Why Muscuvado Sugar is Disappearing
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- Опубликовано: 9 июн 2024
- Do you know how muscovado is made? Dominga and Pablo are one of the few that still produce this sugar in the traditional way in the Philippines. Their lives depend on this product that they sell from their home and has also enabled them to send their kids to school. However, as they grow older each day, the future of their business is still uncertain since their children have chosen a different path.
It's been made here for centuries, however is getting replaced by more effecient sugar can processing which produces the refined sugars that stock our pantries. Muscovado has more natural molasses content, giving it a deep color and a toffee flavor that we prefer using.There is a sugar shortage in the Philippines, if you'll believe it, the government has resorted to importing more sugar to reach the demands of people, hence resulting in higher prices which directly affect locally owned businesses.
We have such great artisans in the Philippines, so when selecting your ingredients for your next cooking session, search them out and see how you can support them!
For orders:
Catherine Bello - 09067010251
Facebook: / houseofmuscovado
Special thanks to:
Bello Family:
Catherine and Greg Bello
Dominga and Pablo Bello
Jump to:
(0:00) Intro
(2:00) Making Muscovado
(8:50) Outro
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We are looking for collaborators, content producers, brands, and anyone who has a story to tell. Email us at hello@thefatkidinside.com
The Fat Kid Inside Studios
Erwan Heussaff - Founder
Kashka Gaddi - Content Producer
Eamonn Quizon - Cinematographer
Edel Cayetano - Story Producer
Harold Singzon - Story Producer
Mary Lournette Baligod - Story Producer
Kleo Balares - Editorial Producer
Hans Rivera - Multimedia Producer
Julius Rivera - Camera Operator
Steven Sune - Editor
Lorraine Santos - Editor
Dana Blaze - Editor
Ivan Christian Cocjin - Editor
Martin Narisma - Food Editor
Kathryna de Bustos - Content Manager
Chester Velasco - Production Assistant
Kevin Amponin - Production Assistant
Dustin Dagamac - Colorist
Sofia Paderes - Graphic Designer
Kim Manuel - Graphic Designer
Roanne Salvacion - Accountant
Donalyn Aranda - Accounting Assistant
Social Media:
/ featrmedia
/ featrmedia
/ featrmedia
/ erwan
/ erwanheussaff
For orders:
Catherine Bello - 09067010251
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The last scene where the couple were smiling while holding a bowl of muscovado hits different. They really take pride in their craft. Made my day. ☺
their not smiling alone you can see the sadness in them
@@macmacaguilar1749 you saw sadness, I saw a glimpse of joy. That is one reason why this cinematic piece is a gem. ☺️
Documentaries featuring Filipino heritage products are my favorite because it shows what our immediate perception regarding Filipino food culture in all aspects is missing. And it's just awareness.
We often see this perception of "artisinal" on other cultures like Japan or Indonesia specifically with sugars, salts, coffee, chocolate, or tobacco. When in fact we have our own as deeply rooted in history.
Before the arrival of the Spaniards, the old kingdom of Lusung had three sources of sugar; sugarcane, palm nectar, and domesticated honey bees. So sugar and sweets were an integral part of Filipino culture that extended way before colonization.
Although Austronesian cultures have fermented drinks made out of rice (tapay. tapai, tape, tapuy, etc), fermented drinks made out of sugar (lambanog, basi, tuba, bahalina, etc.) were more common.
I can say you are one of the best and unique content creators here in Philippines
Govt should put more focus into these aspect in our food culture. Have
Thank you featr for showcasing this episode!
It's beautiful that you use local terms in your narrations.
This technique should be sustained. I hope they find ready market for it considering how close they are to Metro Manila. And more importantly I hope thier product finds home on some recipes of our celebrated Chefs in the Metro. Kudos Feater to the storytelling and cinematography!!
👍🏼👍🏼
I think they'll be fine, there is always Muscovado in Wet&Dry market here in the Metro, the most uncommon is the Davao chocolate or tablea and Ube products of Benguet.
Thank you so much FEATR for allowing us to showcase our product in Magallanes, Cavite. We are amazed and glad to watch the full documentation and even happier to see ina and ama for the entire video, still give us kilig! 🥰 they really trust your team❤ Thank you!!
From: House of Muscovado 💚
Magkano ho yung muscuvado?
💜💛💯
paano po umorder?
I switched to using muscovado sugar instead of white and brown sugar because of the benefits. Thanks for promoting our local producers.
