Great question! The UVP in your positioning statement is your core promise-the foundation of your brand's value. Ad headlines, on the other hand, adapt this core value to specific contexts, audiences, or campaigns. Think of the UVP as the "big picture" and ad headlines as tailored expressions of it.
Hello Dear, What is the difference between Value Proposition Statement and Positioning Statement? and what phase in the branding framework we should establish the value proposition at?
I dont use both, just the positioning statement... the Value prop focuses more on the value being delivered by the brand while the positioning statement hiughlights the difference (and value) in the market, who its for and who the competitors are
@@BrandMasterAcademy As an example of how I Understood it Please Correct me if I'm Wrong! Positioning: It is the space you want to own in the mind of your customers, relative to your competitors. Positioning defines the category you want to dominate. Example: BMW is a car for people who enjoy driving. Relative to competitors it is the most fun to drive. Positioning Also can be explained in a tagline. BMW is the ultimate driving machine. Value proposition - It is the specific, concrete, and differentiated benefit your target customers experience when using your product (or service). Value propositions usually come with proof points. BMW’s Value proposition is that you will enjoy driving the cars more than any other because of their design and German engineering. Positioning Statement - This is a sentence that explains your positioning and value proposition at the same time.
Yes, though your positioning statement is more than a sentence. It includes who you're targeting, the benefit to them, who you're different from and how you're different
Your Value Proposition is the big benefit your brand offers, while your USP is the unique twist that sets you apart. One shows why you’re valuable; the other shows why you’re memorable.
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The best video I’ve seen hands down on value proposition. Well done and thank you!!!
Glad you enjoyed it!
I had to through several videos before I found yours. I’m glad I did! 👍😃
Welcome aboard!
This is what I have been looking for. Thank you
Glad I could help 👌👌👌
I'm more than happy coming across this channel, God bless you more and more.
Great to hear and thank you :)
Wow very simply explained..I am unto Presales very helpful thank you so much..
Glad it was helpful!
Great video. Very helpful. Thanks!
Glad it was helpful!
Good insight, thanks for creating.
Glad it was helpful!
Thanks for this!
My pleasure!
appreciate your efforts
It's my pleasure
Soo much value in there, I have a question
Why do we set a UVP in positioning statement if we are goanna make a different value as headlines in ads
Great question! The UVP in your positioning statement is your core promise-the foundation of your brand's value. Ad headlines, on the other hand, adapt this core value to specific contexts, audiences, or campaigns. Think of the UVP as the "big picture" and ad headlines as tailored expressions of it.
Wish you do more videos like this with examples :)
Have made a note 👍
really helpful video
Glad it was helpful!
Hello Dear, What is the difference between Value Proposition Statement and Positioning Statement? and what phase in the branding framework we should establish the value proposition at?
I dont use both, just the positioning statement... the Value prop focuses more on the value being delivered by the brand while the positioning statement hiughlights the difference (and value) in the market, who its for and who the competitors are
@@BrandMasterAcademy As an example of how I Understood it Please Correct me if I'm Wrong!
Positioning: It is the space you want to own in the mind of your customers, relative to your competitors. Positioning defines the category you want to dominate.
Example: BMW is a car for people who enjoy driving. Relative to competitors it is the most fun to drive.
Positioning Also can be explained in a tagline.
BMW is the ultimate driving machine.
Value proposition - It is the specific, concrete, and differentiated benefit your target customers experience when using your product (or service). Value propositions usually come with proof points.
BMW’s Value proposition is that you will enjoy driving the cars more than any other because of their design and German engineering.
Positioning Statement - This is a sentence that explains your positioning and value proposition at the same time.
Yes, though your positioning statement is more than a sentence. It includes who you're targeting, the benefit to them, who you're different from and how you're different
Thank you
You're welcome
You're soo good 👍 at branding 😍 dear😊
Thank you so much 😊
Is a value proposition different from a Unique Positioning ? Is so, how so? Thanks !
Do you mean a Unique Selling Proposition (USP)?
@@BrandMasterAcademy yes I meant a Unique Selling Position.
@brandmasteracademy What is the difference between a 'Value Proposition' and a 'Unique Selling Proposition'?
Your Value Proposition is the big benefit your brand offers, while your USP is the unique twist that sets you apart. One shows why you’re valuable; the other shows why you’re memorable.
Can anyone help me with apple value proposition