AI the Product vs AI the Feature

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  • Опубликовано: 16 янв 2025

Комментарии • 4 тыс.

  • @Fyre0
    @Fyre0 7 месяцев назад +2758

    I've been calling these tech startups "one-update-away" startups. Because they're one samsung, google, apple, etc. update away from being irrelevant.

    • @johanTäufer
      @johanTäufer 7 месяцев назад +23

      and samsung google apple etc is just one update away from beeing outdated

    • @No_True_Scotsman
      @No_True_Scotsman 7 месяцев назад +30

      This is also called 'getting Sherlocked'

    • @Project2457official
      @Project2457official 7 месяцев назад +106

      @@johanTäufer yet which companies control and are the first party you deal with on your device? not some third-party service, but apple, samsung, google, etc.

    • @carylittleford8980
      @carylittleford8980 7 месяцев назад +4

      when did Apple, Samsung, Google release a product that would be life changing to the hundreds of millions who can't use a smartphone's complex and ever changing UI.??
      You know, many of the 1 billion disabled people....
      Are they 'irrelevant'?

    • @ru2225
      @ru2225 7 месяцев назад

      Yes ​@@carylittleford8980

  • @rywright1
    @rywright1 7 месяцев назад +7138

    “Back in the 2020s…”
    MKBHD accidentally reveals he’s from the future.

    • @Artista_Frustrado
      @Artista_Frustrado 7 месяцев назад +186

      what do you mean we're still in the 2020's?! please get me out!

    • @cosmo1377
      @cosmo1377 7 месяцев назад +15

      @@Artista_Frustradolol

    • @braxtongaming5
      @braxtongaming5 7 месяцев назад +4

      true

    • @Ttkkn
      @Ttkkn 7 месяцев назад +2

      @@Artista_Frustrado you are correct

    • @vyneshindenmc6181
      @vyneshindenmc6181 7 месяцев назад +6

      Wdym? It's 2024 already.

  • @TecnoRero
    @TecnoRero 7 месяцев назад +11228

    the rabbit is so cooked 💀

    • @daveeeeeeed
      @daveeeeeeed 7 месяцев назад +305

      No

    • @marzoval9551
      @marzoval9551 7 месяцев назад +415

      I firmly believe Rabbit and Humane were cashing in on gullible people before AI started getting systematically implemented in all smartphone OSes. Sell the promise, take the money, then shut down.

    • @AnalyticalMenace
      @AnalyticalMenace 7 месяцев назад +8

      Indeed.

    • @handlemonium
      @handlemonium 7 месяцев назад +44

      It is a scientific fact that one can not survive in the wilderness on a diet of Rabbits alone.

    • @BollyToHolly
      @BollyToHolly 7 месяцев назад +112

      @@alphaa2010SHUSH

  • @katarh
    @katarh 6 месяцев назад +95

    This is an excellent distinction. One of the things that the failed AI products have not yet answered is, "What problem are you solving?" A product solves a problem. A feature doesn't actually solve any problems, but it helps a n actual product to something a little bit faster/easier/more conveniently.

    • @idanw22
      @idanw22 6 месяцев назад +1

      exactly!

    • @BassLiberators
      @BassLiberators 6 месяцев назад +4

      The problem the Rabbit was meant to solve but didn't was all of your smart devices being on different networks. It was meant to link to your phone, smart fridge and smart tv and let them all communicate.
      "Hey Rabbit, show me a cooking video on my tv of a recipe using the ingredients that are left in my fridge."
      Nothing can do that yet, not even smartphone integrated AI.

    • @katarh
      @katarh 6 месяцев назад +1

      @@BassLiberators A lot of that is still because data entry is garbage in/ garbage out. Until RFD tags are included in every food product's packaging, your fridge is never going to know what you have in it unless you, personally, maintain and organize the inventory list.
      We can't even get people in inventory departments WHOSE ENTIRE JOB IS TO MANAGE INVENTORY to do that correctly. No way in heck anyone bothers with that at home!

    • @JakeRobb
      @JakeRobb 6 месяцев назад +1

      I completely disagree that the distinction between product and feature has anything to do with whether there’s a problem being solved. Both features and products exist to solve problems - just on a different scale.

    • @katarh
      @katarh 4 месяца назад

      @@JakeRobb My IDE uses algorithm based suggestions (they've gone back and are now calling it AI because it's pretty good at guessing what you want it to do based on past behavior) - but those suggestions only allow me to write my code and queries faster. They're not actually doing anything the software couldn't already do, just with a few more manual steps. It still requires a human driver.