Everytime my lola goes to back to her province in Visaya, she brings back lots of stuffs (including live chicken- bless her heart). Aside from the kakanin, dried squids etc, she knows that I like eating muscuvado sugar specially the stony sugar bits. I missed those simple and wonderful times. Living abroad, Muscovado is 3-4x the price of white sugar, and its nowhere near the same as my lola's muscavado from Visaya.
Thank you Featr for making this content regarding the depleting industry of muscovado. We should support local and cultural products more than imported ones. The amount of love to their craft and dedication is incomparable; this is truly a labor of love. This is part of our Filipino culture.
I can't think of all the words that can express how much I appreciate FEATR for all the video content it shares a about the Philippines. This one here is so new to me yet so beautiful to know the history and the people behind it. Kudos Erwan and to all the people behind FEATR ❤
hi featr! I live in France and recently discovered that muscovado from the Philippines by Panay fair trade is sold in Biocoop (organic cooperative shop). It's just bizarre that i only got to try this here and never in the Philippines. Coz what was/ is supplied to the greater public is always the "cheap" refined white sugar. Thanks for this video! Fascinating as always!
its actually available in some mall supermarkets nowadays
@@Ai-vq8rjDefinitely. It's the only sweetener I buy.
That is what I use when I cook kakanin na biko
Its probably location dependent, in Negros (which is basically sugar land), plenty of supermarkets sells muscuvado.
Having lived half of my life in Negros Occidental, muscovado sugar is not new to me. The main reason why it might not be available in other parts of the country is because it is more expensive than regular white sugar and is usually being exported abroad. Also, it can overpower the taste of a dish, that is why a lot of people still prefer to use white sugar. It should be used more often though as it is, way healthier compared to other sweeteners.
FEATR doing a better showcase of our country than DOT itself!
I really appreciate when FEATR showcase these heirloom and artisan products of the Philippines
This unlocked childhood memories for me. Local hard taffy wrapped in old newspapers that was like 50 centavos each. Cold mornings on the farm with dad's workers, dipping gingery rice suman in muscovado. I had no idea making it was so difficult. I actually thought modern muscovado was like a by-product of sugar processing factories.
FEATR you're the best!!! Showcasing our artisanal products, watching this just made me appreciate muscovado sugar even more. Funny that I was just mentioning to my kids the tira tira of my childhood, having to describe it to them since there's no way to find them anymore,,,thanks for this epic video.
Once again you and your team have crafted a gem within the YT sphere. But in actuality, it should be broadcast to a greater audience. Filipinos regardless, of their locale should be proud of this cultural and heritage craft. Again, salamat po, and keep the videos coming.
Ito ang sector na pag iwanan. Salamat sa pag bahagi at ito ay Malaki kaalaman sa atin mga Filipino. 🙏🇵🇭💖
Yup you can only blame filipino voters for voting crappy politicians.
Such amazing people hardworking,passionate,authentic!
Another excellent feature! Marami talaga tayong artisanal food na hindi kilala at unti-unting nawawala. Dami kong natututunan sa inyo. Thank you FEATR!!!🙏👍
Magallanes, Cavite! My hometown!!! Thank you featuring!
When I went to Bacolod, they only serve muscovado in their coffee and that's how I appreciated it. Thank you FEATR for featuring how muscovado underwent numerous process. The painstakingly hard work of Dominga and Pablo should not be wasted. I hope fellow Filipinos will still support local products.
Your series bring to light the endangered heritage of our people--now it's the national government's moral obligation to ensure that a structure and policy are in place to protect and perpetuate these practices and products (e.g., traditional salt making, Philippine calamansi and ube, etc.). Bravo on your valuable documentation and spreading awareness, FEATR!
here in our province in Davao, I remember back then when I was a child I enjoyed eating muscuvado sticks. Usually, muscuvado sticks were used to stir coffee (commonly the native ones) and in which it helps to add sweetness. Nowadays we rarely see in the market someone selling those. Watching this made me reminisce of those childhood days. I hope this video get a lot of exposure to the people, esp to the Filipinos to support local products and to stop it from disappearing. Thank you so much for this kind of content
In the 80s, muscovado was the cheapest sugarcane by-product sweetener there is. White granulated sugar was the pricest, followed by central or brown granulated sugar.
This is wonderfully shot. Please do more of this! ❤
Ang husay Ginoong Erwan! Marami at malaki ang naitutulong mo sa ating mga kababayan sa ibat ibang panig ng ating bansang Pilipinas, mabuhay ka at ang iyong programa.
