How China reinvents global e-commerce with C2M on Pascal's China Lens week 45
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- Опубликовано: 5 авг 2024
- #C2M #consumer2manufacturing
This video on C2M explains how China reinvents the global e-commerce. I explain about the history or C2M in China, the reasons it can flourish now and why C2M is a combination of 4 trends that China had created in past 5 years already. We mention about SHEIN and PINDUODUO, as well as the benefits of C2M for platforms, factories and consumers - and the challenges for the industry and global brands.
00:00 Consumer to manufacturing
00:24 Difference C2M and traditional business
03:32 C2M originated in China - BIYAO
04:48 SHEIN
07:05 Why is C2M possible today?
09:17 Why did C2M come from China?
11:37 Pinduoduo D2C model
13:13 SHEIN's fashion miracle
15:35 C2M benefits for platforms
18:08 C2M benefits for factories
20:12 C2M benefits for consumers
21:46 Problems with C2M
24:03 Conclusion of C2M
Website: www.pascalcoppens.com/
Link Mentioned article about SHEIN: www.notboring.co/p/shein-the-...
No transcript yet. Will follow later. Sorry!
KEYWORDS
Pascal Coppens, China, innovation, trends, keynote, speaker, public speaker, C2M, consumer-to-manufacturing, SHEIN, PINDUODUO, BIYAO, e-commerce
ABOUT PASCAL COPPENS:
Website: www.pascalcoppens.com
Linkedin: / pacovision
RUclips channel: / @pascalcoppens
BOOK - CHINA's NEW NORMAL
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If you love this video, raise your hand to show Pascal your powerful support ✋🙋
Cutting out the parasites, putting greater profits directly in the pockets of factories and getting goods to consumers cheaper and faster at the same time? What's there not to love?
@Edmund Kemper Off to the dustbin of history with you! Don't let the planet's door smack your bum on the way out now.
Yeah I raise my hand.
Definitely a great informative video . Thank you Pascal. ,
🙋
I apologise for not having been able to add subtitles on this video yet.
I thought youtube can automagically generate English subtitles
Your English is so clear that I can understand you without any issue.
I just added subtitles. Thanks for the patience.
for some odd reason, this video never generated it automatically, so I transcribed it.
No worries. Content was awesome. The way you did this video with being to the point and pictures was perfect. I didn’t even notice need for captions as your English is very clear. Thank you for awesome video
There are many funny facts about Chinese manufacturing, some you may not be able to see anywhere else. One example, there are some factories that the factory owners only own the factory building, the machines and materials inside are actually owned by some smaller entities or individuals, they buy the machinesin the first place or they worked for the factory owner for some times then the factory owner gave them the machines. They pay the factory owners some money as the site fee and utilities, and some commissions if they get some orders from the factory owners, they can work as hard and price as much as they would like as long as they are not taking orders from the factory owner. So they are very flexible and often willing to work very hard
Though they appear to be operating as an unit which may mean under the "contracting" company who undertake the contract with the buyer. Thereafter, the contracting company then sub-contract the various stages of the operations towards the final product where every stage is actually undertaken by a separate party fully responsible for rejection or acceptance of his 'stage finished' product. Hence every stage the next "partner" will ensure the quality is met before he takes over and play his role. There is no third manager to supervise them!!
Real personal capitalism not corporate capitalism!
in USA, its call
PAY AS YOU GO
This is really interesting, what many don't know is this is also the model that was used in England during the first industrial revolution.
In fact for al this taklk anbout Shein it's all abouth clothes, I do not see this model in other areas that are about the second, third and third industrial revlution.
It seem to me people misunderstand this problem, tha ti s clearly that once pooerr countries catch up they seem to be ahead but in fact they still have to arrive at the forefront of technology, and once they are there....
Look at Japan or Italy to understand.
Sounds like an unofficial worker co-op to me.
Biden used to say: “Show me one thing that’s innovated in China , just one thing?” , well, prez Biden, I can show you a shit load of that.
Totally. I use that video in my keynotes! mind-boggling
@Chuck Goodwish, Seems like Biden doesn't read or know the history of the world. I suggest Biden look into the 14 Volumes of Chinese Science and Civilisation written by professor emeritus Joseph Needham, who had also put up many exhibitions of the myriads of inventions of China - paper, printing, money, Compass, gunpowder, fireworks, the rudder, irrigation, porcelain, ceramics silk, brocade umbrella...
