Facts. I just keep using my eyeshadow and blush until they're completely gone. I end up using them for three to five years, way past the expiration date 😅
Yeah, the expiration dates on makeup are such a scam. You buy a $50 palette at Sephora and they want you to stop using it after a year or so? Nah, Imma use that shit until it's worn out, thanks. You know when makeup is expired from the smell usually, not the fake exp dates they give you to buy more.
I unsubbed from a TON of beauty gurus I used to watch and once that happened I stopped buying makeup. This past year I've been using up what I own, (finished off an eyeshadow palette, a blush, two contour shades, several primers, foundations, powders, eye brow pencils and mascaras). I only buy things I completely run out of, and will continue this habit. I can't stand the waste and over production of items we definitely DO NOT NEED and am definitely sick of.
yessss that's so amazing, I also unsubscribed from almost every beauty influencer because it just all felt so unnecessary, and it completely changed my perspective!
SAME! I rebuy things like mascara that runs out, but I have a few palettes that I bought years ago, and I think they will easily last me another 5 years at the very least.
Same... watching beauty gurus just makes you want to buy, buy, buy makeup! Once I stopped watching them I stopped feeling the need to keep buying stuff I don't really need.
@Gio Marrocco they do have a choice. they can choose to remove themselves from pr lists. one youtuber at least already did that and made a video on it (Samantha something, can't remember her last name). they most definitely have a choice
@Gio Marrocco wether it's their job is not the point. you say they have no choice, I say they do. it's a fact. they choose to recieve pr for whatever reason. and name calling doesn't make your argument more valid
Yes yes yes 👏🏻 so happy that more people are talking about this. I’ve personally never been very into makeup, I’m literally wearing the same basic neutral looks that I’ve worn for years lmao. I used to watch collection videos and feel so overwhelmed, I couldnt believe people could have an entire ROOM full of makeup! I’m sure this issue is a lot more difficult for those of you who are passionate about makeup, but I agree, it’s important to be mindful and ask yourself if you really need new items ✨
Cheers for this, I've been looking for "how to become a business owner with no money" for a while now, and I think this has helped. Have you ever come across - Aeycarlepper Aristocratic Ascendancy - (should be on google have a look ) ? It is a great one of a kind guide for discovering how to manifest wealth and abundance without the hard work. Ive heard some incredible things about it and my neighbour got great success with it.
Alright, listen. I used to be a huge fan of the whole beauty community a few years ago. But now I'm so sick and tired of all the beauty gurus that do crazy extravagant looks that are completely unwearable, look horrific in natural lighting and use a thousand different products that I don't have because IT'S ALL NEW ALL OF THE TIME. It's completely removed from the helpful content it once was, now it's just wasteful. I just want to look nice and I want the planet to maybe not be on fire. Thank you.
I never think about that, for me that's so mindblowing, I will think about all night long I guess Like wtf why am I keep watching this videos, when I cannot buy these products, cause they are so expensive and why am I looking out for products I dont need and watch "tutorials" that just makes me feel shitty about myself cause I could never do that
I’m trying to cut right back on what I spend and try to rescue my waste too and I’ve been buying travel sizes where possible. It’s cheaper and less waste if I don’t get to finish it before it goes off.
I wish companies would be more transparent about the sourcing of ingredients they use. It would be awesome to support companies who are using fair trade ingredients.
I always look for products that have the B certified corporation symbol on products. There's not so much by way of makeup but there's some options for general beauty products. Shea moisture is a go to for me. They're B certified and use post consumer recycled plastic. If you don't know anything about B certification, here's an excerpt from the website "Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment."
I'd also love to see more eco make up. Its filled with microplastic and liquid plastic, in a plastic container with a plastic wand and a plastic box with a plastic seal... Containing non biodegradeable stabilizers, perfume and preservatives... And then most of it is thrown out. Ridiculous.
i bought so much makeup bc of ytbers, i felt like i need them everyday and cant live without them, and now that i dont watch them anymore i dont even use them?? crazy how tha works
Thank you so much for taking my fever dream and honestly what felt like frustration unloading and putting it into words. You crushed it, and I'm stoked to be apart of the convo. Especially hitting the influencer aspect (i feel seen) So SO many of the youtubers I used to watch have backed off of makeup completely, and I really miss it so much. But of course this comes from my experience of feeling unqualified to make beauty videos on youtube because I'm not a MUA, but the audience for beauty also feels very conditioned. I'm really here for a shift in the way we consume beauty.
I love colourpop for a lot of reasons but fairly recently they’re launching way too much way too fast. They’ve released like 4 or 5 new palettes and collections JUST THIS MONTH. Their packaging has gotten less sustainable, too, and it’s very disappointing to see.
@@bionic_jaden4051 I know and it sucks cuz they didn't used to be! Their products are genuinely good and affordable just the path they've gone down is not a good one
YES YES YES!!!! Honestly, I feel like if a "big" influencer (jeffree star, nikki, james charles) embraced this mentality made a video talking about these points, MAYBE we could get somewhere. but they won't, so we probably wont get anywhere and it really pisses me off lmao
All the big beauty gurus right now are male too, the ones you listed plus shane now dipping his toe in the water.. plus beauty companies are almost all owned entirely by males. All profiting off of women's insecurity. Women are watching the videos and buying the makeup and falling for these schemes. I love costume makeup and sci-fi and horror looks but when it becomes your everyday 'cant leave the house without it', spending $200+ a month on makeup, look? It's dangerous
They are part of the problem. It's their job to promoto and sell make up, either their own or other companies'. And they won't stop doing it until the money flow stops, unfortunately. Plus, you don't really think people with private jets and Lamborghins give a flying f about the environment, do you? I don't mean to be rude. Sorry if it came across that way.
I also feel like the use of makeup can be wasteful if consumers follow how beauty gurus or instagram beauty pages do their makeup. Like when they pour primer over their face, put stripes of foundation all over their face, use layers of bake to set their face, draw concealer triangles under their eyes, etc. I only use three dots of concealer under my eyes and I’m very fair so I practically have purple under eyes from being a tired college student and it does the job for me and covers the discoloration up. The way they use their products is so wasteful and makes people think if they’re not doing it this way it’s not the right way. It’s also not beneficial for your skin if you cake on all of these products that clog your pores like these gurus do, especially if the ingredients aren’t the best
The funniest part is when they put giant globs of foundation all over their face and then spend 10 solid minutes 'blending' it ... i.e. basically removing 90% of what they just put on with a beauty blender, which basically is just an expensive sponge that like all sponges, absorbs product. If you watch real make-up artists such as Lisa Eldrige, they use very little foundation, and spot-conceal, and basically they very rarely even contour unless they are doing a highly theatrical look. Heavy contouring like a drag queen is such a twitty Insta thing. If you are a woman, you don't need make-up that is designed to make MEN look more feminized, ffs. You already have a female face.
It depends on what you're working with. It's ridiculous when people with very clear skin slather on a lot of concealer and foundation. And what the purpose of the makeup is. What looks great for a photoshoot with studio lights might not work as well as an everyday look in natural light. Also a matter of taste. Some people want a soft and natural look out of their makeup, and others want something more intense. I don't think the "more is more" approach is wasteful if that is what you want out of your makeup. A lot of these gurus want to stand out with their created looks, so that's why most of them are so extra I suppose. I appreciate something more subtle and wearable, but maybe that just doesn't get the same amount of engagement on social media.
@@littleblackpistol Yes, love Lisa Eldridge for this exact reason! She is a legit makeup artist, unlike so many beauty "gurus" who can only do one-note looks on their own face. Also, FFS, influencers, put DOWN the concealer. I get that they're filming under high-powered lights, but that has to look absolutely awful in daylight.
i never knew about #projectpan so i immediately looked up the hashtag. its honestly so inspiring to see people try to hit the bottom of their palettes because when have any of us heard any beauty influencer talk about using up their product? it's like such a tabu topic and i think spreading information and supporting those who choose not to be as wasteful
Your insights are very accurate. I'm getting my Master's in Marketing Communications and companies use all of these tactics and it's very sad. I've been watching your videos for years and I really like these new ones of your thoughts on ethical business practices, psychology, among others. Your opinions and points are always so sound, supported, and strong. You made a statement in this video about how things like chemicals are broken down, but I think both myself and others are not so educated about the process of recycling, such as how products break down and why it's important to know. Or the stipulations of expiring makeup. If it's actually expired or it's just another marketing scheme (this expires in 6mo so go buy more!). I'd love to hear your thoughts and whatever knowledge you have to inform us about these kinds of issues as well. For example, I didn't even know what "fast fashion" was until you uploaded about it. No pressure, I just think you already make informative videos and you're smart and well-spoken so I think we'd really benefit. Though it's not your job to inform us, but if you ever want to, I'm sure we'd appreciate it. In any case, love your videos!
