They recieved grammys in totally different categories. She won "Best African Music performance." Awards are B.S. and i can never understand all the hype around them. That wasn't her first song she blew up with 'Getting late.' And that is irrelevant, i can name countless artists who blew up overnight, that's an internet phenomenon. The fact is that 'Water' went viral on tik tok because of the dance challenges. You might as well say all the major pop stars out there are "industry plants." You have to be at the right place at the right time.
@@DaughterofSarahisrealThat wasn't her first song. And Grammys is a stupid popularity contest with zero credibility i don't know why you people take them seriously! There are 94 categories and so many people you've never heard of winning awards. Where were you people when the white South African flute player called Wouter Kellerman won two grammys!😂
A grammy after 3 singles is wild. I get thatt she's talented but come on, there's alot of talented african artists who have been grinding way longer than her that dont have all of this. Tyla is an industry plant, argue with your dog.
That’s what I’ve been saying, but apparently yous a hater if you point that out. Nicki Minaj doesn’t even have a single Grammy, but I’m regards to African artists what about Ayrra Star? Tems? Burna boy? Never heard a bad song from him, Davido? All those people? Even Tiwa Savage who performed at the King Charles crowning ceremony would have made sense cause she’s literally performing for royalty 🤴 make it make sense 🤷♀️
It's basically become standard practice. What took, Beyonce, Whitney, Eminem, Jay-Z, etc. decades to be global sensations, take some artists less than a few months. Even the Organic route is manufactured. It's basically called skipping the line. They just pick someone like a product out of a freezer and say we can sell this.
@@ShonnysLab1995 I'm in the industry ' she's been in LA for nearly 5 n half years' she signed with Epic in 2020. She is a plant & to keep it a bean for you , pretty privilege But her sales aren't showing growth. So atm if there is no growth in the 6 months they're dropping her.
All i will say, is just like taylor swift, i have NEVER looked up either of these artists, yet they pop up everywhere all over my social medias, every day. That's what makes it weird
Eh? Taylor Swift is a very big A list artist and a pop culture icon that's why she pops up in everyone's screen. Thats not because of marketing only. She has worked hard for more than a decade to achieve this status.
After hearing that she dated the producer and getting free studio time every week, and the promotions that came after, I understood everything that I needed to know.
😂 well her priorities where smart Being talented and Sister Mary Agnes won't get you far in the music industry Even Mariah Carey ended up marrying Tomy Mottola 😂 The idea of being talented being enough is a myth Luck and opportunity is another thing entirely
😂 well her priorities where smart Being talented and Sister Mary Agnes won't get you far in the music industry Even Mariah Carey ended up marrying Tomy Mottola 😂 The idea of being talented being enough is a myth Luck and opportunity is another thing entirely
from South Africa here, Tyla didn't grow organically, she has a big machine behind her, she was just a girl who made TikToks then all of a sudden she comes out with a High Budget MV and a song (Getting Late) and she already has a team (bare in mind she was still a new fresh upcoming artist). By this time she is already doing TV appearances in SA, performances in Africa and shoots. Thats very rare for an upcoming artist who is pushing their craft on their own and grinding, after only 2/3 singles she is now an International Pop Star, make it make sense, she got the push from someone powerful with connects and her success was not organic at all...South Africans only know Tyla now because of Water but they can't recall her career/music growth in SA because there was none...Girl went straight from an upcoming artist in SA to a Grammy winner in such a small space of time...she is a Plant, Tyla is a manufactured artist, she didn't hustle nor put her sweat; blood & tears into her career, it was literally handed to her.
@@Juan-ux5kx yes her looks play a really huge role in her success, but there are many talented artists in SA making great music but they are not pushed or given opportunities like Tyla, it's sad but her success will make it a bit easier for the upcoming artist in SA to break thru into the Western Market
@Lillyroot1 yeah sure but the problem is she is acting as if she has beeeeen in the industry grinding for her break thru, I'm from South Africa so I know that's not true because we didn't know her, she was not popular here in SA. Rihanna's career had growth, we watched her grow into who she is, she was not an overnight star, she had her battles like almost getting dropped from her label, the Beyonce comparisons, low sales but look at her now. There's nothing wrong with being Planted but don't lie and spread a false message that's it.
I think u just living under a rock Bru. I'd heard abt Tyla from Getting Late and followed up with the song she did for Blood & Water. Though her success is quite quick compared to most artist (esp from SA) it does not make her an industry plant. The music landscape is changing, including ways of getting discovered. Not to mention, you don't get anywhere without connections. Tyla has a really good team behind her and what they've been doing behind the scenes is finally off. Think what you want but she will have keep thriving :) stream safer + jump btw𖤐⭒๋࣭ ⭑
Truth be told that Grammy actually belonged to Afrobeat African Artist Ayra Starr for "Rush. But I get the West's obsession with a more esthetically mulatto look. Ayra Starr is the true star, she has worked her way to the top when it comes to music and artistry
You're nigerian aren't you? Even ayra Starr screams industry plant. Look at tiwa and all her work she still isn't close to ayra Starr when it comes to achievements but she's been in the game before ayra Starr was born
@joshualucky8001 @joshualucky8001 No I'm not Nigerian. Imoy african at all. I just love good music. How can Ayrra be an industry plant? We know exactly where she comes from and how she got to where is. She had very humble beginnings. And she's always showing us her actual family
it is actually crazy for me to believe that shes not an industry plant. she is beautiful and talented, but she is just beginning into the whole “hollywood” thing. ik she has been singing for a while; but getting a grammy very quickly after a song went viral on tiktok is actually crazy for me. i mean, congrats to her but for many artists it takes a while to get into the mainstream
@@terribleterri2738 yes i agree, especially when it is known that sometimes labels or artists buy their awards, or the award is given by the people who work for the grammys
@@naiIea do you realize that the category she won for is the best "AFRICAN" what what , do you want an american to win on a african category, yall be hating for no reason
@@Infinityintrigues276 im not hating, im just saying that many ppl these days get chosen for popular songs and often get chosen by the ppl who work at the grammys, but im actually happy that she gets to represent the african culture. sorry if it sounded rude :’)
@@Infinityintrigues276 the point is that there are many African artists that have worked harder and has way better music. Burna Boy, Asake, Davido, Tiwa savage, Wizkid etc. I don't think she should have won the Grammy because other African artist have more to show for yet she only won it because she started blowing up in the west. Most of us Africans, if u ask, don't like her music that much in comparison to other African artists. This is extremely unfair to all the extremely talented and hardworking artist out there who had to hustle from scratch to get where they are. This is not to say Tyla is not amazing. I love her. But, quite frankly, there were other African artists that deserved that Grammy. The sole fact that she won it shows how heavily underrepresented we are in the industry.
With Tyla, it’s a mix of labels really wanting to tap into the burgeoning global music market in Africa and good ol pretty privilege (I do think she’s def talented but let’s not ignore the elephant in the room, at least half of her marketability for brands and international audiences is her being breathtakingly gorgeous). Her songs are a nice blend of amapiano, afrobeats but with enough pop and R&B elements that make it digestible for western markets (mostly America). Her accent is also very minimal in her singing and music too, at least compared to when she’s speaking - probably by design. She’s got all the ingredients for global stardom as far as labels are concerned but we’ll see, time will indeed tell.
@@Thaddeus-ml8if Well it isn't surprising coz the world is anti black unfortunately 🤷🏾♀️ and judging by your statement you are too and I bet u are black saying all of this as usual 😏
@@MIA-fq1di The world is not anti black. Just Eurocentric. Even Black Nations. Even BP prefer lighter more refined features. It’s reality unfortunately.
You know what they say half naked and shaking your toosh, she is either naive or what they say might be true, we will see, but keeping going back to SA to steal the dance moves otherwise nothn original over here in Africa
Wtf was Lisa from BLACKPINK doing in the studio with Tyla who was no name at that time and recorded her future hit -water. And you still think that music industry and streams are not being pushed by labels and big figures? yes, the talent is the talent, but without labels she would be still no one like us.. she`s a plant y`all..👀
Exactly like i can name 5 girls with incredible voices, 10000 times better than Tyla's voice but for years they couldn't even get 10% of the support and push that Tyla had in less than 2 years. She's an industry plant plain and simple.
@Azr721 yall don't even know what that means lol. Tyla knew how to talk to the right people and she's a great performer who can dance and sing better than alot of people who has been doing music for years. Yall just sound bitter and jealous
Yes not only to him but look at all these older men on her team….she definitely gave it to all of them or most of them to be where she is…that why at a tender age of 21 she is busy singing about having an orgasm in great detail(water song)
One thing I dislike about American media as a South African is that it can be very toxic, especially for young ladies... Even though I'm happy for her, but at the same time, I'm worried about her and wish she never did got exposed to American media like that.
girl is so unprofessional she just cancelled and delayed her tour last min till today there’s no talk about the delayed tickets and the people haven’t gotten there money back and everyone keeps ignoring
Industry plant doesn't mean she's not talented. She just has a team pushing her music on all the digital platforms, which is fine, but in her interviews she acts like she's a big hit back home. Before "water", Tyla wasn't a well-known artist like Shekhinah. South Africans who claim otherwise on the internet are being disingenuous. Her team strategically marketed a "colored" girl in a place where the term is derogatory to create commotion and get people talking. Black/Colored South Africans would never allow that. It would be all day trolls for that artist.
it's not just a team pushing her. It's the way that the team pushes her, and how much the team invests in her compared to other artists, that are signed with them or other labels. Tyla basically had nothing going for herself compared to other artists, and then suddenly a big record label signed her and invested in her as if she had something already. I don't know what coloured has to do with it. It looks more like they really want to repeat what Jay-Z achieved with Rihanna. Foreign girl, pretty, cute accent, etc.
She's a plant, just because you're popular overseas doesnt mean you're gonna be a breakthrough in the US market. And have a grammy of a mid tiktok song.
Keyword in South Africa, America is a different level, You don’t know nothing about the American music industry. She didn’t put in enough work to make in America
@@katgreer6113 😂😂 no she didn’t We didn’t know nothing about this girl until recently. Her Career isn’t organic it was pushed in America by the industry Machine, South Africa and America music industries are completely different. We can tell she’s being pushed by the American platforms they put her on to gain a fan base. Like Kai cenat, he doesn’t have a large black American fan base she should’ve did a interview on (breakfast club ) to gain black American support, cause the ⚪️ American community will not support her. Her best shot was to gain a black American fan base but her management blew it. They should’ve told her to stay off the race topic in America. 🤷🏽♂️. 😂. By next year she won’t have a song being played in the USA
She gained popularity in the US and other non-African countries through manufactured means, while Tyla may have found success in South Africa. However, there seems to be a noticeable agenda to replace ‘certain’ non-American artists.