To Joe Biden, China invented the _Four Great Inventions_ (四大发明) which have greatly influenced the world through their respective areas. _Paper_ and _Printing_ made the transcribing and transmission of knowledge easier. The _Compass_ made navigation easier and dangerous journeys safer and more reliable. And _Gunpowder_ has changed the way modern wars are fought.
@@Shenzhou. @Anne T It is better for not only China but the rest of the world that the western powers underestimate and look down on China. It is the realization of China's growth that they're now using propaganda and dirty tricks to try to slow down China.
@@yananneteoh9818 Have a heart, Anne.
You want that senile old guy to read a 14 volume encyclopedia ? That'll be worse than hell itself !
You are raising minds. Thank you for the excellent videos.
Glad you like them!
@@PascalCoppens o(koala 90 p
China is finding more innovative ways to integrate closer into the global supply chain while the USA is finding more lame excuses to decouple from China.
Awesome to see the future. Asia will be a great place to commerce.
Belt and Road Initiative, C2M, the pieces of the puzzle is coming together...
C2M, new for me. It is a crazy thing.
Thank you for bring this video for us 👍
Pleasure
@@PascalCoppens 🙏
*Greetings gentlemen*
Welcome to China, the land of plenty
China is finding more innovative ways to integrate closer into global supply chains, while the USA is finding more lame excuses to decouple from China.
@@Shenzhou. Wahhabi Christians well murican ones
I hope to see Cyrus Janssen and Pascal Coppens together in one video 😂
Not bad~
Wonder if Cyrus Janssen can actually keep up with Pascal Coppens' explanations. Pascal is in China, at the cutting edge of innovation. Whereas Cyrus is in Canada, where new technologies take longer to understand and adopt.
@@Shenzhou. Cyrus would let the expert do the talking, just like his previous video with digital currency, most likely...
It took me a long time to figure things out.. these people must have sgares in the company that they are trying to influence... or something. At first, I went crazy after I read his comment. It was patronising, and insulting, and stupid.... Now I get why... I also get why now, I get hit or physically abused in the UK, by Chinese people... I don't know whether to cry for myself, or to cry for others. The analytics are spamming over time too. And these so called influencers have zero idea about how so many people in the West is now driven to suicide
.. and have suicidal thoughts.....
. Cos their global pressures to step into someone else business, or harm their lives, without ever meeting them, or figured out their lives, and then to fix and to cheat them. This is high in global social life today..... It goes back to that confucian parental control. I want to control you, and all parts of your life.
Hello from Brazil/Curitiba. Again another great lesson and AUDIO perfect.
Awesome, thank you!
Loved the video 😍👏🏻
Been making business with China for 10 years or more so am so passionate to hear this subjects about business models , thanks
Thx
As a professional works in Biotech industry and lives between Europe and China, I'm really happy to find this channel and I appreciate all the information and analysis, thank you!
Great to hear!
The First and only channel that I hit the subscribe button and the notification bell without telling me to do so. So much insights and pure information. 🙏 🙏 🙏
Thanks Vincent
@@PascalCoppens Your most welcome 😉. Look forward to more amazing insights. 🙏
FACTS FACTS FACTS ....CHANNELS SHOULD BE LIKE THIS........NOT FILLED WITH CONSPIRACY THEORIES
Thanks
Another great video Pascal👍👍👍 the debate between socialism & Capitalism is settled, it's really about lobbying, because no think tanks the Gov of China can focus on ensure fair competition on the market unlike the West where think tanks & lobbying ensure monopolies control the gov & it's policies. Amazon never shares it's market data with other reatailers but Alibaba & other merchants in China are forced to share that market data to ensure fair market practices 👍👍
Pascal you are doing a great Job. I would like to hear about 3d printing, as u mentioned. The company HP is trying that. I watched videos about printing houses. But i dont know whats new on that topic in China. Maybe u could help :-) . Best regards from germany.
Will do!
Can't wait for 3D printing to be readily available.
Parts of Chinese fighter jet J-20 are made using the 3D printing process.
3D printing house is no longer a new subject in China. They accomplished that feat some 8 or 9 years ago, in 2012.
A highly informative video - I’d suggest that the idea be expanded into home furnishings - the luxe brands have the dowdiest styles - and the highest prices. Because, ultimately, those with money are not the same group as those with style.
Great point!
