AI Designed this Product: These Tools are the Future of Design
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- Опубликовано: 5 сен 2024
- For well over a century, products have been conceptualized, manufactured, and built using the same design process. Today, I wanted to try something different. Artificial Intelligence (AI) tools are the future of industrial design. In this video, I go through an alternative product development process and explore new design tools. I also discuss the potential implications of AI in our design processes.
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Special thanks to Jordan Taylor for speaking with me. Check out his instagram: / vizcom_
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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
I love how you actually presented the tools you used, not like talked about AI in general just for the sake of it
For sure.
I hate how RUclipsrs HAVE to get to that 12 minute mark JUST to get into the algorithm.
This guys does it better and there is no filler all killer.
@@oxiary exActlu
Excellent comment. Made me watch the vid
Awesome! Technology has replaced hundreds of pesky human laborers, let’s do away with designers and artists next! Cool! Soon we won’t need Humans at all! Imagine the possibilities!
I honestly thought that design would be one of the last places AI would be applied to lol, but in the past couple of years the extent of these algorithms has been crazy. Theres a channel called "two minute papers" that covers a lot of ground breaking AI and rendering technologies if that interests anyone, honestly most of it feels beyond my understanding but it still feels important to keep an idea of what new technologies are being developed lol
Yeah! I actually took some footage from Two Minute Papers (and gave them credit, of course). They do some amazing stuff.
The only way to grow is to reach beyond your current mind's limits. Even if you only get part of the subject, it's great exercise, and eventually things start clicking into place.
What a time to be alive!
as an artist and programmer these things being done by AI scares me, i dont wanna lose my job to a robot, robots are cool, but paying my rent is cooler
@@froge7955 It looks cool as fuck but makes me feel useless at same time. When will UBI be a thing lol.
Loved the video! My notes:
0:00 Intro
0:44 John's experiment with AI Design tools as a "Creative assistant"
1:40 TOOL 1: ARTBREEDER (inspiration from combining photos)
4:00 curating data to feed AI
5:15 design+AI in 5-10 years
6:05 the best artist of the future
6:36 sketching after ArtBreeder
7:16 TOOL 2: VIZCOM (render sketches)
8:16 industrial design course plug
9:00 TOOL 3: GRAVITYSKETCH (VR 3D Modelling)
9:39 TOOL 4: HOUDINI (Computational Design)
10:17 autodesk (Topology Optimization)
11:38 quote by Refik Anadol
In my experience with Artbreeder you get a lot better results when you cross breed images than when you use the sliders, or if you use both I wouldn't recommend going to negative values with the sliders, instead if you don't want what the slider says in the image just set the value to 0.
The way the sliders work is by morphing the image to have features that are typical to images of what the slider is named after, so going to negative values will mute the features that it interprets to be similar to features that are typical to those images.
This is such a cool exploration, it's definitely only a matter of time before it's all rolled into one program for ideation. Does Houdini have the ability to export viable 3D meshes or is it just for visual FX? I'm very unfamiliar with it.
Houdini can export a lot of different mesh data types, that part is fairly straightforward.
Houdini can be used to export 3D meshes. I've actually used it to 3D print some pretty wild stuff. Thank you for watching! I'm a big fan of your channel!
@@Design.Theory Awesome to hear! It's such an interesting way of approaching design vs conventional CAD.
Sounds great. Can't wait for the opensource alternative.
Aptera is an EV startup using generative/ai guided design for functional purposes. Would definitely consider giving them a look 👀
Thank you, I'll check it out!
I'm extremely excited to see what it would look like to integrate AI tools directly into a game engine! Imagine being able to rapidly iterate with AI assistance in Unreal!
Spider-Man Miles Morales does that for buildings, but, it's very limited
already there buddy, it's just that it's not talked about because most people don't really care but the biggest and most prominent use is DLSS and it's very impressive.
@@PepegaOverlord DLSS is post processing, in-engine there's nothing that uses it, the only thing that I know is a GDC talk about spider-man miles morales they used AI to generate building references
For my university application assignment in industrial design I actually used an AI that I taught to recognize and reproduce images of chairs. The output was very vague and unfinished but that was exactly what I needed in order to inspire me to develop these designs further and create actual usable chairs.
