How to Price Your Online Course - Bad Pricing Makes Things SO DIFFICULT
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- Опубликовано: 6 авг 2024
- Watch my new Online Course Pricing Secrets video here ➜ • Online Course Pricing ...
Is there such a thing as the perfect price to sell your product at? Yes, but it depends on what the product is that you're selling.
You won't be surprised to learn that the perfect product to sell is, in my humble opinion, an online course. Why? Because you can launch it like this: • Product Launch Strateg...
Get your online course up and running with Thrive Apprentice → thrivethemes.com/apprentice/?...
Here's the thing: if you sell your online course at the wrong price, you're making things unnecessarily difficult for yourself. And who sells their course at the wrong price? Almost everyone.
Watch this video to find out where the "sweet spot" between product and pricing lies (and 4 other principles you must know about, to avoid pricing mistakes).
If you want to connect with other Thrive Themes users by joining the Official User Group on Facebook, click here → / 383136866154053
Find us on social media:
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Check out part 3 - how to turn your know-how into an online course: ruclips.net/video/BZ3mgPPUd0k/видео.html
was this 2% of all traffic, or 2% of your email list?
Spent one entire quarantine day watching videos on this subject. Got to say yours was the best and most honest one. Congrats!
Thank you! That's very nice to hear. :)
This is by far the best explanation for pricing a course and I've watched a few dozen videos. Leave it to Shane and thrive to deliver the value. Thank you.
agree
I used to work for a price research company, but your explanation is better than those of high paid consultants. Just brilliant
High ticket sales seems to be a trend / cult these days and this video shares very practical, data based insight. Thank you!
Excellent video, Shane. This is one of the big reasons why I am such a supporter of your products for so long. You provide real solid value.
Thank you!
Wow, I did not think I'd find you here!
I never comment on videos lol! But I have to say.....Man. You saved me!....I wanted to charge 199 for my course and reduced it to 99. (The course hasnt launched yet.) Now I am understanding the big picture. The people who will spend 99 will probably spend 199. The conversion rates just dont drop off enough. I have under charged for my coaching services this whole year. lmao! I wont make the same mistake on my course! Thanks dude! Keep doing your thing!
Hey trey. How did it go?
Awesome! Did the new pricing work for you??
Hi. I have watched many but you are the best. You simplify things & make it easy to implement. Thank you so much.
I love these types of videos, straight to the point, clear and intelligent. Thank you.
Thank you for the inspiration. I was lost and now I feel empowered to continue with my online business.
When I tell you I have never felt so confident to move forward on my course that’s been in my mind for years I feel like I can finally implement just from watching this video, thank you so much for the details I’ve been looking for this I am now an official subscriber of your channel
Thanks Shane, I do appreciate these insights. It is indeed valuable to my new online course.
Appreciate you went straight to the point clearly. Thank you
Thank you so much! This was VERY helpful. I love your straight forward data backed pricing strategy.
This is such fantastic info! I’m launching my first course in April and this was the clearest information I’ve come across for pricing. Thank you 1000x!
I just discovered your channel... I am impressed by the explanations! Simple, clear... Great! I am definitely going to watch your other videos!!!! Thanks for your work and for sharing! Best, Stéphane
I’m so thankful to have found you right now, whilst I’m right in the process of building my launch strategy!! Thank you for sharing this - extremely helpful
So full of value this video. Not just the pricing part but also the part when online course is to be used as foundation
Great video - easy. to understand and it makes sense. Thank you!
I trust you guys alot. I was getting worried about how much to price my minicourse but I watched this and it helps me get things into perspective!
Such an insight video. Thank you for sharing!
This video is just amazing, thank you so much for all the information. It is truly valuable
That is superb! One of the most informative videos I've seen on selling online courses.
This video is fantastic, great analysis on pricing and easy to understand. great work!
What a great content.
Thank you for sharing your knowledge with some practical information.
Thank you very much! I learned a lot from this video!
