Cracker Barrel - Why They're Successful
HTML-код
- Опубликовано: 15 янв 2019
- Cracker Barrel is one of a kind and today is one of the largest restaurant chains in existence. This video takes a look at how they used some unique tactics to grow their business and maintain their success through the years despite experiencing a major controversy.
Patreon: / companyman
Twitter: / mikecompany17
Website: companyman.squarespace.com
Recent Video: Sears: • The Decline of Sears.....
A big thanks to all of my Consultant level Patrons:
Andrew, Benjamin Thomas, Bradley J. Humble, Chris Lion-Transler, Cody Davis, Corey James Dzielinski, Cristian Smith, Devin Rosenthal, Dustin Van Horn, Erick McGraw, Garrick Kwan, Gregory Estep, Harrison Wright, Helen Pearce, Jacob, Bacob Filmer, Jimmy1985, Joe Petit, Johannes Jamsen, SuperWings AeroGlittetGel, Kunwoo Kim, M.A. Driggers, Marshall Kurtz, Matt Kilgore Jr., Matthew Menashe, Mike Weaver, MyNameisKir, Nick Estorga, Ryan Kelley, Sirpoptart, Sondre Grimsmo Sinnes, Specter Koen, Stewart Tritapoe, Thomas McGill, Vincent Frame.
Company Declines:
Kmart: • The Decline of Kmart.....
Blockbuster: • The Decline of Blockbu...
RadioShack: • The Decline of RadioSh...
Solo Cups: • The Decline of Solo......
Toys "R" Us: • The Decline of Toys R ...
hhgregg: • The Decline of hhgregg...
Pan Am: • The Decline of Pan Am....
ESPN: • The Decline of ESPN......
Gibson: • The Decline of Gibson....
iHeartMedia: • The Decline of iHeartM...
Bon-Ton: • The Decline of Bon-Ton...
Kodak: • The Decline of Kodak.....
General Electric: • The Decline of General...
Woolworth: • The Decline of Woolwor...
Dell: • The Decline of Dell......
Sears: • The Decline of Sears.....
Payless: • The Decline of Payless...
______________________________
Intro Made By - / @jombo1
As a road traveler I like cracker barrel because it's homey feeling, consistent, and I know what I'm going to order before I even get there. They also keep their stores in good shape and the staff is usually friendly
The one in Salt Lake City was rather disappointing. With the exception that they had better prices, the food was bland, the server was in a horrible mood and the whole place felt anything but comfortable :(
@@illneverbeyourdreamgirl that's because Brads Wife wasn't there
Everyone there is nice and the shop is nice and I like the feeling in a cracker barrel, but the food is awful.
As someone who works at one I loved it growing up and you cant judge it on one trip my moms worked there my whole life and the food is great pretty clean and healthy and for it being fast food the foods clean and good for you bot too greasy and fatty also the discount I get has always made it my go to while traveling you can feed people at McDonald's pricing but really clean healthy food compared to like a McDonald's
Out of all the times I’ve been there I’ve only had one bad experience
Hell yeah
Found the senpai. Hi, IH. Whassup?
Your only good videos are we you talk about something old that happened on the internet
Are you responsible for Brad’s wife being fired sir
Holy shit I found you out in the wild.
Justice for Brad's Wife!
As an employee I’d like to state the fact that the amount of pride and focus that is put into customer service also plays a huge factor in their success! O and btw all of the things used to decorate are authentic antiques, they own a huge warehouse in Tennessee packed with things specifically for decorating with
I love the atmosphere at Cracker Barrel.
This is true
Great customer service, terrible food IMHO.
THEY ARE GOING OUT OF BUSINESS. THEY JUST ANNOUNCED THAT. THIS COMPANY MAN SURE PUTS OUT ALOT OF FAKE NEWS.
The gift shop serves another very important purpose besides selling trinkets. Wait times for a table at the restaurant can be VERY long. Instead of staring at the host/hostess getting increasingly impatient, people can be distracted by wandering the gift shop looking at all the interesting little items you rarely see at any other store. This distraction makes the wait time seem to go much faster than if you were just standing there staring at a clock waiting for your turn, and you don't start your meal aggravated.
It’s simple: they’re a well-run company that appeals to travelers looking for a consistent, comforting, familiar meal and dining environment. I’ve been going there my whole life and will continue as long as they’re open.
Vince Lestrade Glory to Arstotzka
Pabel Contreras Mother Country Proud.
Their breakfast is unbeatable when you're traveling
@@fre0nx675 dude ive only been on 1 real roadtrip from NY to TN and CB hit fucking different. Had my first Dq blizzard on the way down, i think in Virginia or west virginia
You are gross.
If they're so successful, why did they fire Brad's wife?