So glad you’re talking about this! I hardly receive PR because I’m a smaller channel but I really try to keep my makeup purchasing to a minimum mostly because I can’t afford it but also because it’s so wasteful.
Also, not related at all to this video subject, but I am IN LOVE with your hair. It has grown so long and beautiful!! Do you have any tips for hair health and growth? I'm in the process of growing mine and would love some tips! Thank you for being you
thank you so much! I just haven't trimmed it in over a year (I'm definitely due), and I only wash it about 1-2 times a week! otherwise I don't really do anything special for my hair health or growth :)
I gave up on investing in the beauty community when it became a one look hivemind and since then I haven't felt the need to buy a single new palette, just replenashing foundation and mascara when I've run out and it's oddly liberating. Once you ignore what people on a screen tell you are the current 'only' ways to look you quickly get over beign self concious about your makeup. Powder blue eyeshadow? Why not. Neon pink liner? Go for it. Barely a drop of foundation with a heavy smokey eye? Rock on. I spent so long looking for a bronzer that suited me before realising I just hate how bronzer looks on me but felt like I needed to wear it or else I would look like a flat ghost.
Wow, you guys are really aggressive and rude. Where did she say that the whole problem on a global scale is solved? She meant that it’s solved for her because she doesn’t wear make up.
This has been lurking in the back of my mind lately too, and now you have encouraged me to take a stand. Step 1 ☝️ Unfollow and unsubscribe to beauty influencers that makes me wanna buy more and new all the time. Step 2 ✌️ Stop buying new makeup that I absolutely don't need or am gonne use up Step 3 🤟 Use what I have, get creative with what I already got, have fun with my makeup stash Step 4 ✌️✌️ Create a daily look that I'm comfortable with wearing every day without needing to switching up products Step 5 🖐️ Talk to others about it to spread awereness around how fast fashion and the makeup industry is turning out to be so similar and a huge problem in general. Just use what you have or give to others if you don't need or use it.
I prefer the approach of Asian/Korean beauty, where new products from brands actually offer something truly new and innovative. They try to come up with entirely new categories of makeup (cushion foundations, bb creams, etc.) that are geared towards the average makeup user. Compared to asian brands, these "fast" brands don't offer much different with their new products, packaging- or product-wise, just the same basic product that is overhyped by marketing. Also, Asian brands often offer refills for their products that come in recyclable packaging, so you can buy the product once, purchase the refill for less and reuse the original packaging.
I so feel this! You buy a brand new $80 palette & then 3 months later it's old news and you never touch it again. Such a waste on both the consumer and the makeup companies part. Glad you're touching on this
my bf dumped me yesterday, and today was supposed to be our three year anniversary. we’re still gonna meet up and trade gifts. i’m so scared and i feel so much anxiety it’s not related, i just needed to tell someone and the youtube comment sections seemed like a good place to do it... lol
You'll be okay 💖 dodged a bullet. btw there is an app for period tracking called Flo but they have a secret chats section and it's an amazing community of girls and women supporting and helping each other and it's all anonymous. Check it out if you ever need to vent!
Thank you SO MUCH for discussing this - I think fast fashion is talked about in the mainstream now but I don't feel like makeup is getting the same discussion. I've recently been doing a makeup no-buy this year and JEEZ I should have done this long ago!
this!!!! fuckin!!!!! video!!!! i feel so crusty when i always use the same products and makeup for all of my vids and looks, but this video has rlly opened my eyes! especially the pr package issue, loved this video so much sarah!!
I agree, consumers and companies alike need to take a step back and choose products that are good for the environment, are more transparent regarding the ingredients and have quality over quantity
I own three palettes and I feel like I've covered everything I need with them. Especially now that I work at a company and can't get too crazy with my makeup anymore.
I used to laugh at my mom cos she only has one of each and finishes all her products. Now I think it makes sense. I’m trying to do a project pan myself and will only buy my fav brands (ie Glossier) cos I rather use my money in one brand and product I really enjoy and finish it than end up de cluttering and putting hundreds of £ in the bin
loved this video Sarah, I never understood why people wanted so much makeup in their collection.. but that's coming from a gal who wears the same makeup everyday :P
I do see a counter-culture forming, and honestly, I'm all for it. When ABH started releasing product at an unsustainable rate, many influences started making anti-haul videos, and have continued to focus on being more aware of how much product they waste. Although I completely agree that we have to start making better decisions and focusing on sustainable beauty, I am really appreciating the influencers who are stepping up and saying 'No, I'm not going to support this wastefulness"
Thank you so much for speaking UP. I couldn’t agree more. As a 52 year old I’m probably not your typical follower but I hope it’s encouraging that some of us are really thrilled to see the younger generation rising up about this issue. When I was a little girl in the seventies we recycled everything and we were learning about solar power, etc. Clearly the ball got dropped. I enjoy learning about fast and slow fashion from Daria Andronescu (founder of the Wonder Wardrobe course), Justine LeConte (sustainable fashion designer), but you are the first to say much about fast makeup. Bravo! I would be so interested in how to become more choiceful in terms of makeup selection going forward. I have appreciated your cruelty free product videos but I really want to find brands that are also more sustainable and ethical (in terms of how they treat humans) in their practices.
I know Kat Von D is now "cancelled" but her beauty brand was the one palette I bought a year. Saving up and looking forward to the holiday collection. I feel that about zero brands now. Also I have never used up one palette so I now no longer feel the need to buy a "warm neutral palette with a pop of color (blue)."
i found you on youtube when i decided to go cruelty free as well, which was around the same time you did, so i feel like i’ve been on this journey with you. now i’m so much more conscious about what i really needed after i purged makeup i didn’t need anymore. and researching for cruelty free brands after cutting out so many that weren’t. i felt bad thinking about all the money i’ve wasted and product going to waste. the irony is back then i would buy these new products but didn’t enjoy the makeup itself, only the hype. now i’m way more into doing my makeup but only buy what i love/will use! and if i want something new i do my research and really debate on my purchases to make sure they’re worth it. great video!!!❤️
I had a bit of an issue with all those people screaming and crying about the websites being down in Shane’s last episode. Oh nooo you couldn’t spend 100s of dollars on makeup? What a nightmare! 🙄They all seem so out of touch with reality! Makeup is a luxury that no one truly “needs” - it’s art and many feel like they need to wear it because of social/societal pressure but it’s not a basic need. It’s a creative outlet but that doesn’t mean people need ten palettes, 20 lipsticks etc!
My makeup comes from the body shop, which is a cruelty free brand in the UK. It isn't plastic free, but they recycle old containers. They don't release tons and tons of new products. Their makeup is good, affordable, cruelty free and versatile. It's practical too. It's a line for the casual wearer more than the fanatic though. I just can't find an oil free plastic free makeup remover. I can't use any oil at all, including cold cream. Magic cloth etc doesn't work either. Nor does soap, it's too drying and just water doesn't work. I currently use the body shop camomile waterproof eye and lip makeup remover. That's the only thing I've found so far that actually works.
Been feeling exactly like this for a year or 2. I watch a few beauty channels mainly for the personality but not for makeup recommendations. And I'm actively using up what i have. Thanks Sarah!
I used to watch beauty youtubers 10 years ago, but it was so different back then. There was for sure the hype for new products and such, but the people were so much more relatable, and a lot of them were still using their own money to buy products. The beauty community nowadays is... I don't know, I can't even begin to bring myself to watch most of them. I really enjoy the artistry in the crazy looks, but I don't wear much makeup myself now so there doesn't seem to be any point in following them.
I super addicted to buying makeup until I realized I had an issue. I knew minimalism felt super limiting to me, so all I did was get a vintage Clinique makeup bag (gotta love the 90s 💄) and I said to myself “from now on I am allowed to buy own all the makeup I want, BUT all of it HAS to fit inside this pouch” I ran out of space immediately, so I had to give up part of my collection. From then on I went on to realize patterns in what I like when it comes to products and looks (I like fruit scented lipsticks, hate powders, never wear concealer, love sparkly eyeshadow, love red lipstick, mainly interested in exploring Australian brands, etc) so now I just stick to what I know I love and don’t really care for releases. To keep updated, Once a year I do go online and research what people are doing, I love looking at high fashion catwalk looks for inspiration. If I buy a product for fun I go for an affordable option and remove one item from my bag. If I love it on me I might want to invest in a more expensive option which I then wear the rest of the year. Just my two cents :)
love your thoughts on topics like this. it makes me reflect on my own behavior and general thoughts, even if I'm not super into make up. but even I am kind of addicted to this hype around new products (if that makes sense).. also completely unrelated I dig your hoodie!
it's really cool and nice to see your take on this subject. it's so important to talk about, yet it's almost never mentioned. the beauty community is creating this unobtainable desire to constantly "need" the newest releases from every single brand. they talk about products like "i can't live without this" or "you need to get this", only to never use it again on their channel after the hype has died down. it's not about the quality of the makeup anymore, it's only about having the newest releases. also, i think the whole pr thing has affected the way influencers judge products. i feel like most of the beauty gurus take it for granted and don't understand the value of the products because it's gifted to them for free. i think you appreciate the makeup you have so much more if you actually paid for it. that's why i really appreciate people like samantha ravndahl, who went off pr and is almost a regular consumer now.