This hand-in-hand approach where, as you said, the AI works like a creative assistant instead of being a universal design tool that does everything for you and removes the human creativity is really fascinating and will hopefully lead to lots of new ideas in the future.
"universal design tool that does everything for you and removes the human creativity."
We will ultimately get to that point, sooner or later.
In which case, universities had best put all their eggs into the poetry basket.
@@Iamwolf134 Who says that AI cannot write poetry on its own?
Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .
Awesome
When does it start?
My question is what conflicts might it create if someone wished to file for a design patent for a design created with these tools.
@@sburgos9621 very good question, I'm honestly not sure. Generally, people win lawsuits around design patents based on who has more money, and therefore better lawyers. It's rarely based on merit. But I'm not a lawyer and this is just my opinion.
@@Design.Theory Thanks for the reply. It is a question best answered by someone who specializes in that field. I was just wondering because I would love to use these tools for designing something that I would like to pursue a design patent on. Great video and amazing technology.
The level of this content is insane. I have always had the passion to use the cutting edge tech so I can compete with the veretans, which led me to play with generative design and topology optimization when I was hustling in the field of industrial design. Insane tools. However I later switched fields and am now in the motion graphics/VFX, where Houdini is king/the cutting edge software. Amazing to see that all this software can be used together. Respect
Hi Nikolay, thanks for checking it out. I really appreciate the kind words. I love Houdini. One of my favorite tools
People think we have this intense and unfair fight with AI in the future but we haven't realised that we already lost it
We aren’t fighting it we are learning to use it
@@Flavor190 The one's fighting are the one's not making the AI tools. I on the other hand am Trying to be on both sides. The side of Making AI and Using AI.
no
ai at the end of the day is bounded by the computer's instructions. You'd have to actually create a living organism who'd know feelings and emotions. The modern-day ai is bounded by the data available. It never will feel the need to learn by itself because its a program.
@@Abhi-qi6wm it also will never be able to create new things
human + AI collaborations seem inevitably to be on two tracks simultaneously : firstly improving anything the human wants to create and doing it faster, and secondly replacing the human’s job.
Not enough people are talking about how well-made this video is. Incredibly done.
Thank you so much for watching and leaving such a nice comment :)
The sliders make perfect sense! It’s the different items in other images that are blended together. You see that “running shoe” has the highest ratio as it was your initial search. The rest are blended in based of their ratios. It’s brilliant!
The Autodesk tool that you showed isn't actually topology optimisation, it's Generative Design. The difference is somewhat nuanced: Topology optimisation is when you start with a shape and ask an FEM solver to find the load paths through the shape based on prescribed forces and constraints. It can then suggest which parts of the structure are not critical, and could be removed to save weight. Generative design starts only with a set of constraints, and uses an AI to form the shape from scratch, using various design strategies. This technology may be more mature than you think, the Autodesk version even allows machining constraints to be taken into account, in addition to the structural ones. This is profound because, as you mentioned, the resultant shapes are often highly organic, and ill suited for, for example, CNC machining.
Thanks for providing additional context. I am excited about where this technology is headed next! This is just the beginning. Do you know if it can be programmed to take manufacturing constraints into account? For example, can you program it to use draft angles or minimize the use of undercuts?
@@Design.Theory Yes, to some extent. It isn't yet suited for injection moulding, but constraints on overhang angles for 3d printing and number of CNC machine axis are already supported. Minimum thicknesses can also be enforced, because the solutions often contain thin tendant like structures or thin shear panels that are nearly impossible to manufacture. Autodesk's solution is avaliable in Fusion 360, for around 100$ per simulation job as far as I remember. Not cheap stuff, and you can't run it locally.
@@Future_Ancient your comment was basically everything that I wanted to say on this video, the sub-comment is even better, me a generative design and additive manufacturing nerd here.
I would like to add that at present industrial design and engineering design are two different fields and part of two different industries so to speak, but with GD(AI) & AM(3DP) the two will be magically combined and form a synergy to achieve unprecedented outcomes!
Artbreeder is such a fantastic tool. I discovered it almost immediately after graduating from my bachelor of design which I found unbelievably frustrating.
you can still use it profesionally!