Brad wife was a meth head end of story get over it
@@schaumburgviking2723 ok answer man. But why did the one by me close after being open for only 3 years at the most?
Special Ed Thats like saying “ If climate change is real why is it freezing?” Its situational people just dont like cracker barrel their
Ok Boomer
A Salty Cookie i, uh, who were you talking to?
This is a wholesome restaurant, I literally cannot describe to you a bad experience when stopping at one of these while on a road trip
Brads wife can
As a worker, I can say that this place is awful.
@@Alyisoffline says workers in every restaurant ever
@@vulcanraven9701 except that crackerbarrels customers tend to be nicer then average.
@@bobbycooke3991
Oh dear.
I’m a current server at Cracker Barrel, and while supply lines have caused some issues (getting repairs on the coffee machines is an issue), it’s not out of the ordinary for this time. We phase in new items often enough that it keeps things interesting and we do get quite a few travelers (always interesting to talk with). Things are optimized to run smoothly and overall it’s a pretty great place to work
My Sister and Brother in Law live in Birmingham Al they drive about ten miles once a week to eat at Cracker Barrel
@@dangreene3895 wow that's amazing i should do the same here!!! or bi weekly.
GOING OUT OF BUSINESS. READ THE LATEST NEWS. IF YOU KNOW HOW. IDIOT, MORON, FOOL.
A controversy on Cracker Barrel?
Brad’s wife would of LOVE hearing that controversy.
would have loved*
Silence boomer
@@whammo5779 Will you shut the fuck up you fucking 9-year-old? I'm 19.
@@insanitywarsrobertwebb5355 jeez, I mean, I didn't think anyone your age would still be sticking to the Brad's wife joke
What happened
This whole comment section is littered with the Brads wife thing. i am crying.
Shadowflare I knew there would be comments about it.
Well, they kind of brought it onto themselves.
@@FreeSpeechisMyRight10 honestly it probably brought them more buisness because of them taking the whole meme in stride. 😂😂😂
Well we need Justice for Brad's wife cot dammit!
Shadowflare it's actually not a meme it was an actual post on either Twitter or Facebook and the morons that hump memes like it's their next girlfriend are the ones who made it famous he was just trying to get an explanation about why his wife was fired and then a bunch of dumbasses decided to make a joke out of it which is honestly kind of sad because they were essentially making fun of the situation about his wife being fired
Cracker Barrel holds a special place in my heart because my family and I always stopped there on the long drive to visit my grandparents. It was great to take a break, get out of the car, have a change of scene, a nice ambience and great food.
Brad's wife used to love long drives.....
Their consistency in their look, their quality and tasty food, and their old-time atmosphere are appealing.
You know what's not appealing about cracker barrel? They fired Brad's wife
You wanna know what’s also not appealing? Their food 😂
@@dumbass3720 WHO IS BRAD, AND WHO IS HIS WIIFE???!!!! IDK, TO WHO OR WHAT THIS COMMENT IS/ WAS REFERRING TO?!!
I've never had a good meal at CB - ever.
Way late but as a southerner, a couple of things:
1. The rainbow trout is amazing
2. Biscuits and cornbread should always come together
3. It's all a tourist trap
4. Sunday, after church, grandma style lunch
4 is a fact I work at one in Ohio
You know the last several times I've been to cracker barrel I wasn't offered biscuits.
@@MrChadsimoneaux I'm sorry about that, maybe ask this for both next time. The biscuits ain't nothing like homemade, but you can't go wrong with a biscuit. It might be something that just happens in a few places, like here, because of the old folks (imo). Half of the oldest generations here have biscuits & cornbread with a fair amount of meals, so it'd be a good business move.
MrChadsimoneaux fucking biscuit nazis
@@mckenziedudley731 But they fired *Brad's WIFE*
For me Cracker Barrel and road trips go hand in hand. When I was a kid my family would go on an annual road trip and every time we hit the road for a new city/state we'd get cracker barrel for breakfast. Great memories with that place.
As I posted above, my first CB stop was in New Jersey (they had not opened one near me at the time). At they New Jersey CB, I ordered a Reuben (I had a hankering for one at the time); I will no longer get a Reuben anywhere BUT Cracker Barrel (and they now have one a half-hour from me). Until Cracker Barrel, I had not found a decent Reuben at a chain - the Reuben at Cracker Barrel is one I go back for. (The quibble? I can't get it "to go" - if I could, I would. Reubens are my alternative to pastrami sandwiches - something you savor when you find a good source.)
Brad's wife used to love road trips
When I went to the South for the first time, my boyfriend's mom took us to a Cracker Barrel. Being from the Northwest, all I ever heard about it was how Southern and cheap it was. Honestly I imagined it'd be like an Applebees.