This must be the most honest content on online course pricing strategy. Thank you so much.
A great one, clear, direct, simple, thank you man !!!
Brilliant! Thank you. Just loved that 'sweet spot' point. As a Thrives Themes member I just love the whole ethos of this company. Your training is second to none making the Thrive Suite excellent value.
THANK YOU, SIR! Just the answer that i needed.
Great video and information. Thanks, Shane!
Thanks Shane. This helps because I decided to create a course (18 Feb 2019). My approach was different and seeing this video doesn't change my approach for THIS course BUT..........it is sound advice I WILL follow for future courses. Thanks again. (I just subscribed to this channel)👍👍
so helpful! Thank you!
great vid. I appreciate your straight forwardness and no hype style. Refreshing. My coarse is, When to act on a hunch: Four steps on how to trust your intuition with unshakeable confidence. I've already created it but need help launching and video editing.
This is so perfect and so logical. Thank you!
I have been aware of this principle for a few years. However, you have done an exceptional job of presenting it easy to understand terms. Thank you.
Thanks so much Shane, really making things clear again. Great to know now because I just start to promote two courses with a lot of videos.
You are a great teacher! Up to your next video! I am always eager to learn.
Thank you! Glad it was helpful.
Thank you, I am in the communication business and I can only compliment you on the excellent quality and value of your work
Clear and concise. Thank you! I am a new subscriber )
Thanks so much! Great tips
Total quality advice here. It put into words and made concrete what was floating around in my mind.
This is a really helpful video. Thank you!
Awesom video and presentation! Thank you
excellent, open my eyes... big thanks...
GREAT video. Thank you!
Excellent video. Thank you.
Amazing explanation!
Thank you
Great video Shane! The content is very clear and informative!
Thanks for sharing valuable information 😀 👍
Two Words : Mind Blown. Thank you so much for sharing this valuable knowledge. This is the stuff no one tells you.
Thanks, that was clear and helpful.
Thank you! This was incredibly helpful.
I'm in love with you Shane!!! you are the best!!!! Thank you so much.
Thank you for this!!!
This is a superb, informative, insightful video.
Thank you Shane. Once again you have provided a fantastic amount of insight. And thank you for sharing your experience.
Glad you liked this video!
Great video. Didn't know that you were behind the Thrive products nor the name of the channel until you said so. Great info, thanks
Amazingly insightful! U were awesome n best, Period!
This really was one of the best videos I've seen in quite some while. Thanks Shane a million times! Keep up the good work
Thank you very much!
this is a great infopreneurship video my friend, your channel should be much bigger, you have me as a subscriber
Fascinating, very useful and focused. I might be overcomplicating my potential course!
You are the best Shane. Some people in my country gets thousands euros to teach less than you in one video. THANKS.
Thank you, Omar!
So, you're saying I should come visit? What country is this again..? :)
@@Thrivethemes Spain...but I guess this doesn't happen only here ;)
Excellent information thank you!
By far the best approach to pricing that I've seen. A number of coaches only focus on the reach issues, and push you towards very high prices. But they don't address the production and credibility issues. In reality they only began to charge these high prices once they had built a strong track-record, pulled together a high-paid team and started a legitimate registered company. At start-up, most of us can't show anything like this to build enough consumer trust.
Plus they aren't generating passive income - their premium priced products generally involve real-time coaching by them and their team. So they are basically building a demanding full-time business rather than a side income.
For the solo business that's just starting out, I suspect that $180 - $380 is the sweet spot, as you say. The optimal approach might be to start at $180 and incrementally work towards $380 as we gather more reviews and other trust builders, carefully monitoring conversions rates at every increment?
Thank you so much this has been one of the most informative, easy to follow, and eye opening videos I have watched in a while. You are very knowledgeable and very practical. God bless.
Thank you very much, Susan!
excellent video, thanks!
Thank you very much, sir!
Thank you, thank you. thank you !!!
Amazing thanks, very valuable.
