I'd love to know where you're from and if you've noticed an uptick in men's skincare in your region. Feel free to leave a comment! And here's a link to the DWD newsletter that I send out to give further insights on my videos: thedevilwearsdatanews.beehiiv.com/subscribe Thanks for watching!
I would NEVER pay for or support skincare products from ANY celebrity-owned brand knowing that they have access and money to pay the best dermatologists and aestheticians in the world to look the way they do.
@Bigheartoneggshells lasers, micro current, light therapy, high frequency, expensive facials, chemical peels... You think everyone can afford it? And retinoids don't fix everything i don't know where you got that idea form. Dermatologists will tell you that. Even applying the recommend amount of sunscreen everyday is heavy on the pocket.
@@bibimbap5917 exactly. Dermatologist has changed my skin for the better. That’s why they called dermatologist for a reason as their speciality are in skincare.
They do but that isn’t the reason why their skin is “perfect” Nobody’s skin can be “perfect” if they don’t have good genes along with good skincare to begin with. I have pretty resilient skin and good genes and I remember a couple of years ago I was putting toothpaste,lemon,vinegar,dry ass cleansers without using any moisturiser and literally the worst things u can think of,on my face. But yet those habits didn’t destroy my skin at all-and all this because I have good genes
I generally prefer a “faceless conglomerate” to a celebrity brand. Faceless brands are more about the “vibes” and feel more timeless and utilitarian. Celebrity brands often feel gimmicky and trend driven unless their image is strongly tied to the product they’re selling.
I think this is also why Fenty and Rare Beauty are so successful. You think of the product first instead of Rihanna or Selena Gomez. Their brands are designed to outlive their celebrity status.
I like brands that spend time and effort in developing new formulas and funds research. Brands that focus more on their ingredients and less on their marketing, or aesthetic/ vibe. Brands that create sustainable and effective products rather than jumping on every trend
Yes, definitely! This entire channel is focused on unpacking capitalism through analysis (i.e. exploring the business and money side of beauty and fashion).
@@thedevilwearsdata I really enjoyed the video! As an answer to your question in the video as well, I would prefer a "faceless conglomerate" to a celeb brand. I feel that the selling tactics based on emotional appeal are what has gotten us into this overconsumption mess. I almost feel as though this "emotion" economy of sorts is robbing us of emotional energy that could be spent in ways that better our communities versus spending energy on emotional conflicts over which of our favorite celebs should get our "support" in the form of our hard earned and ever dwindling funds. Maybe I am overly biased against emotional appeals but I feel I have good reason 🤣
I am a straight 24 male. I started skincare out of fear of getting old. I saw many older gentlemen driving around in fabulous cars, looking horrible and exhausted. What if they took better care of themselves, I felt so sad for them. Hopefully one day when I get my dream car, I can look radiant in it.
@@udontevenwannaknowbruv I mean when your ducking 50-60 years old only surgery can make u look young , and men do generally age better since we have thicker skin + an ability to grow a beard that if treated well will make us look younger and more attractive , women don’t really have that no offense
@@0regretsinlife It doesn't and thank you for acknowledging that. There is a misconception about gentlemen who do skin care. So I think it is nice to talk about that.
@@zorlockts5744 Uhm but a beard makes a man look more mature, never younger. That’s why men often joke that they would look like a teenager if they shave their beard off
I have PAID for articles and case studies that were less detailed than this. Great to see you included global perspectives/data. Thank you for another terrific video. - Bryan
I feel like the boom of beard care back in 2015-2016 contributed to the normalization and launching of men's skincare brands as well. There's definitely more of an emphasis on men taking care of themselves since the pandemic, and I feel like this will transfer into more men's wellness brands too like how you showed Travis Barker's brand. Im also wondering if we'll see a boom of derm/medical/science-based and backed brands positioning themselves for men similar to Augustus Bader and Barbara Sturm, both of which have been generally targeted to women who want luxury. Also, absolutely love your content!!!!!
Thanks so much for watching!! And that's a great question regarding luxury brands/science-based brands for men. I feel like Brad Pitt's does that but I guess we'll see if more come out to compete for the market share
Most of my skincare and beauty products are made by faceless conglomerates, so I can say I prefer that. I just feel like most celebrity products are just overpriced and not so special items whith someone's name splashed all over it for marketing purposes
I'm from India, I think there is a pool of male influencers that go for sponsorships for skincare brands because this market is increasingly rising here. But there isn't still any "male celebrity" that is really starting skincare that is extremely popular for it. But I think it would be happening in a bit. I like the genderless approach honestly. It makes it much more easier as a consumer.
When I was looking through a list of Indian celebs who have endorsed or started skincare brands, only the women kept coming up. Deepika Padukone recently launched a skincare brand, but no big male celebs showed up on the list. It'll be interesting to see if this changes in the near future
@@thedevilwearsdata yeah that skincare line wasnt extremely well received in india, as here concept of luxury skincare is still building up, and the route Deepika padukone took, was a very high price point, with not the most interesting ingredients. Idk I think here also there aren't many men even in traditional skincare commercials. Very few. Mostly companies are targeting male influencers to endorse, which is on a rise! Great video, love all your videos :))
As a man, I started to do a simple skincare routine recently because my skin was a mess. Brands like CeraVe and The Ordinary really help with my adventure because they are affordable and straight to the point. The Ordinary can be a bit complicated because they only put the ingredient names but if you know what you need, it's smooth sailing.