But no sir it was not.
It did not feel like I was at a chain. And the menu, while definitely Southern, had some unexpected gems, like the baked apples. Not only that, but the servers were very attentive and chatty. The whole place has a warm vibe to it and I sas pleasently surprised.
So not only is location key for this business, but the cozy atmosphere and above and beyond customer service certainly makes for a solid company.
Seriously, if you haven't, go, get a meal, the portions are massive!
That's funny, being from the Southwest all I hear about is how overpriced and cold restaurants are up there
I got the pleasure to be a hostess at cracker Barrell. I loved working for them. They truly cared about me as an employee. cracker Barrell means so much to me. This is the meal I ate on my wedding day. It will always be one of my favorite places
I’m a host at cracker barrel right now! the employees are welcoming the managers care about ur well being
I fucking wish this was my barrel. They treat us like sweatshop workers, and corporate doesn’t give a shit.
I live in Florida and we have Cracker Barrel's all over the place. Absolutely love their food, personally never bought anything from the store. But their food is simple and delicious. And they serve breakfast all day.
especially in central/north Florida near Orlando and gainsville
GRITS!!!.. .'nuff said...
They fired me for no reason.
Florida is the state with the most Cracker Barrels. With high tourism and lots of retirees, it makes sense.
I'm from Florida (currently live in Oregon). I miss Cracker Barrel (though they started to open some not near me). Florida has way better food. The ONLY thing is that if you want to get something healthy it's much harder.
11 years of service...
That is quite the controversy.
I thought the controversy was going to be about their name being a racial slang term.
@@carultch I thought the same thing
@@paulac6640 Read my above message fam. It has norhing to do with race.
@@greenlight4223 you put the word racial it implies other wise
@@paulac6640 wtf you talking about? It literally has nothing to do with race. I just proved to you it doesnt.
My mom works there and she gets an employee discount and the other day, 4 of us got a great filling meal each for
30-ish bucks.
Love Cracker Barrel! Spent many a night in my rv at their different locations! Always felt safe and food was always great!!
Simple why they succeeded. The food is GREAT and the prices are decent and ambiance is comforting
spent around 10 bucks on meatloaf and 3 sides, thats cheaper then Culvers in terms of amount of food.
Food is great? It's edible I'll say that much.
.. biscuits are good when they fresh tho
Their 11 strongest years were the ones that included Brad's wife as an employee.
It’s mostly microwaved and canned food you dullard.
Go eat at Mcdonalds then! The libatards think they should draw a check for stumping a toe. It is only top quality food after you grind everything up so fine nothing is recognizable then form mold it with breading. The commercials said it is top quality with a jingle, only the finest beaks, feet, eyeballs but all natural it is. Americas younger generation makes me wonder what are we doing wrong in the US.
Best place to poop on a road trip. The bathrooms are normally clean, and the store lets you get in-and-out without having to buy anything.
Good point they're in the retail area directly across from the entrance so you don't have to go through the restaurant but they hope to catch you with some of the merch.
If you ever get a chance to stop at a Buc-ee's, do it. They have rows of gas pumps and people make it a point to stop and use their restrooms. I always like to buy their smoked cheddar when I pass thru.
StahlBlitz pinch the loaf before you eat the loaf
@@iammarkanthony1 QuikTrip
Brads wife loved their bathrooms
Cracker Barrel is one of those places that totally gets their customers. Quality food that is cheap/plentiful. A shop at the entrance and homely atmosphere
What about the gays?
@@BloodsAreBool its changed i belive since the 90s cause of backlash they recived i have not one racist incident towards me since I guess they do hire minority workers also but it was kinda dark with there history.
when i was a kid this was the only restaurant that I was okay having to wait cause looking around the store was so fun
Yessssssssss
I really love Cracker Barrel. It’s like having lunch at Grandma’s house. And getting a big hug afterwards.
And they charge less than Grandma does!
Haha that was a joke but seriously I don't understand how they give you so much food for so cheap
Shit man, now I miss my Grandma...
@@jimeagle1155 wait that was a joke? i had no idea you were joking
Well count ur self lucky u arent brad's wife
@@ytcensorhack1876
Will you people not forgive?
What I love about Cracker Barrel is how consistent the food is from one store to the next. I can say I have never had a bad meal there. Not once.
Indeed. Ready interstate access, 100% owned, fair prices and consistant food. Stock's had a nice run in the last 15 years, too.
@@Justnn we microwave old food for dashes because we know you'll just blame doordash lol
@@Justnn lol everyone else blames doordash, props to u for knowing who to blame. and that shit doesn't come from my pay 🤣 shit, we cook meals for each other during work hours. no one cares man.