  • @daemon4778
    @daemon4778 7 месяцев назад +2928

    This idea of AI as a feature was completely normal before, smartphones having Phone Assistants was proof of that. AI as a product only began recently after the recent advancement of LLMs and people clinging on to AI as a buzzword without even fully understanding what the word meant.

    • @24306529
      @24306529 7 месяцев назад +82

      ikr .. it's just mindboggling to see the lengths people go to to give apple credit for things they didn't or don't do

    • @politcallycorrect5816
      @politcallycorrect5816 7 месяцев назад

      @@24306529 who is giving apple credit for anything here? Lmao. The way apple lives rent free in people's heads. This video is just about one of the largest corps using it as a feature is just more proof its a feature and not a product.

    • @jskt
      @jskt 7 месяцев назад +54

      True,it always was a feature, just the novelty of the concept of AI made people believe that it’s a product by itself it would probably never would be.

    • @NoName-ik2du
      @NoName-ik2du 7 месяцев назад +61

      Nail on the head. This stuff's been around for ages; it's just gotten a lot better at appearing more "human" or "creative" in the last few years. It's not new; it's just getting better.

    • @johanTäufer
      @johanTäufer 7 месяцев назад +6

      well the features are still build on a product
      the product beeing gtp as a base

  • @jonathanacosta7509
    @jonathanacosta7509 7 месяцев назад +833

    AI is like CGI: best when it just blends in.

    • @pricsless
      @pricsless 7 месяцев назад +21

      that's what scary part of ai .. ( blend ) : you don't see it coming cause it feels natural

    • @_____case
      @_____case 6 месяцев назад +14

      They call this "ambient computing"

    • @TheVirtualObserver
      @TheVirtualObserver 6 месяцев назад

      @@_____case Honestly, probably yeah eventually. Especially when we actually get closer to something that's truly AI. This whole craze will just be a silly footnote by then probably.

    • @_____case
      @_____case 6 месяцев назад +4

      @@TheVirtualObserver Ambient computing has been a term in the industry for years. However, it is not used publicly because the consumer tech industry is still centered around the attention economy.

    • @username9426
      @username9426 6 месяцев назад

      Maybe “best when unnoticeable and can’t bother you”?

  • @TheGroovyGuitarDude
    @TheGroovyGuitarDude 7 месяцев назад +425

    I have felt that AI becoming integrated as a virtual assistant feature was where it has been heading the whole time, at least on the consumer level.

    • @fm.burbank8461
      @fm.burbank8461 6 месяцев назад +1

      correct take

    • @lordmord8378
      @lordmord8378 6 месяцев назад +3

      Exactly, it’s not just preferred, it’s necessary for AI LLMs and other generative models to become the useful tools we need them to be, and necessary for virtual assistants to become the useful tools we need them to be.
      The question in my mind is how integrated into our lives do they need to be, and are there any moral/ethical boundaries we are not willing to cross as a society?

  • @kojo5928
    @kojo5928 6 месяцев назад +71

    Me seeing a Grammarly ad pop up mid way after you talked about AI and Writing on phones was hilarious. LMAO.

  • @NoName-ik2du
    @NoName-ik2du 7 месяцев назад +939

    Let's be real, Rabbit and Humane only exist as quick sellout companies. They were made to build as much value as fast as possible so some bigger company would come and buy them out, letting the owners walk away with some quick cash. Their products were never planned to truly break into the market or be sustainable.

    • @eldengarrett9153
      @eldengarrett9153 7 месяцев назад +75

      I agree, but that's seems to be the business model of all tech start ups, no? Make something compelling, get bought, walk away with the cash and let Google kill it in 2 years.

    • @matrix07012
      @matrix07012 7 месяцев назад

      I'm not so sure with Humane, seems pretty well built. Rabbit on the other hand is definitely that as the people behind it have a history running a crypto scheme.

    • @toptiertech7291
      @toptiertech7291 6 месяцев назад +21

      In order for that to work they would need a product that a large company would want to buy billions for. What they did was making something that could be obsolete in 6 weeks. There was zero hype for it

    • @pineapplegamer6986
      @pineapplegamer6986 6 месяцев назад +4

      Rabbit shouldn’t even be considered a product. They just used chat gpt code for their AI and needed a phone connection for functionality. They had insane marketing and promised a lot so they became over valued

    • @maxbiagi3091
      @maxbiagi3091 6 месяцев назад +11

      Like most of Chinese "company" listed on NYSE.😂 Just "Pump and Dump" schemes

  • @OneLittleLlama_
    @OneLittleLlama_ 7 месяцев назад +2707

    Siri is now just everything Humane wanted to be

    • @marzoval9551
      @marzoval9551 7 месяцев назад +63

      I couldn't understand the typical use case for Humane AI's product for AI because a lot of what makes AI useful right now requires a screen. Otherwise every demo of Humane AI I've seen is people using it like Siri or Alexa - asking for weather, asking for random facts, contacting/texting someone.