I love project panning. I started a year ago and it’s really helped me learn to use what I have before buying the next thing. Also, the small project pan community on YT is really great in my experience! Reminds me of the early days of RUclips is some ways, which can be nice. It’s a less professional space and I feel there’s lots of interaction and relationship building in the comments. Most of my beauty content is clean beauty channels, panners, and no-buy channels these days. They help me stay conscious of what I’m buying and why.
Shane dawson is hearing you No, seriously Iam so thankful that you do this video, thank you for doing this ♡ You are my big inspiration for year now 🤘🖤🖤
I agree with all this so much! I hate that so many influrencers these days receive copious amounts of clothes and makeup that they use once for a tutorial. I have my favorite go to products that I buy when I run out of and don’t buy excessive amounts of makeup
Didn't see the blog, I thought she had gotten it on PR, my bad 🤷still, even if she bought it that doesn't matter, she didn't say you shouldn't buy make up, just that you should make better decisions and not feel like you need to buy absolutely everything, that's it
That's exactly how I feel and I unsubbed from so many beauty channels. When I first discovered the beauty community (and was much younger) I loved watching these giant makeup collection videos and now it makes me sick, all I see is waste and expired products (that will eventually be thrown away). It also makes me sad when I hear youtubers say that tutorials or "shop my stash" videos don't get views anymore, I much prefer to see someone use their "old" makeup and show their techniques (even if I don't own the products) rather than seeing reviews and hauls of new products I'm not interested in buying in the first place. I wish I could unsubscribe from all of them and not be tempted at all but sometimes it's harder because I got attached to the person, not the makeup haha. Like I could never unsubscribe to Rawbeautykristi or Sam Ravndahl ^^ some beauty gurus are more reasonable than others and talk about being a more conscious consumer
Smokey Glow did a video similar to this but more along the lines of luxury items. I 100% agree with you! A couple years back I had to take a break from the YT beauty community because I did notice that every time I’d watch a video I would get an itch to spend $. I don’t buy into the hype anymore. I only buy drug store products. I really only buy products that I’ve ran out of. These beauty RUclipsrs these days aren’t even relatable anymore. You start out watching someone who’s life is similar to yours, and a few years later they’re living in a mansion (I mean, good for them I guess). They’re basically celebrities at that point.
This is why I enjoy watching people like Jamie Genevieve, Keilidh MUA, Sophie Lloyd, Isabelle Kate GM, Sssamantha etc. Down to earth, actually talented people who use the same products often and don’t have that fake LA RUclipsr vibe about them. Generally don’t watch Americans (except Sarah, Contrapoints and David dobrik) Irish and British influencer tend to be slightly more grounded and less obsessed with the opulent lifestyle I see many American beauty influencers emulating.
Thank you for making this video! I agree with your points with my whole heart. I stopped buying fast fashion maybe a year and a half ago, and now buy everything second hand (excluding socks and underwear). Around the same time I switched to buying only cruelty free make up and skin care. In themselves these choices are limiting me, stopping me from buying or even dreaming about all of the new launches and new trends. However, I still recognize the need in myself to buy-buy-buy. I have a constant urge to have something 'new' every week. I really want to get rid of this need! I feel like I'm spending ridiculous amounts of time thinking about what I could use my money on. It's really tiring to be subscribed to these youtube channels I used to love but whose content is now only consisting of trying out new stuff, hauls, favorites etcetera. Or maybe the content was like that all along, and I'm just now realizing that it's not something I believe in anymore.
I have a trick for keeping my collection under control, I have a drawer for my makeup and if I have no space I either need to give away something I own to someone who needs it or use something up to buy something else, that way I’m not letting anything go to waste
It's funny because the time when I owned the most makeup was the time when the majority of videos I watched were makeup tutorials from beauty gurus I looked up to at the time. That time was when I was 14/15, young, naive, and impressionable and that was 6 years ago. Now I own one small eyeshadow palette that I've had for 3 years because I use it probably once a week, and mascara and eyeliner that I replace when I need to. I don't watch any beauty tutorials now because I don't feel the need to change up the makeup style that I'm comfortable with. However I look back on my teen self with bittersweetness because even though I probably spent more on makeup than I should have, I know I had fun expressing myself with all those different colors of eyeshadow at the time.
Yes! You're right. I really changed the way I shop beauty products when I saw how much I have and that I will never use it up. I switched to buying travel size mascara, because mascaras expire really quick anyway and I won't use them up. Same with lipsticks. I stopped buying super weird shades of lipstick or other trend pieces that I will use once or twice. If I buy something really expensive, I make sure it's a powder product, because you could use them until the Formula gets weird, even if they're expired. The amount of money I save this way is amazing 😅
I’m glad you touched on the “extra glam” makeup propelling the industry and content. As a makeup wearer who has to be office appropriate 5 days a week, I need those neutral looks! I love rocking a trendy, colorful, or fully glowed up look on the weekends or for an event. But most days, I’m using a matte brown palette to do my makeup in the car outside my office building. What’s irking me is I can’t buy a lot of my favorite brands anymore because they’re getting knocked out of stores like Ulta and Sephora in favor of “high glam, pigment, glamour” brands. Ex: I’m a big fan of Stila, Lorac & Laura Geller. And I’m noticing every time I go into a physical store (which I prefer for product testing and metering my spending) their displays are smaller or gone. & it’s not just - my BF is self conscious about his skin so I introduced him to BB cream: it’s hydrating, it has sun protect & it makes him feel better about his skin. HOWEVER, whatever brand he was buying went into a “beauty guru” rebranding & he accidentally bought a “highlighting gleam” BB cream, & he was like “IT HAS GLITTER IN IT” (it had a shimmer sheen). He was mortified because to him, it was so noticeable. We’re not all glamazon beauty gurus who can or wants to wear a full coverage beat. I’m actually noticing how many beauty content creators I watch are like “I’m doing this look, but I’m going to be hanging around the house” or “I’m going to wash this right off” I think it’s time is real world makeup wearers speak up!
It’s sad too because back in 2013 it was HUGE when an influencer collabed with a big brand and now they try to outshine each others collabs every other week and they don’t give eachother time to be in the spotlight. I’m just sick and tired of the beauty community at this point. I also switched to cruelty free / vegan makeup so it’s made it a lot easier for me to pick and choose certain brands only. I use up the makeup I have until the last drop or I hit pan because I get so overwhelmed by all the beauty products at the store. I miss how the community used to be. Now they just try to push products and brands down our throats and you’re not a “true” fan if you don’t buy every collab they do.
i love makeup tutorials with older makeup because im more likley to have it! i dont buy makeup often, (i only have 3 pallets rn) and i find it nice seeing similar colors that i have :)
I have noticed a lot of beauty gurus now making videos where they use makeup they already have and although it's not much, I'm glad they're taking that step! I would still watch you playing with makeup you already own! :) I always watched your GRWM's because I liked what you talked about more than anything. And also I like your general style so you could do the same look in all those videos and I would watch lol
tbh I blame Instagram, like the beauty community here on RUclips did not kick off like it did until Instagram. especially with children getting into heavy (and luxurious) makeup at such a younger age because they want to look like their favorite !!adult!! instagram influencers. a lot of makeup collections look like they’re marketed towards preteens and high schoolers
I agree with pretty much you said. I would also add that the beauty industry profits from making us insecure in our own skin and feeling like we should wear makeup. I love the artistic side of it but I don't like the idea of "needing" anything. Great video 👌
I also often feel like the creativity is set aside for the things we need to buy. It's buying people love - not the artistry of makeup. I love Low buy/no buy channels, that really make me think about my own consumption :)
This is such a good video! Probably one of my new favorite ones honestly. I agree with everything that you're saying 100% last year I started using up all of my half used makeup and finishing them up before I would purchase a new one. I hot inspired by R/panporn on reddit, basically the same thing as project pan but I like the little community we have there.