Muscuvado yan laging gamit ng lola ko sa biko. Sobrang sarap.
Thank you FEATR for showcasing the heritage of making muscovado of my hometown, Magallanes, Cavite
Short yet full of substance. Thanks!
I have seen an actual process when i was almost 8 yrs old in Camsur, my mother's province. Para sa isang bata nakakainip bago matapos at ma achieve ang paggawa ng muscovado. Ito ang gamit pampatamis para sa salabat at kapeng gawa sa bigas. Terno sa mga root crops na nilagang kamoteng baging, gabi, kamoteng kahoy, uraro at saging na saba na usual breakfast namin. Sarap balikan ng nakaraan. I am 66 year old retired employee now.
The last scene of them smiling with the muscovado in their hands and then clasping each other made me cry because I was so touched 🥹 Thank you FEATR for always featuring the most underrated food, stories, and people in our country ❤
I love how Erwan’s content evolved. No seconds are water watching his videos. Very informative, clean and wholesome. More power FEATR!
Missing my childhood and my departed oldies..This scenario is part of our summer vacation yearly...were watching and patiently waiting for the process until the end...then we have our own can and plastic for the pulot, binatak and muscovado.. Thank you @featrmedia your flatform is simply amazing...😍😊
Thanks to Featr, local industries are getting publicity and appreciation.
ang galing, ganyan pala ginagawa yung Muscovado na binibili ko every time I go to grocery, salamat Erwan and FEATR!
Superbly produced video. Nice camera work, angles, depth-of-field. Amazing story-telling. Subscribed!
Nakakatuwa ❤❤❤ ang sarap nilang panoorin gumagawa
i came across muscovado sugar while here in the PH, though im a filipino but i never heard of it while aboard, since i've known it, nothing mixes better with my coffee shot than muscovado, its smoky aftertaste is a snsational symphony that plays instinctually with the coffee notes of mount APO, i so love muscovado. thank for FEATR for highlighting
Wow amazing….. I’ve seen this raw process in Negros Occidental and in Ilocos, I didnt realized they have it I Cavite.
We should continue to help and assist these small farmers doing the traditional mascovado because its healthier and less chemical infuse.
I hope that this type of content will awaken our government specially the LGU and create more livelihood program for them to sustain and able to compete with the so called “imported WHITE infused chemical sugar.”
Thank you Erwan
From:
Unforgettable Mae
Here in the Cordilleras, muscovado is more preferred specially for coffee and other drinks instead of brown sugar, thanks to the increasing cafe's here in Benguet and Baguio, muscovado demand may have a future. . .
iba yung tamis nang kape pag muscovado ang gamit nkakaadik
@@beastiren2132 true!
@@beastiren2132 true!
not skipping ads for this channel. it give us so much knowledge and wisdom! huhu
I really appreciate this kind of content.
The government should help and support these people who do things the traditional way. Instead of importing everything. I bet they watch this get touched by it but that’s about it. So sad ☹️
Now I know how difficult & strenuous it is to make muscuvado for my morning coffee sweetener, though the price now is a little bit higher but the way how they done it manually makes me proud & happy for them...
Sana matulungan ng lokal na pamahalaan ang pag protekta sa mga lupang taniman at mga protektahan ang mga magsasaka tulad nila para hindi tuluyang maglaho ang mga tradisyunal na produkto.
Such beautiful stories, narrated and showcased beautifully.
FEATR deserves a bigger, wider stage. Kudos to the entire team for all their wonderfully executed work! ❤
Thank you so much. This is an excellent material or visual aid in teaching. More power to you
Thank you for sharing this to us. Because of this video I wouldn't know that Tira-tira (childhood candies) was actually another product which came from muscovado
❤❤❤.
Thank you very much for featuring the muscovado makers. However, coconut sugar is more sanitary to prepare and healthier because it has a low glycemic index. There is a growing demand for coco sugar especially among diabetics.
Stevia is another promising natural and healthy sweetener. We hope that farmers will learn to cultivate stevia plants to fill up the demand.
Great work! If only we could give more funding to them so that they can modernize the process
watching featr videos is healing ♡
and educational ♡ i love muscovado, we use it for biko, latik for banana and coconut candy 🥺💖 ahh makamingaw, childhood foods ~~
This technique skills of making this kind of sugar must be preserve and past to other new generations,its should be suported by our goverment how it will be marketed wisely and helping them for new machineries to continued this sugar making!💗🙏 #isupport #mascuvadosugarmaking💗💗💗
Just a trivia: if your local town or city has a barangay or sitio called Tarapiche/Trapiche it is more likely that the place had a sugar cane crusher back in the day.