What does manufactured mean ? Lol. Everything is manufactured cos it's marketing, no one makes it without marketing. She found a better more efficient way to market herself in a business setting and you guys are mad😂? It's the music BUSINESS. and you're angry she decided to do better marketing? It's literally the same reason people go to dragons den. To get business connects and marketing to reach their audience. And that's LITERALLY the job of the labels. Handle marketing and cancel all the industry barriers for you so your music can literally reach the masses. Why have a record label or business connection /deal of that won't happen. Why sign to a dragon who won't help you. Lables don't do their job (sign artists and don't promote them). You complain. Lables do their job ( sign artists and do a great job at helping them reach their masses then let the music speak for its self after) you guys still complain Infact, if labels took an artist with 0 fans instead of one building steam tamd make them Great they would have prove their worth.
@@cold485Y'all eyes wide shut folks love talking about persons who see beyond as conspiracy theorists until they are proven right. Look at Jaguar Wright. Enough said!
@@jeminem5450Replace Ayra in her dreams. Ayra is younger and just started. Tems, Burna and Wizzkid all got Grammys before she did and she was out before Tems, but Tems was known worldwide before Tyla. It's not something planned.
The saddest thing is that the Grammy awards are not been honest anymore people who didn't struggle, or their music are low budget and meaningless carries Grammy award, but the one that works and create a hit song are look down on and have not support why??😢
the grammy's are now the MTV music video awards, with more sparkly clothing that's all. I used to tell myself as a kid: watch MTV Awards for fun, watch grammys for music excellence. now the grammys just seems like an extended sequel to the VMAs. Same people winning and disgusting "performances."
People saying "Tyla is an industry plant because her record label is the reason for her success" has got to be one of the dumbest takes I've ever heard. Like, that's the POINT of a record label---to sign talented artists, promote the fvck outta them, and make them as successful as possible, so that everybody makes money.
Agreed those calling her an Industry-Plant are just lame jealous haters the Job of a Record-label is to push their Artist & the thing is if she wasn't as talented as she is she wouldn't have been able-to handle all the pressure tht comes with being a Global-Artist...... However, here's the thing she's proved herself to be more than capable of thriving under the Biggest of Spotlights if she's not a Professional, exceptionally talented Vocalist & Performer then why is she thriving under the Biggest of Spotlights & not folding/drowning Calling All Haters Pray do tell/explain??!!!! The Girl is the Complete Package she has incredible vocals while dancing/performing, she's an amazing dancer too & I wld say their are very few who can compete with Tyla here as well if looking @Global Female-Performers, has On-stage Presence, Style & looks, Great Personality, etc!!!!!
@@yazeedcariem5684 They haven't seen talent like her hers in a very long time tbh. She's outpacing her peers and they need an explanation for her excellence. SMH!
@@yazeedcariem5684girl is so unprofessional she just cancelled and delayed her tour last min till today there’s no talk about the delayed tickets and the people haven’t gotten there money back and everyone keeps ignoring
@@fitbeaut609what makes you think this 22yo, green artist has full control of a multi city concert tour 😒 Smdh … To label her as unprofessional over something she probably has little control over is ignorant and asinine. 🙄
She is an industry plant. She has been signed to Epic Records a subsidary of Sony since 2021. But I'm supposed to believe her mediocre song just blew up out of nowhere.
@@richieave55 He makes total sense. The music industry is all about “plants”. Nobody is discovered and allowed to grow anymore. It’s all about marketing.
@@HeartBreakHigh it sounds like her and her team created a buzz for themselves.. then she was discovered .. got signed .. and put out a hit record lol i don't get where tf this industry plant shit is lmao yall call everyone an industry plant smh lmao
Basically, every pop artist is an industry plant. Labels will find young teenage girls and hook them up with producers, voice coaches, photographers, fashion designers, choreographers, etc and develop them into stars. It's basically a ‘free money glitch’ for them. They spend like 100k on a random high schooler and they get the next Ariana Grande who will make 100 million. Even if you do this with 5 girls and only one of them blows up, your profits are still massive. People need to realize that the industry is basically just 5 large corporations fighting over the market, the audience can be manipulated just like the stock market.
It's sad because the majority of Africans in Africa don't look like her. TEMS rose organcally, SHE is our star, as is Ayra Starr. Just couldn't let a purely African (not mixed) woman be that girl but we big up each other. F a grammy!
They have this tendency of making multi racial or biracial women a representation of black women it doesn't matter whether it's Africa or Brazil or the Caribbeans or the US 🤦🏿♀️
she's obvious mixed. she's part european and indian (and indians are basically white for most of them), and african. you could say she looks more like horn of africa black.
I mean after Eminem blew up over night equipped with a full length movie of him "Battle Rapping" gangstas in the hood, lol and all the other Bells and Whistles i no longer believe in success too fast in the entertainment business 🤣
It's all about social media trends now. She's famous for a viral dance, shaking her arse and pouring water on it. She tried to replicate that with her next song, but people have short attention spans. That's why she had to cancel her tour. Her fanbase is a bunch of fickle Tik-Tok addicts, not genuine music fans.
Do we, as a society, have a standardised definition for this term "industry plant"? Because we keep attaching it to people who have been very successful, but that doesn't make any sense. As far as I can tell, she's a beautiful girl with a great body and a lovely voice, who was lucky enough to catch the attention of the right people. They knew how to work their connections, influence & expertise. She has the perfect rags to riches story, she seems genuine in interviews and she's charismatic. A lot had to go right for her to make it, and a lot of luck was absolutely involved, but that doesn't make her career inauthentic or disingenuous in any way, nor does it negate the hard work she's put in.
Well said @thecavalieryouth! Even if she is a plant she's got what it takes to succeed. You can plant somebody but you can't push society to like their music. So plant or not, she's definitely going places!!! Her drive and determination are out if this world.
@@BJ-qi6rp people the industry guys choose to push happens all the time. she probably a plant. But there is a reason she got choosen so nothing wrong with it
@@Kkk-jj7de grammies are about connections. So not surprising. Her team wanted her to win, and it has better connections than the teams of other artists, that were nominated.
I'm also South African allthough i find her Water song annoying but i don't think people should give her uneccessary hate those people just don't know or respect her story she winning sometimes i just tell people to just leave her alone if you don't have anything nice to say about someone rather not say anything at all
I'm from SA , I dont think all if them are gating on her . That's what they fo to big artists , it comes with the territory and she is expressing herself in our Bantu culture , the music and everything but she us not black. Maybe they want her to give credits or do the coloured culture her own thing. Coloured font give a damn about us , I'm from SA. This us not about the geographic area about culture black
Ppl complaining about Tyla or any other artists being industry plants truly don’t know or understand how the world works let alone the music or entertainment industry 😂 if u still think the industry is based on just talent your just naive at this point
Shekinah should remain doing what she is doing because she is great at it.Its unique and she has developed her own style and Deliverance....She needs make no colab with Nasty C. What she needs is a Collab with Tyla and get the international recognition . Internationally people are forced to sit down and listen due to Tyla's success.Her impact at the moment cannot only be recognized on an African scale but on a Global scale.She isn't only dominating Afro-beats charts but is currently at No 2 in the Billboard Hot 100 R&B charts where the top guns play.
@@athanasiuskruger8897 Every artist doesn't need a collab with Tyla. Why do you force that girl so much to the public? L mean Tyla is already everywhere...On TV, on radio, to the MET gala, on vogue...Please give us a break...L am getting tired of seeing her everywhere.
Eh mixed with a little politics and sheep mentality. Or people like Drake and Travis Scott would win more. At least in the rap category you have to be kind of woke or white to win.
I have to say, I don't usually watch these kinds of videos, but your research, sources and just plain candor were top notch. Good video. You neither vilified nor blindly defended Tyla, just shared the facts. Awesome video.
Unpopular Opinion: I think Rihanna is an industry plant. She has the talent of Nelly Furtado and pretty average beauty. Nothing about her rise to fame makes sense. A talent show with her voice? I'm not even a Beyonce fan but when they call Beyonce a plant, I just always wonder why Rihanna is so immune to the drama that plagues other artists. She was marketed as a DV survivor but she's actually a DV abuser along with Chris but did not get the same treatment because he went too far. Multiple women in the industry who are known to be very kind have been bullied by Rihanna. They've spoken out about it but it was muted. We have stars being dragged for being bullies in their past and forced to address it but she doesn't address it. When she was dating the Prince, she tried putting her hands on him. Then the media scrubbed her image. But we all somehow know about Solange though. Rihanna is also known for making so many foundation shades but there was already Pat McGrath. Many users in the Beauty side of RUclips say that while Fenty has many shades, it's not balanced. Pat McGrath wasn't as rich but she was doing something for black girls while not selling her brand. Then Rihanna's brand became big and is owned 50% by LVMH with several white hands in it. Business woman? Beyonce gets so much shade for being the cause of destroying other women's careers but all those women weren't put aside for Beyonce, it was for Rihanna. Rihanna's hair styles were chosen for her but she now says those were her choices for her hair brand. Her clothes were chosen for her, but she's a creative for her clothing brand. This woman was the PERFECT candidate. Jay-Z kind of knew it halfway through but Rihanna's label saw it first. She performed on stage with Amerie and even if Beyonce said something, she still wasn't better than Amerie. Rihanna's rise is so suspicious. Tyla was an artist in South Africa already before American fame. She went viral in America and essantially around the World. Way more popular than Burna Boy. Also the academy was trying to save themselves from critism after they elected the white band for reggae and Jamaicans were in uproar. Tyla was a safe choice. Industry plant? I don't think she fits the name. Unlike Rihanna, she can sing, dance and has charisma. She wants to be the idols she saw growing up. She's very similar to Beyonce. She's actually the Justin Bieber of this decade. Social media helps those who have the full package.
even if she is an "industry plant", how else is anyone supposed to blow up??? without help from professionals? saying any opinionated comments that have diminishing undertones is blatant hate. so what if she's an industry plant, you cant even get to the top without help from above
I mean then it ain't organic come up especially if you put on that bs story about not having any help at all. It ain't hate to point out an unorganic come up, do it on your own without industry help is how you organically blow up. If people know n seen your struggle/come up n story. That's why all these artist now are so unrelatable cause nobody knows who tf they are outside of the 1-4 songs they have.