This last year I became and adult and moved out on my own, i also got my first "big girl" job, and after that I unfollowed all makeup brand Instagram accounts aside from a few indie brands. Let me tell you, I have saved so much money and my collection is actually usable now. I used to buy every new release and just stick it on afterpay until I truly realized everything I was doing. I have no idea WHY I wanted all that makeup, I grew up frugal and always saved my money if I ever did get allowance, yet here i was spending hundreds of dollars on consumables i touched once and then forgot about. So around October of last year I took all my makeup and dumped it onto the floor and grabbed what I truly loved, and gave away all my other makeup that didn't make the cut or that i literally HAD NOT TOUCHED. Colourpop was the one I spent the most on and used the least, and it makes me sick to my stomach with how much I'd buy from them and not touch ever again. I'm now saving on average 300 dollars a damn month because I just don't buy makeup anymore unless it's my foundation I use everyday or my eyebrow pencils. Now I just need to tackle my clothes and do more research on fast fashion so I can stop supporting shitty companies and ethics. We are not free until everyone is free. I also realize I didn't clarify what I did with the makeup I got rid of. If it was still new in the packaging I gave it to my boyfriends sister because shes an actual makeup artist, if it was gently used I gave it to my best friend, younger sister, or my mom. Any excess was donated to project beauty share, unless it was just expired or gross in which it was thrown away.
Two of my best friends (sisters) are craaayzee beauty consumers, they can spend their entire hard earned monthly paycheck on cosmetics. Which is just fine, I buy plants and books and people think I'm crazy, BUT they are giving me dozens of cosmetics every month, which are brand new!!! Hardly even used. I'm too much of a tomboy to care about cosmetics, so I could never understand why you'd buy so many in the first place, but if you add the environmental aspect, it just gets even more nonsensical to me.
hell yeahhhh Ready to Glare is awesome, I'm glad you take inspiration from her, you're obviously already a refutable source with very interesting opinions but knowing you like her content as well shows how much you take proper sourcing seriously and i like that ish
As someone who's not a beauty guru myself, I'd love to see videos about making different looks with the same palette/materials to be able to get some versatility without feeling like I need to go out and buy a million products for one tutorial. Being able to reuse what you have to create various looks is a real talent!
I find the beauty community so confusing and exhausting. Admittedly I’m just not that into makeup. But my general rule of thumb for hobbies or passions is to invest in something high quality and use it into the ground. I’m always shocked by the amount of money and time people invest into these new pallets and new releases but I never even thought about the mass amount of waste they produce. And for what??? Ugh.
And it's frustrating to find something you like that gets discontinued and replaced by something you don't like, or not replaced at all, just because the trends change.
You are so right in everything here! Thisnis the video i have been waiting. I spend A LOT of money, i mean, a lot, and i dont even have a job, but i “needed” to have tons of matte liquid lipsticks and eye palettes, but once i bought them, never seen on the internet anymore cause there were just old makeup 🙄 wtf !!! Now I feel reaaaaally stupid and cry because i spend money that i didnt even have nor then, nor now! And lets be real, the normal, regular and real people dont have tons of money to spend on makeup... c’mon !!!! 💪🏻☹️
@@anitaknight3915 this is only on a surface level, deeper messages are way worse. This is why the existence of beauty industry is bad, literally nothing good in it, no benefits for women
I just literally donated a heap of make up (some barely used, most never used) and my entire nail polish collection, to my local thrift shop. I am on a low waste, sustainable lifestyle now and everytime I opened my drawers, or make up bag, it pissed me off. So much money and resources wasted, I mean, I barely even wear make up. I even stopped coloring my hair because literally, my roots would appear every TWO weeks and the upkeep.......nope. I used to support Shanxo (or whatever her channel is) because she is a fellow New Zealander and has done very well for herself....but holy shit, after watching an unboxing vid of hers and seeing the sheer volume of products...it actually turned my stomach. I refuse to support that blatant consumerism. For the first time in my life (I'm 43) I feel free.
I think it is so interesting that at the same time that environmentalism and sustainability is on the rise, so is consumerism and waste. It is so contradictory! As someone who never jumped on the makeup bandwagon, I just can’t fathom why people need to buy palette after palette...
I am so here for this. I don't really follow "beautube", I just follow like 3 people who all take this kind of approach to makeup. Like, the antibeautube. lol I don't even wear makeup myself except on certain occasions, but I find it fascinating? I think I follow channels like this because you satisfy my fascination with makeup without making me feel like I've just watched a 15 minute commercial.
I only buy the new pallettes I want based on colors/finishes I don't have and use them almost every day because I am an artist. To me eyeshadow is like oil paint, another art medium that I buy as needed.
I still use the OG Lorac pro e/s palette+lime crime OG Venus+too faced chocolate bar 🍫 palette+UD smoky palette. I haven’t bought other palettes since.
This is such an interesting topic, I've been super responsible with my fashion consumption, but make up... That's an issue I haven't been able to tackle completely, I'm not a beauty follower, I prefer quality over quantity, I do use every single drop of my beauty products, but I must admit, I'm not nearly as mindful with my beauty purchases as with my fashion purchases... This video gave me a lot to think about, just because I love a brand on me I need to do my research on their ethical and environmental standards, if they're not up there I'll need to make some changes in my future decisions
I find it very difficult to avoid green washed products. I feel like the gov or some institutions should create specific terminologies for the labels and also they should investigate these companies periodically. As consumers we are being lied to and that should be pretty much illegal.🙃
I agree with everything you say. I was far more of a consequence consumer of makeup until I started to watch beauty youtube videos and I kind of lost my mind. I had to have everything that I saw and I now realize that I have too many eye shadows that I never wear. I have gotten better now but it took me a bit to actually realize this which is kind of funny because I don't lose my mind with spending when it comes to most things. I usually wear my clothes and shoes until I can't anymore.
I had a feeling this was going to be the video. Looking forward to watching it! (also one of my three favorite channels shouting out my other 2 favorite channels in the first minute 😍)
The beauty industry baffles me. I use the same £5 foundation everyday that is so much better than any luxury foundation I’ve tried, blue eyeshadow to match my eyebrows to my hair that I use until I’ve used it all up, the same mascara for years (new tubes but same type) and donate the wands to wildlife charities to get oil out of rescues fur when I’ve finished it. All vegan and cruelty free and pretty cheap! We don’t need new stuff all the time, resist the greed!
Thank you YT algorithm for bringing this to me~ I actually recently decided that I'm not buying any more eye shadow palettes nor lipsticks until I actually finish a product. Mascara is my exception because I replace it every three months for eye safety reasons. I have three palettes, a few singles, and a trio. I want to see all of the looks I can make with them, because I have enough for the time being. FOMO is a real issue in the beauty community these past five years.
I...I still use expired makeup
True story, same, girl, same😅
I do too. If it has not changed and it doesn’t smell weird then it’s fine.
Facts. I just keep using my eyeshadow and blush until they're completely gone. I end up using them for three to five years, way past the expiration date 😅
@@batorsagandszerelem4474 MOST of my makeup is that old or even older.
Yeah, the expiration dates on makeup are such a scam. You buy a $50 palette at Sephora and they want you to stop using it after a year or so? Nah, Imma use that shit until it's worn out, thanks. You know when makeup is expired from the smell usually, not the fake exp dates they give you to buy more.
I’m so here for your thoughts!! 🖤🖤🖤
just watched your vid on this topic :o
I watch you and Sarah all the time! Love your vids 💕
Collab you fucking cowards
Y’all two are my faves. ♥️
READY TO GLARE Loved your Vid on Children of God and Subbed
I unsubbed from a TON of beauty gurus I used to watch and once that happened I stopped buying makeup. This past year I've been using up what I own, (finished off an eyeshadow palette, a blush, two contour shades, several primers, foundations, powders, eye brow pencils and mascaras). I only buy things I completely run out of, and will continue this habit. I can't stand the waste and over production of items we definitely DO NOT NEED and am definitely sick of.
yessss that's so amazing, I also unsubscribed from almost every beauty influencer because it just all felt so unnecessary, and it completely changed my perspective!
SAME! I rebuy things like mascara that runs out, but I have a few palettes that I bought years ago, and I think they will easily last me another 5 years at the very least.
Love this!!! Same here.
Same
Same... watching beauty gurus just makes you want to buy, buy, buy makeup! Once I stopped watching them I stopped feeling the need to keep buying stuff I don't really need.
I find it pathetic, the cycle of over consume, then do an aggressive declutter.
@Gio Marrocco they do have a choice. they can choose to remove themselves from pr lists. one youtuber at least already did that and made a video on it (Samantha something, can't remember her last name). they most definitely have a choice
@Gio Marrocco wether it's their job is not the point. you say they have no choice, I say they do. it's a fact. they choose to recieve pr for whatever reason. and name calling doesn't make your argument more valid
Amen
Yes yes yes 👏🏻 so happy that more people are talking about this. I’ve personally never been very into makeup, I’m literally wearing the same basic neutral looks that I’ve worn for years lmao. I used to watch collection videos and feel so overwhelmed, I couldnt believe people could have an entire ROOM full of makeup! I’m sure this issue is a lot more difficult for those of you who are passionate about makeup, but I agree, it’s important to be mindful and ask yourself if you really need new items ✨
tiffanyferg I’d love to hear your take on this Tiffany!!