I say this as southerner who has lived in Louisiana all my life, the food is very good no matter the time of day, the staff is wonderful, and I always end up buying things from the store. If you've never been it's really a treat.
We just had breakfast there this morning. Love their cheesy hash browns. I did appreciate the fact that they let me customize my order and not have to waste stuff I'm not going to eat. The, "All the Fixins," bit is not something I care for, so when they let me drop that part of it and just order what I wanted, that was cool. My wife loves the store part and always seems to find a new snow globe to add to her collection.
*THEY FIRED BRAD’S WIFE*
I still haven’t beaten that god forsaken tee game
This is how it's done.
ruclips.net/video/kZ6zr_EG5eI/видео.html
Memorize it and impress your friends.
Go on RUclips and look for the answer. Shows you exactly how to win.
Start in the corners, trust me, I work there, and when its dead, all I do is play the peg game
I figured out how to do it one time and then I forgot
Their food is very consistently good, I love their chicken and dumplings which isn't a common menu item anywhere else. The fact there are so many carby choices such as biscuits, cornbread, mac and cheese, hash brown casserole...it's just wonderful comfort food. I also love the real fireplace and the store, always fun to see what different kind of candy/snacks you can find to take home for dessert!
Fun fact: the cracker barrel kitchen usually consists of wild screaming and queen music bring blasted over a cheap Bluetooth speaker.
"Its better than fast food when you're on the road" there video over
But, it's really not.
Robert Kennedy sounds like you like men
@@scoping4539 nah it not that good it’s ehh
@@bryandshot3078 fuck you.
@C Moore wasn't talking to you. Also grits are disgusting.
A lot of the things they hang on the walls are actual old tools and things from the past. It's worth taking the time to look.
They actually hire antiquers and puckers who go to flea markets around the country and they design our stores
I work at a cracker barrel. I’d say everything besides the pictures are actual antiques. The pictures of course are copies made to look old when framed
Brad's wife used to love hanging things on the walls
I like Cracker Barrell and visit the restaurant whenever my wife and I visit Ronks, PA. Located just a few blocks from our hotel, we order our food to go. The iced tea is really good, as is the fried chicken and Mac and cheese. So simple, inexpensive, nostalgic when walking around the gift shop, and is very satisfying.
The flavor of the food is consistent, the bathrooms are always clean, the staff is friendly and you can look around in the store while you wait to be seated. What’s not to love?
Easy off/easy on, and consistently tasty. It's ideal for a traveler who doesn't want to waste all day finding an acceptable lunch.
Not truly southern because they don't serve blackeyed peas on New year's day and no collard greens.its an interstate trap to capture Yankee dollars on the way to Florida
@@michaelmerck7576 they serve collared greens...
@@kastanmanuel they didn't on a New year's day when I specifically came in for that.they substituted black eyed peas with Crowder peas and for collard greens they had some kind of turnip greens and spinach so I know what they didn't have that day.its just that that is the only day I would even want that at a restaurant and a southern restaurant should have seen that one coming
Michael Merck That May have ran out
@@gabrielglover2649 at 1:00 pm and they open at 11.the waiter didn't say they were out he said they don't even have it on the menu
Before even watching I can tell you it’s because of how damn good their fried apples are
Next time!
I've eaten at a Cracker Barrel three times since I saw them I will say they need to keep expanding they need to build more Nationwide because their food is delicious I love their food and the staff they're really nice to people that work there are nice people May Cracker Barrel grow bigger then what it is now
I think we see that expanding westward isn’t working great. We just had to close a store in Oregon after 4 years being operational.
@@austinblair2057 yeah your right.
My late wife and I loved Cracker Barrel. We would buy an audiobook at the first one then exchange that for a new one at the next Cracker Barrel, so on and so forth. Clean restrooms; food isn't bad.
God do I love their breakfast food. I order it every time I visit them.
The last time I ate there (a couple of weeks ago) I had breakfast food for the first time there and it was fantastic.
@@MrTimdtoolman1 3 words real.maple. syrup. .....
You gotta try the Sunday chicken. They start serving it at 11am.
D W I think I’ll consider that suggestion and look out for one on a future Sunday!
I don’t usually do breakfast food. But... just wow. 😅 That will actually make me get up early on a Saturday, and there’s almost nothing else, almost. Though they have farming equipment and other stuff suspended from the ceiling in my town in tornado alley in TN (three major tornadoes in the last eight years that we heard because they were so close, and they had to rebuild a college while I was there; people died). So I never go on a stormy day because, I don’t wanna see that plow or scythe come at me at top speed.
But other days... breakfast heaven. Wooden pearly gates. And my dad buys their syrup from the store, only uses it. His loyalty is commendable.
You forgot to mention that they fired brad's wife.