@@kyngqyou444there is no such thing as an "organic come up" any artist with massive songs has had label support or connections. Tyla never claimed to be an independent artist so how would she be an industry plant?
The idea of an ‘ Industry Plant’ suggests someone has been selected to have a career crafted for that artist. It defeats the idea that an artist has crafted or honed their own talent and image so well or so succinctly that a music executive took notice. Therefore, you could easily say all recording artists are industry plants.
she had couple singles. her whole discographie consisst of one album. she got pushed by the maschine and had features with top tier artist like travis scott. won a grammy on her first album which didnt even chart number 1 but in the top 10. her not being a industry plant seems less believable. nothing wrong with being choosen and pushed
actually no. We hardly see artists with that type of story. Most major artists have to work for years and brand themselves until they get a machine. Look at Doja Cat. She was signed, but not selected to get a career handed. She had to blow up on her own. Then a machine got behind her. EVen though she had been signed for years at this point.
@@dhsf5937 Britney is a plant of her parents. She was a child star, so she worked for many years to make a name for herself within the industry. J-LO on the other hand was chosen, because Tommy Mottola wanted to use her to hurt Mariah Carey. She couldn't even sing. She' has probably the worst back story of any industry plant ever. Rihanna is a very positve example of industry plant. A guy found her on his trip to Barbados and all of a sudden she was a handed a song and a career. Today she is one of the most respected pop stars. Time will show if Tyla can do the same.
@@malsoliano That's exactly it. I don't really listen to Afro beats but a friend of mine sent me the first track I heard from her called "Getting late" in 2019. I was watching the movie "Juice" at the time on my PC and then as I played the song, the intro to Juice started playing at the same time (Coz that's how the movie starts). I ended up making a dope mix with the two songs (With the Getting Late video). At the time she was said to be SA's Ariana Grande coz she's pretty, petite and sings more soprano/high pitch. So me who didn't even listen to her genre of music in general has known about her since 2019. I can only imagine how much longer her actual fans have been knowing about her. And with America know finding anything African to be cool and new, Afro beats is blowing up there too. Feel bad for Shomajozi coz I also watched her rise. Had no idea she was replaced by Tyler till that MacG podcast last year. But yes, she's new to America. If Nasty C was a good looking guy (famous in SA for years as easily SA's best rapper), he'd probably also blow up over night when he went over to the US, but Hip-hop is over saturated in the USA so without good looks his talent is not enough to set him apart from the Drakes, Kendricks and even Cordaes. Pretty sure the USA thought Trevor Noah was an industry plant not knowing we'd been watching his comedy since 2005
@@banshotenin1178 didn't you watch the video? She didn't have a song out before Getting late. Sometimes your first work receives attention like that. After all her manager was well connected. So she was new to South Africa, too, at that time. And then Epic signed her and prepared her come out.
@@kireniarodriguez6382 Do you mean ‘explain it to you’? Yes. The short version is, people who want success have to pay for it with their souls, partaking in satanic rituals. You can research this yourself. There is plenty of information and even testimonies from people who have gone through this online.
this video actually made me want to listen to her music. she believed in herself and put in the work to even be sellable. now she gets to see her hard work and that’s amazing. I wish her nothing but success
She already gave it away…they won’t let you blow up unless you sell your soul and sleep with all the men in high power…..what do you think the “‘meeting” in Dubai was all about? I think that where she sold her soul and slept with all those men…there is ABSOLUTELY no way they will let you blow away and keep your innocence…
What story does she have to tell if she didn't write the song herself, therefore it's not "her song"? Also their music differ on so many levels so the song wouldn't have sounded the way it does, who says it would've attained the same success if Sho'Majozi sang it?
As a Nigerian I knew tyla from Tiktok 2020 and by that time she literally had just one vid on the app and luckily it went a bit viral because of her LOOKS and hadn't even released her first single, she didn't even have up to 2000 followers on Instagram and then released "getting late" which didn't do as good as you'd think it was soo obscure and no one knew the song, the lyrics and beats where repetitive and sucked so naturally one got tired of her as loooks only takes you so far then 2 years later she's this big artist and the confusion and disbelief like I was happy and impressed but it was sus. Before that my brother is a close friends with a South African and it well vast in South African music hadn't even heard about tyla and that was 2022 they later knew tyla and that was through water
Im from Africa and I knew about her and her music way before she blew up so just because you didn't know her doesn't make her an industry plant. She has been making music for a very long time and she was verified a long time ago way before water came out. If you are gonna do your research do it right.
@@Eleven_11 can’t believe you haven’t fully blown yet, you’ve got production and research on par with other RUclipsrs who smash mad views all the time, Broski I’ve been thru mad shit when I was a yute that made me a heartless, evil, ruthless cunt. I dont give praise easily, but i recognise hard work and potential. My guy I’ve watched you from start. Millions views per video soon come. All the best
Tyla is an African artist (not referring to race, so don't even try to change the narrative), and she is dominating the charts, so what is your actual problem? Perhaps your tribalism and bias make you feel Tyla is not African enough? Also, Sho'Majozi has been on Ellen Degeneres' show. IF she couldn't appeal to the international market since then, what guarantee do you have that she would've appealed to them if she sang this song? Their music is not the same at all. Therefore, it would not have sounded the same. What guarantee do you have that the song would've reached such success if Sho'Majozi sang it, I mean listen to her music and listen to Tyla's music then you'll understand why it is such a hit since Tyla sang it. You don't have any proof to support your comment, just baseless and ignorant assumptions.
@kiuk_kiks I honestly don't care where on God's green earth you're from. Most of my comment focused on what @foxy_milo said... you are just another troll that repeated whatever they heard on a RUclips video because of your own cognitive dissonance and inability to think critically.
@kiuk_kiks wherever you're from is of no importance to me, my comment was actually addressed at @foxy_milo, you're just an internet troll who repeated what they heard on a youtube video since you couldn't control your cognitive dissonance and the inability to think critically so you thought you actually said something of substance.
I'm from the same region as her and I can tell you she's definitely an industry plant that came out of nowhere. We didn't hear about her until Water. The industry wants more control over the Southern African market.
It’s artificial boosting of streams to make it seem as if real people like the song. It’s a gimmick it’s a scam, if she’s talented you don’t any of that. Labels are catching up to the talent before they take off and owns everything. The young artist is also taken advantage of here, cos everything will be about how lucky should be to be in your position. The term is not aimed at the talent but the machine that consistently screws over artists. I’d be surprised if she made it past sho madjozi.
@@D0tc0mbeatzwhat you describe is "payola" an industry plant is an artist who claims to be independent but is backed by a label. she never claimed to be an independent artist.
Her song was amazingly catchy. She has something special. I don’t think she’s a plant, she had the connections and got her great hit! She’s doing her job.
@@pikapi6993 Well, when someone signs to a record label, each artist is judged on their ability to sell albums and be marketable. If an artist benefits from being marketable, they’ve succeeded at their job. They are given the resources to succeed but if people like their records and music, how does that make them a plant? Ultimately, listeners make songs go viral and make it a hit on the charts. The people choose whose hot and whose not. Rihanna is highly marketable. She struggled in the beginning of her career until she got a huge hit record with her third album. There have been other artists who can’t sale albums and can’t find a hit record but were given the resources.
I believe because she has the look, and she’s young fresh and new, it put her up on the charts. I finally got a chance to sit with her project and I have to say I didn’t skip one song. She’s something special. Let’s hope the fire last.
@@pikapi6993 Rihanna was not a plant actually they actually were going to drop her several times and she had to fund her own albums and music videos. Is easily researched information
Of course this girl put in work. This did not just magically happen. It is her time, and she seized her opportunities at the right time that’s all. People just cannot be happy for someone and move on smh
Im a South African. Never heard of her till u guys did... we South Africans love our independent artists. I honestly think we would've heard just one song from her before she became famous... perfect example.. we have proof of Trevor's comedy hustle in SA before he was TREVOR NOAH. I dont believe it. And further proof that shes a plant, they chose the most racially ambiguous type of South African... which is very American
No way, Rihanna may not be a good live singer or dancer but what she lacks in that is personality and intrigue. There is something about Rihanna that attracts people. Tyla is boring, her looks are her main claim to fame. Tyla does not have that same effect that Rihanna does.
Good is subjective. I think her music is bad. She can't even sing. She has to use autotune all over her song but there isn't even any vocals. No crazy belts, no head voice. Nothing. Just her talk singing.
@@rapuniverze2998 Disrespectful? 💀 You realize that the music business is a business right? They aren't looking for who put the most work in, they are looking for who can generate the most revenue. For some reason people think the music business owes the working artists something. They don't. In 2024 there's no reason an artist shouldn't be able to make a decent living with all of the resources at their disposal.
Please leave this girl alone this hate and argument is just unnecessary she is just a hard working girl from Johannesburg that she made her dream into a reality so please leave us AFRICANS alone👎🌞
Girl you are st**upid, there are pimps in Europe and America too, stop hating just because you watched stupid videos on the Internet .in Dubai, there are studios for marketers, places for recreation, and other centers, like other countries in the world. It is not our fault if white prostitutes come to corrupt this country and then play the role of a victim on TikTok. We are fighting their stupid pimps.
A star that fell from heaven. 2 Peter 2:4 and Jude 1:6 refer paraenetically to angels who have sinned against God and await punishment on Judgement Day. The Book of Revelation, chapter 12, speaks of Satan as a great red dragon whose "tail swept a third part of the stars of heaven and cast them to the earth".
@@revinot yes, dawg, yes. Hollywood (the entertainment business) specifically calls their actors , musicians , etc stars because the industry is run by fallen angels and the actors, etc have to become fallen to get their fame and money. What is Los Angeles in English??? Hidden in plain sight!
I feel bad for Tyla. Girl, that industry which you've gone to is gonna suck you dry. They're like vampires disguised as angels. They will use you for money and bank then they will dump you. You may seem to enjoy life and those smiles and laughs you give on camera are precious. So cherish them and run for your life. Your smile will soon fade once you see the industry take off the mask they currently have on
I’m a South African and I’d never even heard of her before I saw her on an American talk show. Based on what we now know about how the American music and film industry works, it’s safe to assume that she slept with at one powerful and connected person in the industry.
Then you were living under a rock cause "Getting Late" played like everyday on Trace and MTV base when it came out! And that song was on high rotation on radio
I think you stated it perfectly, she has a great team behind her they believe in her and they are going to push for her to be successful. On top of the she is talented, she’s pretty, great personality and she’s young and the industry like them young so they can take advantage of you and you be so grateful they gave you the opportunity you don’t stop to question it until it’s too late and they’ve made millions off you.