Cheers for this, I've been looking for "how to become a business owner with no money" for a while now, and I think this has helped. Have you ever come across - Aeycarlepper Aristocratic Ascendancy - (should be on google have a look ) ? It is a great one of a kind guide for discovering how to manifest wealth and abundance without the hard work. Ive heard some incredible things about it and my neighbour got great success with it.
Alright, listen. I used to be a huge fan of the whole beauty community a few years ago. But now I'm so sick and tired of all the beauty gurus that do crazy extravagant looks that are completely unwearable, look horrific in natural lighting and use a thousand different products that I don't have because IT'S ALL NEW ALL OF THE TIME. It's completely removed from the helpful content it once was, now it's just wasteful.
I just want to look nice and I want the planet to maybe not be on fire. Thank you.
Majastic Right!! Like who the hell is gonna be able to wear these crazy makeup looks in their daily life? Starting to look like clowns tbh.
I never think about that, for me that's so mindblowing, I will think about all night long I guess
Like wtf why am I keep watching this videos, when I cannot buy these products, cause they are so expensive and why am I looking out for products I dont need and watch "tutorials" that just makes me feel shitty about myself cause I could never do that
Majastic Can I please have that last part put on a shirt?! What a mood
Yes omg!!!
So well said👏
I wish that makeup came in smaller sizes, because most expire before I can use it up.
I've heard some people say that you can still use makeup past it's expiration date, as long as it looks/smells fine.
I’m trying to cut right back on what I spend and try to rescue my waste too and I’ve been buying travel sizes where possible. It’s cheaper and less waste if I don’t get to finish it before it goes off.
@@djunaskye6220 of course you can
I wish companies would be more transparent about the sourcing of ingredients they use. It would be awesome to support companies who are using fair trade ingredients.
YES I agree, more transparency in general would be well received!
I always look for products that have the B certified corporation symbol on products. There's not so much by way of makeup but there's some options for general beauty products. Shea moisture is a go to for me. They're B certified and use post consumer recycled plastic. If you don't know anything about B certification, here's an excerpt from the website "Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment."
I'd also love to see more eco make up. Its filled with microplastic and liquid plastic, in a plastic container with a plastic wand and a plastic box with a plastic seal... Containing non biodegradeable stabilizers, perfume and preservatives... And then most of it is thrown out. Ridiculous.
i bought so much makeup bc of ytbers, i felt like i need them everyday and cant live without them, and now that i dont watch them anymore i dont even use them?? crazy how tha works
There's a really great documentary series I started watching on Netflix called Broken and the first episode is about fast makeup.
Kiri Godfrey I’m gonna check this out, thanks for recommending!
Yes! I feel like everyone should watch that.
To be honest, people need to watch the entire series because they cover this in a lot of industries
This is why I gave up on becoming a beauty guru. I hated promoting the consumerism
Thank you so much for taking my fever dream and honestly what felt like frustration unloading and putting it into words. You crushed it, and I'm stoked to be apart of the convo. Especially hitting the influencer aspect (i feel seen)
So SO many of the youtubers I used to watch have backed off of makeup completely, and I really miss it so much. But of course this comes from my experience of feeling unqualified to make beauty videos on youtube because I'm not a MUA, but the audience for beauty also feels very conditioned. I'm really here for a shift in the way we consume beauty.
yessss I agree let’s bring back average makeup videos I bet there’s still an audience (like us) for that!
@@sarahhawkinson omg yes, that is all I want. regular ass novice people just doing mediocre makeup like the rest of us!
As one of my favorite RUclipsrs nappyheadedjojova says: never trust anyone with a Morphe code
I love colourpop for a lot of reasons but fairly recently they’re launching way too much way too fast. They’ve released like 4 or 5 new palettes and collections JUST THIS MONTH. Their packaging has gotten less sustainable, too, and it’s very disappointing to see.
Sadie Roberts colourpop is the fast fashion of the makeup/beauty community.
@@bionic_jaden4051 I know and it sucks cuz they didn't used to be! Their products are genuinely good and affordable just the path they've gone down is not a good one
YES YES YES!!!! Honestly, I feel like if a "big" influencer (jeffree star, nikki, james charles) embraced this mentality made a video talking about these points, MAYBE we could get somewhere. but they won't, so we probably wont get anywhere and it really pisses me off lmao
All the big beauty gurus right now are male too, the ones you listed plus shane now dipping his toe in the water.. plus beauty companies are almost all owned entirely by males. All profiting off of women's insecurity. Women are watching the videos and buying the makeup and falling for these schemes. I love costume makeup and sci-fi and horror looks but when it becomes your everyday 'cant leave the house without it', spending $200+ a month on makeup, look? It's dangerous
@@IzayaV but like... Nikki is a woman? And i can think of many other female influencers. I don't think its that big of an issue.
@@IzayaV and there's more and more men who are getting into make up.
They are part of the problem. It's their job to promoto and sell make up, either their own or other companies'. And they won't stop doing it until the money flow stops, unfortunately.
Plus, you don't really think people with private jets and Lamborghins give a flying f about the environment, do you?
I don't mean to be rude. Sorry if it came across that way.
im so sorry honey, but at 5:50 i did not listened to you anymore bc i got distraced bc of your precious kitten. gonna watch it again.
I also feel like the use of makeup can be wasteful if consumers follow how beauty gurus or instagram beauty pages do their makeup. Like when they pour primer over their face, put stripes of foundation all over their face, use layers of bake to set their face, draw concealer triangles under their eyes, etc. I only use three dots of concealer under my eyes and I’m very fair so I practically have purple under eyes from being a tired college student and it does the job for me and covers the discoloration up. The way they use their products is so wasteful and makes people think if they’re not doing it this way it’s not the right way. It’s also not beneficial for your skin if you cake on all of these products that clog your pores like these gurus do, especially if the ingredients aren’t the best
The funniest part is when they put giant globs of foundation all over their face and then spend 10 solid minutes 'blending' it ... i.e. basically removing 90% of what they just put on with a beauty blender, which basically is just an expensive sponge that like all sponges, absorbs product. If you watch real make-up artists such as Lisa Eldrige, they use very little foundation, and spot-conceal, and basically they very rarely even contour unless they are doing a highly theatrical look. Heavy contouring like a drag queen is such a twitty Insta thing. If you are a woman, you don't need make-up that is designed to make MEN look more feminized, ffs. You already have a female face.
It depends on what you're working with. It's ridiculous when people with very clear skin slather on a lot of concealer and foundation.
And what the purpose of the makeup is. What looks great for a photoshoot with studio lights might not work as well as an everyday look in natural light.
Also a matter of taste. Some people want a soft and natural look out of their makeup, and others want something more intense. I don't think the "more is more" approach is wasteful if that is what you want out of your makeup.
A lot of these gurus want to stand out with their created looks, so that's why most of them are so extra I suppose. I appreciate something more subtle and wearable, but maybe that just doesn't get the same amount of engagement on social media.
@@littleblackpistol Yes, love Lisa Eldridge for this exact reason! She is a legit makeup artist, unlike so many beauty "gurus" who can only do one-note looks on their own face. Also, FFS, influencers, put DOWN the concealer. I get that they're filming under high-powered lights, but that has to look absolutely awful in daylight.
i never knew about #projectpan so i immediately looked up the hashtag. its honestly so inspiring to see people try to hit the bottom of their palettes because when have any of us heard any beauty influencer talk about using up their product? it's like such a tabu topic and i think spreading information and supporting those who choose not to be as wasteful
Your insights are very accurate. I'm getting my Master's in Marketing Communications and companies use all of these tactics and it's very sad. I've been watching your videos for years and I really like these new ones of your thoughts on ethical business practices, psychology, among others. Your opinions and points are always so sound, supported, and strong. You made a statement in this video about how things like chemicals are broken down, but I think both myself and others are not so educated about the process of recycling, such as how products break down and why it's important to know. Or the stipulations of expiring makeup. If it's actually expired or it's just another marketing scheme (this expires in 6mo so go buy more!). I'd love to hear your thoughts and whatever knowledge you have to inform us about these kinds of issues as well. For example, I didn't even know what "fast fashion" was until you uploaded about it. No pressure, I just think you already make informative videos and you're smart and well-spoken so I think we'd really benefit. Though it's not your job to inform us, but if you ever want to, I'm sure we'd appreciate it. In any case, love your videos!
kicking pinecones This
So glad you’re talking about this! I hardly receive PR because I’m a smaller channel but I really try to keep my makeup purchasing to a minimum mostly because I can’t afford it but also because it’s so wasteful.
