How the sandwich conquered the hearts of the Brits

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  • Опубликовано: 2 авг 2024
  • What’s your go-to lunch snack? Perhaps a sandwich? Well, you’re in good company with the Brits-they’re absolutely nuts about a tasty sandwich. It’s the undisputed lunchtime champion in the UK, fueling a massive industry. Curious about the sandwich’s backstory, popularity, and secret techniques? We went to London, UK, and met a true sandwich guru. He let us in on crafting the perfect sandwich and shared his golden rules of sandwich-making. 🥪🇬🇧
    CHAPTERS
    00:00 British sandwich frequency
    00:32 Sandwich ranking
    01:01 The origins of sandwich
    01:20 How to make a good sandwich
    03:10 Supermarket sandwiches
    04:01 Sandwich rules and variety
    CREDITS
    Report: Jana Oertel
    Camera: Peter Thorn, Matthew Marschner
    Edit: Klaudia Begic
    Supervising editor: Ruben Kalus
    #sandwich #britishfood #london
    ------------------------------------------------------------------------------------
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    DW Food brings you the perfect blend of culinary trends, easy DIY recipes, exciting food secrets & a look behind the scenes of Europe’s culinary culture.
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Комментарии • 170

  • @kr1886
    @kr1886 Месяц назад +29

    When I worked in the city of London, good sandwich shops were everywhere. Deep joy!

  • @daveduvergier3412
    @daveduvergier3412 Месяц назад +11

    Honourable mention for the Meal Deal, where you supplement your sarnie with crisps and a drink for a fixed price that is quite a bit cheaper than those three items would cost individually; a brilliant innovation

  • @mikewinston8709
    @mikewinston8709 Месяц назад +18

    The Earl of Sandwich should be thanked by the world…….🇬🇧

    • @ukrytykrytyk8477
      @ukrytykrytyk8477 Месяц назад

      Meat between bread was known in antient Rome, likely also long before that. Sandwich is just your local name for something that was known for centuries elsewhere.

    • @mikewinston8709
      @mikewinston8709 Месяц назад +1

      @@ukrytykrytyk8477 You missed the irony of what I wrote. Obviously English isn’t your first language? A shame.

    • @juxbertrand
      @juxbertrand Месяц назад

      puuuuuuuuuuuuuuuuh - team jambon beurre.

    • @leventelajos5078
      @leventelajos5078 18 дней назад +1

      @@mikewinston8709 Explain. Which part indicates the irony?

    • @mikewinston8709
      @mikewinston8709 18 дней назад

      @@leventelajos5078 If you’re too stupid to understand then that isn’t my fault is it boy?

  • @jmason61
    @jmason61 Месяц назад +6

    I always say it: make any sandwich a bit in advance, then wrap it tightly in plastic or paper. The ingredients need to mash together a bit...& never skimp on the condiments or it will be too dry

  • @jmorello123
    @jmorello123 Месяц назад

    Awesome! 👍

  • @yodieindrawan5193
    @yodieindrawan5193 Месяц назад

    Yes its convinient is the best reason for a supermarket sandwich, and glad to see max is still in a good health, cheerio

  • @CuracaoRevisited
    @CuracaoRevisited Месяц назад +24

    I worked in London 4 years and never understood why someone would go for a shop during lunch and pay for a packaged sandwich which you can make at home when you get up

    • @dh1380
      @dh1380 28 дней назад +8

      Time

    • @CuracaoRevisited
      @CuracaoRevisited 26 дней назад +6

      @@dh1380 it costs more time going to a shop and buy a sandwich than making one at home 😉

    • @First_Sea_Lord_Ford
      @First_Sea_Lord_Ford 25 дней назад +2

      ​@@CuracaoRevisited variety of ingredients - you can have a new flavour each day of the week made to some uniform standard, as opposed to having to buy 5 different packs of meat if you were making them at home. Its also a reason to get out the office for food but you know it will only take a few mins so you get most of your break to yourself.
      Lastly an element of class plays into it as well, historically the working class would have meals from home whereas professionals would have staff canteens etc at work with someone else making food, as those canteens phased out people were left with needing a meal to get them through the day, but not wanting to appear in financial trouble by having to bring food from home

    • @CuracaoRevisited
      @CuracaoRevisited 24 дня назад +5

      @@First_Sea_Lord_Ford simple answer is “lazy” 😉

    • @MrWhitmen1981
      @MrWhitmen1981 16 дней назад

      The time it takes to maintain make and buy. Instead you could work an extra hour of overtime and just buy it.