Thanks so much for sharing! When I was scrolling through TikTok I noticed a lot of men used CeraVe. Not sure how that became the popular brand, but they seem to love it
Not only skin but now men also get manicures including polishes. Back when I was younger people thought I was crazy for using regular pink on my nails to make them look cleaner and nicer. Now they not only use color but bold ones like black and blue. I stopped doing mine as I stay home most of the time and my nails break less since I stopped working in the office, so I don't need to have them that long anymore (they'd break in the pink area and hurt before, so I had them longer so they'd break at the white part and it was quite effective but I liked to paint them to have a single color).
Another great video! I didnt know men had their beauty brands, becouse in all videos people complaning only about female celebrities beauty brands. Tbh my evil side is happy that men are targeted now. If thats what they need to start using something else than 5in1 bodywash...
@@thedevilwearsdata Yes, we are all in our early 20s, I'm 21, and the friend that I incentivized to use skincare has a younger brother who's 17 and was already doing skincare, as well
Living together with a partner (F) who is deep in the skincare rabbit hole, I wholeheartedly believe that if men's skincare becomes mainstream to the point of it being the norm, even some of the most optimistic predicitions will be shattered in terms of revenue. Excellent video TDWD, keep of the fantastic work you do!
As a gay male who was into skincare since a child, i think the best thing you need to do for your skin is sleep. Sunscreen, trentionin, occasional masks for a special occasion, moisurizer, cleanser, and SLEEEEEEPPPP. Seriously thats it. Again, this is after years of trying and testing.
I think it is because speaking heteronormatively women have higher standards where men being unhygienic isnt okay any more. Secondly more women are openly attracted to soft 'fem' boys, who as the name implies express a mix of typicallt masculine traits but with dominant (typcial) female traits like beauty think the k pop boys and korea being THE skincare place. Lastly capitalism, brands can now tap a newer market.
Nah don't think it's fem as much as Americans are waking up to women liking men who clean up. There a reason why women like "men in a uniform" or "foreign men" because it is more socially expected for guys to brush up on their looks and scents.
I got into Beard Brand, Manscape, as well as, Tiege Hanley during the early pandemic. This was when I was in my still in my later years of High School. This was also when I realized getting into Self Care can sometimes cost you an arm and a leg to continue. I first got into it from hearing about it in Men Self Care spaces on RUclips; mainly compromising of Skin Care, Fashion, Fitness, and Heterosexual Male Advice at the time. Spaces like these on RUclips helped me phase out of High School and into college about a year ago. I believe periods in life like mine but mainly the Pandemic ( times when you could reinvent yourself ) caused the large boom of men using skincare. I mean people did end up changing careers, jobs, and social classes during this period, so why not add looks into the mix. Especially because of the raise of young men feeling as if they are inadequate when fitting into today’s dating standards without it.
My question is how do you define men’s skincare- skincare bought by men, skincare made for men, or skincare advertised to men ? How is it a distinct and separate entity from skincare, skincare for women and genderless skincare? Skincare is basically the new celebrity perfume. However, distinguishing perfumes by gender makes sense because fragrances themselves are ‘gendered’ - whilst the act of wearing fragrances is not. Skincare on the other hand is not gendered, but the act of performing self care is- it’s who it’s advertised to that is the problem, and social media is changing that already, so what do we need these celebrities for? Moreover there are plenty of skincare brands today that focus on the science - Ordinary, Facetheory, Dermatica etc. So in this sense- yes it’s a money grab- these celebrity brands are no more or less for men than the Ordinary is, and in many ways it’s counterproductive as they are shifting the boundaries from one place to the next ( from the performance to the products themselves), when dismantling the stigma that exists is all that’s needed. Also: The skincare market is incredibly oversaturated. It’s too much.
All great questions. The focus seems to be on including men in the skincare conversation. Brands started realizing that they’re missing out on marketing to and making money from half the global population. So now there are suddenly skincare lines made by men, marketed to men, and bought by men. Which, to your point, seems strange because skincare products have always been genderless.
@@thedevilwearsdata I agree with including men in the convo - but as per usual celebrities (and companies) are trying to capitalise instead of contribute. For me, the simplest solution would be to simply advertise to the male market via celebrity endorsement instead of celebrities over-saturating an already over-saturated market. They do this a lot in Asian countries e.g. Thailand. For all intents and purposes surely this would be a simpler route. But then again celebrity endorsements these days aren’t as popular - I guess most brands would rather pay an influencer for less money and arguably the same reach.
Other than things for beards, it's mostly for packaging. I prefere neutral packaging and send gifts to both men and women in my family. It's better to buy bigger bottles to share with family too
I almost never buy from a celebrity brand. They have to prove themselves to be equal to or more innovative than faceless brands (eg fenty, ouai perfumes, rare beauty)
Because they want money… Tons of people will fall into buying their favorite celebrities skincare line even though the celeb in question doesn’t even use any of the products
I am 38 yo guy looking 28 yo as I am using skincare since I was 12 yo. I made a lot of mistakes and private investigations in times before social media and finding everything online was a thing but I can assure you about one thing - most of "male" skincare is a bottle full of alcohol, silicone, mint and eucalyptus. There is much less goodies in products advertised for guys then it is for similar products for women from the same brand. Why? As far male skincare needs to not be feminine and not smell or look girly. That is the emphasis - not the efficiency and formula.