Also, not related at all to this video subject, but I am IN LOVE with your hair. It has grown so long and beautiful!! Do you have any tips for hair health and growth? I'm in the process of growing mine and would love some tips! Thank you for being you
thank you so much! I just haven't trimmed it in over a year (I'm definitely due), and I only wash it about 1-2 times a week! otherwise I don't really do anything special for my hair health or growth :)
I gave up on investing in the beauty community when it became a one look hivemind and since then I haven't felt the need to buy a single new palette, just replenashing foundation and mascara when I've run out and it's oddly liberating.
Once you ignore what people on a screen tell you are the current 'only' ways to look you quickly get over beign self concious about your makeup. Powder blue eyeshadow? Why not. Neon pink liner? Go for it. Barely a drop of foundation with a heavy smokey eye? Rock on. I spent so long looking for a bronzer that suited me before realising I just hate how bronzer looks on me but felt like I needed to wear it or else I would look like a flat ghost.
I don't wear make-up. Problem solved.
Same
me lmfao
okay karen
Great solution lol.
Wow, you guys are really aggressive and rude. Where did she say that the whole problem on a global scale is solved? She meant that it’s solved for her because she doesn’t wear make up.
SAY IT LOUDER FOR THE "GURUS" IN THE BACK
This has been lurking in the back of my mind lately too, and now you have encouraged me to take a stand.
Step 1 ☝️ Unfollow and unsubscribe to beauty influencers that makes me wanna buy more and new all the time.
Step 2 ✌️ Stop buying new makeup that I absolutely don't need or am gonne use up
Step 3 🤟 Use what I have, get creative with what I already got, have fun with my makeup stash
Step 4 ✌️✌️ Create a daily look that I'm comfortable with wearing every day without needing to switching up products
Step 5 🖐️ Talk to others about it to spread awereness around how fast fashion and the makeup industry is turning out to be so similar and a huge problem in general. Just use what you have or give to others if you don't need or use it.
I prefer the approach of Asian/Korean beauty, where new products from brands actually offer something truly new and innovative. They try to come up with entirely new categories of makeup (cushion foundations, bb creams, etc.) that are geared towards the average makeup user. Compared to asian brands, these "fast" brands don't offer much different with their new products, packaging- or product-wise, just the same basic product that is overhyped by marketing. Also, Asian brands often offer refills for their products that come in recyclable packaging, so you can buy the product once, purchase the refill for less and reuse the original packaging.
No need to feel nervous. You explained this respectfully and very well-thought out, not to mention, 100% needed to raise awareness!
I need more pets sniffing cameras in videos.
Indeed, going cruelty free with my makeup helped cut my makeup waste in half at least! Now I feel better as I'm making overall more concious choices 💓
Same ♥️
I so feel this! You buy a brand new $80 palette & then 3 months later it's old news and you never touch it again. Such a waste on both the consumer and the makeup companies part. Glad you're touching on this
The amount of make-up fridges 👀
my bf dumped me yesterday,
and today was supposed to be our three year anniversary. we’re still gonna meet up and trade gifts. i’m so scared and i feel so much anxiety
it’s not related, i just needed to tell someone and the youtube comment sections seemed like a good place to do it... lol
It will get better ♥️ *hugz*
You'll be okay 💖 dodged a bullet.
btw there is an app for period tracking called Flo but they have a secret chats section and it's an amazing community of girls and women supporting and helping each other and it's all anonymous. Check it out if you ever need to vent!
Bunnygirl you got this!
@@douae5857 love that app
Sorry to here that. It's going to hurt for a bit but, you will make it through sis.
Thank you SO MUCH for discussing this - I think fast fashion is talked about in the mainstream now but I don't feel like makeup is getting the same discussion. I've recently been doing a makeup no-buy this year and JEEZ I should have done this long ago!
this!!!! fuckin!!!!! video!!!!
i feel so crusty when i always use the same products and makeup for all of my vids and looks, but this video has rlly opened my eyes! especially the pr package issue, loved this video so much sarah!!
I agree, consumers and companies alike need to take a step back and choose products that are good for the environment, are more transparent regarding the ingredients and have quality over quantity
I own three palettes and I feel like I've covered everything I need with them. Especially now that I work at a company and can't get too crazy with my makeup anymore.
I feel like we can’t trust any companies these days. I’m about ready to crush some berries and use that as my makeup 😂
I used to laugh at my mom cos she only has one of each and finishes all her products. Now I think it makes sense. I’m trying to do a project pan myself and will only buy my fav brands (ie Glossier) cos I rather use my money in one brand and product I really enjoy and finish it than end up de cluttering and putting hundreds of £ in the bin
loved this video Sarah, I never understood why people wanted so much makeup in their collection.. but that's coming from a gal who wears the same makeup everyday :P
I do see a counter-culture forming, and honestly, I'm all for it. When ABH started releasing product at an unsustainable rate, many influences started making anti-haul videos, and have continued to focus on being more aware of how much product they waste. Although I completely agree that we have to start making better decisions and focusing on sustainable beauty, I am really appreciating the influencers who are stepping up and saying 'No, I'm not going to support this wastefulness"
Thank you so much for speaking UP. I couldn’t agree more. As a 52 year old I’m probably not your typical follower but I hope it’s encouraging that some of us are really thrilled to see the younger generation rising up about this issue. When I was a little girl in the seventies we recycled everything and we were learning about solar power, etc. Clearly the ball got dropped. I enjoy learning about fast and slow fashion from Daria Andronescu (founder of the Wonder Wardrobe course), Justine LeConte (sustainable fashion designer), but you are the first to say much about fast makeup. Bravo! I would be so interested in how to become more choiceful in terms of makeup selection going forward. I have appreciated your cruelty free product videos but I really want to find brands that are also more sustainable and ethical (in terms of how they treat humans) in their practices.
I know Kat Von D is now "cancelled" but her beauty brand was the one palette I bought a year. Saving up and looking forward to the holiday collection. I feel that about zero brands now. Also I have never used up one palette so I now no longer feel the need to buy a "warm neutral palette with a pop of color (blue)."
Yuck... Really?
i found you on youtube when i decided to go cruelty free as well, which was around the same time you did, so i feel like i’ve been on this journey with you. now i’m so much more conscious about what i really needed after i purged makeup i didn’t need anymore. and researching for cruelty free brands after cutting out so many that weren’t. i felt bad thinking about all the money i’ve wasted and product going to waste. the irony is back then i would buy these new products but didn’t enjoy the makeup itself, only the hype. now i’m way more into doing my makeup but only buy what i love/will use! and if i want something new i do my research and really debate on my purchases to make sure they’re worth it. great video!!!❤️
I remember back in highschool there was a couple brands that only had one famous pallets and every girl kinda knew only those ya know?
Well when RUclips and sponsorships became main income and “job” for many people, everything changed. I miss old times!
I miss Michelle Phan. I learnt like all my makeup techniques from her and I don’t recall her promoting tons of products.
Layla Mae same girl I have her book!
@@Nutritionbypaolao I learned we cannot really trust the word of all these RUclipsrs who are sponsored to speak positively on these products.
I had a bit of an issue with all those people screaming and crying about the websites being down in Shane’s last episode. Oh nooo you couldn’t spend 100s of dollars on makeup? What a nightmare! 🙄They all seem so out of touch with reality! Makeup is a luxury that no one truly “needs” - it’s art and many feel like they need to wear it because of social/societal pressure but it’s not a basic need. It’s a creative outlet but that doesn’t mean people need ten palettes, 20 lipsticks etc!
My makeup comes from the body shop, which is a cruelty free brand in the UK. It isn't plastic free, but they recycle old containers. They don't release tons and tons of new products. Their makeup is good, affordable, cruelty free and versatile. It's practical too. It's a line for the casual wearer more than the fanatic though.
I just can't find an oil free plastic free makeup remover. I can't use any oil at all, including cold cream. Magic cloth etc doesn't work either. Nor does soap, it's too drying and just water doesn't work. I currently use the body shop camomile waterproof eye and lip makeup remover. That's the only thing I've found so far that actually works.
Does micellar water not work for you either?
@@freckledmiss Nope. My skin is seriously fussy.
the ordinary uses glass containers for their skincare. maybe check out their products?
Been feeling exactly like this for a year or 2. I watch a few beauty channels mainly for the personality but not for makeup recommendations. And I'm actively using up what i have. Thanks Sarah!
I love project panning! I started last January and used up so many products - not just makeup but perfumes and hair products too!
I used to watch beauty youtubers 10 years ago, but it was so different back then. There was for sure the hype for new products and such, but the people were so much more relatable, and a lot of them were still using their own money to buy products. The beauty community nowadays is... I don't know, I can't even begin to bring myself to watch most of them. I really enjoy the artistry in the crazy looks, but I don't wear much makeup myself now so there doesn't seem to be any point in following them.