How interesting, some of your results result ended up looking like a lot of contemporary shoe brands: Rombaut, Windowsen, Melissa, ap0cene, and even Prada. This sort of digital grotesque(or something like that) aesthetic is interesting once it's put into production. Great video!
Yeah I was definitely going for something a little more wild. If you really wanna see insane shoe designs, go follow scry_labs on instagram
I found the branch structure to be fascinating, It reminded me of how mushrooms and other mycological variants grow! it would have been cool to see you use something like that to produce the lattice structure. I love your videos. thank you for being soo soo cool
Thank you for being so so cool and watching my videos! I really appreciate it :)
Mindblowing! Your shoes design could be the next "Venom" movie signature shoe product!
This really makes you think about how many handicaps you really have as a designer and how you spent so much time doing things that really are not creative at all but more just a necessity to communicate your idea clearly. Having AI help with this would be incredibly useful and would make designers work predominantly creative work, which is a good thing. Awesome video!
Can't wait for someone to come up with a complete rethink of how CAD works. When I first learned CAD in uni I thought it was my friend, but the further I get in my ID career the more I find myself fighting with it to get exactly what I want.
Great Video! I am a Industriedesigner myself and Im writing a House work about AI in Design and this video was super helpful and motivating. :)
As someone with an industrial design degree, I agree with a lot of the points you have raised. I was taught using Autocad and other computer software tools, and the people who excelled in their projects were the ones who could manipulate the programs to their will, which seems to more focus on the craftsmanship rather than the storytelling, or problem an idea can solve. Your guest speaker raises a great point about a poet may be the best designer as they can communicate well with the AI program. At the end of the day I hope it gives all people, not just persons classically trained in design, the voice/ability to communicate their idea/art/problem solving from their unique perspective.
Thank you for the indepth look, sure learnt something new for me!
That's the best analogy with fire.
I think it's the same with every powerful tool that humanity has ever developed.
Also, I like the idea of starting with complex and then simplifying the design.
Omg that shoe looks amazing that could probably become a real thing and I would buy it maybe you could start your own shop of designs and everything else
This was definitely a comfort to me as I learn more about ID. I think this is a rich and balanced take about the future. Designers that are innovative won’t be paralyzed by this
Agreed! Thanks for watching, Jurien!
This is one of the best channels on youtube period. You are concise, well-spoken, obviously intelligent and you come off as such an expert that trust breeds very easily in the mind of one who is not as well versed in design theory and is trying to learn. Fortunately for you, you are not my friend because I would be asking for your opinion and critique all the time haha. Please keep doing what you are doing you as this channel blowing up is inevitable. Also if you don't mind I would love to see you do some design analysation on iconic fashion houses such as Balenciaga Louie Vuitton (possibly the work of the late Virgil), Goyard, etc. or maybe even Iris van Herpen who's work I believe you will find particularly striking and interesting. God bless.
you can check out my discord channel if you want to speak to me personally. I check it every day and give people feedback on their design work. The link to it is in the description of almost all of my videos
11:11 the most structurally strong among us reference ever.
If I make art on Artbreeder, like a portrait, who "owns" the rights for it?
Me, who "made it", or the people who owns the series of images used by the AI to create it?
That's a good question. Im pretty sure you own it. But I'm not a lawyer.
The ai 🤷♂️😂
Nature, because there are no original ideas! Every idea ever is a derivative and merging of lived experience.
People born blind have no concept whatsoever of visual imagery. When you describe stars in a night sky to them they cannot even begin to imagine it because they have never seen it or anything for that matter. Their imagination works differently based on their experience and senses.
If you imagine a monster that doesn't actually exist it will be comprised of elements that do actually exist, things you have experienced. You've never experienced the monster you imagine but everything that makes it in your visual imagination is something you have experienced. Hair, skin, colors etc... If you never saw hair ever in your life then it wouldn't even be an element of your imaginary ideas.
I really like the shoe design at 1:01.
I would like to wear the 'worse crocs' honestly. They look a little more modern and 'adult' than normal Crocs. 10/10
Whoa, really like that veins/roots design. Imagine if those were an elastic material and worked as a replacement for laces...
That's exactly what I was thinking!
I just tried the A.I. a day ago and dude it's amazing, I took cues from A.I. to do better at creativity but after trying this, I realized how difficult it actually is to think like one.