And a veteran for feeding a homeless man free cornbread.
Who is brad? Is he a friend of yours, that sucks your friends wife was fired. Hopefully she finds another job soon. Plus since she was fired she can enjoy a break while making unemployment.
@@RR-tk1sp Normie detected
xXxDestroyer PlasmaxXx Justice for Brad’s wife!
Their Twitter page is forever cursed with this meme.
Im an employee at the cracker barrel in Alcoa TN and ever since i started it's been a blast. You truly are a member of the family and are treated like one weather your a customer or an employee so coming first hand i recommend.👍👍👍
Sk’s Official what position do you work in at Cracker Barrel?
When I'm traveling on the road, if I'm thinking about stopping to get something to eat, and I see a Cracker Barrel sign, it puts a smile on my face. 👍🏾👍🏾
Half the guys here probably heard of Brad's wife from Internet Historian.
so you're shooting for 2 top comments now?
Who is Brad's wife?
@@azmike1 Well she is married to brad
River City MOVERS Watch Internet Historian's video and educate yourself (and then if you enjoyed it watch his other videos to learn what you have been missing)...
Brad's Wife - RUclips
m.ruclips.net/video/vZlmUG00OrI/видео.html
So?
Wow dude, your comment section is well behaved.
food brings people together in harmony🤣
Thanks
Fuck yiu
Shut the fuck up you smelly fucking ogre
THEY FIRED BRAD'S WIFE
I like how you acknowledged how problematic they have been but also willing to move past it.
Great food, great portion, reasonable prices, friendly staff, lots of goodies, and family focused in general. Plus it appeals to road travelers a lot for sure. The one we have in Tucson is just off I-10 before heading to Phoenix
My god... If Cracker Barrel were to open a motel they would make so much off of breakfast they could unseat the heavy weight champ: Bob Evans.
Yes
Yes
Yes
Yes
Yes
Excellent video as always! I wanted to add one thing about Cracker Barrel that makes them a success and it will seem small at first. Parking Lot. I know that seems like nothing but it's huge if you have a RV or trailer. When you are traveling across the country in a vehicle that is 30-50 feet long, you need RV parking. Cracker Barrel has RV parking spaces and that is a huge reason to stop there. Just think about parking a large vehicle at any other restaurant. Truck stops get old fast and stopping at Cracker Barrel is a treat in comparison.
yes it is!!!
Excellent food, especially the fried chicken! OMG! The staff is always nice and attentive
Cracker Barrel is an amazing place. There's one about 3 miles from me in my city. I always order the pancakes and the hot syrup is just phenomenal. I also leave with like $20-30 worth of candy and souvenirs
I honestly LOVE the company. The best part about 1 hour waits, is getting to sift through stuff you don't need but love to look at. Idk. I've always loved these stores, ever since I was little. Everything about the restaurant was perfect. There's a reason they do so well
Brads wife also loved this company
dont you fucking go to cracker barrel if theres a 1 hour wait. all the cooks (including me) hate people like you. just go somewhere else. PLEASE.
That seems like a great business model. Open you up to buy overpriced junk while you wait to buy mediocre food.
we were just recently at a cracker barrel and we able to get on the wait list before we left our hotel
@@kainthebastard lol.
And that advertising method is also used by the Texas-centralized convenience store, Buc-ee's. Buc-ee's just got their first locations outside the state of Texas.
These convenience stores are MASSIVE. So big, in fact, that you actually feel small going up to one. The store itself is often about two-thirds the size of a wal-mart, and has 60 or more gasoline pumps. What's more, they have people that work there whose whole job is to keep the places clean, and they're damn good at keep it clean.
Well, yes, the Buc-ee's along the interstates are massive. However, you can find some normal-sized (small for Buc-ee's) stores in small towns around Texas.
I love buc-ees. I worship buc-ee. all hail buc-ee
I live in Texas, and stop at Buc-ee's for gasoline and snacks on every road trip.
For many years, my wife and I would happily and often drive to another state, for the sole purpose of going to Cracker Barrel. We regularly drove from Las Vegas, NV to either Kingman, AZ or St. George, UT, just to go to Cracker Barrel. Now, finally, there are (at least) two Cracker Barrel Restaurants on the Highway, coming into Las Vegas. Love this place. Can't wait to go again.
Haven't been in one in 3 years, but I always loved the food, the atmosphere when you walked in, the shop always had fun knick knacks. Always a good place to go just before you start a 200 mile drive to go on a vacation.
Do you like gravy? Good, we've put it in everything, including your water. Water-gravy.
Brad's wife loved gravy...
Bend over Abigail May, here comes the gravy pipe!
Is the gravy yung?
No!!! no!!! Not da gravy!! Not da gravy!!!