Great channel 👍🌷 I love it 💖🤗
Thank you 🤗
Informative video and learned a lot. Thanks Pascal you are doing an excellent job your RUclips channel.
Glad to hear that!
Wow this is gem. No one actually minutely explain the business model. This is pure gold.
Thanks
CHEERS to this channel for this invaluable content, my thanks. Looking forward to more new insights and enlightenment on business. Regards, new subscriber from Singapore!
Welcome aboard! Thanks for subscribing
Great video as always. Looking forward to the video on 3D printing!
Will put that on my list
This guy really knows what is going on in China!
Thanks Eric
Fantastic content, Pascal. ☯ 加油!
Thanks. 谢谢
BIYAO actually a great brand name. It's an adjective word in Chinese, which means 'something really necessary'. I bought gears from this platform five years ago.
_Biyaoxing_ 必要性 means _"necessity"_
Biyao is more like "really need or want" than "something really necessary".
It actually means “must have” . It leads to actions on all levels.
pasal, this is brilliant. thanks for the gr8 analysys, this links into why the social influencing industry has become mega in china with training and courses 4 any1 who sell consumer iems, its no longer just the celebs doing it.nice 1
Thanks
Pascal congratulations about your work that your are putting here. Its amazing and very useful content. You could charge for this but you make it free. You are awesome man!!!👏👏👏👏👏👏👏👏
Thank you, sir, for another great content.🏅
Thanks for watching!
This was very very excellent analysis. Thank you.
Glad you enjoyed it!
Very informative - much appreciate 👏👏👏
My pleasure!
Brilliant insights Pascal. Most appreciated
Thanks Ron!
Thank you for your very informative videos!
Thanks!
This is a great channel thank you so much for sharing such good contents.
Great this was long long due for the manufacturers , my full support to this and I certainly know there are thousands like me who gonna support this.
Thank you for our original message.
Any time!
What a fresh breath of air from this channel. Accidentally found your channel and immediately subscribed and binged watch. One of the few Western scholars that I respect who can actually analyze and study China in a relatively non-arrogant and non-biased way.
I agree to disagree with some of your optimisms regarding overall Chinese developments. As someone who immigrated to U.S 10 years ago, I've seen the good and bad sides of both countries. China still has a long way to go regarding GDP per capita and productivity, cost of living etc, but I'm extremely proud of my country's progress (and again thank you for speaking up for that).
The U.S is falling behind on several areas but still holds dominance with its financial system, tech sector, healthcare development , and extensive anti-China propaganda It will be extremely intense and interesting to see what happen in the next few years between these two countries. Please continue to make contents and good lucj reaching your 100k subscriber goal by the end of this year!
Thanks Yuyu. I agree there is good and bad on both side. The issue I see is that both countries see more bad than good from each other these days. China woke up to see the bad of China, while it used to see mostly the good. The West has seldom seen the good of China, except for market or labor size, and still today prefers not to see it. I therefore sometimes do not emphasise enough on the problems of China, not because I don't want to, but because there are enough channels doing that already. The good and positive change however is seldom talked about without it sounding like propaganda to the Western audience
Thanks for the encouragement and I do hope to reach 100K in 2021.
BTW - if you disagree with me, feel free to add comments. I prefer a dialogue to a monologue always.
i am enjoying your programs and learning so much knowledge, thank you so much.
Thanks!
Veri informative video clip on marketing n business model, thanks for sharing your thoughts 👍👏🙏
Thanks
Great information, thank you.,
Thanks for watching!
True. Pascal the best👍
Thanks Pascal. Learned a lot. 👍👍👍👏👏👏
Super!
Great video, I'm learning new things from you 👍
Glad to hear it!
A great channel and fantastic contents ! well done Pascal !!!
Glad you enjoy it!
This is great video and info. One of your best and informative. It is great to get rid of these middlemen and also to get your own customized product.
Glad it was helpful!
This channel is so informative
Thanks!
Your videos are so good, so informative that I'm now basing some of my investment decisions on your videos. You deserve a million subscribers and then some! Keep the videos coming!
Thanks. I will keep making them. If you have any topic you are keen on, let me know. If I am familiar with it, I will try and make a video.
@@PascalCoppens Thank YOU! If I'm not mistaken, China mines most of the world's bitcoins. However, the Chinese government recently banned bitcoin. Could you do a video on the future of cryptocurrency in China and how it relates to the digital currency revolution in China? Much appreciated!