    • @anonymeister123
      @anonymeister123 7 месяцев назад +249

      @@alphaa2010hopefully you never get a camera

    • @TR4NS1ST0R
      @TR4NS1ST0R 7 месяцев назад

      @@anonymeister123The easiest way to make the bots go away is to report them and *never interact with them.*

    • @sssyt4837
      @sssyt4837 7 месяцев назад

      @@anonymeister123 do I need a new car for the next three months

    • @waitokyeah7564
      @waitokyeah7564 7 месяцев назад +9

      Meeeeh. I love my Ai Pin. Honestly, can't think of a day without it now. Sucks that Marques received a product shipped with really bad pre-production awful software and now everything thinks it blows but hey, maybe he'll revisit it. Newest update rules.

  • @hjewkes
    @hjewkes 7 месяцев назад +829

    “Back in the 2020s” 😂

    • @og_lama
      @og_lama 7 месяцев назад +37

      That hit hard

    • @OrigEntertainmentOfficial
      @OrigEntertainmentOfficial 7 месяцев назад +18

      What year is he in? Man, I am so behind.

    • @JoziGB
      @JoziGB 7 месяцев назад +3

      When you are operating from 20 Future

    • @Neuro_Divergent
      @Neuro_Divergent 7 месяцев назад +2

      There are 12 months back in the 2020's

    • @LMNTRON
      @LMNTRON 7 месяцев назад +1

      Should’ve said “Back in the 2010s” 😂

  • @Vermilion2049
    @Vermilion2049 6 месяцев назад +264

    As a seasoned product manager, i can tell you that a product is just a feature that can be monetised now or later. Clubhouse didn’t build on the initial success. Easily replicated as a product.

    • @igor.efremenko
      @igor.efremenko 6 месяцев назад +3

      This is one confusing definition. Why can't a single feature be monetized now or later?

    • @Vermilion2049
      @Vermilion2049 6 месяцев назад +10

      @@igor.efremenko because of easy of replication. When the concept of your feature is easily replicated. There is no competitive advantage to monetise at a profitable rate. In the mobile internet environment, only the top dogs in respective genre tend to survive. Oligopoly effect.

    • @StoneColdMike
      @StoneColdMike 6 месяцев назад

      Youre a horrible product manager. Chatgpt just proves it's bigger as a product. Almost everyone in education uses it.

  • @novak.r
    @novak.r 7 месяцев назад +277

    A feature can only survive as a product long-term if it is either:
    A) Substantially better at that feature than competitors.
    B) As good as competitors, and has some kind of advantage/gimmick.

    • @katrinabryce
      @katrinabryce 6 месяцев назад +29

      Or, depends on a network effect, and they manage to build out their network faster than the competitors. That is the case with TikTok.

    • @abdodalloul
      @abdodalloul 6 месяцев назад +3

      I mean they can build their smart phone with that finding 200m+, take nothing as an example

  • @dhruvg.7094
    @dhruvg.7094 7 месяцев назад +612

    Guess we’re having humanely cooked rabbit for dinner tonight kids

  • @joey551
    @joey551 7 месяцев назад +468

    My first and immediate impression of these 2 "products" was that they don't make sense as stand-alone when we already have the hardware in our pockets.

    • @jonasking3670
      @jonasking3670 7 месяцев назад +5

      I understand your point. However Humane marketed their pin as a phone replacement. It was some former Apple people saying that we use our phones too much.
      Which on its face is true. However, that didn’t mean that the Humane pin was the solution.

    • @tacoaviation214
      @tacoaviation214 7 месяцев назад

      @@jonasking3670A phone replacement, but cant call!

    • @3rdHalf1
      @3rdHalf1 7 месяцев назад

      ⁠​⁠@@jonasking3670Getting rid of smart-phone won’t ever be a thing. The sollution for reducing screen-time already exists and it’s free. “Ex apple employee” that tries to sell a product for a sollution that’s already is free is snake oil salesman.
      Before we get iphone integrated straight into our brains, a rectangle with screen and touchable interface is the most practical way to interface with portable computer/AI. Voice interface also won’t be a thing, untill it can pass my personal interface test, that goes something like this: Can you google the size of Hitomi Tanaka’s puppies in a crowded train?

    • @trash_just
      @trash_just 7 месяцев назад +6

      @@jonasking3670Yeah, they tried to replace our phones and create something that could take away the addicting nature of our phones and keep the features.
      But they obviously had the wrong idea.