I’m a woman but genuinely all of my skincare products don’t look feminine or have fragrance. I think those men are so afraid of feeling gay or feminine, that they NEED to buy into the ‘skincare for men’ marketing tactic. I see it with my brother, he uses one serum that claims to have vitamin c and all other ingredients that wouldn’t even go well together but since it’s specifically in the skincare for men aisle, he decided it would be suitable. Even though there are so many better alternatives if he just did a little bit of research and the serum he uses is just designed to rip off clueless men (who are ashamed of wanting to buy skincare products so they spent as little time as possible at the drugstore, then they see a products that says MEN and SKINCARE on it so they can take a big breath and quickly leave the store before they see anyone they know). But that’s just my take on it
@@udontevenwannaknowbruv that’s so sad it’s seen as feminine or gay or whatever (neither being gay or feminine is bad, so even if it were those things, who cares?!) 😭
@@apricot1990 Ikr and it’s not like it’s gonna turn them skin feminine or something 💀 I’ve used men’s body wash (because it smells so damn good), men’s razors and shaving cream. They’re cheaper and they work better 🤷🏻♀️ it’s unfortunate that a simple label is holding them back from trying products that might work better for them. Also most skincare products don’t have perfume in them and it will usually say ‘fragrance free’ on the bottle/tub. Otherwise you can check if there is perfume in the ingredients. But I get that some men might not want to spend time and effort into that
I think everyone should do basic skincare (cleanse, moisturize, sunscreen) but some of this feels like when razor companies started advertising to women to sell more razors.
In regards to the last question... I prefer faceless conglomerates, tf lol? What do these celebrities know about skin care? They are just slapping their name on products, in fact, I don't know why people buy celebrity products in the first place, it's clearly a cash grab and you are much better off with an established brand
Can I just say how absolutely amazing your content is?? I have binged all your videos back-to-back! Your analysis is so well thought out and the connections you made are so awesome. It's really interesting to see the beauty industry explained like this. Keep it up! ❤🎉
Except the harry styles brand "Pleasing" is not a skincare brand. It's mainly a nail-polish brand and started as just that, then with time per customers requests and demands they started adding more products like sweaters, makeup and skincare but it still mainly revolves around nail-polish.
Okay, but in Korea, male celebrities have been the face of skincare brands for many many years. And I'm not talking about "men's skincare" which is a con. JUST skincare, which is advertised to be used by men or women instead of this gendered skincare nonsense.
It's kpop/Korean skincare. Korean skincare uses male models, and Korean men have been using skincare since the 2000s, if not earlier. American skincare has been influenced by Asian skincare.
The manosphere and the rise of white collar workers are the answer, being inside is better for your skin than working outside in the sun or doing hard work that hurts you hand ect, nowadays a lot of young people are more informed about the damage the sun does to the skin and males are watching social media videos in how to get girls and most recommend beauty routines ( because they are owned/investors in beauty/grooming companies like tiege hanley and manscape)
Skincare sponsorships and instagram on youtube pay well, very well so I am not surprised that everyone is jumping in on it. Also, it feels like trying to find the fountain of youth - modern skin care is truly anti-aging rebranded. I feel that that is the true driving force. I ain't saying there aren't good products out there - i have seen the results of tretinoin myself. It's just that it's a lot of content been thrown in your face.
@@marvin2678 Tretinoin is way stronger and irritates the skin when you start but if you can tolerate it the results in just 2 months are amazing. Start with a low percentage 0.015%. then i moved to 0.025% after 6 weeks. Retinol is milder but can still irritate the skin in the beginning.
I would prefer celebrity scientists to TV celebrities or conglomerates. Why can't Bill Nye or Tony Fauci launch a skincare brand?? Also, I remember thinking in high school "Why are cosmetic companies only targeting women's insecurities? Men can be insecure too." Glad to see that social media is democratizing insecurity among all genders /s
I want a faceless conglomerate who knows what they're talking about, it's not clothes that u wear and remove later. It's skin, I'd trust a part of my body with someone who has had some professional experience and avid interest in the field. Not just bcoz I like a celebrity and they can't mint enough to keep up with their ridiculous lifestyle.
As much skepticism I have of conglomerates, I definitely trust them more for health/body products because I'm under the impression that they put in a lot more time and resources into creating safe and effective products. They have the money to fund research with large experimental data sets. And reputable scientific journals have procedures in place to prevent biases in favor of whoever funds the research. For those reasons, I 100% prefer faceless conglomerate skincare/beauty brands compared to figure/endorsement brands. I prefer evidence over identity alignment.