This team always go above and beyond❤
Kudos to all the people behind FEATR 👏
Just now I learned that the "tira tira" candy that I loved during my choldhood days were from muscovado❤
Glad to have stumbled upon this channel. Nicely done. Subscribed. 👌🏼❤
thank you for making these short films.
I love Featr documentaries bout agriculture in PH as it share current state in the country. Muscovado is my fave sugar, I hope it won't die out. Knowing PH govt they do not do much to suppport agriculture (rice, ube, calamansi, sugar) makes me sad. Farmers struggles and might decide to seek other way to earn money.
When my Dad was still alive, he always held Muscovado Sugar so high. Since then I slowly switch to it. I hope those sold in the malls are from local makers, that way when I buy Muscovado... It supports local farmers.
Thanks for keeping the 🇵🇭 culture alive and going 🙏🙏🙏
What an amazing video! I’ve never heard of Muscovado and now I’m determined to get my hands on some when I come back home!
this is so informative. Thank you.
Sobrang Bitin. I need longer version of this docu.
I love mascovado. I didn't know it is made this way. Nice informative content. Thank you for featuring this.
My lolo used to work in a sugar cane factory and I love visiting because it smells soooo good!
Beautiful! Great storytelling 😭😭😭
Thanks for this very informative video. I love muscovado...
This is amazing. I'd also love to see how Coco Sugar is made.
Amazing to watch this process
Some 50 years ago I watched this process on the island of Panay. The only sugar I have in my house is muscovado. Less sweet as refined sugar but full of taste.
The production muscovado should be given importance. This kind of sugar is healthy. I buy my mucovado imported from the philippines. Molasses is even better but cannot find it when I went home to the philippines . I salute this small time muscovado producers
Here in ilocos, we call it "tagapulot".. last time i remember we make that is when I'm still in my elementary days... we also make "balikutsya" a candy made from that same sugar... and also "pataruy" a jam, we put in our pandesal in the morning... miss the old ilocano days... ika nga sa ilocano , "makapailiw ti napalabas" 😢😊
FEATR reminds of those educational shows in the 90’s such as Mathtinik, Sineskwela, EpolApple. Such an educational content
A beautiful tradition to tell. Hope this natural and artisan creation will continue. ❤
Great work FEATR
wow, the candy (tira-tira) yummy.... kakamiss....
a must watch documentary film bravo 👏
I remember my childhood, after school we drop by in the plantation of sugarcane which they making "Pakasyat" just like this,and the workers there we're friendly,they will gave us a piece of sugarcane and dipped it with liquid one. We enjoying it as we walking back home.
Great video,thank you
this deserves a lot of views!👏🏻
I prefer using muscovado over store bought brown sugar when making "Kakanin". There's that distinct taste that elicit childhood memories of lolas making old school snacks.
Thank you for this wonderful docu featuring our local artisans. If only the Department of Agriculture could help these artisans grow their craft into an industry with technological advancements and the help of professional agriculturists and help more Filipinos acquire jobs especially those in the provinces to reduce the need to go to cities just to have a job outside their comfort zone or locality.
Love your content featr.
It nice to see people behind the scene getting a shed of light on the hours they put in just to have a good product. Keep up the good content guys! 🙏🏼
hardened muscovado from my mother’s province is a gem i would say it is part of my core memory
Good work
what a fascinating process ♥️
This is so awesome!!! 😲😲☺️☺️❤️❤️
your documentaries are always on the spot, thank you FEATR
Learned at lot.Thanks
Akalain mo... Yung favorite kong candy nung bata pa ako ganun pala ginagawa!!!! Ay sana po maging mercado yan ng Pilipinas!!!
Nice episode 🙏🙏🙏...new learning ❤❤❤ salamat
❤ Cheers to FEATR 🎉
You truly honor our own products and culture. 🇵🇭
Mascuvado
Asukal na pula
Matam is
a traditional sugar of our ancestors in Tagalog region of the Philippines,
The unsung hero of preserving our cultural heritage
I used muscovado as sweetener to my brewed Benguet coffee a very good combination it enhances the flavor of the brewed coffee❤
This is great. Another one for the books! 😊
thanks to this one. it inspires me to teach my students more about history ansd science. also to give emphasis on agricultural science