This is gold, thank you Chris for sharing your insights. I usually find useful knowledge in bits across numerous RUclips channels but every video from yours so far has been 100% valuable, straight to the point and in depth.
Recently stumbled on your channel and I'm so loving it! Well done and thanks so much for all the valuable info you're sharing. Big fan! Greetings from South Africa!
This is killer! It’s so hard to stop selling time for money. Especially where I am, folks out here don’t understand value based pricing. But it’s a barrier worth breaking!
The key is to communicate exactly what they get for the price they pay. The downside of hourly pricing is they don't always know if a shoot will take 2 hours or 10 hours so be sure to communicate that downside while pitching the upside
Great and valuable advice Chris. I'm a portrait photographer getting into product photography in Canada. Crafting my offer for product shoots is my Achilles heel. Analysing this from the perspective of a portrait photographer is look similar in structure: 1prod x 20images + bonuses = 2000$. looks great.
Happy that you found it valuable! Yeah that's a great offer! You could even throw in something like "a gallery of 30 images to choose from for the final edits" I just uploaded a video on ROI that I think you'd find really valuable.
Another 'bonus' - stress your camera qualities, like 'Full Frame exposures' and '24 megapixels photographs' and any other technical features that you have. Most customers (I expect) won't have an understanding of what's out there and it's a free selling point.
Great stuff very helpful. In London UK im competing against product photography service companies around the country where they provide £12 per photo service for standard shots on different coloured backgrounds of a clients choosing. I dont believe I can charge the £2000 packaged idea for this reason. The area I can do better on is in providing more creative and stylised and bespoke shots on any background but I have not had the courage to even attempt pitching to clients so far. I think the reason is that I believe Im seeing many companies get super losw cost shots done then get their creative team to cut them out and add in different backgrounds - now whilst I could do that too I do wonder about direction and how best to get noticed.
That's a tough place to be. There's also a lot of studio like that in the US. It's important to communicate the bespoke service like you mentioned. Plus the client gets your full attention each shoot, not some cookie cutter process. I think that has a lot of value for certain clients.
Similar situation for me. I am further north, again UK based. I'm struggling to be able to market a bespoke package to businesses, but further still, struggling to find the businesses that are selling products and are in need of photos. I feel like I'm struggling to identify those smaller businesses who would be much more likely to use my services. One thing I have noticed with some of these '£12/photo' sites is that there is a minimum spend of £300-400. My idea was to offer packages just under that minimum spend and offer the value adds through the bundled package. comparing bespoke shoots to a cut and paste is a no brainer if you can convey the value to the client
@@SebCoulthread It's a mistake to try and out bid those studios because your profits will be tiny. You need to be able to offer a 'custom solution' that you're charging way more for so that the client asks themselves "he is charging 4x what the cheaper studios are, he must be offering something they aren't" This strategy requires you to be good and offer a custom creative solution. You will get way more no's but it's the only way to beat out the studios. Read $100m offers by Alex hormozi to learn more, it's basically a free download on amazon
@@ChrisPieta I really appreciate your response and advice on this. I had actually purchased $100m offers yesterday on the back of your videos, waiting for it to arrive tomorrow to start reading.
Free Course To Getting Your First Paying Clients And Finally Quitting The 9-5: learn.chrispieta.com/free-video-training
This is gold, thank you Chris for sharing your insights.
I usually find useful knowledge in bits across numerous RUclips channels but every video from yours so far has been 100% valuable, straight to the point and in depth.
Appreciate you saying that!
Chris is the number one guy, so helpful thanks🤘
Appreciate you saying that Sanje :D
Recently stumbled on your channel and I'm so loving it! Well done and thanks so much for all the valuable info you're sharing.
Big fan!
Greetings from South Africa!
Appreciate you watching! I've always wanted to travel to South Africa!
Love your videos!!
Thank you! Appreciate you watching
Dope content as usual.
Thank you sir!
Thank you, this is what I have been looking for. So much information. Thank you again.
Thanks for watching Courtney!
Incredibly helpful information! So glad I found your channel. Looking forward to more content from you!
I appreciate you watching!
Amazing video.. The Netflix example was just so right... Thanks
Thank you! If you got value here, you'll love the book I talked about, $100m offers.
It's crazy how many businesses you can apply this to
This video has been so helpful! Thank you Chris! Already watched it twice and took notes :) Thanks again
Amazing! Happy to hear you took notes
Amazing content! Thank you for putting this out!
Thanks for watching Roxana!
Hey Chris, thank you for the informations, just started watching!
Hi! Happy to hear you found the channel
This is killer! It’s so hard to stop selling time for money. Especially where I am, folks out here don’t understand value based pricing. But it’s a barrier worth breaking!
The key is to communicate exactly what they get for the price they pay. The downside of hourly pricing is they don't always know if a shoot will take 2 hours or 10 hours so be sure to communicate that downside while pitching the upside
@@ChrisPieta right on! 🙏
Great and valuable advice Chris. I'm a portrait photographer getting into product photography in Canada. Crafting my offer for product shoots is my Achilles heel. Analysing this from the perspective of a portrait photographer is look similar in structure: 1prod x 20images + bonuses = 2000$. looks great.
Happy that you found it valuable! Yeah that's a great offer! You could even throw in something like "a gallery of 30 images to choose from for the final edits"
I just uploaded a video on ROI that I think you'd find really valuable.
@@ChrisPieta thanks so much for the reply
Thank you very much for this amazing video!! 😄
Thanks for watching!
Another 'bonus' - stress your camera qualities, like 'Full Frame exposures' and '24 megapixels photographs' and any other technical features that you have.
Most customers (I expect) won't have an understanding of what's out there and it's a free selling point.
Yeah stressing high quality cameras is also a great bonus to include. Especially if you're using the latest and greatest.
Great stuff very helpful. In London UK im competing against product photography service companies around the country where they provide £12 per photo service for standard shots on different coloured backgrounds of a clients choosing. I dont believe I can charge the £2000 packaged idea for this reason. The area I can do better on is in providing more creative and stylised and bespoke shots on any background but I have not had the courage to even attempt pitching to clients so far. I think the reason is that I believe Im seeing many companies get super losw cost shots done then get their creative team to cut them out and add in different backgrounds - now whilst I could do that too I do wonder about direction and how best to get noticed.
That's a tough place to be. There's also a lot of studio like that in the US. It's important to communicate the bespoke service like you mentioned. Plus the client gets your full attention each shoot, not some cookie cutter process. I think that has a lot of value for certain clients.
@@ChrisPieta appreciate the feedback Chris!
Similar situation for me. I am further north, again UK based. I'm struggling to be able to market a bespoke package to businesses, but further still, struggling to find the businesses that are selling products and are in need of photos. I feel like I'm struggling to identify those smaller businesses who would be much more likely to use my services.
One thing I have noticed with some of these '£12/photo' sites is that there is a minimum spend of £300-400. My idea was to offer packages just under that minimum spend and offer the value adds through the bundled package. comparing bespoke shoots to a cut and paste is a no brainer if you can convey the value to the client
@@SebCoulthread It's a mistake to try and out bid those studios because your profits will be tiny. You need to be able to offer a 'custom solution' that you're charging way more for so that the client asks themselves "he is charging 4x what the cheaper studios are, he must be offering something they aren't"
This strategy requires you to be good and offer a custom creative solution. You will get way more no's but it's the only way to beat out the studios.
Read $100m offers by Alex hormozi to learn more, it's basically a free download on amazon
@@ChrisPieta I really appreciate your response and advice on this. I had actually purchased $100m offers yesterday on the back of your videos, waiting for it to arrive tomorrow to start reading.