with a distributor, I actually just went BACK to distrokid because I was seeing the same progress on there as I was with all these other distributors who promised me the world but actually just made life harder for me. So it just depends on what you want and want you *feel* like you need you know? I think I was more so just speaking from my own experience. I used to go out and *tell* people that I was a musician and I was spending money I didn’t need to be spending just to be in those rooms. So instead, I started spending that money on my own artist development (rehearsing, creating, marketing, etc) and built myself up to the point where now people come to me and want me. I think you can definitely go both ways about it, but I think in this present moment it’s best to invest in yourself and eventually others will invest in you too
@@legato666 and just on your last paragraph ~ I think sacrificing my social life (I still go out occasionally of course) has been worth it just to build myself you know? I needed that time to grow and look inwards. The game is a game, yeah, but we can play it our own way now 😉 just takes time
@@Takarathekoala no doubt, you do you - no one can stop you from doing that. But there’s also other ppl reading this too and all I’m doing is providing a free strategy guide to this game. you learn a lot w/ 25+ years of experience. a lot of exciting things has happened over that time, but unfortunately, I’ve also seen a lot of ppl die in this industry as well. and some we’re close friends. that’s why I speak up here. I’m just here to help, wouldn’t be posting here for any other reason.
I’m an artist and producer and I personally LOVE marketing my own music! My day job was in Sales & Marketing so it’s a natural progression for me as a creative. I also help market other indie artists.
Really love your content guys; super helpful to me as I build out my marketing plans and just challenges my own way of thinking when it comes to business and creativity
Facts on facts especially when you say that people do not care about the song if it is poppin or not, as long is relevant to them they will bang that baby. This is the new era of music. The streams have change all that
my name is Jxmmy Mako , ill give it a yr or two tht ill be major to the masses and world. i wanna thank yall for helping me understand so much abt the game. fr.
9:34 glad u said this because while i enjoy your videos your actual brand of help seems geared towards indie-appearing artists and not true independent-self-made artists. if you’re based in atlanta what does your demographic look like..? college students? scammers?
Money does make a difference, but you should be marketing yourself frequently regardless of how much money you have. I’m an artist who has been able to gain 100s of thousands of listens and I’ve been poor all my life lmao
@09:19 it seems like that's the guys point. A lot of the advice that is given to independent artists that are broke is not advice that applies to them. That advice often applies to independent artists that have more backing.
But he put the comment under Kohrey's video and that doesn't apply to him. Also, that's how the internet works..there's plenty of free info but it doesn't mean it's for you. Someone can have 10 videos and just because 9 of them don't apply to you, it doesn't mean the person's bad/good or definitely not "gaslighting"... So to call it that is weird behavior. He has some frustration to work out.
@@BrandmanNetwork I think he definitely misused the term gaslighting. However, the fact that he put the comment under Kohrey's video supported his exact point, so I think that's why he posted it. He feels as though the information that is being given is very broad information that tons of people that it doesn't apply to are going to take and try to make it work for themselves without knowing that it won't work for their specific situation. Then when it doesn't work, they'll feel frustrated and confused about why it didn't work. It likely didn't work because it didn't apply to them, but when they took the advice it was communicated in a way that appeared to be applicable to all independent artists, regardless of financial status, connections, backing, support, etc. Some people (I'm not saying you two, lol) give out this advice knowing full and well that it won't work for a lot of the people taking it, but they know that it's easy to pull at the desperation of artists. He definitely came across as jaded and he made a lot of bold claims, but what he was saying wasn't completely invalid. I also think he was applying things to Kohrey's video that he may have been jaded about prior. I also agree with you that people have to be able to decipher when the information/advice at hand doesn't apply to them and that it's not exactly gaslighting when advice just doesn't apply.
You don't have 7 years in this world. However we do have time to use your time effectively. One thing I have learned if you do anything in marketing and you don't get instant results it may not be a good idea or it may not be delivered to the audience at the right time or the overall image of what your marketing is not good. In short you may have a good idea but your delivery is whack. ❤KOHREY
![[DRAGON BALL LEGENDS REVEALS ＆ STUFF] LEGENDS FESTIVAL 2024 Special Edition Part 1](http://i.ytimg.com/vi/mV5bGIswTtQ/mqdefault.jpg)
Basically don't give up. Allow yourself time to fail, learn and recreate. Love the message brotha sean and brotha kohrey ⛪️
Travis Scott started releasing music in 2008/2009 didn’t get mainstream until like 2013 so yes even the big the artists needed patience to be where they are at now
I learned a tip in marketing from a girl who always gets millions of views from youtube shorts She said if you want videos to go viral think like a 5 year old kid. Make sure your title is relatable to a five your old easy to read.