  • @skratakh
    @skratakh Месяц назад +18

    As a fellow Brit I apologise for the state of that focaccia

  • @travelator3035
    @travelator3035 Месяц назад +2

    When I lived in the UK as a graduate student, I relied on sandwiches to get through the day.

  • @CD-kg9by
    @CD-kg9by Месяц назад +31

    Those supermarket ones are disgusting. I'll never understand why people buy those. It takes FIVE MINUTES to make a good and tasty sandwich at home.
    3:34
    Can't agree more. And not only that.
    Schools should really have mandatory cooking classes again.

    • @marleneclough3173
      @marleneclough3173 Месяц назад

      I agree! Provided you spent the time to shop for the ingredients. So often it is a case of whatever you have on hand.

    • @sanserof7
      @sanserof7 Месяц назад +2

      Maybe if you're commuting and you haven't had breakfast yet? There's lots of situations I can think of why people would buy them.

    • @marleneclough3173
      @marleneclough3173 Месяц назад

      I used to buy them often until one day I went to my favourite supermarket and they always had lovely sandwiches and rolls but one of them had a blue fly in there buzzing!!! I never bought one again

    • @CD-kg9by
      @CD-kg9by Месяц назад +1

      @@sanserof7 Sure, but all of those boil down to people being lazy.

    • @concernedcitizen6572
      @concernedcitizen6572 10 дней назад +1

      ​@@CD-kg9byits not the simple. Some peoples time is more valuable than the amount of time it wouls take them to meal prep.

  • @jayjayn007
    @jayjayn007 Месяц назад +1

    There was an Italian sandwich shop near London Bridge I loved for lunch. FAAARRRR more filling than bread. A One Meal A Day type sandwich. Delish!

  • @violalass1
    @violalass1 4 дня назад

    I’m a Californian, and we have lots of great places to get (healthy!) and tasty sandwiches on big sourdough rolls. And last summer I visited London, Brussels, and Paris - and the worst food I ate was a sandwich in London. I’d add my picture of it, but it’s too sad.

  • @kellykreqeli8924
    @kellykreqeli8924 Месяц назад

    Quick and easy to eat and is quite filling

  • @robertwest6350
    @robertwest6350 Месяц назад +2

    American Here and my favorite is the Club Sandwhich.

  • @franktechmaniac7488
    @franktechmaniac7488 Месяц назад +7

    1:59 As a German I dare saying that good bread is scarce in the UK. It doesn't start with yeast, but with sourdough. Fermentation then is slow. The toppings sometimes are great.

    • @wellardme
      @wellardme Месяц назад

      I agree with you. When I was living in Erfurt for some years, I adored German bread especially your Brötchen which were so light. I always wanted our English condiments in German styled bread to make the perfect sandwich. Greetings from the UK.

    • @simonh6371
      @simonh6371 Месяц назад

      I'm British (but I've lived in Germany, Austria, the Netherlands, Spain and South Africa) and agree. Thankfully we have reasonably good bread and the German style bread rolls in Lidl here, and also there are Polish supermarkets with good bread and rolls. British bread is dire, in any supermarket it's 90% Toastbrot, and the freshly baked bread sections are comically small and limited.

    • @simonh6371
      @simonh6371 Месяц назад

      @@wellardme You can get the Brötchen in Lidl in the UK.

    • @lokischeissmessiah5749
      @lokischeissmessiah5749 16 дней назад

      It's ok, good cheese is scarce in Germany. I know what I rate higher.

    • @vibranium-riprich314
      @vibranium-riprich314 14 дней назад

      @@lokischeissmessiah5749no its not… about a dozen selections in the average German convenience store / shop. The only cheeses available in a British shop are cheddar and mozzarella.

