Here are the two key links: Slide & seek Practice Case Study: www.tutor2u.net/business/reference/slide-and-seek-practice-assessment-for-btec-national-business-unit-2 Two-page notes template: www.tutor2u.net/business/reference/part-a-two-page-notes-template-for-btec-national-business-unit-2-developing-a-marketing-campaign Over to you. What do you think the key themes are from the Research Pack? How do they affect the business and its aim to significantly increase sales? Which parts of the research might you use as part of your SWOT analysis and Product Life Cycle?
Yes - both Activity 1 and Activity 2 are word processed. you can use any headings you want. It makes sense to use headings that relate to the assessment foci, e.g. Aims and Objectives, Research, Justification, Marketing Mix etc
i struggle with time management and stress out in the exam because i write really slow under pressure. what should i do because i’m aiming to get at least a distinction or a merit in this exam
Let's break it down. Almost every student gets at least 6 out of 8 for AF1 +AF8. Just using sensible headings and specific marketing terminology gets you those marks. The most important mark-scorer after that is the marketing mix (AF5) where 20 marks are available. So most time should be spent on that. After than, the key is to be selective and relate everything to the chosen objectives and research. So dont waste time writing page after page on SWOT, PESTLE etc.
Part B in the case study tells you that Sana and Zak's aim is to significantly increase sales in the next 12 months. There is no market share information (not always provided) however we are told that 90% of centres are run as small single location businesses. So there isnt a dominant brand or competitor in the market.
If my teacher has told me to do the PESTLE only and not the product life cycle. Should I still stick to it even though I'm not confident in it? If yes, should I just write simple bullet points under each letter, and how many? Or should I try to do the Product life cycle instead as you said it is a better option?
Provided you've done a really solid SWOT analysis, then you dont need to worry too much about whether you do PESTLE or PLC. If you feel confident about PLC, then give it a go!
The secondary research is CRUCIAL to doing the PLC. It provides everything you need to know, such as market growth rate, how competitors operate, extent of innovation, branding etc
are we allowed to shorten the name of a given business in the exam or should we use the given name AND can you write the marks available in 2 sides of notes
It's probably best to get his answers but I have watched a bunch of his past videos and he did say that even though some businesses name may sound weird or hard to write but its much more efficient to write the full name out each time as someone asked him that in one of his livestreams before
Yes you can shorten the name. For example, last jan 2024 lots of students shortened Best Rest Hotels to BRH, which was absolutely fine. The way to do it is to write the full name out at the start and then the shortened name in quotation marks immediately after. Eg Flunky Flasks ("FF")
hello friend, after watching this video, im still not confident in what order i should start, i know your doing more than enough now, but if you can guide me and everyone on what headings youd start on for todays live session, i would appreciate it, so that i dont miss out on any key headings
You could add a note on whether the market is dominated by one or a few leading competitors. For the soft play market we are told that there are a large number of small operators, so one brand does not dominate
I have part A of my exam in less than 30 minutes, unfortunately my teacher said we can’t take our notes home and we can’t take our notes into our exam ???
@@tutor2u-official so would this be good for the structure of my research to take into the next day of the exam, and does it look like a distinction level structure? thanks
For example: there is lots of evidence in the case study that demand for soft play centres varies by time - e.g. weekdays / weekends; summer / winter. So a key theme is that pricing in the marketing mix needs to take account of this. Another key theme would be the need for soft play centres to focus on different activities and experiences in order to be competitive. You could argue that is currently a weakness of S&S
Incorrect advice. 10 marks for AF2. The requirement is for two models (your choice). You can get 5/6 out of 10 just by using one model (e.g. SWOT). Dont waste your time on a third model. Much more important to spend time on a detailed Marketing Mix (AF5 = 20 marks)
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Here are the two key links:
Slide & seek Practice Case Study: www.tutor2u.net/business/reference/slide-and-seek-practice-assessment-for-btec-national-business-unit-2
Two-page notes template: www.tutor2u.net/business/reference/part-a-two-page-notes-template-for-btec-national-business-unit-2-developing-a-marketing-campaign
Over to you.