@@marvin2678 Personally I've only been being intentional with skincare for around 6 months. I'm slowly figuring out what products work for me, trying to use up what I've already bought. My regular face routine is about 2/3 Cerve(or the generic of a Cerve products
Thank you for the great video! I hope the open discussion about skincare, grooming and good ingredients for different needs is going towards the inclusive direction, with people from different genders, skin colours and types coming together, and pushing companies to do better. I too think the latest celebrity brands are cash-grab ventures, because of the lucrative profit margins. I wish they did traditional brand endorsement deals and investing in established brands, instead of crowding the market, but I also understand the profit there is just not the same. What confuses me is their target, particularly the brands marketed as "for everyone", where clearly it's been endorsed by only men. Seems dishonest and ticking the inclusive box for the sake of internet credit. From a sales pov, where would one look for such products? Most stores would have women's and men's sections, and I don't see either client group crossing over to the other side for a moisturizer. I'm ok with quality products marketed for men, even if the only difference is fragrance and/or packaging. The same way women care for aesthetics, I see nothing wrong with more masculine products that men want to display in their bathrooms, or have in their bags. There could be an interesting discussion about when and what changed, to cause men not caring for grooming for the past couple of decades. I remember my grandfather during the 90s washing his face with "men's soap", shaving every morning, using moisturizer and cologne before going to work, having hand cream in his suitcase. Nobody considered it weird or less manly, on the contrary, you'd be considered an uncultured slob if you didn't pay any attention to yourself and had to work around people. PS: I currently live in the Nordics, but originally from Eastern Europe. I think up here, the skincare use by men is more widespread, but also people have a lot more understanding of sun damage and harsh winter weather, with light sensitive skin being more common, and local brands are gender-neutral by default, which makes it more accessible in stores.
Thank you for leaving such a thoughtful comment, and you've asked so many good questions! Your point about stores having strict men and women sections making it hard to see any crossover is so true in North America as well. And you're smart to point out that a few generations ago, men's grooming was kind of the standard and not stigmatized. I'm not sure what changed over the decades
I genuinely believe that skincare is literally a scam. besides SPF it's just that. the only thing that actually improves my skin and nails and hair when it's getting dry is eating nutritious foods and massage as if the world isn't overconsuming enough
Disagree. Prescription tretinoin, azelaic acid, hydroquinone etc. What about AHA/BHAs? Benzoyl Peroxide? Do you have to do all these things? No. But they do make a difference in the skin? Yes. Someone with acne or hormonal driven melasma due to pregnancy or birth control would have a hard time controlling their skin condition with just SPF and nutritious food. It’s an oversimplification.
@@cv7958 I guess half of what you just described is prescribed by medical professionals for actual dermatological conditions?? I think nobody is going to cure their seborrheic dermatitis with supermarket sheet masks, right??
Tell me you've never suffered with skin problems or conditions without telling me... Just because YOU don't have to deal with issues, and therefore don't see an effect, doesn't mean others don't. Typical bias and selfish view. Dermatology is an actual established area of medicine for a reason. Do everyone a favour and get some perspective outside of your own.
@@paigeconnelly4244 nice try, but I actually suffered from seborrhea and walked around with huge wounds from scratching it too much. again, I didn't treat it with a bunch of overhyped products that are being advertised everywhere, I got prescribed my medical treatment that I bought in pharmacy second person that doesn't get that putting on mass market glycerin cream sometimes mixed with some kind of extract on a daily basis for funs isn't the same as getting professional treatment for a specific health issue
I'd love to know where you're from and if you've noticed an uptick in men's skincare in your region. Feel free to leave a comment!
And here's a link to the DWD newsletter that I send out to give further insights on my videos: thedevilwearsdatanews.beehiiv.com/subscribe
Thanks for watching!
I would NEVER pay for or support skincare products from ANY celebrity-owned brand knowing that they have access and money to pay the best dermatologists and aestheticians in the world to look the way they do.
Same here
@Bigheartoneggshells lasers, micro current, light therapy, high frequency, expensive facials, chemical peels... You think everyone can afford it? And retinoids don't fix everything i don't know where you got that idea form. Dermatologists will tell you that. Even applying the recommend amount of sunscreen everyday is heavy on the pocket.
@@bibimbap5917 exactly. Dermatologist has changed my skin for the better. That’s why they called dermatologist for a reason as their speciality are in skincare.
It's a company. If it works for you it works for you. It doesn't have to be something they use personally. We allllll need skincare regardless.
They do but that isn’t the reason why their skin is “perfect”
Nobody’s skin can be “perfect” if they don’t have good genes along with good skincare to begin with.
I have pretty resilient skin and good genes and I remember a couple of years ago I was putting toothpaste,lemon,vinegar,dry ass cleansers without using any moisturiser and literally the worst things u can think of,on my face.
But yet those habits didn’t destroy my skin at all-and all this because I have good genes
I generally prefer a “faceless conglomerate” to a celebrity brand. Faceless brands are more about the “vibes” and feel more timeless and utilitarian. Celebrity brands often feel gimmicky and trend driven unless their image is strongly tied to the product they’re selling.
Great to know! That seems to be the consensus here
I think this is also why Fenty and Rare Beauty are so successful. You think of the product first instead of Rihanna or Selena Gomez. Their brands are designed to outlive their celebrity status.
@@tehmaimed Great point! I mention this in a previous video, in case you're interested :) ruclips.net/video/LL73RepWAGM/видео.html&t=
I like brands that spend time and effort in developing new formulas and funds research. Brands that focus more on their ingredients and less on their marketing, or aesthetic/ vibe. Brands that create sustainable and effective products rather than jumping on every trend
Why are men suddenly coming out with skincare brands? Capitalism.
Yes, definitely! This entire channel is focused on unpacking capitalism through analysis (i.e. exploring the business and money side of beauty and fashion).