  • @hattiehearn1865
    @hattiehearn1865 11 дней назад

    One of things I miss most when I'm away from the UK is the humble meal deal, particularly the Queen of all supermarket sandwiches - Coronation Chicken.

  • @user-yy9hk9od9u
    @user-yy9hk9od9u Месяц назад +15

    It has conquered the US for sure. It is one food item that almost every American eat regularly in every form.

    • @Frank75288
      @Frank75288 28 дней назад

      Peanut butter and jelly sandwich's mainly

  • @health_Natural2
    @health_Natural2 Месяц назад +2

    I live in Spain at the moment, Spanish have no idea how to make a sandwich or proper tea. Can't live without M&S sandwich. I am returning 😊

  • @orighomisandediare4990
    @orighomisandediare4990 Месяц назад +4

    Brilliant! I love me my M&S sandwiches which are the first thing I buy as soon as I return to Blighty from Nigeria at Heathrow.
    My absolute favourite is prawns followed by chicken and sweetcorn, followed by smoked salmon and cream cheese. My treat is cucumber sandwiches ❤

  • @simonh6371
    @simonh6371 Месяц назад +2

    There are and were some godawful sandwiches in the UK. Firstly made with pasty white bread made using the Chorleywood process (why don't they just put it to rise earlier ffs???). As a kid at parties etc. it was common to have these made with incredibly thin slices of slimy (watery) ''roast beef'' or ''ham'', just one slice, or a think scraping of fishpaste. I last some some like this in Birmingham in 2008. Also remember having these with marmite or lemon curd for packed lunches. Also salad sandwiches usually with Cheddar cheese (but at least that was proper not processed Cheddar), with slices of tomato, and iceberg lettuce with salad cream, were popular at least in our family, when I was a kid in the 80s.

  • @christianrokicki
    @christianrokicki Месяц назад +3

    Cheese and pickle is what I like.

  • @Bellasie1
    @Bellasie1 Месяц назад +8

    It's convenient rather than delicious. Also, because it is primarily meant to be eaten on the go, I think it loses its point when the filling keeps falling out. If I wanted to eat something fancy, I wouldn't choose a sandwich anyway.

  • @Heragoose
    @Heragoose 29 дней назад +1

    Max’s sandwiches are incredible

    • @dh1380
      @dh1380 28 дней назад +1

      Been wanting to try one for years :(

  • @kaffir76
    @kaffir76 Месяц назад

    4:40 YES TO MAX! ❤❤

  • @petervlcko4858
    @petervlcko4858 Месяц назад

    I love them

  • @permijitdunkley1697
    @permijitdunkley1697 19 дней назад +1

    so... because of music to retail that how brilliant all really is 🎼🎶🎼

  • @InsideKitchen_LDN
    @InsideKitchen_LDN Месяц назад +2

    Earl of Sandwich!

  • @evan
    @evan 8 дней назад

    The song choice at 1:52 is so bizarrely out of place

  • @Amadeus-ms9lt
    @Amadeus-ms9lt 26 дней назад +1

    Coming from the UK, I think British sandwiches are less than awful.
    Best sandwiches I have eaten so far in Denmark.

  • @FranceResidences
    @FranceResidences Месяц назад

    I'm like fresh maked sandwich with toasted bread any kind of ham (?also roasted), with ham&cheese.

  • @hildaelson4203
    @hildaelson4203 Месяц назад

    I love sandwiches! I’m a vegetarian now, but I used to love the breakfast sandwich. The triple variation is especially brilliant.

  • @firmanprawirawardhanafirma5644
    @firmanprawirawardhanafirma5644 27 дней назад

    0:32 how much big sandwich and what is that?

  • @aliciaseecharan
    @aliciaseecharan Месяц назад +1

    I’ll have a butter a watercress sandwich, please….. 😎💕

  • @polpojliekwanjaroen3511
    @polpojliekwanjaroen3511 Месяц назад

    The empire might fell, but sandwich still conquers the world.