    • @marcellkovacs5452
      @marcellkovacs5452 6 месяцев назад

      @@jonasking3670designing a worse phone (which these AI devices are) won’t solve phone addiction, it’s been already proven by the “dumb phone” trend. People want the functionality of a smartphone.

  • @spicy_fiona
    @spicy_fiona 5 месяцев назад +6

    Remember when "there's an app for that" now it's "there's an AI for that"

  • @HeisenbergFam
    @HeisenbergFam 7 месяцев назад +1543

    Watching MKBHD while eating feels like a regular ritual at this point

    • @digitaltanish
      @digitaltanish 7 месяцев назад +22

      But he doesn't post daily ..

    • @tylerdaniell2270
      @tylerdaniell2270 7 месяцев назад +6

      imma steal ur comment and act like I originally commented it

    • @mohammedfaiisal
      @mohammedfaiisal 7 месяцев назад +5

      MKPHD*

    • @IamAl3ks
      @IamAl3ks 7 месяцев назад +16

      I watch MKBHD whilst on the toilet. We are not the same.

    • @Edditables
      @Edditables 7 месяцев назад +5

      am also eating, lmao

  • @joseurena7116
    @joseurena7116 6 месяцев назад +233

    This video struck me, Marques is so right, when it came out in the IT industry AI was even scary because this could take your job away, and we all were/are running to learn how to use the AI Product…but it has turned into a Feature integrated in all our frameworks

    • @chriswebber6773
      @chriswebber6773 6 месяцев назад +16

      This is true but it has also eliminated a ton of IT jobs. People need to learn how to leverage it as a tool and evolve with the technology to remain competitive in the workplace.

    • @joseurena7116
      @joseurena7116 6 месяцев назад +1

      @@chriswebber6773 interesting , what jobs has it eliminated ?

    • @marcinwilczynski9
      @marcinwilczynski9 6 месяцев назад +3

      @@joseurena7116 entry level junior programmer. We don't need so many of them anymore.

    • @GreatTaiwan
      @GreatTaiwan 6 месяцев назад

      @@marcinwilczynski9 example? how ? and where? and for who?

    • @joseurena7116
      @joseurena7116 6 месяцев назад

      @@marcinwilczynski9 that’s sad, those jobs get you such a good experience after college

  • @thanos879
    @thanos879 7 месяцев назад +491

    He just personally hammered the last nail the coffin that the rabbit and humane pin are laying in ⚰️ 😂

    • @AnalyticalMenace
      @AnalyticalMenace 7 месяцев назад +19

      Well technically, those were both DOA so..

    • @wsig
      @wsig 7 месяцев назад

      Username checks out. 🫰

    • @thanos879
      @thanos879 7 месяцев назад +2

      (I commented before I finished watching the video. It was barely about those 😅)

    • @meraak1
      @meraak1 7 месяцев назад +2

      rabbit was just a scam, they already got their money and left

    • @kollvall
      @kollvall 6 месяцев назад

      Humane pin has a chance to get niche market. Like a personal assistance for blind people.

  • @thecapone45
    @thecapone45 6 месяцев назад +5

    That’s a very good point. It makes me recall when in your other AI tech videos you’d say “Okay but… why would this be BETTER than AI just being integrated into the iPhone?”

  • @movhue
    @movhue 7 месяцев назад +732

    feels so premium to watch this video directly after publish

    • @GuyWhoCooks
      @GuyWhoCooks 7 месяцев назад +1

      ayo no way you got a heart, man!

    • @Shadowedtrail
      @Shadowedtrail 7 месяцев назад +1

      Lucky

    • @connormullen6206
      @connormullen6206 7 месяцев назад

      @@alphaa2010as MKBHD and many others would tell you, it’s not about the camera. It’s about your ability as a creator. Good luck to you!

    • @lhliddal
      @lhliddal 7 месяцев назад +3

      Why?

    • @yungbake2161
      @yungbake2161 7 месяцев назад +3

      It ain’t that deep professor glaze

  • @darrencampbell4729
    @darrencampbell4729 7 месяцев назад +72

    GPS was the same thing. At first you could only get GPS as a stand alone product and now it’s just a feature on the phone

    • @Reacher6207
      @Reacher6207 6 месяцев назад +1

      So was the iPod 😂

  • @DirtyPlumbus
    @DirtyPlumbus 6 месяцев назад +232

    I asked the Rabbit R1 why there was a dragon on the Empire State building yesterday, and it told me it was a figment of my imagination.
    😂

    • @devisionhun
      @devisionhun 6 месяцев назад +51

      AI now not only hallucinating, but gaslighting owners into thinking THEY are 😅
      Wonderful.