I’ve been releasing music since 2019 on a bartending/barista budget. Only this year did I see any kind of real money. You have to sacrifice certain things that cost money (like going out every weekend etc) and save as much as you can as you build out your catalog, social media, and skills. Eventually if the music is really good and your content is consistent you will slowly build a fan base, and eventually labels/managers/distributors will start believing in your vision. It’s going to take longer without capital but if you really love the music it’s worth it.
Congratulations on your progress! We passed each other in the hallway a couple times @ the Music Garage around 2019-2020 - so I must’ve caught ya when you were you just starting out. It’s a small world after all, huh? 😅
But yeah, I totally agree with you for the most part. You do need to be passionate, dedicated, and you do need to sacrifice A LOT to break thru in this industry. Yep, no doubt. But with that being said - it’s definitely just as important to ask yourself “Do I NEED a label/or a manager? OR should I just continue doing all that work myself like I’m doing now?” I mean, you already started the foundational work that needs to be done. And you’re sacrificing a lot to personally complete these tasks - So why do you need a label? And most importantly - Why does a label need you?
Labels are looking for: Talented musicians that are comfortable being the “face” of a “brand” AND most importantly - Comfortable traveling EXTENSIVELY to fulfill the duties needed for the position. If you’re on-board with that then the next task is to: directly network as much as you can with the major labels. They already have a waiting list of talented musicians wanting to be part of their team so - HOW will they hear about you? And WHY do they need you? (Beware: wanting to be signed to a label is a gatekeeper’s game because you’re the one wanting or in need of their services and connections. More often than not, ppl abuse their power in these positions).
If you wanna increase your chances of getting signed - you gotta directly network as much as possible with these ppl - both virtually and in-person. There’s already a lot of ppl in line for this opportunity so you gotta work smarter than them to win over this opportunity.
So connecting the dots backwards … is your personal sacrifice worth it just to participate in a game that these labels created? That’s the hairy question here.
Because the truth is - you don’t need a damn label! lmao! If you’re going to pursue a professional career as an independent artist - you need to mimic and create the same opportunities that labels offer you. So connect the dots backwards - “HOW do these labels make money and HOW can I do the same?”
And my best advice for that would be to: Automate your social media so you can take a step back from it. “Consistent content” is in the best interest of social media companies, and more often than not - it drains the user of time and money. So automate your posts because there’s a lot more important tasks that independent artists need to do as well. You’re a “one-man” band and the major labels have a whole team behind them. So in order to increase your success rate here - you gotta put more time into what generates the most money for EVERY artist while you continue to create and market yourself.
And the highest paid opportunities for artists are EVENTS.
Host your own events (virtual and in person experiences). And if no one shows up - book more popular artists to perform - with you being the organizer and the supporting act. Tech savvy skills will work wonders for you in this avenue of revenue.
Yep, I know - this all sounds like A LOT of work. No doubt. But the truth is - EVERY route in this industry takes passion, dedication, and hard work. None of it is “easy”. But there are certainly things you can do to make the journey “easier” on you. You gotta be patient and enjoy the ride.
Best of luck✌️
@@legato666 oh wow! Such a small world? What’s your IG? I was just starting out in 19/20 so yeah you caught me early!! Haha
But yeah I definitely agree. For me, at this point, I don’t need a label anymore. I do *like* having managers but I also don’t really need them either, they just act as an extension of me and they’re my friends haha. The same with a distributor, I actually just went BACK to distrokid because I was seeing the same progress on there as I was with all these other distributors who promised me the world but actually just made life harder for me. So it just depends on what you want and want you *feel* like you need you know?
I think I was more so just speaking from my own experience. I used to go out and *tell* people that I was a musician and I was spending money I didn’t need to be spending just to be in those rooms. So instead, I started spending that money on my own artist development (rehearsing, creating, marketing, etc) and built myself up to the point where now people come to me and want me. I think you can definitely go both ways about it, but I think in this present moment it’s best to invest in yourself and eventually others will invest in you too
@@legato666 and just on your last paragraph ~ I think sacrificing my social life (I still go out occasionally of course) has been worth it just to build myself you know? I needed that time to grow and look inwards. The game is a game, yeah, but we can play it our own way now 😉 just takes time
@@Takarathekoala no doubt, you do you - no one can stop you from doing that. But there’s also other ppl reading this too and all I’m doing is providing a free strategy guide to this game. you learn a lot w/ 25+ years of experience. a lot of exciting things has happened over that time, but unfortunately, I’ve also seen a lot of ppl die in this industry as well. and some we’re close friends. that’s why I speak up here. I’m just here to help, wouldn’t be posting here for any other reason.
