The History of Kraft Heinz
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- Опубликовано: 5 июл 2024
- The story begins with the rise of Kraft. James L. Kraft founded the company in 1903, and he invented pasteurized cheese in 1915. But James L. Kraft didn’t start the Kraft we know today.
In 1930, Kraft, was bought-out by a giant, National Dairy Products, but as National Dairy expanded, Kraft became a more integral piece. By 1969, investors changed the name of the company from National Dairy Products to Kraftco Corp as most of the company's products were no longer milk related.
Fast forward to the 1980's, one of the largest companies, Philip Morris, the largest tobacco company, decided to expand its food empire. Just In 1985, it bought General Foods who made products such as Jell-O, and, in 1989, Philip Morris bought Kraft for $13.5 B.
For the next two decades, Kraft was owned by the tobacco giant. But in 2001, Philip Morris put 16% of its Kraft shares for sale through an initial public offering (IPO), and in 2007, it exited the position entirely.
Once independent, Kraft started to show revenue growth after stagnating for nearly 20 years. In 2008, It was included in the Dow Jones Industrial Average, one of the most prestigious indexes in the world, for the first time as an independent company.
However, Kraft then fought with its largest investor, Warren Buffett. After owning General Foods in the 1980’s, Buffett re-entered Kraft after the smoking giant Philip Morris exited in 2007. However, Buffett exited the position in 2012 at a small loss because of his disdain for Kraft’s 2010 purchase of Cadbury. However, he has kept his position in Kraft’s sister company Mondelez-as of August 2019.
In 2011, Irene Rosenfeld, the CEO of Kraft, decided to split the company into two pieces: Kraft and Mondelez. Mondelez is a mashup of two words, Monde meaning world, and Delez meaning delicious. The two firms starting trading separately, on October 2, 2015 and both had initial success.
The new Kraft focused on its weaknesses, low advertising expenses and research and development. In 2013, Kraft had several successful product introductions.
However, Philip Morris, in another form, re-entered the stock this time as 3G Capital run in part by Jorge Paulo Lemann and Berkshire Hathaway run by legendary investors Warren Buffett. Investors were initially excited, but the two legendary companies made some notable mistakes when they purchased Kraft Heinz:
1) It used a very levered structure
2) It made the investment as consumer tastes were changing
3) It underinvested in the business
4) It hired a CFO who had little experience
Where does Kraft Heinz go from here? Unfortunately, Kraft Heinz has very high debt, and its credit rating was downgraded in August 2019; this will make it difficult for Kraft Heinz to make the necessary interest payments and principal payments. The company is now financially distressed and could head into bankruptcy protection.
The issues were brought upon by changing trends and mistakes by these two legendary investors.
I hope you enjoyed the video, let us know in the comments what you felt was the biggest mistake.
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Hey guys, I hope you enjoyed the in-depth video. It's meant to be more of a documentary to be enjoyed in one more more sittings. The Kraft story is very interesting in terms of the amount of change it has from its origins until today.
*Just to note, one update to the video, the final slide shows Kraft's operating income to interest expense. In all the numbers they are adjusted to exclude one time charges such as intangible or goodwill write-offs but the final quarter the adjustment is missed. The corrected ratio would be 4.21, which is far better. Kraft has $3B of principal payments in 2020, $1 B in 2021 and $3.5 B in 2022
Please let us know, what company, you would like to see next.
Kraft could get back on top again if they stopped using cheap ingredients for their foods. I bought their organic ketchup and it was awesome. All they did was get rid of the chemicals in it
@61gisele I was going off the pronunciation Buffett uses in interviews . Buffett is friends with him. Check out Buffett's pronunciation at 58 seconds. ruclips.net/video/5T-kAaIjSlE/видео.html
Title is misleading. The company is very much alive. It is still producing fine fine beans, ketchup and salad cream.
Kraft wasn't founded in Chicago IL it was Stockton IL pretty big difference That's like saying a company was founded in NYC when actually it was in Albany NY for example.
