For the international audience that’s not familiar, Fair and lovely was an actual product selling in Indian markets and their ads would usually target brown women with messaging such as ‘you won’t get hired anywhere if you are not fair skinned’ or ‘you won’t find a good husband if you’re not fair skinned’. Products like these are partly responsible for promoting colorism in brown community
Finally an Indian horror short made it on the Alter 👏👏 Congratulations guys....the concept of fair skin obsession is still a huge problem which is seamlessly portrayed here.
@@komalvishwakarma9740 prejudice is a disease. A sickness that spreads to those who come in contact with it and feeds off of lies that powerful people use to justify their actions
One aspect is that India/Pakistan/Bangladesh used to be British Colony before partition where they were devalued as people of colour. They were told that white was the best race/colour. So the struggle is real even now. That deep rooted colonial mindset is still there. You look pale/fair, you're better. You speak English, you're better. 😢
How sad, being ashamed like that. And worse, some would tell Mia to lose 60 pounds, get braces, get a nose job, get a chin implant, AND lighten your skin! Does this sort of thing happen in India? That's the real horror story. How great to see actors from India-nice work!
Yep, all that would DEF happen. Beauty standards are BRUTAL in India. Perfection is highly sought after so yes she would be thought of as "ugly" there even tho I think she's a pretty girl
When I working in Korea I saw beauty products that advertised whitening your skin. Instead of tanning salons they had whitening salons or bleaching salons. It was very open and wasn’t hidden. Which was so strange to me. Not that women want to lighten their skin but that it was so acceptable. I stopped being surprised when I understood status seemed to be very important there. To the point where a coworker seemed insulted that I would even ask if he had ever grown vegetables. I think he thought I might have been talking about farming vegetable, we were passing a crop being harvested just then. He was quick to tell me that no his family wasn’t poor!…I felt awkward because it really felt like I was implying something disrespectful to ask. It made me look at the farmers we where driving by and wonder if he, someone tanner than my other Korean coworkers, had been insulted for having a darker complexion and was sensitive or if he had been raised with this prejudice.
I remember my mom's obsession with skin care products and trying to avoid sunlight. For the most part, it's mostly for health because skin cancer and such...and I wanna avoid acne.
It's like we humans are never happy with what we have as ourselves - always searching for the "other" to make us "think" we need to attain! Yes - the irony in how we here want to tan ourselves (at the risk of skin cancer) here, and there they believe lightening their skin gives them advantage (at a very dangerous cost). You made a good point!
@@jamesavery7921 The difference is that those with white skin don't have to deal with a racist society making them think they're ugly for being dark-skinned because they are (guess what) not dark-skinned!
@EivorsGirl But it isn't. Stop being reductive. White women are considered the beauty standard so other women (specifically dark-skinned women) jump through hoops to look like them.
I'm a white guy and I'm so sick of the need for movies like this. Dear people of color, racists may be loud, but they're not the majority. Anyone that is normal in her/his brain wouldn't think of the skin color at any second meeting a person of color. Please never forget this. We are all humans and beautiful in our own unique ways ❤
I imagine that this is a type of internal struggle that some women must go through. Not just people with darker skin tones have societal pressures to have a lighter complexion.
No. But we are discriminated against for our skin. If you don’t have dark skin, you don’t get it. I’m darker than these women. I’m black. And I’ve been ridiculed all of my life specifically for my skin color. Denied a job from it too. Outright. And I’m in America.
Why some brown and dark-skinned people want to have a "pale and pastey" complexion is beyond me! It's a theme in most places in the world unfortunately, when white skin is a form of albinism.
My cousins back in SK wear skin whitening moisturisers every day and night. It’s something I will never do, but I understand why they do 😔 back home it is very popular to be as fair as possible and society has drilled it into our heads that the lighter our skin the more we’re worth
a big beauty standard especially in india and a lot of other countries is having lighter skin, its associated with wealth and purity, while dark skin is seen as ugly and a sign of hard labor
@@jacobkaplanlavine413I think they are. But the sun also affects the 'darkness' of the skin. When someone works hard in the sun, the skin gets darker, so light skin was once considered, as someone above said, as the skin of rich people who didn't have to work outside.