I super addicted to buying makeup until I realized I had an issue. I knew minimalism felt super limiting to me, so all I did was get a vintage Clinique makeup bag (gotta love the 90s 💄) and I said to myself “from now on I am allowed to buy own all the makeup I want, BUT all of it HAS to fit inside this pouch” I ran out of space immediately, so I had to give up part of my collection. From then on I went on to realize patterns in what I like when it comes to products and looks (I like fruit scented lipsticks, hate powders, never wear concealer, love sparkly eyeshadow, love red lipstick, mainly interested in exploring Australian brands, etc) so now I just stick to what I know I love and don’t really care for releases.
To keep updated, Once a year I do go online and research what people are doing, I love looking at high fashion catwalk looks for inspiration. If I buy a product for fun I go for an affordable option and remove one item from my bag. If I love it on me I might want to invest in a more expensive option which I then wear the rest of the year.
Just my two cents :)
love your thoughts on topics like this. it makes me reflect on my own behavior and general thoughts, even if I'm not super into make up. but even I am kind of addicted to this hype around new products (if that makes sense).. also completely unrelated I dig your hoodie!
it's really cool and nice to see your take on this subject. it's so important to talk about, yet it's almost never mentioned. the beauty community is creating this unobtainable desire to constantly "need" the newest releases from every single brand. they talk about products like "i can't live without this" or "you need to get this", only to never use it again on their channel after the hype has died down. it's not about the quality of the makeup anymore, it's only about having the newest releases.
also, i think the whole pr thing has affected the way influencers judge products. i feel like most of the beauty gurus take it for granted and don't understand the value of the products because it's gifted to them for free. i think you appreciate the makeup you have so much more if you actually paid for it. that's why i really appreciate people like samantha ravndahl, who went off pr and is almost a regular consumer now.
I love project panning. I started a year ago and it’s really helped me learn to use what I have before buying the next thing. Also, the small project pan community on YT is really great in my experience! Reminds me of the early days of RUclips is some ways, which can be nice. It’s a less professional space and I feel there’s lots of interaction and relationship building in the comments.
Most of my beauty content is clean beauty channels, panners, and no-buy channels these days. They help me stay conscious of what I’m buying and why.
Shane dawson is hearing you
No, seriously Iam so thankful that you do this video, thank you for doing this ♡
You are my big inspiration for year now 🤘🖤🖤
I agree with all this so much! I hate that so many influrencers these days receive copious amounts of clothes and makeup that they use once for a tutorial. I have my favorite go to products that I buy when I run out of and don’t buy excessive amounts of makeup
Didnt qcknd just go buy the jeffery star and shane launch tho?
Shane sent it to her
Barbara Sofia Rojas Orrego she went to the Morphe store in her area, right?
@@barbararojas5344 what? But she (Qknd) posted a video of her waiting in line with friends to buy it...
@@barbararojas5344 pretty sure she has a whole blog about her going to the store to pick it up....
But if your being funny, bahahaha
Didn't see the blog, I thought she had gotten it on PR, my bad 🤷still, even if she bought it that doesn't matter, she didn't say you shouldn't buy make up, just that you should make better decisions and not feel like you need to buy absolutely everything, that's it
That's exactly how I feel and I unsubbed from so many beauty channels. When I first discovered the beauty community (and was much younger) I loved watching these giant makeup collection videos and now it makes me sick, all I see is waste and expired products (that will eventually be thrown away). It also makes me sad when I hear youtubers say that tutorials or "shop my stash" videos don't get views anymore, I much prefer to see someone use their "old" makeup and show their techniques (even if I don't own the products) rather than seeing reviews and hauls of new products I'm not interested in buying in the first place. I wish I could unsubscribe from all of them and not be tempted at all but sometimes it's harder because I got attached to the person, not the makeup haha. Like I could never unsubscribe to Rawbeautykristi or Sam Ravndahl ^^ some beauty gurus are more reasonable than others and talk about being a more conscious consumer
Smokey Glow did a video similar to this but more along the lines of luxury items. I 100% agree with you! A couple years back I had to take a break from the YT beauty community because I did notice that every time I’d watch a video I would get an itch to spend $. I don’t buy into the hype anymore. I only buy drug store products. I really only buy products that I’ve ran out of. These beauty RUclipsrs these days aren’t even relatable anymore. You start out watching someone who’s life is similar to yours, and a few years later they’re living in a mansion (I mean, good for them I guess). They’re basically celebrities at that point.
This is why I enjoy watching people like Jamie Genevieve, Keilidh MUA, Sophie Lloyd, Isabelle Kate GM, Sssamantha etc. Down to earth, actually talented people who use the same products often and don’t have that fake LA RUclipsr vibe about them. Generally don’t watch Americans (except Sarah, Contrapoints and David dobrik) Irish and British influencer tend to be slightly more grounded and less obsessed with the opulent lifestyle I see many American beauty influencers emulating.
Thank you for making this video! I agree with your points with my whole heart.
I stopped buying fast fashion maybe a year and a half ago, and now buy everything second hand (excluding socks and underwear). Around the same time I switched to buying only cruelty free make up and skin care. In themselves these choices are limiting me, stopping me from buying or even dreaming about all of the new launches and new trends.
However, I still recognize the need in myself to buy-buy-buy. I have a constant urge to have something 'new' every week. I really want to get rid of this need! I feel like I'm spending ridiculous amounts of time thinking about what I could use my money on.
It's really tiring to be subscribed to these youtube channels I used to love but whose content is now only consisting of trying out new stuff, hauls, favorites etcetera. Or maybe the content was like that all along, and I'm just now realizing that it's not something I believe in anymore.
I have a trick for keeping my collection under control, I have a drawer for my makeup and if I have no space I either need to give away something I own to someone who needs it or use something up to buy something else, that way I’m not letting anything go to waste
It's funny because the time when I owned the most makeup was the time when the majority of videos I watched were makeup tutorials from beauty gurus I looked up to at the time. That time was when I was 14/15, young, naive, and impressionable and that was 6 years ago. Now I own one small eyeshadow palette that I've had for 3 years because I use it probably once a week, and mascara and eyeliner that I replace when I need to. I don't watch any beauty tutorials now because I don't feel the need to change up the makeup style that I'm comfortable with. However I look back on my teen self with bittersweetness because even though I probably spent more on makeup than I should have, I know I had fun expressing myself with all those different colors of eyeshadow at the time.
whoa i didnt even realize fast makeup was happening... but ur right!! the makup industry is too out of control :OOO
Yes! You're right. I really changed the way I shop beauty products when I saw how much I have and that I will never use it up. I switched to buying travel size mascara, because mascaras expire really quick anyway and I won't use them up. Same with lipsticks. I stopped buying super weird shades of lipstick or other trend pieces that I will use once or twice. If I buy something really expensive, I make sure it's a powder product, because you could use them until the Formula gets weird, even if they're expired. The amount of money I save this way is amazing 😅
I’m glad you touched on the “extra glam” makeup propelling the industry and content.
As a makeup wearer who has to be office appropriate 5 days a week, I need those neutral looks!
I love rocking a trendy, colorful, or fully glowed up look on the weekends or for an event. But most days, I’m using a matte brown palette to do my makeup in the car outside my office building.
What’s irking me is I can’t buy a lot of my favorite brands anymore because they’re getting knocked out of stores like Ulta and Sephora in favor of “high glam, pigment, glamour” brands.
Ex: I’m a big fan of Stila, Lorac & Laura Geller. And I’m noticing every time I go into a physical store (which I prefer for product testing and metering my spending) their displays are smaller or gone.
& it’s not just - my BF is self conscious about his skin so I introduced him to BB cream: it’s hydrating, it has sun protect & it makes him feel better about his skin.
HOWEVER, whatever brand he was buying went into a “beauty guru” rebranding & he accidentally bought a “highlighting gleam” BB cream, & he was like “IT HAS GLITTER IN IT” (it had a shimmer sheen). He was mortified because to him, it was so noticeable.
We’re not all glamazon beauty gurus who can or wants to wear a full coverage beat. I’m actually noticing how many beauty content creators I watch are like “I’m doing this look, but I’m going to be hanging around the house” or “I’m going to wash this right off”
I think it’s time is real world makeup wearers speak up!