@@mechannel7046 thanks for the idea.
@@PascalCoppens Looking forward to the video!!
Interesting m2c, a good model
Consumer get their own design
I know one of my supplier can print design or anything by using a computer to scan your design and even make just 1 item, no big volume necessary
Please mention the company name
Liked and shared. Keep up the videos.
Thanks!
Great contents in your channel. Subscribed! :)
Thanks!
Hey Pascal, first time to your channel. Great show and great happening. Read some of the comments, they are are good.
Thanks and welcome
Very interesting concept
Thank you so much.
No need to do much market survey anymore ☺️
steep by steep China good work and organization is getting shape
Good information. TQ
Thanks!
This method is also very prevalent in Pakistan. I own a clothing brand and manufacturers usually present us with ready designed items. This limits the need for a designer and lowers the cost and league times for us and the manufacturers.
Very good video.
Thanks!
Thank you Pascal uncle for this wonderful video ❤️.
I really appreciate your hard work ❤️.
China is the future. World need and cooperate China with good intentions ❤️❤️❤️.
Under the guidance of Xi jinping .
China rises in every field 👍❤️❤️.
Alibaba company is best ❤️
...
❤️🇨🇳🇮🇳...
China is finding more innovative ways to integrate closer into the global supply chain, whereas the USA is finding more lame excuses to decouple from China.
Many thanks for all the ❤️❤️!
wow love this video
So glad!
Thank you🙏
Welcome!
very informative
China is future.
Good thing for upcoming fashion designer..
Definitely
Very good information
I like your video
From India
Thanks
Pinduoduo , Alibaba, SheIn are providing the infrastructure as an enabler for the people. Similar to China Govt infrastructure model, a true enabler to connect people.
How are warranties and returns supposed to work with this C2M model?
Are there Shein shares to buy? I can t find the ISIN of that company.
Still not publicaly traded
I was looking for it too! ...LOL
Funny how you mentioned Xiaohongshu and I then became more interested. Also started my own channel there (德国小哥苏田) 😀
Thanks a loooooot for this video .... i wanted to open ecommerce company in France, i think is too late to follow ths idea !!!
A lot of dropshipping company have to be very professional to stay alive
So exciting to hear this, China really have revolutionised the relationship between customer and manufacturer. China is so innovative, and the yanks keep trying to start wars, what’s the matter with them?
Good insight
Thanks
I think now the most interesting topic is how should foreign brands behave in China to prevent the fate of getting kicked like D&G and H&M.
It seems like they don't really know how to behave and get screwed badly
Here's some advice for _H&M,_ just follow _Sketchers_ example, they did their homework and launched audits into their cotton factory in Xinjiang and found no evidence of forced labour in picking cotton. Whereas H&M just blindly believe rumours of forced labour in Xinjiang cotton industry.
Focus on the business, avoid politics, and refrain from virtue signalling.
Once upon a time, Western brands like Nike or Haagen-Dazs was the talk of the town. They were hip, they were responsive, they were agile, and they turn on a dime.
Today, all those Western brands have fossilized. They still think they are the greatest, that the rest of the world need them, that they are still commanding the whole world. They just sit there, doing nothing, expecting the world to kow-tow, to worship them.
So they continue to make racist remarks on people who do not have white skin, in their ads they still portray those people as *_uncivilized_* and that those people are still as stupid as ever.
In other words, the West still behaves as if they are the colonialists of yesteryears.
But do they own the manufacturing (factories, operations, etc)? I understand that customer data and manufacturing is directly connected, like the dropshipping or print on demand models where data flow is more direct and production reacts after (adapts to consumer behavior much quicker), but are they still a brand that takes care of marketing, law, website, etc, or do they own the factories?
If so (if they own both), which one did they start first?
Hey Pascal do you know any big startup or ecommerce website in China which sells indoor plants directly from the nurseries to the customer?? Any startup which is breaking the norm directly from the horticulture famers to the customer??
Sorry. I don't.
Great presentation! C2M could be a revolution that gravitate designers, consumers and manufacturers from all over the world into such a platform. The merits to designers and manufacturers are tremendous while consumers able to enjoy great products at affordable price with conveniences. Beside merits to direct consumers, retailer and whole sale merchant could easily take advantage of such platform in advancing their domestic business. Couple with future digitalized Yuan; it will propel China to reach as the global power house for consumer merchandises.