    • @dertyp6767
      @dertyp6767 6 месяцев назад +10

      lol, R1 criminaly underrated comedy tool :D

    • @REON-pw5ze
      @REON-pw5ze 6 месяцев назад +2

      Hell nah 😂

  • @HCheatNcool
    @HCheatNcool 6 месяцев назад +9

    Anytime I get a new device, specifically some thing with the screen. I always go and watch MKBHD. I always know that I’m going to get the most crispy quality video. It’s always shot and framed beautifully. It’s always so clear, and his editing is superb.

  • @red2lucas
    @red2lucas 7 месяцев назад +481

    Never heard of “Clubhouse”

    • @peterlumwanga428
      @peterlumwanga428 7 месяцев назад +14

      Me2

    • @Chris-fn4df
      @Chris-fn4df 7 месяцев назад +26

      He already explained the only thing about it that was relevant. Not every famous app is used by every person. Shocker.

    • @Neuvalence
      @Neuvalence 7 месяцев назад +36

      Twitter Spaces was/is huge though... had no idea until now that it was a sorta copy-cat feature

    • @red2lucas
      @red2lucas 7 месяцев назад +47

      @@Chris-fn4df calm down

    • @Kevin-mx4vm
      @Kevin-mx4vm 7 месяцев назад +14

      Mickey mouse clubhouse?

  • @achalgupta6689
    @achalgupta6689 6 месяцев назад +179

    Someone in 2005: Video is a feature
    RUclips: Hold my beer

    • @ThyGaviboy
      @ThyGaviboy 6 месяцев назад

      a good point

    • @AwesomeEricNow
      @AwesomeEricNow 6 месяцев назад +20

      I think you're making his point. You can only remain a product if you're literally the biggest provider of that product in the world.

    • @madhououinkyoma
      @madhououinkyoma 6 месяцев назад

      @@AwesomeEricNow Not necessarily the biggest, but you have to be really big to survive. You can't just sell videos to 10s of people like bread, you have to at least sell it to hundreds of thousands.

  • @tenkaminari
    @tenkaminari 7 месяцев назад +39

    When I think about it, "Telephone" changed from a "product" to "feature".

    • @enobongukobo9325
      @enobongukobo9325 6 месяцев назад

      Interesting take

    • @CosmicRandom2122
      @CosmicRandom2122 6 месяцев назад +7

      That's actually very true. Now phones are basically just mini-computers that can call as a feature lol.

    • @Getupsitdown
      @Getupsitdown 6 месяцев назад +1

      Literally, this isn’t apples first time doing this. They turned the traditional telephone “product” that only called and texted, do something where calling and texting were just features you do on this new product

  • @JohnPaulMusicUK
    @JohnPaulMusicUK 6 месяцев назад

    Marques: Talks about Rabbit in the past tense
    Me: R1 arrives today 😬😬😬😬

  • @4RILDIGITAL
    @4RILDIGITAL 6 месяцев назад +362

    The TikTok example illuminated the exceptional scenarios where a product does excel over a feature. It seems convenience plays a paramount role in determining these dynamics.

    • @calebchristman3427
      @calebchristman3427 6 месяцев назад +1

      But where does Tik Tok exist outside of a smart device?

    • @smearfo5612
      @smearfo5612 6 месяцев назад +1

      @@Smuelaham I think that's their point, it's reasonable to call tiktok a feature when it only exists as a function within another physical product. You don't buy tiktok, you buy a phone that HAS tiktok on it.

    • @edringweeko3419
      @edringweeko3419 6 месяцев назад

      @@smearfo5612no but a phone without TikTok on it you download it

    • @YouLose
      @YouLose 6 месяцев назад +13

      Tell me you didn't use AI to write this comment 😂😂

    • @ReddishReddish
      @ReddishReddish 6 месяцев назад

      Well one obvious reason is TikTok being free.

  • @yentasnivla
    @yentasnivla 7 месяцев назад +101

    Marques rocking the Gerald from “Hey Arnold!”

  • @j0pj0p
    @j0pj0p 6 месяцев назад +34

    I might be wrong but I think it was Steve Jobs that most notably drew this kind of comparison between a product and a feature when he refused to buy Dropbox, after telling the founders that it was a feature, not a product.

    • @waves1731
      @waves1731 6 месяцев назад +8

      I still refuse to use iCloud, I would rather not backup my iPad than pay another subscription to be in apple’s walled garden. Sure humane and rabbit suck, but did anybody else notice that most of this video was just applauding monopolistic anti-competitive behavior?