@@thedevilwearsdata I really enjoyed the video! As an answer to your question in the video as well, I would prefer a "faceless conglomerate" to a celeb brand. I feel that the selling tactics based on emotional appeal are what has gotten us into this overconsumption mess. I almost feel as though this "emotion" economy of sorts is robbing us of emotional energy that could be spent in ways that better our communities versus spending energy on emotional conflicts over which of our favorite celebs should get our "support" in the form of our hard earned and ever dwindling funds. Maybe I am overly biased against emotional appeals but I feel I have good reason 🤣
@@alt_ms_frizzle Thank you! And very insightful comment, especially regarding the emotion economy.
you say that as if it woukld be something bad
To answer your question, I perfer faceless conglomarte. Same thing , lower price
It's literally the same, celebrities aren't known for their honesty lmao. But parasocial relationships are common
I am a straight 24 male. I started skincare out of fear of getting old. I saw many older gentlemen driving around in fabulous cars, looking horrible and exhausted. What if they took better care of themselves, I felt so sad for them. Hopefully one day when I get my dream car, I can look radiant in it.
I thought men were supposed to age like fine wine?
Aging is ok
@@udontevenwannaknowbruv I mean when your ducking 50-60 years old only surgery can make u look young , and men do generally age better since we have thicker skin + an ability to grow a beard that if treated well will make us look younger and more attractive , women don’t really have that no offense
@@0regretsinlife It doesn't and thank you for acknowledging that. There is a misconception about gentlemen who do skin care. So I think it is nice to talk about that.
@@zorlockts5744 Uhm but a beard makes a man look more mature, never younger. That’s why men often joke that they would look like a teenager if they shave their beard off
I have PAID for articles and case studies that were less detailed than this. Great to see you included global perspectives/data. Thank you for another terrific video.
- Bryan
Glad you enjoyed it! 😊
I feel like the boom of beard care back in 2015-2016 contributed to the normalization and launching of men's skincare brands as well. There's definitely more of an emphasis on men taking care of themselves since the pandemic, and I feel like this will transfer into more men's wellness brands too like how you showed Travis Barker's brand.
Im also wondering if we'll see a boom of derm/medical/science-based and backed brands positioning themselves for men similar to Augustus Bader and Barbara Sturm, both of which have been generally targeted to women who want luxury. Also, absolutely love your content!!!!!
Thanks so much for watching!! And that's a great question regarding luxury brands/science-based brands for men. I feel like Brad Pitt's does that but I guess we'll see if more come out to compete for the market share
Most of my skincare and beauty products are made by faceless conglomerates, so I can say I prefer that. I just feel like most celebrity products are just overpriced and not so special items whith someone's name splashed all over it for marketing purposes
I'm from India, I think there is a pool of male influencers that go for sponsorships for skincare brands because this market is increasingly rising here. But there isn't still any "male celebrity" that is really starting skincare that is extremely popular for it. But I think it would be happening in a bit. I like the genderless approach honestly. It makes it much more easier as a consumer.
When I was looking through a list of Indian celebs who have endorsed or started skincare brands, only the women kept coming up. Deepika Padukone recently launched a skincare brand, but no big male celebs showed up on the list. It'll be interesting to see if this changes in the near future
@@thedevilwearsdata yeah that skincare line wasnt extremely well received in india, as here concept of luxury skincare is still building up, and the route Deepika padukone took, was a very high price point, with not the most interesting ingredients. Idk I think here also there aren't many men even in traditional skincare commercials. Very few. Mostly companies are targeting male influencers to endorse, which is on a rise!
Great video, love all your videos :))
@@swatisahay7150 Great insight, thank you!
As a man, I started to do a simple skincare routine recently because my skin was a mess. Brands like CeraVe and The Ordinary really help with my adventure because they are affordable and straight to the point. The Ordinary can be a bit complicated because they only put the ingredient names but if you know what you need, it's smooth sailing.
Thanks so much for sharing! When I was scrolling through TikTok I noticed a lot of men used CeraVe. Not sure how that became the popular brand, but they seem to love it
@@thedevilwearsdata Probably also because it is cheaper and accessible as well as known to be reliable in terms of gentle formulations.
@@thedevilwearsdata its a gender neutrsl marketing and looks really science based, like something a dermatologist would use and not a 15 year old girl
As long as a brand has good products in my budget & is authentic, I don’t care if it’s faceless or celebrity owned.
Not only skin but now men also get manicures including polishes. Back when I was younger people thought I was crazy for using regular pink on my nails to make them look cleaner and nicer. Now they not only use color but bold ones like black and blue. I stopped doing mine as I stay home most of the time and my nails break less since I stopped working in the office, so I don't need to have them that long anymore (they'd break in the pink area and hurt before, so I had them longer so they'd break at the white part and it was quite effective but I liked to paint them to have a single color).
Another great video! I didnt know men had their beauty brands, becouse in all videos people complaning only about female celebrities beauty brands. Tbh my evil side is happy that men are targeted now. If thats what they need to start using something else than 5in1 bodywash...
My male friends are getting into skincare, one was a push from me though lol, but there's definitely less stigma nowadays. I'm from Brazil btw
Thanks for sharing! Out of curiosity, how old would you say they are? Are they 20s or 30s or neither? I feel there's less stigma with younger people
@@thedevilwearsdata Yes, we are all in our early 20s, I'm 21, and the friend that I incentivized to use skincare has a younger brother who's 17 and was already doing skincare, as well
Im a marketing and advertising student and just found your channel through the shein video and omg i love your videos so much, never stop!