  • @elshadiesolomon9050
    @elshadiesolomon9050 Месяц назад

    That 1 pack of supermarket sandwich is not enough to fill my belly. I would need something on the side.

  • @ninawhite2050
    @ninawhite2050 21 день назад +1

    Tuna or chicken mayonnaise 👌🥪

  • @D-Z321
    @D-Z321 Месяц назад +5

    The crips are just hash browns lol

    • @leetaiming64
      @leetaiming64 Месяц назад +2

      never heard of crips🤔

    • @D-Z321
      @D-Z321 Месяц назад

      @@leetaiming64 first off, crips are a gang with a large presences in California in the US. Second, if you’re so obstinate and dense that you can’t intuit that I meant _crisps_ then that’s on you. Cheers ya muppet 😅

    • @Randy-lg1qo
      @Randy-lg1qo Месяц назад +1

      @@leetaiming64 they’re a gang over there. I think he’s trash talking a rival gang

  • @nyan-cp5du
    @nyan-cp5du Месяц назад +1

    So the Earl of Sandwich played Dungeons and Dragons

  • @yamatokira4335
    @yamatokira4335 Месяц назад

    Sandwich is look like a delicacy for people in a hurry! 😅
    Looks like it's a bit healthier than Cheeseburger.

  • @chrisaguilera1564
    @chrisaguilera1564 11 дней назад

    Ugh..I never buy a pre-made sandwich in a plastic wrap. It has no shelf life and becomes soggy after a day.

  • @klejviseitaj6329
    @klejviseitaj6329 12 дней назад

    But if you buy a ingredient for sandwich ,you made some sandwich exaple two or three, for few minutes. I think so, if you have time.

  • @nimeshjeyarajasingam7791
    @nimeshjeyarajasingam7791 26 дней назад

    The most overkill sandwich vedio EVER !

  • @PrettyGoodLookin
    @PrettyGoodLookin Месяц назад +6

    Bread too thick.

    • @nonnobis2232
      @nonnobis2232 Месяц назад +2

      Indeed. And what decent British person doesn't use butter in a sandwich.

  • @angelogarcia2189
    @angelogarcia2189 Месяц назад +2

    Didn't they invent the sandwich?

  • @thomHD
    @thomHD 18 дней назад

    I really don't think the Germans (or Dutch or Scandinavias) should be entitled to jump on the bandwagon of slagging off British food.

  • @auro1986
    @auro1986 Месяц назад +2

    why not place sandwich vending machines everywhere?

  • @DidYaServe
    @DidYaServe 24 дня назад

    It's so much cheaper to bring out a homemade sandwich if it's going to be as basic as ham & cheese. I would rather spend the money someone might spend on a packaged sandwich on a burger or a good pizza slice.

  • @km852-gs6wy
    @km852-gs6wy Месяц назад

    😮😮🙏🏼🙏🏼👍👍😍😍

  • @harmoneyreilly4225
    @harmoneyreilly4225 Месяц назад

    I find them bland often need salt and pepper so I would recommend you keep some in your bag and try pasta dishes way better than sandwiches

  • @daneurope9167
    @daneurope9167 Месяц назад +1

    focaccia is alrrady good..

  • @adriaangweima8970
    @adriaangweima8970 Месяц назад

    thats what the dutch eat in the morning and as lunch

  • @krishnanarayanan5259
    @krishnanarayanan5259 29 дней назад

    Brits have a good taste

  • @tetepeb
    @tetepeb Месяц назад

    He seems like a really great guy but if you have to put on that much mayo to make the sandwich moist there is something wrong with the sandwich to begin with...

  • @JackLuong
    @JackLuong Месяц назад

    Toast sandwich

  • @MackerelCat
    @MackerelCat Месяц назад +3

    People in the comments gripe about the blandness of northern european food but northern european desserts slay all other cuisines. Cake, cookies, pies, tarts, creams, custards and all sorts of delicious treats all hail from northern europe.

  • @renatobernardin2183
    @renatobernardin2183 Месяц назад +4

    The bread is ridiculously thick in Max's "sandwich" ... to eat it properly that whole "sandwich" needs to be opened up and placed on a plate, and a knife and fork used. I can't eat all that bread! 10 out 10 for the filling though.