What do you think the key themes are from the Research Pack?
How do they affect the business and its aim to significantly increase sales?
Which parts of the research might you use as part of your SWOT analysis and Product Life Cycle?
Pls if someone get a pass will the person rewrite it again?
Chat there's a possibility i may be cooked any way i can scrape a merit or distinction?
if it makes you feel better I’m also cooked
im going to do 6 hours every day starting now of revision for the test i should get a merit
I'm cooked aswell
@xtremeplayz2073how do u revise
Everyone's cooked 😭
So just to clarify you pick your option at the end of part B then base activity 1 and 2 around it with use of your research right?
Correct
Are you allowed to make bullet points on what you want to use in the marketing mix on your notes
Yes - provided you dont start writing out your marketing mix. Key points, issues is fine
i dont gwt the people,process, physical enviroment part of the notes template will you go through it?
Is there going to be a videos about the btec level 3 unit 6 and 7 this year?
Will they give you sheet of paper to do the 2 pages of notes or do you have to bring a sheet of paper to do your notes?
Should give you some paper.
Right. Thank you very much.
When writing your activity 1 and 2 do you do it in a word document and do you include subheadings or is there a specific format you have to follow?
Yes - both Activity 1 and Activity 2 are word processed. you can use any headings you want. It makes sense to use headings that relate to the assessment foci, e.g. Aims and Objectives, Research, Justification, Marketing Mix etc
i struggle with time management and stress out in the exam because i write really slow under pressure. what should i do because i’m aiming to get at least a distinction or a merit in this exam
Let's break it down. Almost every student gets at least 6 out of 8 for AF1 +AF8. Just using sensible headings and specific marketing terminology gets you those marks. The most important mark-scorer after that is the marketing mix (AF5) where 20 marks are available. So most time should be spent on that. After than, the key is to be selective and relate everything to the chosen objectives and research. So dont waste time writing page after page on SWOT, PESTLE etc.
Can i write more notes in the paper part A and take it to the exam? Please reply quickly thank you
Yes
Is it okay if for the Justification on activity 1 I use PESTLE and SWOT only?
Absolutely
my school has given me a premade planning template, am i allowed to make my own
can i see it
of course
im following your template, but the case study you provided dont tell me the aim or who the main market leaders are. So im confused
Part B in the case study tells you that Sana and Zak's aim is to significantly increase sales in the next 12 months. There is no market share information (not always provided) however we are told that 90% of centres are run as small single location businesses. So there isnt a dominant brand or competitor in the market.
can i write anything from the internet about it at home on my notes page?
This is probably too late but yes
@ thank you
can i write by tag line/ slogan in 2 sides of A4 notes?
Yes
If my teacher has told me to do the PESTLE only and not the product life cycle. Should I still stick to it even though I'm not confident in it? If yes, should I just write simple bullet points under each letter, and how many? Or should I try to do the Product life cycle instead as you said it is a better option?
Provided you've done a really solid SWOT analysis, then you dont need to worry too much about whether you do PESTLE or PLC. If you feel confident about PLC, then give it a go!
@@tutor2u-officialthank you sir.
in our note can we write what PESTLE OR PRDOUCT LIFE CYCLE stande for
Yes
market growth,loyalty schemes, social media promotion , facility expansion
are the aims given in part A?
The aim (e.g. increasing revenue, higher market share etc, is given in Part B
How do we add our complete 2 sides of pages
In the part A exam can I go on RUclips to this video and download your template for the notes and use that?
absolutely - Part A is low control, so you can access the Internet
Do we get marks if we link the secondary research to the PLC cause my sir said i got less marks for linking PLC to secondary research.