I don't think she's a plant I just think she can't help she has what it takes sing, dance, personality, good looks, body, photogenic I mean she has all the qualities to blow up fast
It’s ridiculous to think that any global star really “comes out of nowhere” in this day and age. Maybe they get that initial foot in the door out of nowhere, but it always takes a team to shoot videos, set up appearances, connect with more well-known stars, arrange tours, etc. That’s what the music industry is all about. And as for her young age, many Grammy winners have been younger than 22. Plus Tyla won the Grammy for Best African Music Performance, a category tailor-made for her performance. I’m sure that award was in the works for some time, and was a product of an industry-wide effort to promote more African pop artists. Finally, Tyla isn’t the first young, beautiful, ambitious female singer (or actress) to date or even marry an industry insider who helps her career. Sometimes unscrupulous insiders will exploit such ambition in unsavory ways (see R. Kelly, for example). But other times it’s a genuine relationship between two people with common interests and ambitions. Sometimes it’s even a young male artist who forms a relationship with an older female industry insider, although that’s far less common.
Overall, she is a industry plant. She never was underground. And she was instantly picked to be pushed by record label. The definition of an industry plant. That’s all it really means.
Ok so here is my take. The job of a label/team is to get you in front of as many people as possible, make you a star as the saying goes. So honestly, it makes sense that she is being forcefully pushed on us (notice that RUclips posts about her CONSTANTLY). It's just that she and her team lying about how she rose to fame turns some people off. They pretend she was just your average, starry-eyed tiktok girl who happened to go viral by chance. From a stricly business perspective, it's a good marketing strategy. But on a deeper level, it builds false hope to others, making them think all you need is talent and a lucky viral moment....when in reality even "viral" moments are plotted by labels. It can damage the self-esteem of so many who will wonder why they just can't seem to captivate others and go viral the way Tyla has despite being just as (if not more) talented, beautiful, and charismatic. When in reality Tyla had the same looks, charisma, and talent she has now but couldn't go viral and was largely ignored by the GP before the backing of industry giants. Back in the day we used to be aware ppl like Rihanna were manufactured and helped. That's not the case anymore which is very toxic and why industry plants are not liked.
One thing I've noticed about this industry and fame, is that people want new trending people. Eventually most of these current top celebs and artists will be forgotten about. This doesn't last for that long. But tyla is young and talented. God gave her those gifts but she went to the wrong industry to promote her songs and to give her fame and money. That industry will destroy her. Shes gonna witness the truth about that industry
Lowkey agree with this cause now everyone is making videos and stuff talking about how some of them turned down a contract approach for recognition but the contract contains very odd and suspicious details of what they basically going to do to like make you a big presence to the world. The puppet industry (music industry) is just a massive no because they have very sinister things going on there. Don't know how and don't know why but something is off about these artists who just instantly blow up.
Am from S.A. that's our girl she's shows you her morals but stop stepping on her toes.. then believe me you'll plant your seeds somewhere else..give her the credit she don't need to explain her everytime she's born a artist and plz don't compare her to anyone else she's unique she Tyla our gettto girl✌️
The point of a record label is what Epic records are doing for Tyla which is promote tf out of her music. so people saying her label put her in the industry, isnt that what labels are for?
You'd think that. But labels sign dozens of people and do nothing with them. Tyla's treatement is very rare and unique. Only few artists got that without having something going for themselves on a lower budget.
@@pikapi6993 Epic records chose to make tyla their biggest artist. Their new leading star. SO big money, big lobbying, big partnerships. The girl is talented and has a big machine behind her. While SA artists who are as talended as her do not have the same investment. Thats why people think she is an industry plant.
Artist pray day and night to have the blessing of the team she got, so their careers could also go like.. Ppl are just bitter, cos she was blessed with ppl who believed in her talent
![Megan Thee Stallion - Bigger In Texas [Official Video]](http://i.ytimg.com/vi/QxTkZTLWdo4/mqdefault.jpg)
rihanna had like three album out before she got a grammy, Tyla put out one song and received a grammy... its weird.
They recieved grammys in totally different categories. She won "Best African Music performance." Awards are B.S. and i can never understand all the hype around them.
That wasn't her first song she blew up with 'Getting late.' And that is irrelevant, i can name countless artists who blew up overnight, that's an internet phenomenon. The fact is that 'Water' went viral on tik tok because of the dance challenges.
You might as well say all the major pop stars out there are "industry plants." You have to be at the right place at the right time.
@@user-vw6bk4pb4l ok, name people who had a grammy on just one song? There are people who are one hit wonders, but a grammy??? name thats weird
Grammys are bought not earned
i believe social media helped alot through this, back then social media wasn't a huge thing to push out music
@@DaughterofSarahisrealThat wasn't her first song. And Grammys is a stupid popularity contest with zero credibility i don't know why you people take them seriously! There are 94 categories and so many people you've never heard of winning awards. Where were you people when the white South African flute player called Wouter Kellerman won two grammys!😂
A grammy after 3 singles is wild. I get thatt she's talented but come on, there's alot of talented african artists who have been grinding way longer than her that dont have all of this. Tyla is an industry plant, argue with your dog.
That’s what I’ve been saying, but apparently yous a hater if you point that out. Nicki Minaj doesn’t even have a single Grammy, but I’m regards to African artists what about Ayrra Star? Tems? Burna boy? Never heard a bad song from him, Davido? All those people? Even Tiwa Savage who performed at the King Charles crowning ceremony would have made sense cause she’s literally performing for royalty 🤴 make it make sense 🤷♀️
How long did it take Mariah or Whitney?
Facts!!! no printa. and south africans keeping fighting peoples in the comments accross social media 🤣🤣🤣
@@youngtoday7651 exactly!!!!!
Like bro 😭 even wizkid the greatest afrobeats artist hasn't won a Grammy with his own song but tyla?😂😂😂
If she wasn’t so pretty no one would even know her name. Music industry has seen how marketable her looks are, and blown her up
She is beautiful and has a good voice.
Isn't that like 99% of celebrities in general?
I don't understand why we need to single her out.
A lot of people are beautiful and we don't know their names.
A lot of people aren't and we do. So what's your point?
@@AutisticBarbiekeep lying to yourself 😂😂
@@cold485 That it's irrelevant pointing out that she's pretty.
It's basically become standard practice. What took, Beyonce, Whitney, Eminem, Jay-Z, etc. decades to be global sensations, take some artists less than a few months. Even the Organic route is manufactured. It's basically called skipping the line. They just pick someone like a product out of a freezer and say we can sell this.
🎯
Social Media very powerful
@@ShonnysLab1995 I'm in the industry ' she's been in LA for nearly 5 n half years' she signed with Epic in 2020. She is a plant & to keep it a bean for you , pretty privilege
But her sales aren't showing growth. So atm if there is no growth in the 6 months they're dropping her.
Even Beyonce can't get best album at the Grammys
@@jayjacks7474If she actually wrote her own music she probably would.
All i will say, is just like taylor swift, i have NEVER looked up either of these artists, yet they pop up everywhere all over my social medias, every day. That's what makes it weird
Same, she is heavily marketed
Exactly!!
Eh? Taylor Swift is a very big A list artist and a pop culture icon that's why she pops up in everyone's screen. Thats not because of marketing only. She has worked hard for more than a decade to achieve this status.
@@gia42472 She really did. I don't listen to her but I know her story a little
Must Record labels not promote their artists??? Serious question.
After hearing that she dated the producer and getting free studio time every week, and the promotions that came after, I understood everything that I needed to know.
Yup
Right
Hoes be wylin
😂 well her priorities where smart
Being talented and Sister Mary Agnes won't get you far in the music industry
Even Mariah Carey ended up marrying Tomy Mottola 😂
The idea of being talented being enough is a myth
Luck and opportunity is another thing entirely
😂 well her priorities where smart
Being talented and Sister Mary Agnes won't get you far in the music industry
Even Mariah Carey ended up marrying Tomy Mottola 😂
The idea of being talented being enough is a myth
Luck and opportunity is another thing entirely
I hope she’s read her contracts, something just seems off. She is extremely talented but we know how the industry stays
Yup. All the vultures and corrupters around will devour her.
She wanted to be famous so bad she sold her soul
@@5cbridgey Where? Where in the video was it mentioned, it literally details every step
@@joey.thanes it's obvious to those that can see
Rubbish. This comment will age like milk 10 years from now, yet we never learn to just shut up and watch
The fact that she featured Travis is proof enough for me..
most definitely
Really? Why would Travis Scott not want to be featured by a young popular girl?
Do you think Ice Spice is a plant for featuring Nicki this early on?
He's a devil worshiper. If you want to collab with them you have to take part in their rituals.
@@LM-he7eb yes i do
Bro Travis is played by asap In a mask
from South Africa here, Tyla didn't grow organically, she has a big machine behind her, she was just a girl who made TikToks then all of a sudden she comes out with a High Budget MV and a song (Getting Late) and she already has a team (bare in mind she was still a new fresh upcoming artist). By this time she is already doing TV appearances in SA, performances in Africa and shoots. Thats very rare for an upcoming artist who is pushing their craft on their own and grinding, after only 2/3 singles she is now an International Pop Star, make it make sense, she got the push from someone powerful with connects and her success was not organic at all...South Africans only know Tyla now because of Water but they can't recall her career/music growth in SA because there was none...Girl went straight from an upcoming artist in SA to a Grammy winner in such a small space of time...she is a Plant, Tyla is a manufactured artist, she didn't hustle nor put her sweat; blood & tears into her career, it was literally handed to her.
She does have talent though , I know a lot of it has to do with her charisma and stunning looks
@@Juan-ux5kx yes her looks play a really huge role in her success, but there are many talented artists in SA making great music but they are not pushed or given opportunities like Tyla, it's sad but her success will make it a bit easier for the upcoming artist in SA to break thru into the Western Market
@Lillyroot1 yeah sure but the problem is she is acting as if she has beeeeen in the industry grinding for her break thru, I'm from South Africa so I know that's not true because we didn't know her, she was not popular here in SA. Rihanna's career had growth, we watched her grow into who she is, she was not an overnight star, she had her battles like almost getting dropped from her label, the Beyonce comparisons, low sales but look at her now. There's nothing wrong with being Planted but don't lie and spread a false message that's it.