Doctors recommend drinking 8 glasses of gravy per day.
I’m only here bc I’m a waitress at Cracker Barrel
Be careful...first they went after Brad's wife and now nobody is safe
Same.
I’m a hostess
Hank Williams jr. family tradition...
I worked in retail for two days and then quit LMAOOO
Their location and theme plus the things they sell that just happen to be what folks on the interstate need and want. Even the name sounds intriguing. What a combo.
They were successful, until that faithful day they decided to fire Nanette...now they are stuck in a meme purgatory.
A black buddy of mine back in college used to joke that the name literally referred to the clientele because every location was crammed wall-to-wall with white people waiting for their table. I still think of this and snicker every time I enter one of their restaurants.
lol i agree with the clientele 😂 i work at one in south FL and its definitely true. but the first cracker barrel originated in lebanon tennessee and started as a gas station! they had barrels full of crackers that would sit outside and people would sit around them and talk etc. it ended up turning into the franchise it is today and i truly love working here. and yes i did have to sadly learn about the origination of the franchise in my trajning🤣🥴
WT Keeton I’ve seen Black people in there, but I joke about it too.
The one by me is not like that but that is funny lol
It’s true though lol
@@meghanalley1427 Cracker Barrel has no franchises. The company owns and operates all of the stores.
I've worked at one of the locations in Oregon for over a year now and it's the best restaurants I've ever worked for!
Would you ask management WHY THEY FIRED BRADS WIFE? Thank you
With your username, I'm guessing you are lucky they reversed their employment policy!
that's fat fucking cap. everyone hates working at a cracker barrel. unless you work like retail or are a manager.
@@codyor4483 Maybe that person was simply lucky or the management over there is much better.
I used to work here and I learned all about their building model's of putting there restaurants near the highways, for travelers to come eat.. very smart!
As someone born in 1964, Cracker Barrel really takes me back to my childhood. I used to vacation in Maine with my family, and my parents gave me money to spend at this country store. Me and my brothers would buy old fashioned stick candies, balsawood planes, ice cream and the like. Even though Cracker Barrel doesn't have the stuffed fish, glass buoys and lobster traps of this Maine country store, it has the same candy, toys, and decor that I remember. It makes me remember those great Summers in Maine, and the food is great too.
I freaking love Cracker Barrel. Their food is amazing, especially their country fried chicken and their biscuits.
Country fried chicken is life
😋 *Don't sleep on The Meatloaf... **_Sleep after, The Meatloaf._* 🛏️💤
#JustSayin' 🤷🏽♂️🤭
_Cheers from __#CancúnMéxico_ 🇲🇽🍻🤘🏽👍
Their pancakes are really good too.
Nothings better than sitting down and beating the, "triangle game" then smashing a pile of grub in the, "country store"
TheBrownSys I think the triangle game is Chinese checkers.
@@carlose4314 The triangle game is something else entirely, I'm not even sure what it's called, but I know it's not chinese checkers
TheBrownSys I love that damn triangle game. I even bought one but I lost some of the peg things so I can’t really play anymore. It’s a real shame.
It is a variant of a game named Peg Solitaire. It is normally called the Peg Game or Triangle Peg Solitaire.
If there's anything I love about Cracker Barrel, it'd definitely be the food and service. Food wise, I absolutely love their biscuits and their Sunday homestyle fried chicken. Service wise, I've never had a single bad time or experience with their staff.
I've eaten at Cracker Barrel before for my birthday in UT! I turned XXIII at that time! The rustic joint is a restaurant-and-store with menus in English & "en espanyol".
Cracker Barrel grill cook here. The company treats it's employees very well. There are opportunities for advancement and raises almost immediately after you start working there. The atmosphere of the restaurant and gift shop is top notch! I wish I had started working for this company years ago tbh.
😂😂😂😂😂
Just not the gays.
Company Man is a great channel.
Tobias Adams made a nice comment.
Jeremy Smith observed Troy's comment where he observed Tobias comment.
Gotta these are some great videos and you've got me hooked binge watching them!
Yup. I found Cracker Barrel the first time by doing a roadtrip from California to Flordia and back.
I knew the Brad’s wife joke was coming
Was Brad's Wife masculine?
I love the food and atmosphere at Cracker Barrel. It's so unique, especially now.
Legit. We always stop at one on our way home from civil war reenactment events with all of our friends, and it's just such a special, unique thing to us. The food is always good, the folks are always nice, it just feels like you're home. And that's from a super far northern ny boy lol (edit: I also grew up on cracker barrel anytime we'd go visit my dad's side of the family down in indiana and ohio. Good memeories all around)
It was unique because brads wife worked there. Too bad they fired her on his birthday
I love their grilled tenders
Every time I go on a road trip this is my go to place for breakfast. I can't get enough of this place. It feels like home away from home cooking and like the shop
They have that old 1920 type of feeling I love it
As a Canadian I was so confused, I thought this would be about the cheese lmao. You should do an episode on Kraft if you haven't already.