1903: The Canadian-born businessman had come to Chicago to check on a branch of a Buffalo, New York cheese company that he worked for. But while he was in Chicago his colleagues dissolved their partnership with him. illinoisreview.typepad.com/illinoisreview/2006/11/illinois_hall_o_7.html
1914: Company history shows that J.L. Kraft and Bros. bought the Stockton cheese plant in 1914. qctimes.com/business/years-ago-kraft-s-first-plant-opened-in-northern-illinois/article_eeb7f2d3-2921-5cae-b74b-a16b8ed16db3.html
Worked for them for a few years. Little known fact, most of the work done now is by temp workers with no raises, no benefits, and long hours.
Sounds like a great way to thrive
As a former employee of kraft Heinz, this video brought me alot of pleasure lol
You are so lucky. We worked as distributor for KraftHeinz in Indonesia. Always worked under pressure with sell out target increasing 12-15% against the last year.
LOL, they are big dreamers dreaming about infinite sell out growth.
@@sonnygosaria2800 their cheese is more like yellow salt
Best ketchup I ever tried... I think it will pick up again...
Certain products tho... Heinz did mess it up but I make good money tho in meat production
Bradley, where I can talk to you? A want to ask you some questions!😀
I found this story very interesting and some how satisfying. I'm a Canadian and when Buffet and Paulo bought up Heinz they immediately shut down the Heinz ketchup production in Canada and walked which had a disastrous effect on the local economy. The workers could not find new jobs and the farmers who provided the tomatoes were left in the lurch. For a while it looked pretty grim but then a white knight appeared on the horizon. Frenches, famed for their mustard product, began to take the steps necessary to open a facility to produce ketchup in Canada using Canadian tomatoes and employing Canadian workers.
There was an interesting offshoot to this story. When Canadians heard about it, they started to demand that Frenches ketchup be on the shelves of Canadian stores. A few stores scoffed at the idea and refused to put if up against the Heinz brand. The backlash from this decision was a threatened boycott of their stores. Canadians were telling them in no uncertain terms that they had better have Frenches or expect to take the loss of business. Needless to say the stores had a change of heart and Frenches is now on the shelves everywhere. Although Heinz is still the big gun in the ketchup business, many Canadians and Canadian businesses are changing their buying habits and choosing Frenches. It boils down to Frenches did good by us so now we are going to do the same for them.
As for myself, well, I don't hesitate when buying ketchup at my local store. It's Frenches or nothing for me and it goes very well with the Frenches mustard in my fridge thank you.........
Except their ketchup tastes like crap compared to Heinz.
A
@@mrzee4862 I agree.
3G ran a once profitable factory near my home town into the ground by firing most of their experienced employees for lower paid, inexperienced employees. They are now hiring back the more experienced employees as consultants to try and bring the factory back. They thought their financial savvy could make up for their lack of operational knowledge. That was maybe not the best move.
Nestle too fired it's old employees and hired younger ones. My dad served Nestle in our country for 31 years and retired as director, the guy who replaced him as director is 36.
Minnesota?
@@DanBlabbers if you're referring to me, I'm from Pakistan.
I enjoyed the in depth history of Kraft, but was disappointed the same level of background information wasn't provided for Heinz as well.
"Changing consumer taste." Na, my tastes have stayed the same. It is the product getting cheaper i.e. smaller portions, cheaper taste etc while the price just keeps going up that turn me off of Kraft, and hell pretty much everything else these days.
@ungratefulmetalpansy it's a taste only kids can eat
Your tastes are changing through your life and you can't do anything about it. You may not think it, but it is.
The reason why you don't realize it, is probably because things you've deemed that you don't like, are things you've never tried again afterward.
@Fast Dunny Sounds more like you're biased and incapable of comprehending information.
Burger King will never be gourmet food, so you'll always be able to find something that is objectively better.
Appreciating something for what it is while also understanding the product is where the true value is. Even if you don't like the product.
@Fast Dunny Simply false. Spoken by someone who doesn't keep up with trends and technology.
The quality has only risen, and will only continue to do so. The selection and different price ranges are also exploding.
@Kit What are you talking about? Portion sizes have nothing to do with quality, but even then - portion sizes have never been bigger.
Ingredients have never been higher in quality either.
New ceo, new cfo, earnings call gave a good insight to what Miguel has in mind with KraftHeinz... only time will tell if this company will go back up.