@@denayya yeah well the fact that they thought not having to work outside in the hot sun made them better than the lower class just goes to show how self centered and ignorant they were.
hm, odd. us Indians are usually raised and taught to value, respect, and appreciate natural and real beauty. i know this is fictional and all, but just feels weird coming from personal experience as an Indian-American.
Maybe in your family but there's a lot of cases ND stories of Indian children feeling like the black sheep bc of they're dark skin they get treated differently and aren't even allowed to play outside
Colorism comes from many angles. My cousin’s daughter’s dad is 100% Italian and her mom (my cousin) is very WASPy like me. She has been mocked for not being as dark as her dad’s family. It’s wrong no matter who is doing it.
@jacobkaplanlavine413 colorism is more so within the community in question- like an internalized racism. It's a microcosm of racism, I guess (hmmm, I could be using the word incorrectly)
For centuries, it was attributed to lower classes and those who worked outside, which were usually subservient duties. The lighter and fairer you were, it meant you were of a higher status that stayed in or worked inside. It's a global cancer that needs to be eradicated because darker skin is, in fact, scientifically healthier. Melanocytes
I’m so grateful towards my mother for having rejected all kinds of skincare products promoting skin fairness since I was a kid. Made it relatively easy for me to accept my dark skin tone despite the mockeries and all the bullying in school. But unfortunately the obsession over fair skin still continues in India. A standard positive compliment starts with “He/She is so fair….”
The metaphor at play here is quite poignant. We are led to believe at first that the mother is being overbearing with the beauty standards to which she holds her daughter accountable, but we learn in time that she has been trying to protect her daughter from the cruel realities through which she negotiates survival for both of them. She forbids her daughter from prying too deeply in the basement, where she may become accustomed to making sacrifices like her mother already makes regularly. When she eventually learns that her daughter has been sacrificing health for beauty behind her back, however, the mother is heartbroken to learn that her daughter thinks she sees her as a burden. The mother brings a weapon to face the demon, but the weapon is useless. She pleads, instead, to continue letting her pay the price for her daughter's beauty as well as her own ("I've been paying you double!"). The demon is a liar, who has been collecting the dues for three from mother and daughter, while encouraging each to lie to the other. The mother tries to negotiate, while the daughter makes the connection that the demon can't bear the touch of sunlight. What is needed is not negotiation, but transparency. Behind the monster horror, it's a touching story about female beauty standards, and the love between a mother and a daughter. I was glad to see the happy ending to this one.
I still can't get what's the obsession with just one skin tone that's 'fair' but somewhere society has already made their own concept of beauty that white skin is only beautiful and so as all the actresses too but every skin color is equally beautiful to flaunt and actually some beauty standards and fairness adds should be changed beauty is just not limited in white skin tone
And here I am, pasty pale af, wishing I could go outside or get into a tanning bed without risking melanoma or looking like a worn-out leather bag when I'm 40 😮💨
I never thought this was a troubling "collective culture issue" just one of "closed minded individuals". The Supreme Creator used multicolored sands to form, frame and fashion His multifaceted Families 😊
Only in America could the creature be defeated. It's back in the Netherworld where it belongs because of the bond of a daughters love for her Mom. _____ ✝️ _____
Obviously, I am a male. However, what is not so clear to those who do not recognize the folk culture of my western European icon, is that I am a Caucasian male. I disclose this information because it is relevant to what I’m about to say. I do not understand why women of other racial and ethnic groups strive to lighten their skin. My wife is biracial, and most white men I know, who are in relationships with females who are not white Caucasian, do not seem to be concerned with the color of the flesh of their significant other. What I have noticed, in living much of my life in minority communities in America, Is that many minority males are the ones who place much of this pressure on women within their own community. I had a friend who is a very dark black woman. She spoke openly with me one time about her unsuccess in relationships. She had said something to me that had broke my heart. She said she was too black for a black man’s love. What phenomenon has caused this? I have witnessed relatively good-looking, black man, passover, beautiful black women for a morbidly, obese, hideous white woman. This strangeness baffles me. I love my wife’s skin and wouldn’t want her to change it. I love my wife’s hair, which is clearly of Afro origin, don’t want to change it. What drives this obsession, in non-caucasian culture, ethnic and racial groups to want their women to lighten their skin or to appear fair in complexion? Maybe more of these women, should look to white men to provide them with companionship.