Don't feel bad I live in the south and I thought it was a buffet.
Pretty sure that's a Logan's Steakhouse.
I feel like with the current backlash against fast food, Craker Barrels more traditional cooking style gives it a lot more of an edge.
I live in a California location and the reason a lot of people dont want to go there again is that the food is not healthy. Clogging your arteries and full of salt.
Miranda Brooks ah, I see the problem. You live in California. I would advise moving to a better state. Michigan maybe. North Carolina isn’t a bad option either.
Yep - it reminds me of the food I grew up on and now feel guilty about eating.
And while it may be artery clogging, they have semi-healthy options. You don't have to get Chicken-Fried Steak slathered in gravy with mac & cheese and a baked potato covered in butter and sour cream while eating two biscuits covered in butter and jelly.
@Rand Zopyr It may not be healthful, but it is delicious. all in moderation.
@@randzopyr1038 you just made my mouth water
so one day i found myself bored, searching youtube when i wondered randomly what happened to Chuck E. Cheese. I found Company man. Here i am 3 hours later. Now watching Cracker Barrel. Your videos are so well done man.
Appreciate it Jigsaw. Glad you've been liking them.
he mentioned hotels and Cracker Barrel actually does have a hotel in lebanon, tn. it’s mostly a tax break because they send their MITs there to train them at HQ but it still a hotel. I work there.
I used to be an employee of Cracker Barrel, and the best thing that Cracker Barrel has going for them is the corporate structure of the business. This allows for any number of things. For example, they allow you to rise in the chain of command, they have phenomenal employee benefits, and Cracker Barrel allows you to step back to a much simpler time and enjoy a nice meal. Cracker Barrel separates itself by the fact that it invests in its employees, its customers, and its success. If a location is faltering, Cracker Barrel corporate can bring in its on team to build the location back to profitability. That’s what sets Cracker Barrel apart from the franchises so often found in corporate America.
Howard Johnsons, Kentucky Fried Chicken, Holiday Inn, Circle K, Pea Soup Anderson's. Lots of examples of American roadside success stories. It's a formula that definitely works. Still makes for a great story and I enjoyed your video. Thanks.
Howard Johnson’s crashed and burned
Another reason the store attached is nice, it gives you something to do when you're waiting for a table instead of just sitting there and twiddle your thumbs.
The reason that I watched this video is that as a former entrepreneur, the reason for a successful business interests me (not good reason for that). I agree with all of the reasons stated in this video for Cracker Barrel's success in addition, I would like to add some perhaps not so obvious reasons.
1. Their selection of real estate purchases is brilliant. You will notice that although Cracker Barrel is typically next to an interstate exit, unlike gas stations and fast food businesses, Cracker Barrel Restaurants and several hundred yards farther. This strategy allows them to purchase more land for parking at a lower price than the real estate right next to the exit. Brilliant.
2. Turning tables over in a restaurant is a key element to making a profit. Having customers sitting at a table waiting for their meal is annoying for the customer and drains profits for the company. Cracker Barrel Strategy is to serve customers in the most expeditious manner. In a Cracker Barrel this past week, even though there was a 10 minute wait, 4 of us were in an out at around 5:00pm in about 40 minutes. One thing that I observed is that the waitress (not a runner) who took our orders was not the waitress who brought our orders. I can only assume that there were 2 waitresses handling a group of tables and when we first sat down, the first available waitress took our order. She carried a tablet and entered the order rather than writing our order on a pad and then going to a central computer to enter order. That speeded up the order by at least 5 minutes. Our 4 meals were delivered to our table in about 7 minutes without an error. I have no idea what efficiencies were going on in the kitchen but I am confident there were many. Our checks were presented to us before we finished our meals. and we paid our check in the country store, This process freed up the server and reduced the number of employees handling cash and credit cards.
3.. Why are 80% of Cracker Barrels on the interstate? Interstate travelers are in a hurry so they don't sit around talking at the table which hurts table turnover.
My thoughts
You left out how the rapid expansion in the mid and late 90's almost destroyed them. They ended up firing the president you mentioned. Their stock plummeted. They slowed expansion and advertising budget and recovered. They had many legal challenges ... including one about labor practices for servers that changed laws regarding service labor.
But then Brad's wife got them back on solid ground for 11 prosperous years!
@Funny Corn never forget.
Hey, Company Man. Can you please do a video on Activision?
yes, please !