I wish I had someone like you in my lectures, this wouldve made all the difference ....
Your humor is so great and fresh. As a lifelong artist, I was really pretty terrified of ai, but as I come to understand the possibilities going forward, I'm so excited to get on board in the early days. "Just blame it on the stupid AI 😂"
Nice video! But as far as I know, I wouldn't call topology optimization AI. Most algorithms use gradient based functions to find local min points (like the moving asymptotes method) for e.g. weight vs stiffness which are predetermined functions. So the algorithm is not trained in any way. I guess its easy for a marketing person to call it AI based on the looks of the result but as an engineer I would just call it clever scripting :D
Three marketers got me. I should have looked past the initial claims made in the marketing. My impression was that it can and does adapt. Thank you for the polite correction
I am studying industrial design myself and while I don't agree with all things said, there were definitely things to take away from the video and I'm happy I got it recommended
Thank you for watching and providing a measured response :)
Cant wait till your guys' projects and render styles and materials and inspiration are literally all the same, and people with a modicum of creativity will reign supreme. This Ai business is awesome for pushing designs, not creating them. Yet.
Looks like you are using Evolutionary Solving for concept generation. This kind of AI is in existing software such as Rhino/Grasshopper under Galapagos. As an experienced CAD guy who has a relevant channel about it.. this is exciting.
Thanks for the brilliant demonstration. I'll ask just one question: how could we use AI to reduce the amount of product (and waste) we generate in a world where resources are becoming scarcer and scarcer ?
Incredibly inspiring, thanks for sharing the knowledge.. cheers
The idea of poet being the best at comunicating with AI is really insane... Engineers will be always the best because they speak with highest lvl of clarity and precision. AI won't help you when you can't formulate clear instructions.
"Engineers speak with highest lvl of clarity and precision." Oh man, that is highly debatable in my experience
@@Design.Theory as a general rule? Or are you talking about some individuals and not "group"?
10:15 i want this shoe, holy shit.
Very, very instructive! Thanks for sharing!
Thank you!
I request you to add more videos onto AI-ML enabled Product Design > This is Super.
Thanks! I've learnt great things from watching yo videos
Thanks Amos, so nice of you. I think you're actually the first donator ever on the whole channel :O
yo i having same mindset with you, i think this is future of design, even I still new in this kind of field, 1 year maybe, but this really what I belive, the future of design, we all should keep generate more and slowly take over traditional design
1 of the best informative Vids I've seen ever
3:22 I love how the value on Shoe is 0.00 and 0.153 on Disk Brake xD
lolll
Great video, again, thanks John. Super interesting.
That shoe looks SICK.
You make me so excited for the future and your next content!
I can see this being helpful during iteration phases for additional ideas, once the strategic work has been finalised.
Yes, that's what I use it for as well. Thank you for watching :)
Incredible video. Congrats man
By using something like thin aluminum in those branches or lightweight plastics or rubber you could make the fabric under it thin and weak but the overall shoe still strong
Great video! The saying at the end of the video could also be great at the very beginning of the video...NI out
AI Researcher here. Great example of human machine collaboration 👌
Thank you for watching!
As a musician and generally creative person, I look forward to a future like this, what concerns me is the decades of schooling that taught kids not to be so creative, not to think outside the box too much, how to stand in line and not ask too many questions, not all schools were like that but a lot were and it's pretty clear to see the results of that, we're already starting to see social problems with AI and robotics starting to take away low skill work from the generally undereducated and lower socioeconomic classes.
We've essentially bread a few generations of people who struggle with creativity and are only just now starting to realize that's a problem and are starting to fix that and get kids more interested in STEM subjects and teach them that the creativity they have as children isn't a bad thing, I hope we get there fast enough though otherwise the coming disruption is going to be way worse.
Yup. I agree 100%. Couldn't agree more. Creativity has been beaten out of us in our youth, and it's a real shame.
8:50 There are plenty of artists who are incapable of visualizing. Aphantasia is pretty common.
Good video, thx, will share and add to playlist
Very inspirational! Good show!
Glad you enjoyed it! Thank you so much for watching it :)
Great presentation! Thanks for giving us a tour through the tools. Cool to see an artist utilizing them.
