35. Vera Bradley's AMAZING Rebranding Story

[@Renatoitamar]

❤❤❤❤❤❤❤❤❤

[@patrih4444]

Nope, bring back the former styles but update the patterns!

[@professordhd3162]

I can't express my horror at what has been done to the Vera Bradley brand. The new styles, patterns, features--everything is awful. There is no other word for it. The only person who is happy is my husband, because I am buying nothing. 😢

[@jlee27]

Unfortunately I don't like the new bags size. Nothing match before 😢

[@gaillittle1700]

Bring back what made Vera, Vera. Also all the Insiders, Ambassador etc. What we have now is not Vera.