Is SEO Expensive? It Doesn’t Have to Be

Wondering how much does SEO cost? Is SEO really that expensive? Well, it really doesn't have to be, but the first thing we're gonna do in today's video is we're gonna dig into what are some typical costs for getting an SEO specialist to work on your website.
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0:00 - Introduction to Is SEO Expensive
0:28 - How much does SEO cost
To do this, we're gonna rely on two different sources of data:
The first one that we're gonna look at is just some typical Upwork profiles that talk about search engine optimization.
And the second one we're gonna look at is we're gonna look at is clutch.co and look at the directory there to see what's some SEO's charge for their services.
This will give us a mix of people that are freelancers as well as general agencies that charge for SEO services.
1:09 - Digging into how much SEO cost on Upwork
In order to see exactly how much they're typically charging for, you can look at the hourly rate section. And this can give you a better understanding of just how much it might cost for an SEO based off the different countries that they might be based out of.
So if I want to go ahead and start from the bottom and work my way up, I can see that if I'm looking for an SEO specialist that's less than $10 or so, I'll probably be sourcing my talent from India.
However, if we were to take a look at the 10 to $30, you're gonna see how this starts to change in terms of the geographical breakdown.
2:51 - Taking a look at how much SEO experts cost
So now that we have a sense of just what the low end looks like, let's start to take a look at some of the higher ends.
But looking here, what you can see is as I start to move up in terms of the budget, the geographical breakdown changes a bit. And what you'll also notice is that if I were to just go ahead and look at a profile of this Serbian SEO specialist, you're gonna see a wide array of skills of what this person feels comfortable doing from an SEO standpoint.
3:54 - Taking a look at what $60 and above gets us
This is really when we're gonna get really specialized in the SEO world. So if I go ahead and look at that, you can see how this is where we're starting to get into the space of technical SEO audits, which are typically gonna be more pricey than just standard specialists.
4:40 - How much SEO cost in terms of Clutch
This is a massive directory of different agencies that provide different services for businesses. And the first thing we can do is we can really just search for SEO or search engine optimization.
From here, what you can see is if I were to take a look here typically speaking their hourly rates the breakdown is again, a very similar sort of rate in terms of the mid-range, where we're talking about 30 to $60 an hour.
But on the higher end of things, we really start to see things like 150 to $200 an hour, as well as 200 to $300 an hour, and in some cases even more than that.
If I go ahead and filter by the $300 plus, you can see one of the top ones is directive, and here you can see a similar story to what we just saw on Upwork.
6:44 - How can you potentially work around that
The best way to work around that is to do some of this yourself. There are tons of free tutorials on Google, as well as on RUclips that you can watch to learn the fundamentals of SEO.
The reason why I always recommend doing this when you are starting to learn about search engine optimization is because if you don't know the basics, then you're going to get skin alive by one of these specialists or agency.
The best way to do that is to learn some basics, such as on page fundamentals, as well as how to conduct keyword research and write SEO friendly content.
✍️ COMMENT BELOW:
How much do you spend on SEO?
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[@graisammaantony7762]

Is Animal shelter software a profitable niche ?

[@GrowWithWill]

Maybe! Never looked into it