I think u just living under a rock Bru. I'd heard abt Tyla from Getting Late and followed up with the song she did for Blood & Water. Though her success is quite quick compared to most artist (esp from SA) it does not make her an industry plant. The music landscape is changing, including ways of getting discovered. Not to mention, you don't get anywhere without connections. Tyla has a really good team behind her and what they've been doing behind the scenes is finally off. Think what you want but she will have keep thriving :) stream safer + jump btw𖤐⭒๋࣭ ⭑
@@khyrboy what’s the purpose of being a industry plant what’s the motive behind it ?
Truth be told that Grammy actually belonged to Afrobeat African Artist Ayra Starr for "Rush. But I get the West's obsession with a more esthetically mulatto look. Ayra Starr is the true star, she has worked her way to the top when it comes to music and artistry
Yup. Colourism rules again.
True.
You're nigerian aren't you? Even ayra Starr screams industry plant. Look at tiwa and all her work she still isn't close to ayra Starr when it comes to achievements but she's been in the game before ayra Starr was born
@joshualucky8001
@joshualucky8001
No I'm not Nigerian. Imoy african at all. I just love good music.
How can Ayrra be an industry plant? We know exactly where she comes from and how she got to where is. She had very humble beginnings. And she's always showing us her actual family
@@Infinitefire-w3
Tiwa is always in some salacious scandal. She has a c€x tape out. And sleeps around with many others within the industry
it is actually crazy for me to believe that shes not an industry plant. she is beautiful and talented, but she is just beginning into the whole “hollywood” thing. ik she has been singing for a while; but getting a grammy very quickly after a song went viral on tiktok is actually crazy for me. i mean, congrats to her but for many artists it takes a while to get into the mainstream
Tbh you can get a Grammy for the bare minimum.
@@terribleterri2738 yes i agree, especially when it is known that sometimes labels or artists buy their awards, or the award is given by the people who work for the grammys
@@naiIea do you realize that the category she won for is the best "AFRICAN" what what , do you want an american to win on a african category, yall be hating for no reason
@@Infinityintrigues276 im not hating, im just saying that many ppl these days get chosen for popular songs and often get chosen by the ppl who work at the grammys, but im actually happy that she gets to represent the african culture. sorry if it sounded rude :’)
@@Infinityintrigues276 the point is that there are many African artists that have worked harder and has way better music. Burna Boy, Asake, Davido, Tiwa savage, Wizkid etc. I don't think she should have won the Grammy because other African artist have more to show for yet she only won it because she started blowing up in the west. Most of us Africans, if u ask, don't like her music that much in comparison to other African artists. This is extremely unfair to all the extremely talented and hardworking artist out there who had to hustle from scratch to get where they are. This is not to say Tyla is not amazing. I love her. But, quite frankly, there were other African artists that deserved that Grammy. The sole fact that she won it shows how heavily underrepresented we are in the industry.
With Tyla, it’s a mix of labels really wanting to tap into the burgeoning global music market in Africa and good ol pretty privilege (I do think she’s def talented but let’s not ignore the elephant in the room, at least half of her marketability for brands and international audiences is her being breathtakingly gorgeous). Her songs are a nice blend of amapiano, afrobeats but with enough pop and R&B elements that make it digestible for western markets (mostly America). Her accent is also very minimal in her singing and music too, at least compared to when she’s speaking - probably by design. She’s got all the ingredients for global stardom as far as labels are concerned but we’ll see, time will indeed tell.
Because she’s not pure B and mixed that is why she is attractive. She will get ran through the industry in a heartbeat.
@@Thaddeus-ml8ifyou being colorists or what??? 🙄😳Plz elaborate your statement further
@@MIA-fq1di This is what the executives think. Not me. Let’s be real though most ppl think this.
@@Thaddeus-ml8if Well it isn't surprising coz the world is anti black unfortunately 🤷🏾♀️ and judging by your statement you are too and I bet u are black saying all of this as usual 😏
@@MIA-fq1di The world is not anti black. Just Eurocentric. Even Black Nations. Even BP prefer lighter more refined features. It’s reality unfortunately.
Idk but getting a Grammy while she is new is still suspicious to me till this day
well its about popularity in mu opinion
😅😅 imagine Nicky Minaj doesn't have a Grammy all these years
She has been signed to epic records a subsidary of sony since 2021. They love paying for grammies at sony.
Well, the category was new as well, so
You know what they say half naked and shaking your toosh, she is either naive or what they say might be true, we will see, but keeping going back to SA to steal the dance moves otherwise nothn original over here in Africa
Wtf was Lisa from BLACKPINK doing in the studio with Tyla who was no name at that time and recorded her future hit -water. And you still think that music industry and streams are not being pushed by labels and big figures? yes, the talent is the talent, but without labels she would be still no one like us.. she`s a plant y`all..👀
Yes, it's called networking
Exactly like i can name 5 girls with incredible voices, 10000 times better than Tyla's voice but for years they couldn't even get 10% of the support and push that Tyla had in less than 2 years. She's an industry plant plain and simple.
We will be told she’s talented and we will agree. That’s how it works with every manufacturers pretty face who sleeps with the right ppl.
@Azr721 yall don't even know what that means lol. Tyla knew how to talk to the right people and she's a great performer who can dance and sing better than alot of people who has been doing music for years. Yall just sound bitter and jealous
You telling me Blacklick Lisa was in South Africa music studio lol
So she knew this man before she was a senior in h.s???👀👀somethings not right there.
She gave it up.
Yes not only to him but look at all these older men on her team….she definitely gave it to all of them or most of them to be where she is…that why at a tender age of 21 she is busy singing about having an orgasm in great detail(water song)
Bringing up all the right questions.
@@applejellypucci you incels are sad fr, icl, leave your mama basement and get a life
God this is really suspicious
Do a video about "Why beauty privilege important in the music industry" because tbh I've never seen any ugly female artist.😂😢
there's no such as beauty privilege because beauty is a privilege
You definitely have a point or even colorism. For example, if Drake made the same music, but was darker, he wouldn’t be near as big💯
@@tinicoleofficialBrent faiyaz
@@tinicoleofficialBrent faiyaz
Cause no one wants to see ugly people
One thing I dislike about American media as a South African is that it can be very toxic, especially for young ladies... Even though I'm happy for her, but at the same time, I'm worried about her and wish she never did got exposed to American media like that.
Life is toxic to everyone.
@@ladyville3no American media is
If she follows in Rihannas footsteps, she will be fine. But I'm not really a fan of her music.
@@realantagonist5324 no one asked you whether you were a fan or not...🙄🙄🙄
@@mphosa995 why are you getting angry at other people not being a fan? 🤣🤣 oh my goodness force is a crime..
girl is so unprofessional she just cancelled and delayed her tour last min till today there’s no talk about the delayed tickets and the people haven’t gotten there money back and everyone keeps ignoring
I doubt she cancelled it. She is controlled. Maybe her programming broke down and she couldn’t perform.
They haven’t finished with her initiation yet
@@TinaSibiyaloool exactly
she probably didnt have enough ppl bc after all this pushing she still doesnt have a strong enough fanbase
Low ticket sales. That happens to industry plants a lot. They have to pay people to go to their concerts.
Glad people are noticing. My triggers went up when the Water remix came out .. pushing Travis back out again. She could have had anyone.
yeah.. travis is disgusting
Industry plant doesn't mean she's not talented. She just has a team pushing her music on all the digital platforms, which is fine, but in her interviews she acts like she's a big hit back home.
Before "water", Tyla wasn't a well-known artist like Shekhinah. South Africans who claim otherwise on the internet are being disingenuous.
Her team strategically marketed a "colored" girl in a place where the term is derogatory to create commotion and get people talking. Black/Colored South Africans would never allow that. It would be all day trolls for that artist.
it's not just a team pushing her. It's the way that the team pushes her, and how much the team invests in her compared to other artists, that are signed with them or other labels.
Tyla basically had nothing going for herself compared to other artists, and then suddenly a big record label signed her and invested in her as if she had something already.
I don't know what coloured has to do with it. It looks more like they really want to repeat what Jay-Z achieved with Rihanna. Foreign girl, pretty, cute accent, etc.
Watching this as a South African is a mind trip, because we were watching Tyla move in real time 😂
She's a plant, just because you're popular overseas doesnt mean you're gonna be a breakthrough in the US market. And have a grammy of a mid tiktok song.
i’m kenyan and i have been here before getting late was even teased on tiktok lol! 😭
Keyword in South Africa,
America is a different level, You don’t know nothing about the American music industry.
She didn’t put in enough work to make in America
@@TheHoodVoice2024 yes tf she did.
@@katgreer6113 😂😂 no she didn’t
We didn’t know nothing about this girl until recently. Her Career isn’t organic it was pushed in America by the industry Machine, South Africa and America music industries are completely different. We can tell she’s being pushed by the American platforms they put her on to gain a fan base. Like Kai cenat, he doesn’t have a large black American fan base she should’ve did a interview on (breakfast club ) to gain black American support, cause the ⚪️ American community will not support her. Her best shot was to gain a black American fan base but her management blew it. They should’ve told her to stay off the race topic in America. 🤷🏽♂️. 😂. By next year she won’t have a song being played in the USA
She gained popularity in the US and other non-African countries through manufactured means, while Tyla may have found success in South Africa. However, there seems to be a noticeable agenda to replace ‘certain’ non-American artists.
She's there to replace ayra. Her Grammy win in the African category was a steal. She could have easily won it in the global act category
Conspiracy theory lol. Record labels want to make money. If you can help with that you get signed/deal. Simple
What does manufactured mean ? Lol. Everything is manufactured cos it's marketing, no one makes it without marketing. She found a better more efficient way to market herself in a business setting and you guys are mad😂?
It's the music BUSINESS. and you're angry she decided to do better marketing?
It's literally the same reason people go to dragons den. To get business connects and marketing to reach their audience. And that's LITERALLY the job of the labels. Handle marketing and cancel all the industry barriers for you so your music can literally reach the masses. Why have a record label or business connection /deal of that won't happen. Why sign to a dragon who won't help you.
Lables don't do their job (sign artists and don't promote them). You complain. Lables do their job ( sign artists and do a great job at helping them reach their masses then let the music speak for its self after) you guys still complain
Infact, if labels took an artist with 0 fans instead of one building steam tamd make them Great they would have prove their worth.
@@cold485Y'all eyes wide shut folks love talking about persons who see beyond as conspiracy theorists until they are proven right. Look at Jaguar Wright. Enough said!
@@jeminem5450Replace Ayra in her dreams. Ayra is younger and just started. Tems, Burna and Wizzkid all got Grammys before she did and she was out before Tems, but Tems was known worldwide before Tyla. It's not something planned.
