Should You Use Dynamic Creative with Facebook Ads?
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- Опубликовано: 15 сен 2024
- Should you use dynamic creative with Facebook ads?
A lot of people ask me about using dynamic Facebook ad creative.
There are certainly advantages to using Facebook ad dynamic creative...
But I also think there are some disadvantages with dynamic ad creative.
In this video I explain the pros and cons of dynamic Facebook ad creative...
And how I like to use it.
#dynamiccreative #facebookadcreative #facebookadsdynamiccreative
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Hi Ben, big fan of your videos. Very helpful, thank you! - Is there any chance you could create an updated video for Dynamic Creative? This video is over 2 years old now.
Thanks Ben! Great video as always. I prefer dynamic ads, we have seen an increase in performance over other ad creatives, even for new accounts is our go to creative
Awesome - thanks for sharing :)
I think dynamic ads have been taking off lately, I've seen per lead cost reductions for 20%+ with a couple of video creatives costing only 30% of the reduced price...
This video was great. I just wondered if you had an updated as it's been over a year since you posted this.
Nice explanation ... love your videos ... though I have tested recently that Dynamic Creative does manage to cute my cost per lead down ... and also from the Breakdown Tab I can keep track on how different ad creatives get leads too ...
Yes I agree and have actually released recent videos on that topic where I recommend using it :)
The problem with dynamic creatives is that it uses 1:1 or 4:5 ad into the stories, but i want to crop it to 9:16 which is the optimal size for stories. DCO currently do not do this automatically. Or am i wrong?
Surely it's not just a case of finding winning ads and creatives? Is it not wise to upload the same creative in different formats so that FB can serve optimally to different devices and contexts? For example, 1:1 still, 1:1 animated 6 second video of the elements animating onto screen, and a 4:5 video variant of the same. That is FB advice so that it can serve optimum creative based on user device and context. It's not just about finding a winner. Interested in anyone's thoughts on this.
Thank you, Ben! Very informative, as always.
Glad you enjoyed it :)
I actually had a lot of success lately with open targeting, and not using huge budgets. About £5000 a month, and open targeting is performing better than lookalikes and super lookalikes.
Good to know - thanks for sharing :)
I see new video from Ben I instantly click "I like it"
I've never been disappointed
Awesome - thanks a lot :)
dynamic creative has made me save a lot of time, which has allowed me to work on other things 😀 thanks Ben
Thanks good to know :)
Thanks Ben, I religiously watch your videos and I've learned a lot :) You're my go-to
Great to hear!
Havent watched it yet but i can already know its a banger 😉
Haha - thanks Karl
What if I am using a carousel type that has 5 images that should be shown to users in order? Will this mix and match of dynamic creative ruin it?
Your videos help tremendously! Thanks Ben!
Happy to help :)
always top quality, cheers ben! nothing but class
Much appreciated!
Hi Ben, what would you recommend now after 1 year?
Hey Ben, has this changed? thanks!
Can you touch on Dynamic Retargeting? For example, if you have multiple products in your shop and you want to show specific product the users viewed.
Good idea :)
Thanks Ben, nice update for us !
You bet!
Thank you. I just came online to see your video
Hope you enjoyed it!
So you recommend using CBO and testing one element at a time? Does the CBO helps optimize for the best Ad, or for the best Ad Set?
Yes and both :)
@@BenHeath thank you so much!
Great video. It would be great if you could create a video explaining how to efficiently test ads and how to read the data! Thanks...
Hi Mauricio, I do have videos that cover those topics on my channel :)
Thanks! Very helpful
You're welcome!
Hey Ben. It's crazy that you posted this video today, as I just searched for this exact topic. I manage multiple accounts, all of which are under $500 a month (some as low as $100-$200). Do you have any thoughts on using dynamic creative in instances with a smaller budget, where testing ad creative might just not be as tangible? Or would the CBO feature take care of this no matter the budget? I understand your logic behind being able to determine what part of the creative makes what impact when not using dynamic creative, but curious if this changes with smaller budgets? I appreciate all your help and for getting me away from the Traffic objective :)
Perfect timing.