I’m sure it will. It’s one of those huge legacy companies with massive cash and footprint that has a solid foundation and mainly needs to reorient itself.
Find the person responsible for ruining the macaroni and cheese and fire him. Used to love it, but now it's just nasty.
@8632tony
True, they changed the formula and I believe reduced the amount of real cheese in the mix powder too. It's tasteless now. I think I noticed this starting in the early 90s or so.
Its terrible.
Make your own mac and cheese you unstuck swine.
@@Mrkevi123 Troll be gone.
@stan sorensen Absolutely I'm sick of these trolls but I also think they are bots. seems like the purpose is to break up the continuity of the posts for some reason.
I worked for Kraft Heinz in Canada. Thank God they sold the Canadian cheese business. It was very poorly managed
Marc me to :). Dodged that bullet
Keep up the great work. It's only a matter of time before this channel blows up.
Off topic: This guy sounds like bird person from Rick and Morty, and I like it.
really good video, such a complex company
Just another evil company that should not exist
bert imus how are they any more evil than any other large company? Jesus.
@@bertimus7031 Yeah, because the world would be so much better if all we had to eat was government gruel.
Amazing piece on the history of Kraft. I really enjoyed the educational pieces intertwined throughout the video. Well done.
As someone that has been a Kraft Heinz employee for 3 years. At least in my area we were hemorrhaging hundreds of thousands per month as a plant since I’ve been there our plant hasn’t been profitable until these last two months. We’re now showing profits of about 800k-900k during January and February which are some of their weaker months as a company. They restructured their management and systems a lot to pinpoint our problems which cut a lot of the downtime out.
Glad I stumbled on to this channel. Great content! Thank you.
Its cause we are sick of eating this crap! Most of the stuff they make isnt even food. Its food products containing mass amount of fillers such as high fructose corn syrup and synthetic lab chemicals that gives it taste and colouring. And ofcourse, tons of sodium and sugar.
Have you been poon-fed? Just kidding. You are so right about fructose-syrup.😘
Industrialized 'foods" ..... Fake color, fake flavors, hi-calorie, low nutrition. The packaging costs more than contents. What's not to love?
@yan chang They are already working on that fake meat helping pay pro vegetarians nuts to push the cause to help cut cost.
@TheGhost We don't eat that garbage anymore since the 90's you foreign idiot.
@@PirateTubeTV yet you still eat the same kind of junkfood. it ain't that different from what you'll find in your mcdonalds, sodas and all the low quality crap you infest most of the world with 🤭
This video is like a university level course for MBA’s. I totally have a different view of Buffet now.
Even legends can make mistakes and fail on risks.
Still, the amount they lost is relatively smaller to them than to most other investors which would be devastating to them.
Include Softbank here if you'd like.
Ayu Natsume True. But what we learn here is Buffet acted just like the big banks running up to the world collapse of 2008.
He over loaded Heinz with excessive debt, merged Kraft into the mess in what he thought was a “Too Big To Fail” merger. Then he sold KHC as if it was a AAA rated bond to the public which in reality was loaded with BB and BBB dog shit. He quickly saw in 2016-2018 the stock wasn’t going anywhere and there was no profits. Kraft was growing at a healthy clip before he dismantled it. The moral of the story is billionaire investors sometimes ruin perfectly good companies that can’t be saved with just cost cutting.
@@Furtivo95 the question remains whether it was actually WB's fault. If it's true that younger generations are actually starting to eat better, then Kraft foods was going to die anyway.
That’s a logical point. You’re last name is Arenas?
@Jack Sparrow hey, totally agree. I find processed foods horrible!
You're doing a fantastic job with these videos. Business rises and failures teach so much more than the just the successes.
Thank you!
love this type of content, very detailed and informative
Kraft bought up my favorite chocolate (Under the Mondolez name). Changed the recipe to make it cheaper. Now the chocolate tastes shit. I avoid them if i can.
Younger consumers do not only want cheap, we altso want quality. The previous gen only wanted cheap. They need to adapt.
Cadbury or Milka?
@@catzmeow5294 milka
@MrDanisve
Older consumers wany quality too. I used to eat a lot of famous branf foods like Oreos but the owner Mondelez has cheapened the cookies so much that they taste horrible and I stopped buying them years ago. I've noticed this cheapening in other brands and I don't buy them anymore either.
