“They’re all amazing” - Big Y World Class Market

We do a lot of C-Level videos. A great deal of them, thankfully and appropriately, are focused on employee appreciation. One way we prepare the interviewee is to ask them to image themselves chatting with a small group of employees: “What would you say to them?” It really is a great technique to relax and focus the interviewee. For this interview, with Big Y Store Director Maggie D’Amour, our hope was to capture a genuine, human expression of appreciation. This statement would not just be directed at her store employees, but instead, she was speaking for the D’Amour family to 12,000 employees who, along with customers, make up the extended Big Y family. Not an easy job, but she nailed it. The results from this video campaign, which ran in tandem with a customer appreciation video using an ad programming campaign technique called Campaign Budget Optimization, were astounding: Impressions = 4,149,025; Video Views = 3,845,520; Engagements = 1,499,139; Reactions = 19,435; Facebook Tonality = 99.7 % positive; Shares = 1,295.