    • @mathinho1237
      @mathinho1237 Месяц назад +1

      Tell me you never eat foccacia

    • @renatobernardin2183
      @renatobernardin2183 Месяц назад

      @mathinho1237 My go to bread is Hovis Seed Sensations for proper sandwiches. Prefer foccacia to dip into olive oil, sauces, gravy and soups generally to mop up everything on a plate.

  • @kambleji
    @kambleji Месяц назад +2

    1:38 क्या अभी इसने चटनी बोला??

    • @adrianpritchard7391
      @adrianpritchard7391 Месяц назад +2

      Yes...? We do have chutney lol

    • @simonsimon325
      @simonsimon325 Месяц назад

      yes

    • @Reixuria
      @Reixuria Месяц назад

      yeah
      britain has a melting pot of all sorts of food and ingredients available
      might as well experiment with some unheard of combos lol

  • @andrewnorth4857
    @andrewnorth4857 7 дней назад

    I don't like the look of Max's sandwich. The bread looks dry and tough and it's overfilled. And assuming I can stretch my jaw that wide, it's going to be a messy lunch.

  • @luciavazquez2134
    @luciavazquez2134 Месяц назад +1

    Bland!

  • @Hyarmen
    @Hyarmen Месяц назад +1

    Not sure if this is a London thing, but the owner of that shop is really a master of using flowery language to sell his food.

  • @trueseeker262
    @trueseeker262 Месяц назад +4

    The Vietnamese took the sandwich and made it amazing.

  • @an8id62
    @an8id62 Месяц назад +2

    Never bought a convenient store sandwich in Europe, UK or Australia. In Japan, I would definitely buy a sandwich from a convenient store or supermarket because I know Japan has high sanitation standards. I love gourmet sandwiches. They are a delight for the tastebuds if you prefer something healthier yet filing.

  • @tomgraham6071
    @tomgraham6071 19 дней назад +2

    That's not really a sandwich he's making. Focaccia? Get out of here. A sandwich is basic and, if done well, delicious. Soft and fresh sliced bread, buttered, no more than 3 ingredients, not too wet so go easy on sauces, and brown or white depending on your mood. Also, don't over fill it as it falls all over you when you pick it up. You don't need to over complicate it like he is doing.

  • @shunaras
    @shunaras Месяц назад +2

    Really surprising every time how little influence foreign immigrants have on core British culture and cuisine

    • @dfgndfghdfghdfgh
      @dfgndfghdfghdfgh Месяц назад +1

      Is this sarcasm? Indian food and Chinese food are some of the most popular foods in the UK

  • @speedytypermananswers5551
    @speedytypermananswers5551 Месяц назад +8

    I am going to get decent amount of hate for this. But as an American who been living here in US nearly my whole life. I gotta say American sandwiches are too meaty. There I said it. It’s a sandwich not a burger, why do we need to have large amount of meat in there and so little veggie, condiments, and small portion of bread? I am a meat eater I like meat. But seriously American sandwiches are too meaty in my opinion. There’s no balance to it at all.

  • @santostv.
    @santostv. Месяц назад

    😂

  • @user-sr5xg8pv7o
    @user-sr5xg8pv7o Месяц назад +2

    Какая еда , такие и люди

    • @vibranium-riprich314
      @vibranium-riprich314 14 дней назад

      I agree. But i had Russian food, and let me tell you that it JUST edges British food. Your famous cheburek, a fried meat pocket, offers flavour from the deep frying, rather than any spices or actual flavour.
      Then you have okroshka, shuba, xolodets, caviar 🤮

  • @MrBluexmas
    @MrBluexmas Месяц назад +3

    Wow that sandwich guy's sandwiches don't look that appealing sorry.... There is no balance; look how that thick that bread is.

  • @eklim2034
    @eklim2034 Месяц назад

    Baked beans on toast and sandwich

  • @blackice09
    @blackice09 29 дней назад +1

    Indian sandwich 😂

  • @henaimtiyaz4189
    @henaimtiyaz4189 Месяц назад

    Too many components in one sandwich.