This is LIT! I’m only tapped into real deal Marketers! If it ain’t ContraBrand Agency, Wamm Promotions or Jen da Guru I just can’t listen
I’m an artist and producer and I personally LOVE marketing my own music! My day job was in Sales & Marketing so it’s a natural progression for me as a creative. I also help market other indie artists.
practice takes time, marketing takes time and money XD its hard to be patient when you're spending all that money
Really love your content guys; super helpful to me as I build out my marketing plans and just challenges my own way of thinking when it comes to business and creativity
The only blue print is education, patience and consistency. I would say having good music, but that’s relative 😂.
Facts on facts especially when you say that people do not care about the song if it is poppin or not, as long is relevant to them they will bang that baby. This is the new era of music. The streams have change all that
my name is Jxmmy Mako , ill give it a yr or two tht ill be major to the masses and world. i wanna thank yall for helping me understand so much abt the game. fr.
can you do a video on finding social media influencers for marketing your music/brand please?
9:47 mannnn korey u preaching 💯
Brandman, to work with y’all for a campaign for an album. How much y’all charge for y’all services alone?
9:34 glad u said this because while i enjoy your videos your actual brand of help seems geared towards indie-appearing artists and not true independent-self-made artists. if you’re based in atlanta what does your demographic look like..? college students? scammers?
98% of the artists we’ve worked with are indie self-made
@@BrandmanNetwork gotcha
Good one
i hate when ppl try to network w me like we’re not in the end times
Money does make a difference, but you should be marketing yourself frequently regardless of how much money you have. I’m an artist who has been able to gain 100s of thousands of listens and I’ve been poor all my life lmao
Kohrey ❤❤❤❤
23:18 how is pitching a song to tiktok is done❔
My first year in music I'm £7 in profit if looking from buisness perspective alhumdiallah
Dope.
dope content
@07:53 Connor was a well known actor before he transitioned over into music 😂
@09:19 it seems like that's the guys point. A lot of the advice that is given to independent artists that are broke is not advice that applies to them. That advice often applies to independent artists that have more backing.
But he put the comment under Kohrey's video and that doesn't apply to him. Also, that's how the internet works..there's plenty of free info but it doesn't mean it's for you. Someone can have 10 videos and just because 9 of them don't apply to you, it doesn't mean the person's bad/good or definitely not "gaslighting"...
So to call it that is weird behavior. He has some frustration to work out.
@@BrandmanNetwork I think he definitely misused the term gaslighting. However, the fact that he put the comment under Kohrey's video supported his exact point, so I think that's why he posted it. He feels as though the information that is being given is very broad information that tons of people that it doesn't apply to are going to take and try to make it work for themselves without knowing that it won't work for their specific situation. Then when it doesn't work, they'll feel frustrated and confused about why it didn't work. It likely didn't work because it didn't apply to them, but when they took the advice it was communicated in a way that appeared to be applicable to all independent artists, regardless of financial status, connections, backing, support, etc. Some people (I'm not saying you two, lol) give out this advice knowing full and well that it won't work for a lot of the people taking it, but they know that it's easy to pull at the desperation of artists. He definitely came across as jaded and he made a lot of bold claims, but what he was saying wasn't completely invalid. I also think he was applying things to Kohrey's video that he may have been jaded about prior. I also agree with you that people have to be able to decipher when the information/advice at hand doesn't apply to them and that it's not exactly gaslighting when advice just doesn't apply.
Kohrey talks like he's drunk and being tickled by his girlfriend 😢
🔥🔥🔥👊🏾☝🏾
What do you mean you pitched a song to TikTok? What’s the thinking and goal there?
Sped up versions are popular on TikTok. So alot of artists will pitch the song up and release it as a new track to coincide with that trend
You don't have 7 years in this world. However we do have time to use your time effectively. One thing I have learned if you do anything in marketing and you don't get instant results it may not be a good idea or it may not be delivered to the audience at the right time or the overall image of what your marketing is not good. In short you may have a good idea but your delivery is whack. ❤KOHREY
best jockey in the world