Thank you so much!! This is so kind :)
Living together with a partner (F) who is deep in the skincare rabbit hole, I wholeheartedly believe that if men's skincare becomes mainstream to the point of it being the norm, even some of the most optimistic predicitions will be shattered in terms of revenue. Excellent video TDWD, keep of the fantastic work you do!
Thanks so much for watching!
As a gay male who was into skincare since a child, i think the best thing you need to do for your skin is sleep. Sunscreen, trentionin, occasional masks for a special occasion, moisurizer, cleanser, and SLEEEEEEPPPP. Seriously thats it. Again, this is after years of trying and testing.
I think it is because speaking heteronormatively women have higher standards where men being unhygienic isnt okay any more. Secondly more women are openly attracted to soft 'fem' boys, who as the name implies express a mix of typicallt masculine traits but with dominant (typcial) female traits like beauty think the k pop boys and korea being THE skincare place. Lastly capitalism, brands can now tap a newer market.
Nah don't think it's fem as much as Americans are waking up to women liking men who clean up. There a reason why women like "men in a uniform" or "foreign men" because it is more socially expected for guys to brush up on their looks and scents.
@@Justcetriyaart I believe it’s a mix of this and also what OP mentioned
@@Justcetriyaart I agree with this. Women who are attracted to men have really hopped on the “clean, fresh and masculine” train.
The answer is the manosphere
@@weird-guy the answer is *never* the manosphere except in delulu land
I got into Beard Brand, Manscape, as well as, Tiege Hanley during the early pandemic. This was when I was in my still in my later years of High School. This was also when I realized getting into Self Care can sometimes cost you an arm and a leg to continue. I first got into it from hearing about it in Men Self Care spaces on RUclips; mainly compromising of Skin Care, Fashion, Fitness, and Heterosexual Male Advice at the time. Spaces like these on RUclips helped me phase out of High School and into college about a year ago. I believe periods in life like mine but mainly the Pandemic ( times when you could reinvent yourself ) caused the large boom of men using skincare. I mean people did end up changing careers, jobs, and social classes during this period, so why not add looks into the mix. Especially because of the raise of young men feeling as if they are inadequate when fitting into today’s dating standards without it.
My question is how do you define men’s skincare- skincare bought by men, skincare made for men, or skincare advertised to men ? How is it a distinct and separate entity from skincare, skincare for women and genderless skincare?
Skincare is basically the new celebrity perfume. However, distinguishing perfumes by gender makes sense because fragrances themselves are ‘gendered’ - whilst the act of wearing fragrances is not. Skincare on the other hand is not gendered, but the act of performing self care is- it’s who it’s advertised to that is the problem, and social media is changing that already, so what do we need these celebrities for?
Moreover there are plenty of skincare brands today that focus on the science - Ordinary, Facetheory, Dermatica etc. So in this sense- yes it’s a money grab- these celebrity brands are no more or less for men than the Ordinary is, and in many ways it’s counterproductive as they are shifting the boundaries from one place to the next ( from the performance to the products themselves), when dismantling the stigma that exists is all that’s needed.
Also: The skincare market is incredibly oversaturated. It’s too much.
All great questions. The focus seems to be on including men in the skincare conversation. Brands started realizing that they’re missing out on marketing to and making money from half the global population. So now there are suddenly skincare lines made by men, marketed to men, and bought by men. Which, to your point, seems strange because skincare products have always been genderless.
@@thedevilwearsdata I agree with including men in the convo - but as per usual celebrities (and companies) are trying to capitalise instead of contribute. For me, the simplest solution would be to simply advertise to the male market via celebrity endorsement instead of celebrities over-saturating an already over-saturated market. They do this a lot in Asian countries e.g. Thailand. For all intents and purposes surely this would be a simpler route. But then again celebrity endorsements these days aren’t as popular - I guess most brands would rather pay an influencer for less money and arguably the same reach.
Other than things for beards, it's mostly for packaging. I prefere neutral packaging and send gifts to both men and women in my family. It's better to buy bigger bottles to share with family too
It's because we don't have the same skin due to hormones, they influence and affect the state of our skin.
Is it too late to start skin care at 30,I'm a guy
I almost never buy from a celebrity brand. They have to prove themselves to be equal to or more innovative than faceless brands (eg fenty, ouai perfumes, rare beauty)
Because they want money… Tons of people will fall into buying their favorite celebrities skincare line even though the celeb in question doesn’t even use any of the products
Why does Amy skincare company exist? Think about it
Ayy I love that clip of Niall Horan you used.
I am 38 yo guy looking 28 yo as I am using skincare since I was 12 yo. I made a lot of mistakes and private investigations in times before social media and finding everything online was a thing but I can assure you about one thing - most of "male" skincare is a bottle full of alcohol, silicone, mint and eucalyptus. There is much less goodies in products advertised for guys then it is for similar products for women from the same brand. Why? As far male skincare needs to not be feminine and not smell or look girly. That is the emphasis - not the efficiency and formula.
I’m a woman but genuinely all of my skincare products don’t look feminine or have fragrance.