For the international audience that’s not familiar, Fair and lovely was an actual product selling in Indian markets and their ads would usually target brown women with messaging such as ‘you won’t get hired anywhere if you are not fair skinned’ or ‘you won’t find a good husband if you’re not fair skinned’. Products like these are partly responsible for promoting colorism in brown community
@Bunny_caress Great breakdown of the historical context for this film - thank you!!
@@Bunny_caress obviously the film was trying to address that.
It’s not only darker skin tones have presser for “lighter, and brighter”, some Asian countries aspire for it as well.
Ohh come on...product was just rooting on the nasty racist society. Don't blame the company
@@anukanisetti the fact that they furthered that prejudice by using it to promote their product means they do hold some blame
Finally an Indian horror short made it on the Alter 👏👏 Congratulations guys....the concept of fair skin obsession is still a huge problem which is seamlessly portrayed here.
@@komalvishwakarma9740 prejudice is a disease. A sickness that spreads to those who come in contact with it and feeds off of lies that powerful people use to justify their actions
Thank you!! So glad the film resonated ♥
. . . and it is a HORROR!
I'm Asian and I love love my dark skin..!!.. I'm tanned all year round..!!..
Lucky!! ❤❤
It's ok, I too am tan and I ❤ it too, all skin colours are equally beautiful
No one should ever be uncomfortable with there skin colour.. Your all beautiful dark or light skin 🥰🥰🥰🥰
Except for the elephant man!
❤😊
I still say there’s nothing wrong with having dark skin
The blacker the berry, the sweeter the juice
Yeah, I'm Scandinavian Baltic and am darker, if I tan I look Afghan or Spanish, but green eyes ..
I love it .
@@TinyGrim-vx1lu never let anyone make you feel bad about yourself
Yes, that is correct.
@@TinyGrim-vx1luright on!
One aspect is that India/Pakistan/Bangladesh used to be British Colony before partition where they were devalued as people of colour. They were told that white was the best race/colour. So the struggle is real even now. That deep rooted colonial mindset is still there. You look pale/fair, you're better. You speak English, you're better. 😢
Man people love to worship white peoples from all over the world
That was happening in India well before British colonialism.
There are Indians who are just as light or even lighter than the British.
How sad, being ashamed like that. And worse, some would tell Mia to lose 60 pounds, get braces, get a nose job, get a chin implant, AND lighten your skin! Does this sort of thing happen in India? That's the real horror story. How great to see actors from India-nice work!
Yep, all that would DEF happen. Beauty standards are BRUTAL in India. Perfection is highly sought after so yes she would be thought of as "ugly" there even tho I think she's a pretty girl
Life is best when we are happy in our own skin. Unfortunately that doesn't come easy for everyone.
When I working in Korea I saw beauty products that advertised whitening your skin. Instead of tanning salons they had whitening salons or bleaching salons. It was very open and wasn’t hidden. Which was so strange to me. Not that women want to lighten their skin but that it was so acceptable.
I stopped being surprised when I understood status seemed to be very important there. To the point where a coworker seemed insulted that I would even ask if he had ever grown vegetables. I think he thought I might have been talking about farming vegetable, we were passing a crop being harvested just then. He was quick to tell me that no his family wasn’t poor!…I felt awkward because it really felt like I was implying something disrespectful to ask. It made me look at the farmers we where driving by and wonder if he, someone tanner than my other Korean coworkers, had been insulted for having a darker complexion and was sensitive or if he had been raised with this prejudice.