Thanks for watching!
Everyone's actually talking about the video in the comments and putting forward ideas, concepts, and real conversation. Meanwhile, I'm over here like "hehe me want does shoe"
The Future is Biological, that's basically what A.I. seems to get.
Color me contrarian, but I'm not convinced these AI gimmicks aren't going to "bring humanity forward," in any meaningful sense. They said the same thing about social-media, not too long ago; all that did was get people to be more needy and obnoxious.
Anyway, still enjoyed the video. All the best, everybody.
6:30
not just poet
but also ai-music-engineer
it could give the poetic parts more subtle emotional undertones, hardly expressible solely with text alone
Went to Artbreeder, told it to make a "castle" modern without red and with daytime, god a futuristic looking house which looks really nice and could be build in sims or minecraft to have a "real example" of it. it is really cool what you can do with all the AI nowadays
bro no joke such a nice and opening mind vid love it keep up the good work
Thanks for your input, I really appreciate it!
You could do an updated video on this topic about DALL-E!
It's happening on June 21 😳
Awesome video! I'd love an AI that could come up with the best attachment mechanisms.
That would be cool. Thanks for watching :)
Good to see you education didn't stop at graduation, hope all is well James!
This is such a good idea! This will help me loads with concepts at school. Ive seen Scott Robertson doing this with concepts but I didn’t understand the process behind it. Thank you.
pfff. I waited so long watching this video because I thought it was going to be similar to those Autodesk AI videos... Should've watched it earlier! :D Awesome job exploring these tools and sharing them! :D
Glad you liked it!
In the future we'll probably have ai that specializes in utilizing terrain to manuever vehicles, maybe even 3d printers that can construct components best suited to the needs of the region instead of waiting for those materials to be processed and delivered. We saw at the beginning of the gulf war that the guns, vehicles, equipment, etc, weren't truly adapted to meet the needs of our troops. Years later technology that was well versed to desert warfare was developed. We might see this streamlined with the aid of artificial intelligence. Imagine being able to have the best gear on earth or even on other planets/moons with the help of ai manufacturing.
finally watched this video and it is very good
Thanks Derrk. You're the man. I love your content and I appreciate you saying that!
The organ slider is about the shoe being organic shaped or being geometric shaped i guess.
I loved this topic and the way you presented it. Lovely
Actually, I was scared about AI as it might harm future jobs in design. Now I am relieved. But I still have doubts about graphic designers.
Ehh I welcome it and actually intrigued how impressive Artificial Intelligence is at originality but personality and style is something that'll remain.
Keep up the cool vids! Much Love from Bulgaria 🇧🇬 Greetings, Mark Ralev
Thank you! You too!
The analysis with the poet vs painter had me intrigued... It gives more meaning to the title: "artist/creative". It's really a common skill shared by all who bear the title, but it finds expression for each person via specific tools
Yeah, Jordan certainly brought up an interesting point in that analogy. Thank you for watching!
My pleasure, thanks for sharing!
I think it is a misconception of what art is by Jordan, I think one must say an artist is always a poet regardless of the medium used.
Now to convey the information properly, in an artistic medium, one must be a master of that specific medium, so as to convey their idea in the most perfect way possible.
And for that reason, I do not share his thoughts on the matter that anyone will be able to utilize these tools to the point of becoming "easy artists" themselves, but there will be ones who will train and practice the tool to the point that they can produce art with these tools, like any other medium, for a specific audience.
Because there are many who can master painting, sculpting, 3d modeling technics, etc, but very few can produce art.
@@PedroPereira-si3sy I think that Jordan would actually agree with you, but maybe the way I edited it makes it seem otherwise. That clip was part of a much larger discussion.
@@Design.Theory thanks for the information :)
O wrote it not to criticize Jordan's idea, but used the idea to help me reflect about art.
And thanks for the great, great video, made me think deeply about new tools to improve my own work and creativity.
This is really interesting. I remember seeing an article that mentioned topology optimization but I never remembered what the name they gave for that process. Since then, I have been lightly looking for it, without any results. I guess now that I know what I'm looking for, I should be able to look deeper. I work mostly in fusion 360 so I guess that means I'm going to have to learn a new software since I don't recall fusion having any tools like this. Idk, thanks for the great video!