I think those men are so afraid of feeling gay or feminine, that they NEED to buy into the ‘skincare for men’ marketing tactic. I see it with my brother, he uses one serum that claims to have vitamin c and all other ingredients that wouldn’t even go well together but since it’s specifically in the skincare for men aisle, he decided it would be suitable.
Even though there are so many better alternatives if he just did a little bit of research and the serum he uses is just designed to rip off clueless men (who are ashamed of wanting to buy skincare products so they spent as little time as possible at the drugstore, then they see a products that says MEN and SKINCARE on it so they can take a big breath and quickly leave the store before they see anyone they know). But that’s just my take on it
@@udontevenwannaknowbruv that’s so sad it’s seen as feminine or gay or whatever (neither being gay or feminine is bad, so even if it were those things, who cares?!) 😭
@@apricot1990 Ikr and it’s not like it’s gonna turn them skin feminine or something 💀 I’ve used men’s body wash (because it smells so damn good), men’s razors and shaving cream. They’re cheaper and they work better 🤷🏻♀️ it’s unfortunate that a simple label is holding them back from trying products that might work better for them. Also most skincare products don’t have perfume in them and it will usually say ‘fragrance free’ on the bottle/tub. Otherwise you can check if there is perfume in the ingredients. But I get that some men might not want to spend time and effort into that
@@apricot1990 women also dont wanna seen as maasculine...
@@udontevenwannaknowbruv ok that makes sense
I think everyone should do basic skincare (cleanse, moisturize, sunscreen) but some of this feels like when razor companies started advertising to women to sell more razors.
In regards to the last question... I prefer faceless conglomerates, tf lol? What do these celebrities know about skin care? They are just slapping their name on products, in fact, I don't know why people buy celebrity products in the first place, it's clearly a cash grab and you are much better off with an established brand
I have one simple rule when I buy cosmetics....Never buy anything from celebrities!!!
Can I just say how absolutely amazing your content is?? I have binged all your videos back-to-back! Your analysis is so well thought out and the connections you made are so awesome. It's really interesting to see the beauty industry explained like this. Keep it up! ❤🎉
Thank you so much Rhea!! Really appreciate you watching and leaving such a nice comment
Except the harry styles brand "Pleasing" is not a skincare brand. It's mainly a nail-polish brand and started as just that, then with time per customers requests and demands they started adding more products like sweaters, makeup and skincare but it still mainly revolves around nail-polish.
Yes, you're right! It launched with nail polish :) thank you for adding that context
Okay, but in Korea, male celebrities have been the face of skincare brands for many many years. And I'm not talking about "men's skincare" which is a con. JUST skincare, which is advertised to be used by men or women instead of this gendered skincare nonsense.
Interesting! Korea has led the way for skincare trends globally so this makes total sense
Call me influenced because I may look into Pharrell’s skincare after watching this 👀
If you can, let me know how it is! I'd love to hear your review
this is like when makeup guru launch their own eyeshadow palette. same old same old 😅☠️
I’m loving your content, so glad the algorithm brought it to me ❤️
Thank you so much Anna! Really glad the algorithm brought you here too :)
It's kpop/Korean skincare. Korean skincare uses male models, and Korean men have been using skincare since the 2000s, if not earlier. American skincare has been influenced by Asian skincare.
The manosphere and the rise of white collar workers are the answer, being inside is better for your skin than working outside in the sun or doing hard work that hurts you hand ect, nowadays a lot of young people are more informed about the damage the sun does to the skin and males are watching social media videos in how to get girls and most recommend beauty routines ( because they are owned/investors in beauty/grooming companies like tiege hanley and manscape)
I don't mind a celeb letting me know a brand exist, but I don't care if a brand does not have a face.
Skincare sponsorships and instagram on youtube pay well, very well so I am not surprised that everyone is jumping in on it. Also, it feels like trying to find the fountain of youth - modern skin care is truly anti-aging rebranded. I feel that that is the true driving force. I ain't saying there aren't good products out there - i have seen the results of tretinoin myself. It's just that it's a lot of content been thrown in your face.
I am not sure about sponsors on tik tok as it is still the youngest platform put there.
tretionoin or retionol whats bnetter ?
@@marvin2678 Tretinoin is way stronger and irritates the skin when you start but if you can tolerate it the results in just 2 months are amazing. Start with a low percentage 0.015%. then i moved to 0.025% after 6 weeks. Retinol is milder but can still irritate the skin in the beginning.
Men have finally decided they're worth the same time and money as women for self care, good for them.
I would prefer celebrity scientists to TV celebrities or conglomerates. Why can't Bill Nye or Tony Fauci launch a skincare brand??
Also, I remember thinking in high school "Why are cosmetic companies only targeting women's insecurities? Men can be insecure too." Glad to see that social media is democratizing insecurity among all genders /s
best utube video for how in depth and clear yr analysis are.
Thank you!!
Ugh we are all going to age so well
I want a faceless conglomerate who knows what they're talking about, it's not clothes that u wear and remove later. It's skin, I'd trust a part of my body with someone who has had some professional experience and avid interest in the field. Not just bcoz I like a celebrity and they can't mint enough to keep up with their ridiculous lifestyle.
As much skepticism I have of conglomerates, I definitely trust them more for health/body products because I'm under the impression that they put in a lot more time and resources into creating safe and effective products. They have the money to fund research with large experimental data sets. And reputable scientific journals have procedures in place to prevent biases in favor of whoever funds the research.