    • @your_average_cultured_dude
      @your_average_cultured_dude 6 месяцев назад

      @@waves1731 100%. it's cheaper, more secure, and more reliable to buy a hard drive, than paying for a subscription to use a hard drive in some computer at apple. and yeah, most people don't realize that just because something is easier (because it's all made by the same company, a walled garden), doesn't make it the better option. marques knows this, but I think he values the convenience more than the fact that it's anti-competitive.

  • @danfong
    @danfong 6 месяцев назад +2

    Fascinating take. I can't help but think being a "feature" might be a work around to the fear of standalone AI taking over the world.

  • @pizzahunter1717
    @pizzahunter1717 7 месяцев назад +56

    6:56 "they'll be stored in a faraday cage" lmao 💀

    • @logancline1736
      @logancline1736 7 месяцев назад +4

      I wish Elon would actually watch the keynote and see what Apple actually did!

    • @HearMeLearn
      @HearMeLearn 6 месяцев назад

      @@logancline1736 he hates OpenAI, he was literally suing them right before the apple event. He doesn't give a fuck what apple did in the event he just wants OpenAI to fail

    • @rainbowevil
      @rainbowevil 6 месяцев назад +3

      @@logancline1736 I couldn’t care less what Elon does with himself, I just wish I could stop hearing about the git.

    • @madhououinkyoma
      @madhououinkyoma 6 месяцев назад

      @@rainbowevil Stay off the internet then :)

    • @rainbowevil
      @rainbowevil 6 месяцев назад

      @@madhououinkyoma it’s ok, I’ll just wait it out, for the lobotomised Elon stans to eventually figure out he’s more conman than person of note.

  • @hjewkes
    @hjewkes 7 месяцев назад +169

    OpenAI doesn’t even think AI is a feature. ChatGPT was a tech demo that shocked them with its popularity and they’re pivoting to capture value - they always were in the research and API business

    • @bosstowndynamics5488
      @bosstowndynamics5488 7 месяцев назад +30

      OpenAI always thought AI was a feature, I think you meant to say they never thought it worked as a stand alone product (which is probably true in the present, their stated goal is the eventual creation of AGI which would be standalone albeit not a product as such)

  • @Nath_Ay_
    @Nath_Ay_ 6 месяцев назад +51

    Bro dug up the rabbit just to dismember it's bones

  • @UriahMitchell_
    @UriahMitchell_ 6 месяцев назад +4

    They features until they become a product… when the product lands, the worlds gonna be a scary place

  • @boskovich
    @boskovich 6 месяцев назад +53

    One huge example of features becoming products are messenger apps. Kind of wild that such a basic feature as texting could become stand alone apps with billions of users. So I wouldn't say there is a rule to it, it all depends on implementation.

    • @mymymunki2176
      @mymymunki2176 6 месяцев назад +1

      I don’t know if that’s a great example…long before texting was possible there were chat programs: IRC, AIM, Messenger, BlackBerry chat. If anything I think it’s the chat programs that tried to be integrated into texting, but they never fully went away just evolved.

    • @nicfab1
      @nicfab1 6 месяцев назад

      It has to become a standalone app because the phone manufacturers don't play nice with each other. Apple has its own chat, Samsung has its own chat, Google has its own chat, Microsoft has its own chat, and they don't work with each other so they are all useless so standalone apps need to exist that dont take part in these corporate politics fights and work on every phone.

  • @SiliconSpirits
    @SiliconSpirits 7 месяцев назад +259

    Marques casually bankrupting all the AI startups...

    • @telotawa
      @telotawa 7 месяцев назад +33

      good

    • @paulbarnett227
      @paulbarnett227 7 месяцев назад +25

      @@alphaa2010 Stop spamming these comments!!!!!!

    • @thomasschlitzer7541
      @thomasschlitzer7541 7 месяцев назад

      It’s a silent war already. Big tech who can spend millions vs. smaller companies and creators. Startups won’t be successful. The real money is in the hardware. The AI community is already too strong with open source and free models. It will be a fight on computing power not on sw development. Or a fight between dependence or freedom. Not every constructor can afford an AI system and even if the energy costs are immense.

    • @cheepdude97
      @cheepdude97 7 месяцев назад

      Incredibly based of Marques

    • @TeganBurns
      @TeganBurns 7 месяцев назад

      Humane is not broke, they're actually thriving. I'm in the discord and new people come in all the time saying they just bough one or they want help setting theirs up

  • @GRLDT
    @GRLDT 6 месяцев назад +13

    Humane and Rabbit: "It's not a bug, it's a feat-- product, it's a product"

  • @BoomTharis
    @BoomTharis 6 месяцев назад +24

    I love these insightful videos. Please make more!