The saddest thing is that the Grammy awards are not been honest anymore people who didn't struggle, or their music are low budget and meaningless carries Grammy award, but the one that works and create a hit song are look down on and have not support why??😢
For real😒
the grammy's are now the MTV music video awards, with more sparkly clothing that's all. I used to tell myself as a kid: watch MTV Awards for fun, watch grammys for music excellence. now the grammys just seems like an extended sequel to the VMAs. Same people winning and disgusting "performances."
People saying "Tyla is an industry plant because her record label is the reason for her success" has got to be one of the dumbest takes I've ever heard. Like, that's the POINT of a record label---to sign talented artists, promote the fvck outta them, and make them as successful as possible, so that everybody makes money.
Agreed those calling her an Industry-Plant are just lame jealous haters the Job of a Record-label is to push their Artist & the thing is if she wasn't as talented as she is she wouldn't have been able-to handle all the pressure tht comes with being a Global-Artist...... However, here's the thing she's proved herself to be more than capable of thriving under the Biggest of Spotlights if she's not a Professional, exceptionally talented Vocalist & Performer then why is she thriving under the Biggest of Spotlights & not folding/drowning Calling All Haters Pray do tell/explain??!!!!
The Girl is the Complete Package she has incredible vocals while dancing/performing, she's an amazing dancer too & I wld say their are very few who can compete with Tyla here as well if looking @Global Female-Performers, has On-stage Presence, Style & looks, Great Personality, etc!!!!!
A true plant
@@yazeedcariem5684
They haven't seen talent like her hers in a very long time tbh. She's outpacing her peers and they need an explanation for her excellence. SMH!
@@yazeedcariem5684girl is so unprofessional she just cancelled and delayed her tour last min till today there’s no talk about the delayed tickets and the people haven’t gotten there money back and everyone keeps ignoring
@@fitbeaut609what makes you think this 22yo, green artist has full control of a multi city concert tour 😒 Smdh … To label her as unprofessional over something she probably has little control over is ignorant and asinine. 🙄
She is an industry plant. She has been signed to Epic Records a subsidary of Sony since 2021. But I'm supposed to believe her mediocre song just blew up out of nowhere.
So... she's not an industry plant.
It's crazy how y'all have no idea what an industry plant is and it's really embarrassing.
lmao man what?! you make no sense whatsoever ahahaha
Go cry in a corner
@@richieave55 He makes total sense. The music industry is all about “plants”. Nobody is discovered and allowed to grow anymore. It’s all about marketing.
@@HeartBreakHigh it sounds like her and her team created a buzz for themselves.. then she was discovered .. got signed .. and put out a hit record lol i don't get where tf this industry plant shit is lmao yall call everyone an industry plant smh lmao
Basically, every pop artist is an industry plant. Labels will find young teenage girls and hook them up with producers, voice coaches, photographers, fashion designers, choreographers, etc and develop them into stars.
It's basically a ‘free money glitch’ for them. They spend like 100k on a random high schooler and they get the next Ariana Grande who will make 100 million. Even if you do this with 5 girls and only one of them blows up, your profits are still massive.
People need to realize that the industry is basically just 5 large corporations fighting over the market, the audience can be manipulated just like the stock market.
It's sad because the majority of Africans in Africa don't look like her. TEMS rose organcally, SHE is our star, as is Ayra Starr. Just couldn't let a purely African (not mixed) woman be that girl but we big up each other. F a grammy!
They have this tendency of making multi racial or biracial women a representation of black women it doesn't matter whether it's Africa or Brazil or the Caribbeans or the US 🤦🏿♀️
she's obvious mixed. she's part european and indian (and indians are basically white for most of them), and african.
you could say she looks more like horn of africa black.
She got more help than Travis Scott, but she’s talented. It would all work out anyways or maybe not because this Success is too fast.
Travis scott scam his way in the industry 😂
@@olblue3478no he didn’t
How is she talented ?
Look on credits …
I mean after Eminem blew up over night equipped with a full length movie of him "Battle Rapping" gangstas in the hood, lol and all the other Bells and Whistles i no longer believe in success too fast in the entertainment business 🤣
@@urkelsaloneurkelbeatz5287he kinda did but ye found out bro was actually talented
Poor Tyla.I am very suspicious of Dubai and all these celebrities.I feel like they're sold.
It's all about social media trends now. She's famous for a viral dance, shaking her arse and pouring water on it. She tried to replicate that with her next song, but people have short attention spans. That's why she had to cancel her tour. Her fanbase is a bunch of fickle Tik-Tok addicts, not genuine music fans.
I love Tyla she's an amazing dancer and singer too, I've known her since "Getting Late"
She definitely has talent
no she a tweaker with a good voice.
Do we, as a society, have a standardised definition for this term "industry plant"? Because we keep attaching it to people who have been very successful, but that doesn't make any sense. As far as I can tell, she's a beautiful girl with a great body and a lovely voice, who was lucky enough to catch the attention of the right people. They knew how to work their connections, influence & expertise. She has the perfect rags to riches story, she seems genuine in interviews and she's charismatic.
A lot had to go right for her to make it, and a lot of luck was absolutely involved, but that doesn't make her career inauthentic or disingenuous in any way, nor does it negate the hard work she's put in.
Well said @thecavalieryouth! Even if she is a plant she's got what it takes to succeed. You can plant somebody but you can't push society to like their music. So plant or not, she's definitely going places!!! Her drive and determination are out if this world.
@@BJ-qi6rp people the industry guys choose to push happens all the time. she probably a plant. But there is a reason she got choosen so nothing wrong with it
Girl no one gets grammy from 1 tiktok song
@@Kkk-jj7de ur right but thats not Tyla's fault
@@Kkk-jj7de grammies are about connections. So not surprising. Her team wanted her to win, and it has better connections than the teams of other artists, that were nominated.
Before this video I had doubts, now I'm sure 💀
I'm also South African allthough i find her Water song annoying but i don't think people should give her uneccessary hate those people just don't know or respect her story she winning sometimes i just tell people to just leave her alone if you don't have anything nice to say about someone rather not say anything at all
I'm from SA , I dont think all if them are gating on her . That's what they fo to big artists , it comes with the territory and she is expressing herself in our Bantu culture , the music and everything but she us not black. Maybe they want her to give credits or do the coloured culture her own thing. Coloured font give a damn about us , I'm from SA. This us not about the geographic area about culture black
Ppl complaining about Tyla or any other artists being industry plants truly don’t know or understand how the world works let alone the music or entertainment industry 😂 if u still think the industry is based on just talent your just naive at this point
Still waiting for Shekinah to have her big international break. Hoped for a Shekinah x Nasty C collab
Shekinah should remain doing what she is doing because she is great at it.Its unique and she has developed her own style and Deliverance....She needs make no colab with Nasty C. What she needs is a Collab with Tyla and get the international recognition . Internationally people are forced to sit down and listen due to Tyla's success.Her impact at the moment cannot only be recognized on an African scale but on a Global scale.She isn't only dominating Afro-beats charts but is currently at No 2 in the Billboard Hot 100 R&B charts where the top guns play.
@@athanasiuskruger8897 Every artist doesn't need a collab with Tyla. Why do you force that girl so much to the public? L mean Tyla is already everywhere...On TV, on radio, to the MET gala, on vogue...Please give us a break...L am getting tired of seeing her everywhere.
Love Shekinah Atleast Someone's Lyrics That Have Sense & Real Logic Not This 'Make Me Sweat,Make Me Harder' Seriously😫😫😫.
They will call her a industry plant too😂😂
Yes she is soo good
Grammy at 22 off of one song...Tyler def an industry plant. Nothing wrong with that, if it's your thing tho
I’m pretty sure she got the Grammy off the popularity of “Water” *(Grammy’s stopped being valuable guys, c’mon.)* and it’s popularity on Tik Tok.
Eh mixed with a little politics and sheep mentality. Or people like Drake and Travis Scott would win more. At least in the rap category you have to be kind of woke or white to win.
I have to say, I don't usually watch these kinds of videos, but your research, sources and just plain candor were top notch. Good video. You neither vilified nor blindly defended Tyla, just shared the facts. Awesome video.
Thank you! That is my goal when I make these videos
Unpopular Opinion: I think Rihanna is an industry plant. She has the talent of Nelly Furtado and pretty average beauty. Nothing about her rise to fame makes sense. A talent show with her voice? I'm not even a Beyonce fan but when they call Beyonce a plant, I just always wonder why Rihanna is so immune to the drama that plagues other artists. She was marketed as a DV survivor but she's actually a DV abuser along with Chris but did not get the same treatment because he went too far. Multiple women in the industry who are known to be very kind have been bullied by Rihanna. They've spoken out about it but it was muted. We have stars being dragged for being bullies in their past and forced to address it but she doesn't address it. When she was dating the Prince, she tried putting her hands on him. Then the media scrubbed her image. But we all somehow know about Solange though. Rihanna is also known for making so many foundation shades but there was already Pat McGrath. Many users in the Beauty side of RUclips say that while Fenty has many shades, it's not balanced. Pat McGrath wasn't as rich but she was doing something for black girls while not selling her brand. Then Rihanna's brand became big and is owned 50% by LVMH with several white hands in it. Business woman? Beyonce gets so much shade for being the cause of destroying other women's careers but all those women weren't put aside for Beyonce, it was for Rihanna. Rihanna's hair styles were chosen for her but she now says those were her choices for her hair brand. Her clothes were chosen for her, but she's a creative for her clothing brand. This woman was the PERFECT candidate. Jay-Z kind of knew it halfway through but Rihanna's label saw it first. She performed on stage with Amerie and even if Beyonce said something, she still wasn't better than Amerie. Rihanna's rise is so suspicious.
Tyla was an artist in South Africa already before American fame. She went viral in America and essantially around the World. Way more popular than Burna Boy. Also the academy was trying to save themselves from critism after they elected the white band for reggae and Jamaicans were in uproar. Tyla was a safe choice. Industry plant? I don't think she fits the name. Unlike Rihanna, she can sing, dance and has charisma. She wants to be the idols she saw growing up. She's very similar to Beyonce. She's actually the Justin Bieber of this decade. Social media helps those who have the full package.
Yup, atleast Beyonce can sing but Rihanna's live vocals are so plain you can tell she got there by sucking the right D's and being pretty lol.
even if she is an "industry plant", how else is anyone supposed to blow up??? without help from professionals? saying any opinionated comments that have diminishing undertones is blatant hate. so what if she's an industry plant, you cant even get to the top without help from above
I mean then it ain't organic come up especially if you put on that bs story about not having any help at all. It ain't hate to point out an unorganic come up, do it on your own without industry help is how you organically blow up. If people know n seen your struggle/come up n story. That's why all these artist now are so unrelatable cause nobody knows who tf they are outside of the 1-4 songs they have.