I diagnose this comment with the big yes
And blizzard. Lol
@@mattkelly9000 Super witty and quick on your feet arent you?
Please do this one
What about Brad's wife. the Brad's wife controversy is far more scandalous then this that you've brought up. why did they fire Brad's wife...
Tbh the experience is what draws people in. It's really unique and it forces you to sit down and enjoy a meal while you're on the road. My grandpa fucking loved Crackerbarrel mainly for that reason, it was a nice break from the fast paced age we live in.
There is no such thing as Authentic American Cuisine
Cracker Barrel: "hold my beer"
I grew up on what they call "southern cooking" today...I just used to call it food...
They don't even serve beer. But I get it haha
American Cuisine exists, it isn't limited to chain restaurants..
It’s not authentic my guy.
@@justacup8676 so Taco Bell? That's American-Mexican I guess
The Rise and Fall of Bethesda next pls.
Nah, I vote Blizzard.
Nintendo, rise and fall and rise again
Bethesda technically hasn’t fallen yet just because they released a shit game don’t mean they tanked yet
All bethesda has to do is release Skyrim for the SouljaGame
@@stevewilson8733 It sure as hell has fallen. Doesn't mean it died when it hit the floor, but it went from a company that had the full support of its consumers, to a company that is actually hated by a massive part of its consumers.
Yeah, we ate at Cracker Barrels in New England and it had the cosy feel of places down south. I particularly enjoyed that aspect of it. The themed dining area, a warm fireplace, heavy on wood and trinkets on the walls was unique. The food was homely and hearty and simply American. We didn't go to a Cracker Barrel without meandering through the store on the way out. So, I get it, we're in NJ and I see a Rutgers sweatshirt. So that's where Rutgers is. Always different stuff in the store. Great concept.
I’ve been sleeping on the Cracker Barrel general store. They have cool Christmas decorations, they have the best glitter lanterns!
OK, you hit me where I live so I have to give a long winded reply.
Firstly, the strong theme makes them stand out from the crowd and in doing so attracts a valuable pair of demographics, families and people over 50. These are two groups that buy a lot of food and I need to add that the food is bland but solid. By that I mean there is little or no spice and the two groups I mentioned tend not to like spicy food since the young and old do not handle it so well.
Secondly the food prices are very reasonable. They give you a ton of food and no one leaves hungry.
Thirdly, the locations tend to be off the beaten path (you usually need to follow little signs to wind around to the back of some hotel or gas station) but that keeps the costs down as the locations often are not considered prime.
Fourthly, They have a warehouse full of real artifacts of Americana. This means no 2 stores are exactly the same and each one offers some incredibly cool decor ranging from old shotguns to Rosie the riveter posters. That just never gets old. Aging farts like me can see stuff from our parents youth. There is an emotional reaction to these historical touchstones and the best part is that many are local to the store.
BTW, many locals do eat there as well.
Keep up the good work.
PS: Judgin' by the way you said "grits" you ain't from the south, so, without offering up personal data, where does ya hail from...and for Pete's sake, at least give us yer' furst name. I feel like I'm talkin' to a cottinpickin' robot.
maxsmodels his name is Mike
Max, he has probably never had cheese grits before LOL. I am 75% Mexican and 25% Greek and love those cheese grits.
Jyoeru Zaberu WHAT!?
John mi gusta,
Kyle Arthur thanks
We love this place and look for it when on vacation. And they have a killer breakfast. My wife likes the store too.
Try saying that to Brad #justiceforbradswife
Are you Brad
I am a southern Ohio hillbilly, and I love Cracker Barrel. I love their food, and I love their gift shop. The Milford, Ohio store is closest to us. All of the staff there are friendly and efficient. We enjoy going there often.
My first experience with Cracker Barrel was in the early 90's when I was in the Army Reserve traveling to our duty station. It was quite enjoyable then, as it is in the present.
Last time I ate here the new waitress spilled a whole pitcher of tea all over my new dress. Manager made lunch free to the whole table though. Guess lunch was on me...literally....
More power to you, I couldn’t solely eat tea for lunch.
@@breakingbacon658 Would you prefer I say a part of lunch was on me? Then clarify that only applies literally cause figuratively it was all on me. But only in a way cause actually the house paid for it?
@Oshabot 16 whos brads wife
@@SaunterVaguelyDown shut the fuck up
@@whammo5779 That's not very nice language for a 7 yr old. Does your mommy know you talk like that? Wouldn't want her to get the soap out sweetie.
I love Cracker Barrel. Sadly don’t have one nearby, but love going there whenever I’m on a road trip.
CB is an "experience" to visit - makes it fun to go. I've gone off and on for 40 years and it always excited me to go.
I love history and retail history/psychology is absolutely fascinating - thank you; really interesting.