    • @overpope3510
      @overpope3510 6 месяцев назад

      After the whole Louis Rossman situation I am not so sure anymore to be honest

  • @Canis.Lupus.Arctos
    @Canis.Lupus.Arctos 6 месяцев назад +12

    do not make mistakes, it is a _product_
    on a B2B level
    for end consumers, in B2C, just a _feature_

  • @gabrielmoro3d
    @gabrielmoro3d 6 месяцев назад +42

    Definitely a feature because there isn’t copyright for the tech. They can all build theirs.

  • @sadsismint
    @sadsismint 7 месяцев назад +10

    AI should absolutely only be a feature, a totally transparent feature.

  • @arthurbirck4293
    @arthurbirck4293 6 месяцев назад +3

    I watched the entire video although my screen I set to black and white to be less tempting. Which means: Your content I so good that I even without color enjoy every bit of it! Thanks for the great content Marques and company!

    • @lea-anon
      @lea-anon 5 месяцев назад

      Wait this idea is giving I might copy you

  • @stormy2453
    @stormy2453 7 месяцев назад +4

    Always love hearing the snippets of Logic both in the intro and the outro

  • @nolanpagay3410
    @nolanpagay3410 6 месяцев назад +10

    Wait that subtle add with the logic song at the end is 👌

    • @imrnp
      @imrnp 6 месяцев назад

      dude yeah especially cuz the whole album is about the future and logic has an AI interface in the ship he’s on during the album

  • @theborneondream
    @theborneondream 6 месяцев назад +4

    Videos like this is what makes conversations happen, so thank Marques.

  • @bundcaas
    @bundcaas 6 месяцев назад +1

    Lol Rossman roasted you. 😂😂😂😂😂

  • @formulacam
    @formulacam 7 месяцев назад +11

    Love the Logic features

    • @imrnp
      @imrnp 6 месяцев назад

      yeah especially because the song he chose (fade away) has a skit at the end about AI

  • @ArthArmani
    @ArthArmani 7 месяцев назад +107

    Whenever you feel stupid, remember people bough rabbitr1 and humane pin.

    • @dyto2287
      @dyto2287 7 месяцев назад +22

      And whenever you feel really, really stupid, remember people invested millions into rabbit and humane pin.

    • @Towkeeyoh
      @Towkeeyoh 7 месяцев назад

      @@dyto2287true, those are the real stupid ones, those that actually only bought it was mostly out of curiosity

    • @rainofrest7778
      @rainofrest7778 7 месяцев назад +6

      @@dyto2287 And whenever you feel really, really, really, really stupid, remember that i shit my pants daily

    • @caspar3233
      @caspar3233 7 месяцев назад

      @rainofrest7778 well, actually.. that sounds kinda hot

    • @Donilan
      @Donilan 7 месяцев назад +2

      My professor bought it for future technologies lecture 💀💀💀

  • @TheNewBloodDan
    @TheNewBloodDan 7 месяцев назад +7

    Until it's Detroit become human where you have humanoid servants, it's just a feature.

  • @bohlalemokoena4165
    @bohlalemokoena4165 7 месяцев назад +11

    Nice Cut MKPHD

    • @actionboi05
      @actionboi05 6 месяцев назад

      I think his hairline is receding 😮

  • @goldjellyfish2452
    @goldjellyfish2452 6 месяцев назад +9

    It will always be a feature - AIA - Artificial intelligence assistant

  • @colinhernandez8140
    @colinhernandez8140 7 месяцев назад +21

    I cant get enough of his videos

    • @DaLawnMower
      @DaLawnMower 7 месяцев назад +3

      @@colinhernandez8140 Dawg unsub tf? Don't listen to this kids who spam comments. It's literally a copy paste they do. Bs story. They're on the wrong app anywho!!! There's youtube for kids, and they're on here. Clearly their parents don't monitor or watch them, so how come they deserve a camera?

    • @colinhernandez8140
      @colinhernandez8140 7 месяцев назад +1

      @@DaLawnMower fine 😭

    • @Joe-xp7zc
      @Joe-xp7zc 7 месяцев назад +2

      @@alphaa2010reported you on every comment. Hate from Canada❤

    • @colinhernandez8140
      @colinhernandez8140 6 месяцев назад

      @@Joe-xp7zc I love you ❤️ 🤣

  • @ExTreyu
    @ExTreyu 6 месяцев назад +2

    I haven't stopped by in a few months and I feel like your hair is taller than usual today xD

  • @bossaddict08
    @bossaddict08 7 месяцев назад +4

    This sounds so related to an app being “sherlocked”. MKBHD used the analogy of fish swimming next to sharks. I’m thinking becoming a feature is essentially getting sherlocked.

    • @marcellkovacs5452
      @marcellkovacs5452 6 месяцев назад +1

      AI didn’t become a feature, it was always a feature. Trying to make it a product was a thing of the last 2 years.