Just realized fusion 360 does have a tool for this
Yes, I believe they call it "Generative Design", which to me is misleading, because Generative Design can do things that go way beyond just weight/material savings. Generative Design is an entire process for doing many things. Weird marketing choice by Autodesk, but the technology is pretty cool nonetheless.
@@Design.Theory I can't put into words how excited I am to look into all of this! Since I mostly design parts for insignificant high school robots, the strength to weight optimization is the most useful to me but I'm sure that I'll find some use for the other tools that I didn't know existed. Thanks for opening that door.
I will defiantly try this out for new concepts , I think these tools will first be implemented in larger scales for injection mounded components it is really hard sometimes to have complex shapes while the tool still has to be cheap.
Thanks for checking it out!
What I hope for, is that there is now or will be soon a way to use AI to do CAD. I don’t know how to CAD yet and this coy be extremely useful for me.
As a person who used to create characters out of images of clouds.
(Generally random things in nature)
This process sounds very interesting.
“These are NOT photos. These are made by a software that had to look at millions of photos”
I guess the challenge here is how do you train an AI to make a good design. The coding there sounds pretty abstract, and you’d want it to also be unique or we end up with the homogeneous thing you were talking about
With these new advancements in science, you have re-invented Crocks/ sandals
cool its like bring your kid to work day!
I remember the one shop assistant that just says something similar to this: "I just can't compete with an AI developing 3000 Designs in an hour." Even if we are not there yet I wonder if people are able to distinguish those designs against the designs of a human. Anyway great video.
The human will be the curator. The AI will do the grunt work, which is still based on human-established parameters.
I think people are really over, estimating how useful this AI will be as a tool! And for now, it is the tool, but soon before you know it, you will be the tool(and I don’t mean that in a robot rising up, and then slave in humanity kind away.)
This will definitely kill your creativity. AI is very helpful for few people but for most people it's actually one of the major reason that limits them in using their brain extensively because they let AI do the thinking for them, what I mean by most people are those who aren't knowledgeable enough when it comes to computers.
Excellent process and beautifully explained. 👌🏾👌🏾🔥🔥
Thank you 🙌
I feel like this tool is only suggesting different aesthetics. It doesn't solve any problem, doesn't question the material. And it's not really an AI.
Aesthetics can inform function, and vice versa. I was more interested in exploring a new process and tools for this particular vid, rather than designing an actual finished product.
We don't have the problem with designing cool and high quality shoes, we have problem buying them.
couldn't agree more about AI is going to enhance designer's workflow in the future. With that being said, it is an understatement to say that sketching is going to be less important in the process, nor a 3d modelling. Case on point is in this video, maybe a designer whose great at sketching can take those images, turned it into sketch and make a rapid sampling out of it. Or maybe the one whose great at modelling can do 3d out of it. So i think it is more of how you combine skills and tools on your arsenal, not so much on discrediting processes.
Still, a great video and topic. Thanks for bringing up and excited about the future of AI in design.
Yeah, there's still a skillset involved with interpreting the noise in a "proper" way. The understanding of design principles will be important for the foreseeable future. I'm just betting that AI will get to a point where it completely replaces the need to draw pictures. I guess the major distinction I want to make is that you still need to think through a design as the human. You just may not need to execute all of the technical elements of drawing or 3d modeling...or at least not in the same way.
@@Design.Theory with that being said, i'm on board.
Want the shoe!!! Please! Love it!
Thank you!!!
Weird is good, couldn't agree more
You have really strong theory channel indeed. Thank you)
Thanks for watching!
Not everything we can do is what we should do. We still have the possibility of choice. That possibility will not last forever.
Very interesting video, but I mainly came to comment that I would buy the hell out of those shoes. 😂
You and me both! Thanks for watching
Tools like Artbreeder remind me lot of the modular synth.
I think the AI should be fed data in regard to human feet themselves rather than existing shoes to create concepts that allow us to mold these things to fit our natural body shapes instead of molding our bodies to the design. I think this would be a wonderful application to develop functional human shaped shoes, following along the lines of companies who are trying to center their products around human feet as it is, like Vivo Barefoot.
As weird as those roots look, it's clearly efficient.