This film touched on such an important topic of today which is skin lightening and colorism. Very good short film.
FUCK THAT!! I remeber in 3rd grade a girl asked me if id rather be white, im latina and i love seeing my skin get dark olive❤️
I remember my mom's obsession with skin care products and trying to avoid sunlight. For the most part, it's mostly for health because skin cancer and such...and I wanna avoid acne.
And people here are dying to be tanned
It's like we humans are never happy with what we have as ourselves - always searching for the "other" to make us "think" we need to attain! Yes - the irony in how we here want to tan ourselves (at the risk of skin cancer) here, and there they believe lightening their skin gives them advantage (at a very dangerous cost). You made a good point!
@@jamesavery7921 well tanning creams exist. Most people who care about their health don’t go tanning in the sun.
@@jamesavery7921 The difference is that those with white skin don't have to deal with a racist society making them think they're ugly for being dark-skinned because they are (guess what) not dark-skinned!
Starbelly syndrome
@EivorsGirl But it isn't. Stop being reductive. White women are considered the beauty standard so other women (specifically dark-skinned women) jump through hoops to look like them.
So basically this woman is some sort of demon that feeds off of insecurity
she was a vampire
@@caymens604 they have that in India?
Colorism is real and it’s sad.
naw
@@panther45-c2r umm yea
Beautiful! Mother and Daughter Fighting the Demon Together. Loved it. ❤️😱👍
It is good to finally saw some indian content in alter . Love from india
I'm a white guy and I'm so sick of the need for movies like this. Dear people of color, racists may be loud, but they're not the majority. Anyone that is normal in her/his brain wouldn't think of the skin color at any second meeting a person of color. Please never forget this. We are all humans and beautiful in our own unique ways ❤
A film where the protagonist actually fought back, that's what i like to see.
Huh ?? Their tan skin was gorgeous. wtf ??
Her!
I imagine that this is a type of internal struggle that some women must go through. Not just people with darker skin tones have societal pressures to have a lighter complexion.
Not just woman.
No. But we are discriminated against for our skin. If you don’t have dark skin, you don’t get it. I’m darker than these women. I’m black. And I’ve been ridiculed all of my life specifically for my skin color. Denied a job from it too. Outright. And I’m in America.
@@myishenhaines1706were you applying for jobs in the 1950s? People will hire you these days based on your skin color, times have changed.
"Not just people with darker skin tones" way to speak over their struggles 🙄
@@myishenhaines1706i am sorry. That is horrible.
Beauty is in the eye of the beholder, look in the mirror you’re beautiful
Why some brown and dark-skinned people want to have a "pale and pastey" complexion is beyond me! It's a theme in most places in the world unfortunately, when white skin is a form of albinism.
in Asian culture they prefer whiter skin as it means you haven't had to work out in the sun, thus you are not poor.
Even in “white” countries colorism exists. In the UK the rich people were pale. Serfs who worked the fields were darker, which was considered ugly.
My cousins back in SK wear skin whitening moisturisers every day and night. It’s something I will never do, but I understand why they do 😔 back home it is very popular to be as fair as possible and society has drilled it into our heads that the lighter our skin the more we’re worth
She fought back 👊🏾. How were pple convinced that lighter skin was better?!
Colorism is still persistent in some places. Love yourself for who you are…
it's all so sad and wrong. Dark skinned people want lighter skin, and light skin want darker skin. Why can't everyone just be happy as they are?
Why does she even need skin lightning cream. I think everyone is perfect just the way they are
a big beauty standard especially in india and a lot of other countries is having lighter skin, its associated with wealth and purity, while dark skin is seen as ugly and a sign of hard labor
@@kinzluvsu but aren’t most people in India naturally dark skinned?
👍
@@jacobkaplanlavine413I think they are. But the sun also affects the 'darkness' of the skin. When someone works hard in the sun, the skin gets darker, so light skin was once considered, as someone above said, as the skin of rich people who didn't have to work outside.