I love the little newspaper sub-headlines! Nice touch
Kraft-Heinz will not go bankrupt. They will go private once again but not bankrupt (they will significantly cut their dividend before this happens). It will take some time for this "company" to turn around but in the end they will. Private labels are on top at the moment but what happens when you can't walk into your regional grocery store or supermarket because of such things as the Amazon effect? As I said, it will take some time before things turn around but in the end it's Kraft-Heinz. If I were Kraft-Heinz, I'd pay close attention to how Campbell's Soup including Lance-Snyder's turned around their "company." Campbell's Soup lost public appeal and Lance-Snyder's was DROWNING in debt. However, just recently they have turned the ship. They still aren't out of the woods just yet, but there seems to be light at the end of the tunnel and calmer seas ahead. Another possible outcome could be to split up the two companies. Kraft goes one way and Heinz goes the other direction.
Heinz would make a fantastic topic. I live in Pittsburgh and we have long considered Heinz a local company... until the last few years.
Heinz even built a football stadium for the city. 😂. Okay, it was just advertising which would also make a good video (public ally financed sports stadiums).
Damn, excellent video. Thank you.
At 11:45 yes I remember this time ...it was all over the news but I didn’t realize this affected Kraft.
All they need to make is Organic Frozen Decaf Broccoli Velveeta concentrate to get them back into first place.
Thanks for the amazing content!!
Thanks, really informative and insightful video.
What a great video i learned a lot in such a chort period of time, I like financial information and market data, but sometimes the explanations and data can get overwhelming and boring, but the way you chow it up wasn't boring at all, good pacing and good explanation 👏🏼
A fascinating and insightful analysis. Thank you!
An incredibly well thought out piece of investigative journalism. The kind many of my age saw on television screens 30 years ago.
Why thank you! I am glad you enjoyed it. We have another one coming out soon on a very interesting large company whose CEO was recently fired (and is on the Dow)
Excellent coverage
Very good work, thank you.
Here in the UK the 1st ingredient of 57 tomato ketchup is guess what, tomatoes! I gather you Guys in the US the 1st ingredient is sugar!!! I've always maintained the day Heinz uses the US recipe over here they can stuff it - so far they havn't which is odd !
great overview
Is this why Kraft dinner's price has gone to ridiculous heights in the past year? It's junk with a fair price of maybe three-for-a-dollar -- and jumped to a dollar, and recently has drifted up to around CDN$1.69 -- which is insane!
Thanks for making this video!
Yes, unfortunately I bought kraft at 38 thinking of its long standing brand. I visit grocery stores regulars for my business and realize now that the distributor of product is now the manufacturer. Heb, sams, Costco... they beat pricing and have higher turnover which allows freshness and good quality. I don’t know who produced all of these in store brands, but they now compete with pricing and quality. The old brands have a hard time with this, but this is why America is so great! You must compete at the highest level or the market will eat you up! Pun intended.
Costco process cheese is also made by schreiber foods unless that has changed since april 2019 to september 2019 when i left schreibers and joined kraft in august
You're so cute. "America is so great". Please get out more. Good luck to your health at 50 after eating your gross GMO crap.
"Changing consumer tastes"
Um no the brands have cheapened the quality of the product and as a result they
taste like crap and are still very expensive. Many large brands like Mondelez and Unilever
have also followed that lead...iconic quality brands that were excellent like Breyers All Natural Ice Cream, and Oreos cookies now taste like poop due to poor quality ingredients and are outrageously expensive for what you get. I stopped buying most large brand food items years ago because of this fact.
watershed44 When have you eaten poop?
@@antney1108 When I accidentally ate some of the "reformulated" Kraft Mac and Cheese dinner. LOL But as I said Kraft was changing the formula as far back as the early 1990s when they changed or reduced the amount of cheese in the packet.
True, they cut off a lot of funds from market research in Indonesia. In 2018 they released a new product that failed, almost all returned as expired goods.
Fantastic super in depth!
Excellent expose. Very revealing look of the behind the scenes corporate machinations. I am a new subscriber.
I'm passing my MBA thanks to your channel!
Lol not sure what that means but thanks!