  • @TimA.Terrell
    @TimA.Terrell Месяц назад

    After seeing your recipe, I also feel like cooking. 😊Upload on khal please!
    +++++++++++++

  • @mr.thegreat557
    @mr.thegreat557 Месяц назад +70

    British food always had a reputation for being bland. But we never had an obesity crisis until the mass importation of foreign foods, that apparently we’ve got to be eternally grateful for.

    • @lina987
      @lina987 Месяц назад +19

      What do you mean by foreign foods? Hamburgers? Or the fried potato chips or…?

    • @mr.thegreat557
      @mr.thegreat557 Месяц назад +8

      @@lina987 kebabs, cheeseburgers, curry’s, pizzas etc.

    • @djpeekay25
      @djpeekay25 Месяц назад +7

      @@lina987potato chips or as they are known here, crisps, is British

    • @OkarinHououinKyouma
      @OkarinHououinKyouma Месяц назад +12

      It's mostly cheeseburgers and American pizza, not kebab or curry

    • @shankieinthefridge
      @shankieinthefridge Месяц назад

      Lay the blame more at mass consumerism and changing dietary customs than foreign cuisines. Curries aren't worse for your health than the British-invented sandwhiches from this video@@mr.thegreat557

  • @kaffir76
    @kaffir76 Месяц назад

    3:15 Bland. No thanks. 😢😢

    • @potugadu5160
      @potugadu5160 Месяц назад +1

      I guess the mango chutney adds flavor to the otherwise bland sandwich.

  • @user-vg5rv5xf4u
    @user-vg5rv5xf4u 15 дней назад

    Beware

  • @gailplatt1
    @gailplatt1 24 дня назад

    Yeah and now they use horrible bland bread on every sandwich

  • @CleetusVanDamme530
    @CleetusVanDamme530 Месяц назад

    Any northern cuisine isn't going to compare from other regions be it Italian, Mexican, Chinese, Indian, SE Asian, etc.

    • @simonh6371
      @simonh6371 Месяц назад +1

      I don't think you are Dutch/Belgium despite your username. Central and Northern European food is fantastic, just undermarketed. In the UK it's easy to get hold of authentic ingredients from places like Poland which encapsulates Central and Northern European components, whereas to be honest it's quite difficult to make good Italian or Spanish food here as the authentic ingredients are hard to come by and very expensive if you do find them. However I like that Central and Northern European food is underrated here, otherwise it too would become overpriced.

  • @santostv.
    @santostv. Месяц назад

    Very sad

  • @DIETRICHCICCONE
    @DIETRICHCICCONE Месяц назад

    They could at least use a narrator who can properly pronounce the word 'speciality' 🙄🙄🙄

  • @jaytorr6701
    @jaytorr6701 Месяц назад +10

    Is this a joke? Brilliant? Do you have cardboard for tastebuds?.

  • @chrisd5964
    @chrisd5964 Месяц назад

    Sandwiches are great from a local shop, cafe or restaurant. Sandwiches from supermarkets are disgusting, factory made, chilled to death, who wants cold damp bread? It appears 70% of stupid people like cold damp bread! Here’s to local cafes bread cakes, barn cakes, baps and cobs!

  • @TBrl8
    @TBrl8 Месяц назад

    Americans stuff too much meat and junk into their sandwiches, it’s ludicrous.

  • @user-eb4fq9jm5v
    @user-eb4fq9jm5v Месяц назад

    They are horrible! Having them more than once a week makes me suicidal.

  • @znicho
    @znicho 25 дней назад

    sandwiches suck

  • @Ned88Man
    @Ned88Man Месяц назад

    I am sorry, I have never thought of the sandwich as being particularly British. in fact, the best sandwiches I can think of on this planet are NOT from the UK. The reuben, the club, the croque monsieur have nothing to do with UK..so, once again, not really sure why anyone thinks that the sandwich is necessarily "British"

  • @ga8462
    @ga8462 Месяц назад

    Pre-packed sandwich… disgusting.