With talent, carnivals, opening for others. Duh. Only
@@PassionFruit8888 Ton of people got that and get nowhere. Most talented people don't get anywhere.
@@mkmc94 you right, Tyla is a plant.
@@kyngqyou444there is no such thing as an "organic come up" any artist with massive songs has had label support or connections.
Tyla never claimed to be an independent artist so how would she be an industry plant?
As a South African… we knew Tyla waayy before y’all
Thats good we know her now🙏🏾
You would think that since that’s where she’s from 😂😂😂 what are you talking about?
Apartheid?
😅who da hell said they knew her goofy
Duh you can’t tell us shit about america she’s a plant here!
The idea of an ‘ Industry Plant’ suggests someone has been selected to have a career crafted for that artist. It defeats the idea that an artist has crafted or honed their own talent and image so well or so succinctly that a music executive took notice. Therefore, you could easily say all recording artists are industry plants.
she had couple singles. her whole discographie consisst of one album. she got pushed by the maschine and had features with top tier artist like travis scott. won a grammy on her first album which didnt even chart number 1 but in the top 10. her not being a industry plant seems less believable. nothing wrong with being choosen and pushed
A industry plant is someone like Britney and JLO,her images her created by her labels.
@@DD-rk6knShe didn't her personality,so she isn't.
actually no. We hardly see artists with that type of story. Most major artists have to work for years and brand themselves until they get a machine. Look at Doja Cat. She was signed, but not selected to get a career handed. She had to blow up on her own. Then a machine got behind her. EVen though she had been signed for years at this point.
@@dhsf5937 Britney is a plant of her parents. She was a child star, so she worked for many years to make a name for herself within the industry. J-LO on the other hand was chosen, because Tommy Mottola wanted to use her to hurt Mariah Carey. She couldn't even sing. She' has probably the worst back story of any industry plant ever.
Rihanna is a very positve example of industry plant. A guy found her on his trip to Barbados and all of a sudden she was a handed a song and a career. Today she is one of the most respected pop stars. Time will show if Tyla can do the same.
love when you do these deep dives bro.
In my opinion her songs are okay. I don't feel like they are Grammy worthy. I hope, she be careful because she seems little cocky.
Seems super self obsessed to me. She’s got this fake charisma where everything she says is just so extra for attention or to seem charming
Fire Vid! Industry plants from another country is kinda tough to know because they could've been playing her singles for years and I'd have no clue
Exactly cuz from the looks of things she was pretty known in South Africa and water was the song that crossed over the globe
@@malsoliano That's exactly it. I don't really listen to Afro beats but a friend of mine sent me the first track I heard from her called "Getting late" in 2019. I was watching the movie "Juice" at the time on my PC and then as I played the song, the intro to Juice started playing at the same time (Coz that's how the movie starts). I ended up making a dope mix with the two songs (With the Getting Late video).
At the time she was said to be SA's Ariana Grande coz she's pretty, petite and sings more soprano/high pitch. So me who didn't even listen to her genre of music in general has known about her since 2019. I can only imagine how much longer her actual fans have been knowing about her. And with America know finding anything African to be cool and new, Afro beats is blowing up there too. Feel bad for Shomajozi coz I also watched her rise. Had no idea she was replaced by Tyler till that MacG podcast last year.
But yes, she's new to America. If Nasty C was a good looking guy (famous in SA for years as easily SA's best rapper), he'd probably also blow up over night when he went over to the US, but Hip-hop is over saturated in the USA so without good looks his talent is not enough to set him apart from the Drakes, Kendricks and even Cordaes. Pretty sure the USA thought Trevor Noah was an industry plant not knowing we'd been watching his comedy since 2005
You’re right
@@malsolianowow ok thanks for the break down
@@banshotenin1178 didn't you watch the video? She didn't have a song out before Getting late. Sometimes your first work receives attention like that. After all her manager was well connected. So she was new to South Africa, too, at that time. And then Epic signed her and prepared her come out.
eleven never miss
🗣️💯
😂😂😂😂
She's marketable, beautiful with a great voice.She has the talent to succeed!
She’s more likely done the rituals to succeed!
@@HeartBreakHigh what ? can you explain me pleaseee😶🌫😶🌫😶🌫
@@kireniarodriguez6382 Do you mean ‘explain it to you’? Yes. The short version is, people who want success have to pay for it with their souls, partaking in satanic rituals. You can research this yourself. There is plenty of information and even testimonies from people who have gone through this online.
Her and a bunch of other people why her I tell you why because she’s a industry plant
🎶make me sweat....hotter...ĺose my breath...water....🎵I still love it.....thanks T
this video actually made me want to listen to her music. she believed in herself and put in the work to even be sellable. now she gets to see her hard work and that’s amazing. I wish her nothing but success
her discographie consist of 1 album 😭😂🤣
you are lost
If she wants to remain famous she'll have to give up something, let's not be naive we all know what powers run the industry its just a matter of time
She already gave it away…they won’t let you blow up unless you sell your soul and sleep with all the men in high power…..what do you think the “‘meeting” in Dubai was all about? I think that where she sold her soul and slept with all those men…there is ABSOLUTELY no way they will let you blow away and keep your innocence…
100% and she sold her soul fast fast
Yup. She must have done a mad amount of rituals to get what she’s done. I think she’s been groomed from childhood.
She’s already given it up😭
tbh she seems so fame hungry she prob alr has done something
Industry plant is when you’re come up is manufactured. She put it in a lot of work. Wishing more success
You’re right
A lot of work at age 22? What work?
How many songs did she release?
@@thebucketmanj8525she’s been working on this since her last year in high school
There is 2 meanings.
Sho madjozi needs to tell her story cus this is sketchy and messy asf
it seems sho got shelved to the side. and they took her song and gave it to Tyla. crazy! and people say tyla worked hard.
What story does she have to tell if she didn't write the song herself, therefore it's not "her song"? Also their music differ on so many levels so the song wouldn't have sounded the way it does, who says it would've attained the same success if Sho'Majozi sang it?
I’m with you on this one
As a Nigerian I knew tyla from Tiktok 2020 and by that time she literally had just one vid on the app and luckily it went a bit viral because of her LOOKS and hadn't even released her first single, she didn't even have up to 2000 followers on Instagram and then released "getting late" which didn't do as good as you'd think it was soo obscure and no one knew the song, the lyrics and beats where repetitive and sucked so naturally one got tired of her as loooks only takes you so far then 2 years later she's this big artist and the confusion and disbelief like I was happy and impressed but it was sus. Before that my brother is a close friends with a South African and it well vast in South African music hadn't even heard about tyla and that was 2022 they later knew tyla and that was through water
Tyla is so fire. This last album is almost no skips for me. I hope she sticks around and has more success
talented fine girl
Plenty of skips but to each their own.
@@lebogangjr1286 bad taste
Im from Africa and I knew about her and her music way before she blew up so just because you didn't know her doesn't make her an industry plant. She has been making music for a very long time and she was verified a long time ago way before water came out. If you are gonna do your research do it right.
how many songs did she have, before she signed with Epic Records? Can you name them, please.
still waiting too
Good video as usual lad.
thank you!
@@Eleven_11 can’t believe you haven’t fully blown yet, you’ve got production and research on par with other RUclipsrs who smash mad views all the time, Broski I’ve been thru mad shit when I was a yute that made me a heartless, evil, ruthless cunt. I dont give praise easily, but i recognise hard work and potential.
My guy I’ve watched you from start.
Millions views per video soon come.
All the best
In 25 years we'll see a documentary called "Surviving Garth von Glehn" where she reveals how he groomed and exploited her.
Ong 😂
This video is extremely accurate & I urge you to stay safe revealing this truth
I wish they didn't have to drop Sho Madjozi to promote Tyla. Would love to see more of Africa dominate the global charts.
The white manager had to because he was “dating” her while she was still in high school 😂
Tyla is an African artist (not referring to race, so don't even try to change the narrative), and she is dominating the charts, so what is your actual problem? Perhaps your tribalism and bias make you feel Tyla is not African enough? Also, Sho'Majozi has been on Ellen Degeneres' show. IF she couldn't appeal to the international market since then, what guarantee do you have that she would've appealed to them if she sang this song? Their music is not the same at all. Therefore, it would not have sounded the same. What guarantee do you have that the song would've reached such success if Sho'Majozi sang it, I mean listen to her music and listen to Tyla's music then you'll understand why it is such a hit since Tyla sang it. You don't have any proof to support your comment, just baseless and ignorant assumptions.
@@Starseed_888
Tribalism??? I’m not even from RSA. Miss me with that 🤣
@kiuk_kiks I honestly don't care where on God's green earth you're from. Most of my comment focused on what @foxy_milo said... you are just another troll that repeated whatever they heard on a RUclips video because of your own cognitive dissonance and inability to think critically.
@kiuk_kiks wherever you're from is of no importance to me, my comment was actually addressed at @foxy_milo, you're just an internet troll who repeated what they heard on a youtube video since you couldn't control your cognitive dissonance and the inability to think critically so you thought you actually said something of substance.
Well it's official, no way in hell is she not a plant. Sigh* at least she's talented.
What is a plant
@@busisiwemichelle5391 someone who's comeup wasn't original
It's official because a RUclips page filled with conspiracies says so? Sigh* critical thinking and actually doing our own research left the chat...
@@Starseed_888 i did my own researche after every point he made. i liked her but i won't lie for her. She is AN OVERRATED INDUSTRY PLANT.
These artist need to stop selling themselves out and mashing up the cultural music cause now they are owned.
I'm from the same region as her and I can tell you she's definitely an industry plant that came out of nowhere. We didn't hear about her until Water. The industry wants more control over the Southern African market.
99% of people that throw around the term “industry plant” don’t even know what it means, they can’t define the term without running to Google
It’s artificial boosting of streams to make it seem as if real people like the song. It’s a gimmick it’s a scam, if she’s talented you don’t any of that.
Labels are catching up to the talent before they take off and owns everything. The young artist is also taken advantage of here, cos everything will be about how lucky should be to be in your position. The term is not aimed at the talent but the machine that consistently screws over artists. I’d be surprised if she made it past sho madjozi.
@@D0tc0mbeatzwhat you describe is "payola" an industry plant is an artist who claims to be independent but is backed by a label. she never claimed to be an independent artist.
