I’m a firm believer that the ‘online business’ narrative has to be rewritten

I’m a firm believer that the ‘online business’ narrative has to be rewritten.
Paid ads are a fun game to master but here are some tips to help you win:
If an agency is promising quick fix and over night results without doing a full audit of your business - most likely that’s where you will get burned.
The reality - the more you spend, the faster you can collect data, the faster you find out what works and what doesn’t, the faster you can test and optimize.
Do not place paid ads unless you have a conversion system on the back end.
You need to test every part of the ad and every part of the funnel.
4 parts to an ads - 5-7 parts of the funnel.
It typically takes 15-21 touchpoints or between 4-7 hours of content consumed before converting a lead for a high ticket offer.
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