In my opinion the quality of Kraft products has declined very seriously over the last 10 or so years.
i WORKED AT HEINZ. ONE YEAR WE RAN PAPA JOHN PIZZA SAUCE AND COMPLAINTS WERE MADE ABOUT THE TASTE. AT THE END OF THAT SEASON THE CLEAN UP CREW WAS MISSING A TOTE OF CLEANER AND THEY ENDED UP WITH AN EXTRA TOTE OF OLIVE OIL.
This story reveals the huge divide between the way big business operates and how and why customers buy their products. Has it always been this way? What happens to these companies doesn't seem to be affected much by what customers want to buy.
I worked on various Kraft and Phillip Morris brands serving the Black consumer market 1972-2002, amidst all these changes. 30 years!
I don’t know. I think the trend in consumer taste is that I grew up on that shit. My mother did Kraft dinner every day. And then a nice Grilled cheese kraft cheese slice sandwich. Every single day. When I grew up and was then the person buying the groceries, I avoided those products. I got so sick of “kraft” foods in my youth I refused to buy them anymore. Heck, every time I see Miracle Whip on the shelf it just reminds me of how gross that stuff was growing up, yet that’s what we were fed. Even Jello. I remember when I bought some jello packs for my own kids. They didn’t eat them. They said it was weird and tasted gross. Lol.
Kraft processed cheese slices are only one chemical away from being the plastic they're wrapped in.
This is my favourite video of yours! Although I may be biased
lol, what makes you biased. We are glad you enjoyed!
Excellent video. Thanks!
Impressive research well put together. Well done sir
I currently work for this company now. Since they have merged everything has gone down hill. In my plant at least. People are working 16 hours a day 7 days a week. They don’t realize the process we have to go through to get the product out. Half of the time we don’t even have enough cartons to package stuff. And they use expired ingredients.
This video was intense! I've watched it before. I'm not into market and finance. But your storytelling was way above anything I've seen in a while. I had to stop and rewind the story several times because I'd notice other things in the graphics. What I like most about this video is it's historical analysis and your insights into the context of what was happening at the time. Those pointers helped me relate Kraft to other parts of American history. I would like to know what you think of IBM, AT&T and Nestle. Thanks.
Thank you, my narration should be greatly improved for the next one. And yes, I have 25K words right now that I am shortening into a usable script on one of those 3 companies mentioned... Fine, I will tell you. IBM is next!
This is so educational and amazing thank you so much for this information.
Meanwhile most of the comments are about Mac and cheese and ketchup 🤦 I think children got lost on RUclips again
Thank you! Yes but I do think it's a tribute that 100k people have tuned in to a Kraft financial documentary.
19:54 where did you get that graph from? It does not align with the company balance sheet.
Try adding long term debt + short term debt.
If I was the CEO I would create a high end brand of organic cheese and ketchup.
Also, frozen food is a good avenue. Millennials want clean food, but they are also extremely, extremely, extremely lazy.
Basically, you need to do one of 3 things (avenue 2 is really only open for companies willing to make super fresh extravagant food) 1) healthy (what you said above), 2) over the top unhealthy (usually this is kind of just reserved for restaurants or places that can give an amazing unhealthy experience) 3) Appeal to extreme, extreme laziness AKA frozen food www.grocerydive.com/news/frozen-food-sales-fuel-center-store-growth-study-says/546952/
Yup, totally right. If you have personal experience in Kraft way of operating their plants and other departments you would have seen that coming long time ago.
Some of Kraft's products such as Jell-O, Maxwell House, Kool-Aid, and Stove Top were created and marketed by General Foods.
Kraft Heinz followed the footsteps of the Hain Celestial Group. Hain is much smaller and sold green products but was managed much the same way as Kraft Heinz.
Both companies had accounting issues that seem to have been covered up. Speculation is that there may have been games over sales and returns to inflate numbers. Hain didn't do any restatements but Kraft did.
Buffett is way overrated. Your video points out that the disaster was predictable.
Music had me waiting for Micheal Myers to appear
Asking me what Krafts' big mistake was is easy. I was on a long distance bike-hike in the Niagara Peninsula
a couple of days ago, and I passed through Fort Erie, seeing the historic Kraft plaque, where he came from.