Freelancing production is ok.learned from printing books on demand but good on them.
This is real sooner be world leading of everything
Thanks, Pascal for the amazing video!
I don't understand exactly what is difference between amazon and shein from consumer side?
I guess the case on Amazon the customer buys what is in store but for shein, the customer orders what they want from the factory where its manufactured for them. So Amazon depends on storage shein depends on on-demand manufacturing
I'd love to see this happen for cars.
Would be nice to have consumer input centric designed cars to be manufactured, customized and sold to consumers.
@@petrushka2 - Yeah... my consumer main wish would be to get rid of over-engineering and planned obsolescence. :-)
Precisely. I'd love to design my own car.
It's happening.
The cheapest EV on the planet is coming out with *_convertibles_*_ !_
I kid you not. I was shock as well.
Hey Pascal, great dissection. In the problems, why did you think shein faces legal challenges for designer's copyright infringement? Can these designers be anyone or specific professionals?
I am surprised India banned Shein. Unless india can create the likes of tiktok, shein and others; she is inevitably stuck in her traditional industries and way of doing business. She will also deprive Indians the opportunities to learn and compete with the Chinese.
Who will ultimately lose out? It’s definitely not China. India will be left behind.
India banned more than 50 Apps from China. This is unfortunate geopolitical situation.
inspiring
Great informative video. To much ignoring hate in the comments. What a shame.
Pascal, it sounds like a silly question❗
As a Belgian, how come you excel so well at your English language skills❓
😁😄😂
No worries. I studied 1 year in UK when I was 12 and that must have been how I got my first feeling for English I guess. But I do still make mistakes unfortunately as I am not native speaker.
Do most Belgians normally struggle with learning English?
@@Shenzhou. haha. We are actually quite good with languages
@@PascalCoppens Almost all the Belgians I know do well in Dutch, French, German, and English.
Some, like you, are fluent in Chinese too.
@@PascalCoppens That's good to hear. It's good to know more languages, thus have greater access to knowledge and different points of view.
Best information & advice on C2M. Pls continue to produce more videos.~swamhiji
Will do. Thx
for the environment, Amazon also ships a small package too. They can use reusable / degradable packaging.
Hi🥰 Where Have You Been ? 😎❤️ Awesome 👍 Good Job 😉
From Jakarta, 👍👍👌👌 great insight. Any idea how android will compete with OS originated in China ? Thank you
I'm not surprised India has banned Shein. It the same reason India withdrew from the RECEP organization, they want to protect their home market.
True. More than 50 Chinese companies are banned in India.
this model is interesting..
Where do they source all those bodily organs from?
From my understanding, it seems that it comes at the cost of shipping time, isn’t it ?
Interessante.
What happens to Economies of Scale? Were not Chinese exports built on large production runs (plus other factors ...)? It seems to me that C2M could mean production runs - in the limit - of 1.
Not only is his content very interesting and objective, and his presentation professional and enjoyable, but the fact that he respects us viewers without hounding us for a like, a subscribe, a thumb up here, a bell there... is highly appreciated. Thanks Pascal. BTW, I subscribed.
Manufacturers in China been producing "house brand" for chain suppliers which translate to cheaper products.
Food for thought
I hear about the benefits about vertical integration of the supply chain since the early 2000s. Why does it work now? I think the big benefit is that Shein managed to cut down markting by betting on influencers...
If you go to Shenzhen, then you see how this is more than vertical integration. This is about ecosystem of partners, which is digital integration, but also investment, training, sharing, open data,...and now Shein includes the consumer side through influencers to give power to consumer instead of the brand.
It’s like Apple’s so called “new” map direction function they will be implementing in upcoming IOS 15, that feature was already on Chinese Baidu map app since 2017, that’s a 4 year old feature coming to Apple new products.
Nobody uses Apple Maps even IPhone users. So what's your point?
@@vueport99 unfortunately those who treasure their privacy and avoid big bro Google from monitoring their whereabouts will use Apple Maps and avoid Google.
@@petrushka2 if they're that concerned about their privacy they'll use old school GPS like TomTom. In China there's no choice of other map apps however so many travelers complain cuz they're used to Google maps.
If you want to get lost or get arrested for trespassing, choose Apple map!
Sounds like this will have the effect of making Adam Smith’s ‘Invisible Hand’ less invisible.