@@denayya yeah well the fact that they thought not having to work outside in the hot sun made them better than the lower class just goes to show how self centered and ignorant they were.
hm, odd. us Indians are usually raised and taught to value, respect, and appreciate natural and real beauty. i know this is fictional and all, but just feels weird coming from personal experience as an Indian-American.
Maybe in your family but there's a lot of cases ND stories of Indian children feeling like the black sheep bc of they're dark skin they get treated differently and aren't even allowed to play outside
most Indians are dark-toned, though.
Every skin tone is beautiful ❤
Colorism comes from many angles. My cousin’s daughter’s dad is 100% Italian and her mom (my cousin) is very WASPy like me. She has been mocked for not being as dark as her dad’s family. It’s wrong no matter who is doing it.
Love from India ❤
Tysm for making these wonderful videos 😭😭😭
I loved this! The message was so clear! Very well done!
Sounds like this is about racism
Colorism.
@@myishenhaines1706 what’s the difference?🤨
@jacobkaplanlavine413 colorism is more so within the community in question- like an internalized racism. It's a microcosm of racism, I guess (hmmm, I could be using the word incorrectly)
What’s so wrong about having dark skin?
Societal beauty standards
For centuries, it was attributed to lower classes and those who worked outside, which were usually subservient duties. The lighter and fairer you were, it meant you were of a higher status that stayed in or worked inside. It's a global cancer that needs to be eradicated because darker skin is, in fact, scientifically healthier. Melanocytes
@@richardcao8195 that’s the problem. These standards are based on outdated and biased ideology which is the very thing we need to fight
NOTHING!!!!!!!!!!!!!!
@@petuniawigglebottom3392 that’s what I said
I’m so grateful towards my mother for having rejected all kinds of skincare products promoting skin fairness since I was a kid. Made it relatively easy for me to accept my dark skin tone despite the mockeries and all the bullying in school. But unfortunately the obsession over fair skin still continues in India. A standard positive compliment starts with “He/She is so fair….”
I Love ALTER it’s the best
As a indian i just loved this short, but i still say skin color doesn't matter,
Black is everyone's favourite colour until it comes to the skin, sad reality.
Dark skin is absolutely beautiful. The darker the berry the sweeter the juice.
Fair & Lovely
Dabur Amla
Parle G
Maggi
Medimix, Himalaya, biotique 😂
The metaphor at play here is quite poignant. We are led to believe at first that the mother is being overbearing with the beauty standards to which she holds her daughter accountable, but we learn in time that she has been trying to protect her daughter from the cruel realities through which she negotiates survival for both of them. She forbids her daughter from prying too deeply in the basement, where she may become accustomed to making sacrifices like her mother already makes regularly. When she eventually learns that her daughter has been sacrificing health for beauty behind her back, however, the mother is heartbroken to learn that her daughter thinks she sees her as a burden.
The mother brings a weapon to face the demon, but the weapon is useless. She pleads, instead, to continue letting her pay the price for her daughter's beauty as well as her own ("I've been paying you double!"). The demon is a liar, who has been collecting the dues for three from mother and daughter, while encouraging each to lie to the other. The mother tries to negotiate, while the daughter makes the connection that the demon can't bear the touch of sunlight. What is needed is not negotiation, but transparency.
Behind the monster horror, it's a touching story about female beauty standards, and the love between a mother and a daughter. I was glad to see the happy ending to this one.
WoW! Very effective film! Congrats on making it onto the Alter!
AWESOME! :) 🤩
"lovely she makes my heart bounce. my homie was straight nked doin the Bankhead Bounce!"
Pretty good short horror! Always a message behind a story! Just be content for what you are...