One of if not the best video on pricing
Thank you, Shane.
I am using Thrive Themes to build landing pages and squeeze pages and sales funnels for my ebooks. Thank you for building something that is far better, and less expensive than ClickFunnels.
Thank you very valuable information
Yes! I have 197 USD top online tennis courses and the sweet spot explained here works great for me and my clients as well! Good video and thanks for good info! 🙏🎾
Shane, Great video thanks for the info. I am a recent user of Thrive Themes and I have to say that because of the practical and to the point videos and walkthroughs you have both on RUclips and in the University, I am finally getting great results with building my pages! Thank you so much for the added content like this, it is great!
That's awesome! Thank you, Frank. :)
Great insights! Repricing my course to the sweet spot!
Fantastic video 👍
Shane, thanks for all your videos. I'm thinking to make some courses about rehab after injury.
Sounds good! Definitely an urgent and important issue for someone wanting to get back into training.
This came at just the right time. Thank you!
Glad you liked it!
Great advice Shane. Just finished my first course on meditation on Thrive Apprentice and this advice is gold! Will sell for $70 as its a very basic but thorough course for beginners and look at making a $200 course once this one takes off. Thanks again, Joy
Congratulations on completing your first course!
Excellent - best explanation
"in so many cases that's the best way to start even if you have other ambitions..."
Thanks for that...
This was super helpful, thank you so much for sharing this!!! Just Subscribed :)
I'm happy to hear that!
A very informative video I have ever seen. Thank you Shane.
Thank you, Shahin!
Just added a 12mth option to our monthly subscription, money up front :).... sold 2 in less than 24hours, thanks Shane, you rock
Nice! Congrats on taking action right away. :)
@Fred Gillen let me see if I understood, besides the $200 one payment you added an option of splitting this $200 in 12 months (without interest)? Is that still profitable? Thanks in advance :D
Eduardo Batasuna it was the other way round , we had a monthly subscription but now allow multiple months to be pre-purchased in bulk
Fantastic! Thanks for the knowledge Shane. I won’t forget it. Thrive Themes is awesome!
Thank you!
When the student is ready, the teacher appears. Thank you!!!. So helpful.
thank you so much for your hard work Shane and everyone at Thrive Themes!
Thank you!
Hi Shane, thanks for your advice and insight on pricing right. Great content! I have a high-ticketed program that has been proven to work very well by my past students. I got lots of interest but conversion is very low as you rightly pointed out. I have a question to ask you, what do I do to overcome price objections for high-ticketed program given the value is there? Thank you. Sue
Another great video, love it and perfect timing. I am thinking about creating a course for innkeepers and small hoteliers, "how to get more positive reviews."
That could be really valuable to those customers!
the most valuable and best explanation i have watch it. thanks for your effort. my question is. the CR is the same at any country with any kind of courses? thanks ❤
Shane, thanks for the class!
Happy to know you enjoyed it!
Thanks a lot 🙏
Thanks for the video. More importantly, thanks for your GREAT WEB BUILDING PRODUCTS!
Thank you, Bobby!
Very inspiring - you put in the work. And I am also very impressed that you speak german as well (tutorial for klick-tipp) :)
Thanks. :)
Awesome video, Shane! I've never seen this broken down so well anywhere else. Really helped me make some decisions for my current course which I built on Thrive Apprentice! Question: Was your roughly 2% conversion rate for the $200 course from email, organic, or ad traffic mostly? I'm mostly running social ads and curious if such numbers are realistic for cold social ad traffic?
Wow, I got a lot out of this video. I've literally paid for videos/tutorials with far6 less value. Thank you for making this!
You are a genius. Thank you
finally someone providing conversion rates and value. Realest guy here
Great video, Shane! Is this conversion rate on a blog/website or on a mailing list? Is there a way to avoid mailing lists? Thanks!
We’re selling a product $1199 with a 4.2% CTR I think the ‘sweet spot’ is determined by the copy in my opinion. Great info for those starting out though 👍