The secondary research is CRUCIAL to doing the PLC. It provides everything you need to know, such as market growth rate, how competitors operate, extent of innovation, branding etc
@tutor2u-official Thank you for your quick response sir. God bless you.
How do I send you over my two complete sides of notes for feedback
are we allowed to shorten the name of a given business in the exam or should we use the given name AND can you write the marks available in 2 sides of notes
It's probably best to get his answers but I have watched a bunch of his past videos and he did say that even though some businesses name may sound weird or hard to write but its much more efficient to write the full name out each time as someone asked him that in one of his livestreams before
@rgzx6062 Thanks
Yes you can shorten the name. For example, last jan 2024 lots of students shortened Best Rest Hotels to BRH, which was absolutely fine. The way to do it is to write the full name out at the start and then the shortened name in quotation marks immediately after. Eg Flunky Flasks ("FF")
hello friend, after watching this video, im still not confident in what order i should start, i know your doing more than enough now, but if you can guide me and everyone on what headings youd start on for todays live session, i would appreciate it, so that i dont miss out on any key headings
What should i put for market structure on this template? What is also a USP
You could add a note on whether the market is dominated by one or a few leading competitors. For the soft play market we are told that there are a large number of small operators, so one brand does not dominate
USP is a unique selling point - something that differentiates a business from its competitors (in the eyes of customers)
@@tutor2u-official Ive completed the template if youd like me to send over the link?
How do we send over the link
Where’s tbe video from the latest live stream?
Are you allowed to take the research pack into part b of the exam
Yes - you can take your annotated research pack into Part B
I have part A of my exam in less than 30 minutes, unfortunately my teacher said we can’t take our notes home and we can’t take our notes into our exam ???
can I pre-prepare an analysis of the market research?
you can certainly note down the main findings / key themes
Task 1
Aims and objectives
Target market
Structure size and trends
Competition
Pestle and swot, political economic sociological technological legal environmental
Justify each
Task 2
Marketing message
7 p,
Campaign budget and media selection
Gantt chart
Looks good to me
@@tutor2u-official so would this be good for the structure of my research to take into the next day of the exam, and does it look like a distinction level structure? thanks
Are you allowed to take in your Part A Annotations alongside your 2 sides of notes into the exam?
Yes mate
Yes. Though they will be checked to ensure they dont contain pre-prepared marketing plans, budgets or timelines
Where's the downloading of the two sides of pages
www.tutor2u.net/business/reference/part-a-two-page-notes-template-for-btec-national-business-unit-2-developing-a-marketing-campaign
Thank you
what do you mean by key theme?
For example: there is lots of evidence in the case study that demand for soft play centres varies by time - e.g. weekdays / weekends; summer / winter. So a key theme is that pricing in the marketing mix needs to take account of this. Another key theme would be the need for soft play centres to focus on different activities and experiences in order to be competitive. You could argue that is currently a weakness of S&S
Am i allowed to take in the template you have given to make my notes ?
Yes
My teacher said that for justification, we have to use 3 analytical tools: Potor's Five Forces, SWOT/PESTLE and Product Life Cycle
honestly. do not.
too time consuming and i know someone who did swot pestle and portor's five forces and just got 6/10 not worth it
Incorrect advice. 10 marks for AF2. The requirement is for two models (your choice). You can get 5/6 out of 10 just by using one model (e.g. SWOT). Dont waste your time on a third model. Much more important to spend time on a detailed Marketing Mix (AF5 = 20 marks)
Thank you
@@tutor2u-official if we were to do swot and pestle, is it ok to do the 4 swot paragraphs but then only do2/3 pestle paragraphs?
do you know if the grade boundaries be high or low this year??
Depends on how students perform in the exam.
Can anyone quickly awnser this! For aims and objectives do you need 1 aim and 3 objectives
Na you need 3 smart aims that’s enough
the aim will be given to you (eg increase sales). you need to come up with specific objectives