I just finished a Kraft dinner, doing it up my style. When Kraft came out with new packaging and a new recipe,
saying it was the original product, it wasn't, the noodles got too soft or soggy right away.
I can pay $1.45 for a box at a convenience store, or see one for $2.89 at a drug store.
Wow! You really don't know the reality, why he moved to America. Kraft invented this. He bought cheese from
other makers to blend and soften them to make individual cheese slices. I'm sure you've heard of those.
the haunting piano music though.. shivers..
lol, at the end where we guess if there will be a bankruptcy?
Thanks for this!
Excellent research and excellent video!
Very interesting and educational, thank you! Even though I "grew up" reading value investing books and listening to Buffet's and Munger's Berkshire's meeting speeches, the more I read works on Buffet by independent authors and the more time passed I was following what he was saying and what he was actually doing, the more it became clear to me, that Warren just wants to form a certain image of himself in the eyes of the public. When you look deeply into his clever schematics and essentially hostile investing practices, the more you see the real face of the guy. I do think he's really smart and obviously wonderful at his job, but I do not respect him at all anymore. Just can't stand the discrepancy between his catchy puns and inspiring one-liners and what he actually did. Have a good one, guys!
I would differentiate young and older Buffett. I think he mentally checked out of investing sometime around when he could call Bank of America while in his bath tub and got a 10% dividend preferred with like 500m free shares. I don't think he looks very deeply into what he's doing these days. I think that's great, at 89 ( I think his birthday is today) he should enjoy life.
@@TheMarketisOpen I actually very much agree with your differentiation. Cant be really sure what is ethical to say these days though. There is tremendous amount of lessons in Buffet story - that much is certain. I just think if lazy investors will take his words at face value, they will pay for it eventually. Oh well... Nice to chat with you, have a great weekend :)
Agreed!
sounds like you should suckle his stinger, you sycophantic psychopath. That creature is a cruel buffoon, hardly an intelligent human.
Remember, Warren Buffett was the largest investor of 3D when it closed the original Oscar Mayer plant in Wisconsin, laying off over 800 employees who we're making a middle-class income. While the plant needed significant upgrades, 3D acknowledged it was still turning a profit. They decided to instead of making the upgrades, they would turn a larger profit by shifting production to various other plants. That day, was the first day that I viewed Warren Buffett as a scumbag, regardless of how the media presents him.
Well done. Excellent video
The narration reminds me of those NPR sketches on SNL. I keep expecting him to say good times, good times.
Warren Buffett is honest in his interview with CNBC and admits his mistake for any investor to hear. In the long interview with Becky Quick, he says "We paid 100 billion more than the tangible assets."
Yes, I've heard this interview but the issue is Buffett also is playing a role in blowing up the company. It isn't just Buffett making a blunder, it's him and 3G destroying value with bad moves
Like the secondary headline of the Market is Open Gazette
Buena Park, California had a KRAFT plant closed 2007. NABISCO had a plant nearby Kraft by the I-5 freeway & Western Ave. C/S Artesia Ave.
Can anyone even name a GOOD Kraft product? Unfortunately I think Kraft hasn't kept up with changing consumer preferences. Just my opinion. Also great analysis at the end of the video
I like a1 steak sauce, that's about it
Hey Andrew, just curious, are you under 35? I saw a graph in the video suggesting people older than that like it. I'm 34, but eat thier baked beans for lunch sometimes. I had them as a kid, as of habbit now I keep them in the pantry
@@mikeharbott9065 You're totally right. I'm 31. I think there is a war on sugar with the younger generation, and most of their products are doused in sugar. I used to eat those baked beans all the time as well since the beans are healthy, but been staying away 100% due to all the sugar.
Can you name good products of Cocacola, netsle, Pepsi, Mondelez...?
Your opinion is absolutely correct. I couldn't find one product in this video that didn't contain fillers, preservatives, artificial colors, flavoring, or excessive amounts of sugar.
I grew up on Mac & Cheese as a kid in the late 1950's and 60's. Heinz Ketchup as well. Over time since the 1990's, I had weaned off of most of the name brand products due to cost to the store brands or make it myself from garden produce. I have made ketchup, juices, jellies and pickled products for family and friends whom prefer these over the name brands and their tasteless and overly adulterated products.