It’s sad too because back in 2013 it was HUGE when an influencer collabed with a big brand and now they try to outshine each others collabs every other week and they don’t give eachother time to be in the spotlight. I’m just sick and tired of the beauty community at this point. I also switched to cruelty free / vegan makeup so it’s made it a lot easier for me to pick and choose certain brands only. I use up the makeup I have until the last drop or I hit pan because I get so overwhelmed by all the beauty products at the store. I miss how the community used to be. Now they just try to push products and brands down our throats and you’re not a “true” fan if you don’t buy every collab they do.
i love makeup tutorials with older makeup because im more likley to have it! i dont buy makeup often, (i only have 3 pallets rn) and i find it nice seeing similar colors that i have :)
I have noticed a lot of beauty gurus now making videos where they use makeup they already have and although it's not much, I'm glad they're taking that step! I would still watch you playing with makeup you already own! :) I always watched your GRWM's because I liked what you talked about more than anything. And also I like your general style so you could do the same look in all those videos and I would watch lol
tbh I blame Instagram, like the beauty community here on RUclips did not kick off like it did until Instagram. especially with children getting into heavy (and luxurious) makeup at such a younger age because they want to look like their favorite !!adult!! instagram influencers. a lot of makeup collections look like they’re marketed towards preteens and high schoolers
I agree with pretty much you said. I would also add that the beauty industry profits from making us insecure in our own skin and feeling like we should wear makeup. I love the artistic side of it but I don't like the idea of "needing" anything. Great video 👌
I've been watching your videos for years, and I rarely comment... but this video is so good I had to. Congrats and thank you for educating us all!
I also often feel like the creativity is set aside for the things we need to buy. It's buying people love - not the artistry of makeup. I love Low buy/no buy channels, that really make me think about my own consumption :)
Sometimes I do get caught up in fomo, especially around this time of year! Thanks for keeping us in check!! Great video
Your cats in the background just 🥰🥰🥰🥰 so dang cute
Yessss . This video is so needed in the beauty community. Say it loud and one more time for the people in the back !
Well put Sarah! The hype is what most of us gets sucked into buying all the unnecessary hot items.
This is such a good video! Probably one of my new favorite ones honestly. I agree with everything that you're saying 100% last year I started using up all of my half used makeup and finishing them up before I would purchase a new one. I hot inspired by R/panporn on reddit, basically the same thing as project pan but I like the little community we have there.
This last year I became and adult and moved out on my own, i also got my first "big girl" job, and after that I unfollowed all makeup brand Instagram accounts aside from a few indie brands. Let me tell you, I have saved so much money and my collection is actually usable now. I used to buy every new release and just stick it on afterpay until I truly realized everything I was doing. I have no idea WHY I wanted all that makeup, I grew up frugal and always saved my money if I ever did get allowance, yet here i was spending hundreds of dollars on consumables i touched once and then forgot about. So around October of last year I took all my makeup and dumped it onto the floor and grabbed what I truly loved, and gave away all my other makeup that didn't make the cut or that i literally HAD NOT TOUCHED. Colourpop was the one I spent the most on and used the least, and it makes me sick to my stomach with how much I'd buy from them and not touch ever again. I'm now saving on average 300 dollars a damn month because I just don't buy makeup anymore unless it's my foundation I use everyday or my eyebrow pencils. Now I just need to tackle my clothes and do more research on fast fashion so I can stop supporting shitty companies and ethics. We are not free until everyone is free.
I also realize I didn't clarify what I did with the makeup I got rid of. If it was still new in the packaging I gave it to my boyfriends sister because shes an actual makeup artist, if it was gently used I gave it to my best friend, younger sister, or my mom. Any excess was donated to project beauty share, unless it was just expired or gross in which it was thrown away.
Two of my best friends (sisters) are craaayzee beauty consumers, they can spend their entire hard earned monthly paycheck on cosmetics. Which is just fine, I buy plants and books and people think I'm crazy, BUT they are giving me dozens of cosmetics every month, which are brand new!!! Hardly even used. I'm too much of a tomboy to care about cosmetics, so I could never understand why you'd buy so many in the first place, but if you add the environmental aspect, it just gets even more nonsensical to me.
hell yeahhhh Ready to Glare is awesome, I'm glad you take inspiration from her, you're obviously already a refutable source with very interesting opinions but knowing you like her content as well shows how much you take proper sourcing seriously and i like that ish
As someone who's not a beauty guru myself, I'd love to see videos about making different looks with the same palette/materials to be able to get some versatility without feeling like I need to go out and buy a million products for one tutorial. Being able to reuse what you have to create various looks is a real talent!
I find the beauty community so confusing and exhausting. Admittedly I’m just not that into makeup. But my general rule of thumb for hobbies or passions is to invest in something high quality and use it into the ground. I’m always shocked by the amount of money and time people invest into these new pallets and new releases but I never even thought about the mass amount of waste they produce. And for what??? Ugh.
And it's frustrating to find something you like that gets discontinued and replaced by something you don't like, or not replaced at all, just because the trends change.
You are so right in everything here! Thisnis the video i have been waiting. I spend A LOT of money, i mean, a lot, and i dont even have a job, but i “needed” to have tons of matte liquid lipsticks and eye palettes, but once i bought them, never seen on the internet anymore cause there were just old makeup 🙄 wtf !!! Now I feel reaaaaally stupid and cry because i spend money that i didnt even have nor then, nor now! And lets be real, the normal, regular and real people dont have tons of money to spend on makeup... c’mon !!!! 💪🏻☹️
the biggest issue is that beauty industry exists
Yep. It brainwashes and indoctrinated women that we aren't good enough as we are.
@@anitaknight3915 this is only on a surface level, deeper messages are way worse. This is why the existence of beauty industry is bad, literally nothing good in it, no benefits for women
YESS! I am so annoyed by the wastefulness of "market logic"...
I just literally donated a heap of make up (some barely used, most never used) and my entire nail polish collection, to my local thrift shop. I am on a low waste, sustainable lifestyle now and everytime I opened my drawers, or make up bag, it pissed me off. So much money and resources wasted, I mean, I barely even wear make up. I even stopped coloring my hair because literally, my roots would appear every TWO weeks and the upkeep.......nope. I used to support Shanxo (or whatever her channel is) because she is a fellow New Zealander and has done very well for herself....but holy shit, after watching an unboxing vid of hers and seeing the sheer volume of products...it actually turned my stomach. I refuse to support that blatant consumerism. For the first time in my life (I'm 43) I feel free.
I think it is so interesting that at the same time that environmentalism and sustainability is on the rise, so is consumerism and waste. It is so contradictory! As someone who never jumped on the makeup bandwagon, I just can’t fathom why people need to buy palette after palette...
"Fake Influencers" 2nd time I have heard that term always love your thoughts Sarah
I am so here for this.
I don't really follow "beautube", I just follow like 3 people who all take this kind of approach to makeup. Like, the antibeautube. lol
I don't even wear makeup myself except on certain occasions, but I find it fascinating? I think I follow channels like this because you satisfy my fascination with makeup without making me feel like I've just watched a 15 minute commercial.
YES YES YES YES. Thank you for speaking up. I'm so tired of trying to be sold more shit.
I only buy the new pallettes I want based on colors/finishes I don't have and use them almost every day because I am an artist. To me eyeshadow is like oil paint, another art medium that I buy as needed.
I still use the OG Lorac pro e/s palette+lime crime OG Venus+too faced chocolate bar 🍫 palette+UD smoky palette.
I haven’t bought other palettes since.
This is such an interesting topic, I've been super responsible with my fashion consumption, but make up... That's an issue I haven't been able to tackle completely, I'm not a beauty follower, I prefer quality over quantity, I do use every single drop of my beauty products, but I must admit, I'm not nearly as mindful with my beauty purchases as with my fashion purchases... This video gave me a lot to think about, just because I love a brand on me I need to do my research on their ethical and environmental standards, if they're not up there I'll need to make some changes in my future decisions
I find it very difficult to avoid green washed products. I feel like the gov or some institutions should create specific terminologies for the labels and also they should investigate these companies periodically. As consumers we are being lied to and that should be pretty much illegal.🙃
I agree with everything you say. I was far more of a consequence consumer of makeup until I started to watch beauty youtube videos and I kind of lost my mind. I had to have everything that I saw and I now realize that I have too many eye shadows that I never wear. I have gotten better now but it took me a bit to actually realize this which is kind of funny because I don't lose my mind with spending when it comes to most things. I usually wear my clothes and shoes until I can't anymore.
I had a feeling this was going to be the video. Looking forward to watching it! (also one of my three favorite channels shouting out my other 2 favorite channels in the first minute 😍)
The beauty industry baffles me. I use the same £5 foundation everyday that is so much better than any luxury foundation I’ve tried, blue eyeshadow to match my eyebrows to my hair that I use until I’ve used it all up, the same mascara for years (new tubes but same type) and donate the wands to wildlife charities to get oil out of rescues fur when I’ve finished it. All vegan and cruelty free and pretty cheap! We don’t need new stuff all the time, resist the greed!
Thank you YT algorithm for bringing this to me~
I actually recently decided that I'm not buying any more eye shadow palettes nor lipsticks until I actually finish a product. Mascara is my exception because I replace it every three months for eye safety reasons. I have three palettes, a few singles, and a trio. I want to see all of the looks I can make with them, because I have enough for the time being. FOMO is a real issue in the beauty community these past five years.