Budget doesn't really affect my thinking around dynamic creative. With smaller budgets you want to reduce the number of variables you run at any one time. But that applies to dynamic creative or regular ads.
@@BenHeath The problem with dynamic creatives is that it uses 1:1 or 4:5 ad into the stories, but i want to crop it to 9:16 which is the optimal size for stories. DCO currently do not do this automatically. Or am i wrong?
Hu
Powerful insight thanks Ben 🚀
Glad you enjoyed it!
How many ad sets do you recommend for £1000 ad spend budget?
this is so useful, thanks for sharing this
Glad it was helpful!
Thanks for the insightful content, Ben! That's exactly what I need right now.. But I have a question. Let's say I've turned on CBO for FB to help me allocate the budget, at the same time if I use dynamic creative/multiple text options, will FB get confused and slow down its learning phase?
Hi Jessica, you are very welcome.
No that's fine, you can run both at the same time :)
@@BenHeath thank you😊😊😊
Please tell me where I can find user comments for all the combinations ?
Thank you so much.
You're welcome!
Thanks for the indepth knowledge. Must watch for beginners.
Glad it was helpful!
Useful! Thanks!
Glad it was helpful!
Hey ben thanks forb ur videos its realy helpful
How to optimize dc result ,should i turn off not performing ad and let the winner running or just les facebook do the work
Or should i pick the winners one in new compaign ?? THANKS AGAIN
Glad to hear it :)
I like to turn off underperformers and then add in the best performing elements to test against those.
Hi Ben, when you update new images for dynamic creative does it goes via learning process all over again? As when using your technique testing manually works easer :)
Any significant adjustments will cause a re-entry into the learning phase but Facebook doesn't fully hit the reset button. They still use what has been learnt.
HOW do you keep say, a campaign of 4 ads from competing with each other, I heard dynamic ads don't experirece this. Thats my only sticking pint between the two apraches
If you use CBO, that's not something you need to worry about :) Here's more info on that: ruclips.net/video/WXOJGxIIriY/видео.html
Hey Ben, Dynamic Ads works for Lead Generation?
i love your videos, like really BUT please we can summerise them in less than 5min... Anyway you helped me a lot so i'll always be thankful !
Bro if you want the information you must have patience, this man is giving you things others don't bother to make a video for so just appreciate it and be patient
Hi Ben! I just want to ask, If I am running 2 different ads but with the same saved audience, is there a chance that FB going to show both ads to a same person?
Yep :)
@@BenHeath alrighty! Thanks Ben. 💯
Can you do a video discussing instant experience?
Good idea :)
Ben is a legend!
Thanks a lot Rob
You do auto or manual placement for this setting?
Here's more info on placements: ruclips.net/video/NbpwUaziXFI/видео.html
@@BenHeath thanks.what about detail targeting
Here you go: ruclips.net/video/aoUZY9KWBos/видео.html
Can using dynamic creative's help you get out of the learning phase faster ?
Not that I've found.
Have you seen things working differently with the Optimize Creative For Each Person over the past year?
Many thanks! Does FB tell you what worked best?
Yep :)
I just want to know how can I target Christian audience on Facebook with my Christian clothing company.
U can target christian music, christmas, and so many others christian related things in detail targeting in ad set level
@@Digilenz oh okay. Do I search under Interest, Behavior? Thanks sooo much for your reply and help.
@@freemandagospelrapper1642 Mostly under interest. U're welcome :)
Hi Dynamic ads works for services business?
Yes they can do - although they aren't used as often.
@@BenHeath Thanks, Ben, you did a great job
Hey Ben, Akhil From India
Could you please make a video on a campaign creation just to increase social media followers. Thanks
I do actually have a couple of those. One for Facebook and one for Instagram. You can find those on my channel :)
I use dynamic creative and i get 0,08€ per purchase
Wow - that's incredible
Do not Make Been famous, let's keep that information just for us lool