She is talented! Point blank perioddttt, someone posted her performing Water live in Rwanda to tiktok and it viral its called SOCIAL MEDIA
Her song was amazingly catchy. She has something special. I don’t think she’s a plant, she had the connections and got her great hit! She’s doing her job.
it's not a bad thing to be a plant. Rihanna was one, too. She and Tyla have a similar back story.
@@pikapi6993 Well, when someone signs to a record label, each artist is judged on their ability to sell albums and be marketable. If an artist benefits from being marketable, they’ve succeeded at their job. They are given the resources to succeed but if people like their records and music, how does that make them a plant? Ultimately, listeners make songs go viral and make it a hit on the charts. The people choose whose hot and whose not. Rihanna is highly marketable. She struggled in the beginning of her career until she got a huge hit record with her third album.
There have been other artists who can’t sale albums and can’t find a hit record but were given the resources.
I believe because she has the look, and she’s young fresh and new, it put her up on the charts. I finally got a chance to sit with her project and I have to say I didn’t skip one song. She’s something special. Let’s hope the fire last.
Rhianna went through the most though...allegedly, Jay, Diddy etc@@pikapi6993
@@pikapi6993 Rihanna was not a plant actually they actually were going to drop her several times and she had to fund her own albums and music videos. Is easily researched information
Of course this girl put in work. This did not just magically happen. It is her time, and she seized her opportunities at the right time that’s all. People just cannot be happy for someone and move on smh
Im a South African. Never heard of her till u guys did... we South Africans love our independent artists. I honestly think we would've heard just one song from her before she became famous... perfect example.. we have proof of Trevor's comedy hustle in SA before he was TREVOR NOAH.
I dont believe it.
And further proof that shes a plant, they chose the most racially ambiguous type of South African... which is very American
She's like the Rihanna replacement as if she could, just my opinion 🤷♀️
Ri was less talented but they are the same,just products
No way, Rihanna may not be a good live singer or dancer but what she lacks in that is personality and intrigue. There is something about Rihanna that attracts people. Tyla is boring, her looks are her main claim to fame. Tyla does not have that same effect that Rihanna does.
@@______heart5889 yep just IP, Brands, Products 👍✌️
What’s so bad about being an industry plant if you’re good
it's disrespectful to artists who actually put the work in with no help.
@@rapuniverze2998 that’s not tyla’s fault tho
Good is subjective. I think her music is bad. She can't even sing. She has to use autotune all over her song but there isn't even any vocals. No crazy belts, no head voice. Nothing. Just her talk singing.
Industry plant means there’s witchcraft and Illuminati behind her success. Devils work.
@@rapuniverze2998 Disrespectful? 💀 You realize that the music business is a business right? They aren't looking for who put the most work in, they are looking for who can generate the most revenue. For some reason people think the music business owes the working artists something. They don't. In 2024 there's no reason an artist shouldn't be able to make a decent living with all of the resources at their disposal.
ya'll dont understand, we as South Africans have never heard such music from our local artists, it is truly unique.
The way she talks , you know she tries so hard in hiding things
Please leave this girl alone this hate and argument is just unnecessary she is just a hard working girl from Johannesburg that she made her dream into a reality so please leave us AFRICANS alone👎🌞
Don’t nobody care that you’re African. Yall wear it out fr lol
No such thing in the industry afraid. Rituals and sacrifices have to be made.
Dubai though lol that’s the place models and musicians go to pimp themselves out 😅😂 you need money to fund it all.
And what does that have to do with Tyla
Girl you are st**upid, there are pimps in Europe and America too, stop hating just because you watched stupid videos on the Internet .in Dubai, there are studios for marketers, places for recreation, and other centers, like other countries in the world. It is not our fault if white prostitutes come to corrupt this country and then play the role of a victim on TikTok. We are fighting their stupid pimps.
Tyla is a STAR.......No one can deny her talent.
A star that fell from heaven.
2 Peter 2:4 and Jude 1:6 refer paraenetically to angels who have sinned against God and await punishment on Judgement Day. The Book of Revelation, chapter 12, speaks of Satan as a great red dragon whose "tail swept a third part of the stars of heaven and cast them to the earth".
@@HeartBreakHigh nah... No dawg
@@revinot yes, dawg, yes. Hollywood (the entertainment business) specifically calls their actors , musicians , etc stars because the industry is run by fallen angels and the actors, etc have to become fallen to get their fame and money. What is Los Angeles in English??? Hidden in plain sight!
Yup only this jealous people she deserves her fame she work like every other singer
@@cheiku973 I agree.......
She is a industry plant fr and this is coming from a south african😂🎉
I feel bad for Tyla. Girl, that industry which you've gone to is gonna suck you dry. They're like vampires disguised as angels. They will use you for money and bank then they will dump you. You may seem to enjoy life and those smiles and laughs you give on camera are precious. So cherish them and run for your life. Your smile will soon fade once you see the industry take off the mask they currently have on
I’m a South African and I’d never even heard of her before I saw her on an American talk show. Based on what we now know about how the American music and film industry works, it’s safe to assume that she slept with at one powerful and connected person in the industry.
Haibo aii nina
Then you were living under a rock cause "Getting Late" played like everyday on Trace and MTV base when it came out! And that song was on high rotation on radio
@@1987Nammywho listens to the radio 😂
@@terejosh13Like 80% of South Africa😂😂 cmon man. Its still the biggest media medium on the continent
Its crazy how u are assuming that
I think you stated it perfectly, she has a great team behind her they believe in her and they are going to push for her to be successful. On top of the she is talented, she’s pretty, great personality and she’s young and the industry like them young so they can take advantage of you and you be so grateful they gave you the opportunity you don’t stop to question it until it’s too late and they’ve made millions off you.
I don't think she's a plant I just think she can't help she has what it takes sing, dance, personality, good looks, body, photogenic I mean she has all the qualities to blow up fast
And her ability to ho around at such a young age.
@Despicable_Gamerwow Nicki doesn’t have a Grammy! Never new
It’s ridiculous to think that any global star really “comes out of nowhere” in this day and age. Maybe they get that initial foot in the door out of nowhere, but it always takes a team to shoot videos, set up appearances, connect with more well-known stars, arrange tours, etc. That’s what the music industry is all about. And as for her young age, many Grammy winners have been younger than 22.
Plus Tyla won the Grammy for Best African Music Performance, a category tailor-made for her performance. I’m sure that award was in the works for some time, and was a product of an industry-wide effort to promote more African pop artists.
Finally, Tyla isn’t the first young, beautiful, ambitious female singer (or actress) to date or even marry an industry insider who helps her career. Sometimes unscrupulous insiders will exploit such ambition in unsavory ways (see R. Kelly, for example). But other times it’s a genuine relationship between two people with common interests and ambitions. Sometimes it’s even a young male artist who forms a relationship with an older female industry insider, although that’s far less common.
She's been working 🇿🇦🐍🚜💨
as a south african, even i never heard of her before she suddenly went viral all over youtube
Idc she's still beautiful tbh
Did you even watch the video😅 I hope you listen to her songs 😂
Overall, she is a industry plant. She never was underground. And she was instantly picked to be pushed by record label. The definition of an industry plant. That’s all it really means.
They've been planting people in Hollywood since the 1950s and 60's with Diana Ross, Marilyn Monroe, Michael Jackson. This is nothing new.
Ok so here is my take. The job of a label/team is to get you in front of as many people as possible, make you a star as the saying goes. So honestly, it makes sense that she is being forcefully pushed on us (notice that RUclips posts about her CONSTANTLY). It's just that she and her team lying about how she rose to fame turns some people off. They pretend she was just your average, starry-eyed tiktok girl who happened to go viral by chance.
From a stricly business perspective, it's a good marketing strategy. But on a deeper level, it builds false hope to others, making them think all you need is talent and a lucky viral moment....when in reality even "viral" moments are plotted by labels. It can damage the self-esteem of so many who will wonder why they just can't seem to captivate others and go viral the way Tyla has despite being just as (if not more) talented, beautiful, and charismatic.
When in reality Tyla had the same looks, charisma, and talent she has now but couldn't go viral and was largely ignored by the GP before the backing of industry giants. Back in the day we used to be aware ppl like Rihanna were manufactured and helped. That's not the case anymore which is very toxic and why industry plants are not liked.
4:16 Sho Madjozi on her way to diss Tyla right now:
All I heard was marshmallow n I knew exactly what this was ifykyk
One thing I've noticed about this industry and fame, is that people want new trending people. Eventually most of these current top celebs and artists will be forgotten about. This doesn't last for that long. But tyla is young and talented. God gave her those gifts but she went to the wrong industry to promote her songs and to give her fame and money. That industry will destroy her. Shes gonna witness the truth about that industry
Lowkey agree with this cause now everyone is making videos and stuff talking about how some of them turned down a contract approach for recognition but the contract contains very odd and suspicious details of what they basically going to do to like make you a big presence to the world.
The puppet industry (music industry) is just a massive no because they have very sinister things going on there. Don't know how and don't know why but something is off about these artists who just instantly blow up.
I actually don't like her song "Water". I don't see the big deal about it.
Yeaaah.. Overrated
Am from S.A. that's our girl she's shows you her morals but stop stepping on her toes.. then believe me you'll plant your seeds somewhere else..give her the credit she don't need to explain her everytime she's born a artist and plz don't compare her to anyone else she's unique she Tyla our gettto girl✌️
The point of a record label is what Epic records are doing for Tyla which is promote tf out of her music. so people saying her label put her in the industry, isnt that what labels are for?
You'd think that. But labels sign dozens of people and do nothing with them. Tyla's treatement is very rare and unique. Only few artists got that without having something going for themselves on a lower budget.
@@pikapi6993 Epic records chose to make tyla their biggest artist. Their new leading star. SO big money, big lobbying, big partnerships. The girl is talented and has a big machine behind her. While SA artists who are as talended as her do not have the same investment. Thats why people think she is an industry plant.
Artist pray day and night to have the blessing of the team she got, so their careers could also go like.. Ppl are just bitter, cos she was blessed with ppl who believed in her talent
Industry plant where?? The star quality and uber sex appeal is undeniable. Stevie Wonder could see that! This girl is the sh*t
doesn't change the fact that she's an industry plant. The label chose her precisely because of her marketability.
0:21 That streaming goof ball 😂
blaming the industry is crazy work considering most of these artist would trade sexual favors for opportunity
she got lucky met the right people and had some songs written for her the story of most pop stars tbf
I enjoyed your documentary! the style, flow and voice. Are you a RUclips plant too. Just joking. Great work.
I love your editing style