For those reasons, I 100% prefer faceless conglomerate skincare/beauty brands compared to figure/endorsement brands.
I prefer evidence over identity alignment.
what brands do you use
@@marvin2678 Personally I've only been being intentional with skincare for around 6 months. I'm slowly figuring out what products work for me, trying to use up what I've already bought. My regular face routine is about 2/3 Cerve(or the generic of a Cerve products
Started late in the skincare game. I'm 30 now and I just started at 27 years old. I'm never looking back. Korean skincare is the best.
Thanks for sharing! Curious what inspired you to start?
@@thedevilwearsdata social media of course. lol. but i did my own research. i didnt give in to these celebrity brands.
@@keevolution5656 Haha, that seems to be the biggest thing that gets everybody onboard. Glad you did your research though
keep up the great videos!
Thank you for the great video!
I hope the open discussion about skincare, grooming and good ingredients for different needs is going towards the inclusive direction, with people from different genders, skin colours and types coming together, and pushing companies to do better.
I too think the latest celebrity brands are cash-grab ventures, because of the lucrative profit margins. I wish they did traditional brand endorsement deals and investing in established brands, instead of crowding the market, but I also understand the profit there is just not the same.
What confuses me is their target, particularly the brands marketed as "for everyone", where clearly it's been endorsed by only men. Seems dishonest and ticking the inclusive box for the sake of internet credit. From a sales pov, where would one look for such products? Most stores would have women's and men's sections, and I don't see either client group crossing over to the other side for a moisturizer.
I'm ok with quality products marketed for men, even if the only difference is fragrance and/or packaging. The same way women care for aesthetics, I see nothing wrong with more masculine products that men want to display in their bathrooms, or have in their bags.
There could be an interesting discussion about when and what changed, to cause men not caring for grooming for the past couple of decades. I remember my grandfather during the 90s washing his face with "men's soap", shaving every morning, using moisturizer and cologne before going to work, having hand cream in his suitcase. Nobody considered it weird or less manly, on the contrary, you'd be considered an uncultured slob if you didn't pay any attention to yourself and had to work around people.
PS: I currently live in the Nordics, but originally from Eastern Europe. I think up here, the skincare use by men is more widespread, but also people have a lot more understanding of sun damage and harsh winter weather, with light sensitive skin being more common, and local brands are gender-neutral by default, which makes it more accessible in stores.
Thank you for leaving such a thoughtful comment, and you've asked so many good questions! Your point about stores having strict men and women sections making it hard to see any crossover is so true in North America as well. And you're smart to point out that a few generations ago, men's grooming was kind of the standard and not stigmatized. I'm not sure what changed over the decades
To be fair, people have been asking Pharrell to drop his skincare routine since the day they found out he's a vampire 🦇
Love your videos!!! Keep it up
Thanks so much!! ❤
Excellent click bait bc I watched just to catch a glimpse of the shirtless Korean guy
Hahahah sadly he didn't make the cut
great video, thanks
was it the devil wears prada or devil wears prada
Commenting for the algorithm because youtube should show me more of your content :*D
another great video!
Thank you!!
meanwhile juvaderm and xeomin stock: 📈
Clear skin makes them more gorgeous lol ❤❤❤❤❤ this is why u sud start doing skincare
title change??
They're just copying Koreans
Who's that asian guy on thumbnail?
interesting channel. One more subscriber!
i want capitalst market to consume men how it consumed us
Skincare videos are cringy
Who's the shirtless face mask wearing man in the thumbnail?
excuse me but I'm not wearing any skincare from a celebrity, especially not from a guy celeb tf?
I use sand
Does anyone even buy their skincare?
0.003 take 20 years and your dinner will be free,
its bc of kpop (jk i have no idea)
W video
Thank you :')
I genuinely believe that skincare is literally a scam. besides SPF it's just that. the only thing that actually improves my skin and nails and hair when it's getting dry is eating nutritious foods and massage
as if the world isn't overconsuming enough
Drinking tons of water helps too.
Disagree. Prescription tretinoin, azelaic acid, hydroquinone etc. What about AHA/BHAs? Benzoyl Peroxide? Do you have to do all these things? No. But they do make a difference in the skin? Yes. Someone with acne or hormonal driven melasma due to pregnancy or birth control would have a hard time controlling their skin condition with just SPF and nutritious food. It’s an oversimplification.
@@cv7958 I guess half of what you just described is prescribed by medical professionals for actual dermatological conditions?? I think nobody is going to cure their seborrheic dermatitis with supermarket sheet masks, right??
Tell me you've never suffered with skin problems or conditions without telling me...
Just because YOU don't have to deal with issues, and therefore don't see an effect, doesn't mean others don't. Typical bias and selfish view. Dermatology is an actual established area of medicine for a reason. Do everyone a favour and get some perspective outside of your own.
@@paigeconnelly4244 nice try, but I actually suffered from seborrhea and walked around with huge wounds from scratching it too much. again, I didn't treat it with a bunch of overhyped products that are being advertised everywhere, I got prescribed my medical treatment that I bought in pharmacy
second person that doesn't get that putting on mass market glycerin cream sometimes mixed with some kind of extract on a daily basis for funs isn't the same as getting professional treatment for a specific health issue
Money
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Baby sacrifices!!!