Personalization Tactics for Marketers: Transform Your Email with Matthew Mahabadi

In this insightful episode of the Marketing Magnified podcast, Janice chats with Matthew Mahabadi, Managing Partner at DataStudio.Tech, on mastering hyper-personalization for both B2B and B2C.
In this episode they cover:
• The nuances between one-on-one engagement and broad-scale personalization
• How AI and ML can elevate email marketing results
• Practical tips on building a human-centric approach to marketing that leverages data, tone, and empathy.