*lesson* Everyone has their own beauty and don’t listen to people what they say about your skin
There's nothing wrong with whatever your skin tone is. Love yourself the way you are and others will love you as well. ❤
I still can't get what's the obsession with just one skin tone that's 'fair' but somewhere society has already made their own concept of beauty that white skin is only beautiful and so as all the actresses too but every skin color is equally beautiful to flaunt and actually some beauty standards and fairness adds should be changed beauty is just not limited in white skin tone
Colorism is so ignorant. I dealt with it as a kid myself. There's so many beautiful people in this worldof all shades and tones.
This is such a master piece .
Why is “something is wrong with being brown or dark skinned “ even a thing, what😭
Great short horror film Thank you
Bravo!!! Excellent short!!!♥️🫶🥰
Thank you!!
Great short film 10/10
Thank you so much!!
And here I am, pasty pale af, wishing I could go outside or get into a tanning bed without risking melanoma or looking like a worn-out leather bag when I'm 40 😮💨
You’re beautiful the way you were made.
Absolutely amazing from start to finish ❤❤❤
The final is very beautiful
Thank you!!
Fair & Lovely In a Horror short:
Love your short films
I love brown people! I wish I was brown. Instead I'm too light to tan...Brown is the warmest colour!
Indian's Alter ❤❤
Culture & beauty standard shame is real life horror. 2 beautiful woman actors, great film xx😊
Interesting take
Great job after all
Thank you!
And one more thing your beautiful the way you are don’t change yourself just because people are asking you and just ingore that to what they’re saying
What happened with the evil girl❓
@@ach6239 seems like the sunlight killed it
Vampire then😂
@@kakegurui524 not exactly
maaam do NOT redeem the coode
Vamos bien!!
W SHORT FILM ⭐
nice videos broo good luck love from georgea🇬🇪❤
Watching it now 🎉
የሚገርም ነው wowe...❤❤❤😊😊😊😊😊1....🤙🤙🤙🤙
Thank you!!
Until you have it
Black vampiress please
Ngo duh lutuk chu atna mai ani...!!
Pas mal 😊😊
Thank you!!
Most fair skin people want darker skin don’t know about the other way around!
👏👍💯👍👏
I sold cosmetics for a long time..... A lot of my customers. Who had dark skin would purposely get light foundation...
The horror of colorism
I never thought this was a troubling "collective culture issue" just one of "closed minded individuals". The Supreme Creator used multicolored sands to form, frame and fashion His multifaceted Families 😊
🤘😎🤘🤘😇
GOD.😊
Only in America
could the creature
be defeated.
It's back in the
Netherworld where
it belongs because
of the bond of a
daughters love
for her Mom.
_____
✝️
_____
И в чем тут глубокий смысл? Плохо написанная, плохо снятая скучная история о двух дурищах.
great story....kudos! 😎🤙
Obviously, I am a male. However, what is not so clear to those who do not recognize the folk culture of my western European icon, is that I am a Caucasian male. I disclose this information because it is relevant to what I’m about to say. I do not understand why women of other racial and ethnic groups strive to lighten their skin. My wife is biracial, and most white men I know, who are in relationships with females who are not white Caucasian, do not seem to be concerned with the color of the flesh of their significant other. What I have noticed, in living much of my life in minority communities in America, Is that many minority males are the ones who place much of this pressure on women within their own community. I had a friend who is a very dark black woman. She spoke openly with me one time about her unsuccess in relationships. She had said something to me that had broke my heart. She said she was too black for a black man’s love. What phenomenon has caused this? I have witnessed relatively good-looking, black man, passover, beautiful black women for a morbidly, obese, hideous white woman. This strangeness baffles me. I love my wife’s skin and wouldn’t want her to change it. I love my wife’s hair, which is clearly of Afro origin, don’t want to change it. What drives this obsession, in non-caucasian culture, ethnic and racial groups to want their women to lighten their skin or to appear fair in complexion? Maybe more of these women, should look to white men to provide them with companionship.
Local grocery store checkout workers are ignorant, lazy, smelly...
That's the last time I use the self-checkout lane.
yes some skin color can cause some bad smell ...Yuck!!!!! light skin always smell like lavender