I work for the kirksville plant and love it
KHC is a great buy under $30 to $25, this will turn around. It's way more than people think.
Great vid!
A person that loved and has loved Kraft and Heinz products I enjoyed this video by also saddens me that these two billionaires violated their own rules when investing and created a company that is saddled with debt. These two companies are ICONS in America & I hope they will work their way out from under this debt.
Thanks for the video!! :)
Imagine selling off your big company and getting $13,000,000,000 and being able to retire for infinity
I stop buying Kraft products, the prices are high and the quality is going down the drain.
The best advertaiser is QUALITY.
Example: Cameos quality is BAD (real bad). cheese wiz and Oscar Meyers prices are high.
At Luigi, Yeh, the labels telltale story and are the compass to healthier choices!
Very nice video and learned a lot. The only thing I spotted that is a little off is at 7:44, when Exxon and Mobil were 3 separate companies, but the chart stated "Exxon Mobil" as one company, then Mobile as another company. From memory, they merged in the late 1990s?
The list is from Fortune archive.fortune.com/magazines/fortune/fortune500_archive/full/1985/ so unfortunately you're right but the mistake is on their part. The names must be linked throughout its database.
I noticed a little facts error in the video. The brand picture shown at 14.24 there are 2 Swedish brands. Estrella and Gevalia Kaffe.
Estrella is since 2007 owned by a Norwegian company that is on the top owned by a German Company.
Since 2007 Gevalia Kaffe is not longer owned by Phillip And Morris company. It was cut off from P&M and since then owned by Mondelez International wich also used to be owned by P&M.
Source: Wikipedia Sweden
The picture is from Kraft's 2001 Annual Report hence it represents its brands as of 2001.
They ruined Cadbury, I avoid Cadbury everything now, used to love it before the change.
sucked before the change too
No wonder its disgusting.
@@smudge0161 Thanks. No wonder they taste different now. I still remember I interned there many many years ago in Birmingham... they said I could have as much chocolate as I want during my time there.
@@smudge0161 yep. If you want the original CDM taste buy Carrefour own label milk chocolate. I am ex cadbury/Kraft/Heinz marketing director....
This really reminds me of a Company Man video, I kinda like it
I love this video - I buy KRAFT products - All-American company - never liked Miracle Whip, though.....Amazing story of American success and how it evolved
Awesome video
fantastic video, well done
Heinz family sold in perfect time, got a good price. Did they see what was coming?
I kinda like this long overview thing.
To me this is really interesting stuff Days of our lives history of things in the pantry .
I live in Pittsburgh, and I have to say I expected problems at Heinz, as soon as I read the news article about Bernardo Hees taking over, complete with a photo showing that smarmy fake smile of his. I had no knowledge of the financials, just gut instinct, and I was right.
Not the same company that the founders had in mind. Too many irons in the fire and none maintained quality.
Best thing they ever did was sack the bastard...........
Lesson learned. Investors should never get involved in the management of operating businesses if they have no experience.
and if they are as brainless as buffett the buffoon
I work here i make lunchables and cool whip
patrick holbrook i do too but make hot dogs in missouri lol
11:48 stock rallied on Nov 1988 (said) or Nov 1998 (displayed)
which is correct?
1998, it rallied then crashed after people worried about individual cases. Good catch
I love your videos
How do you become a big food company?
By serving food that doesn't offend anyone -- that is, by serving bland food.
'tis GRAND TO BE BLAND
Why in God's green earth would you put ketchup on mac n cheese?
Why would you put Cheese on Mac at the first place?
@@lastpokemon blasphemy!!!!
And idk about ketchup,but tomato sauce,or chunks in Mac and cheese is freaking awesome!!!
Its family tradition!
Its a Canadian thing.
@@jamesdcarroll1 Yeap that explains it.leave it to the crazy north.
Buffett Cannot change with the times. He never saw the internet revolution!! He lives in his time, not the times of today.
Buffett n crew were the ones to allow private labels to rise. When people started noticing private labels tasted just as good and sometimes better then the more expensive brands. Why pay more for less?
Nobody even knows krafts competitor though, kraft is and will stay legendary :)
AMAZING