  • @Chewchewman
    @Chewchewman 6 месяцев назад +6

    1:35 oh so this is where spaces came from

  • @jerryobionko
    @jerryobionko 7 месяцев назад +5

    I was waiting for your video

    • @daveeeeeeed
      @daveeeeeeed 7 месяцев назад +2

      ​@@alphaa2010 please stop

  • @spectrew3ezy
    @spectrew3ezy 6 месяцев назад +1

    you either die a product, or live long enough to become a feature.

  • @user-px1bd9gn3g
    @user-px1bd9gn3g 7 месяцев назад +178

    Got the double unskipable ads

  • @saketshandil9632
    @saketshandil9632 7 месяцев назад +71

    Rabbit down the hole

  • @quantumforce4791
    @quantumforce4791 7 месяцев назад +21

    I see you marques trying to distract me with a Bugatti Tourbillion video tryna hide this

  • @AimanPsikologi
    @AimanPsikologi 6 месяцев назад +1

    Love how a short and quick insight about a certain thought related to technology, you still make a video about it with the proper intro, editing etc, raising the value of your expertise in the industry. Even I enjoy watching this as it brought me closer to subscribing you as a human, rather than just a reviewer. Feels good to watch video from tech channel but is not limited to doing reviews about a certain tech product. Keep it up!

  • @puckratos9583
    @puckratos9583 7 месяцев назад +5

    So nobody’s gonna talk about that haircut? 😂😂😂

  • @emersonbrooks6352
    @emersonbrooks6352 7 месяцев назад +10

    I read the title as "AI the Product vs AI the Future" and now i am hoping you do a video talking about AI in its current state and what would have to be done to make it actually useful in the future

  • @thv6799
    @thv6799 7 месяцев назад +5

    Bro ended a whole company with one video 😭

  • @kolazhu3475
    @kolazhu3475 6 месяцев назад +6

    00:21 Hello timed users

  • @Rationalizer-cp3ml
    @Rationalizer-cp3ml 7 месяцев назад +5

    Wow! Marques, you gonna kill two companies with one video now? 😂

  • @augustbjeilkjr737
    @augustbjeilkjr737 6 месяцев назад +9

    Its like asking if the internet is a product or a feature.

    • @jujubean8870
      @jujubean8870 6 месяцев назад +3

      *IS* the internet a product... or a feature?

    • @PfropfNo1
      @PfropfNo1 6 месяцев назад

      @@jujubean8870 its a product. Internet cannot be integrated into anything else. it will always be "out there". _Access to the internet_ could be called a feature, but never the internet itself.

    • @augustbjeilkjr737
      @augustbjeilkjr737 6 месяцев назад

      @@jujubean8870 Its a tool to make an endless amount of features. Ai in it self is the same thing. Generative ai like chatgpt for example is a feature that uses ai as the tool.

    • @SiddharthVkdude
      @SiddharthVkdude 6 месяцев назад +1

      propably a feature???? IDK 😅..... when we pay the internet bills, we are actually paying for the infrastructure to access internet through a product that you already own. ie: a computer/phone...... maybe the browser is your product and internet is your feature?...... or its all a product within a product within a product within a product😵

    • @jujubean8870
      @jujubean8870 6 месяцев назад +1

      @@SiddharthVkdude Internetception.

  • @cystarkman
    @cystarkman 7 месяцев назад +21

    This is why AI really stands for Augmented Intelligence. It’s not a product, it’s a function of products.

    • @cystarkman
      @cystarkman 7 месяцев назад +5

      Consider humans. All jokes aside. Intelligence is a feature of humans.
      Even something wild, such as using a billion instances of a networked AI that adjusts billions of points in a magnetic containment field every nanosecond to enable the world’s first fusion reactor. The reactor is the product,

    • @MondaySam-xr1iy
      @MondaySam-xr1iy 7 месяцев назад +1

      Damn i never saw it that way

    • @phettii
      @phettii 7 месяцев назад

      it's not even intelligence, it's just algorithms that can read an ever changing set of data and spit out hyper-tailored responses based on prompts. it's not even really good at anything it does. it just happens to be the latest tech fad and will probably be dead in a few years except for a few niche use cases.

  • @adonayespinosamontano3940
    @adonayespinosamontano3940 6 месяцев назад +1

    This is a very product oriented vision of the things, where they're either products itself or features of products. In software engineering we simply call this a service. Something that itself might kind of make not much sense but you want to be able to reach for it as soon as you need it. So it doesn't matter weather over my browser or my OS or a device, the deal is to reach an AI functionality as soon as I need it.

  • @debit_creatives
    @debit_creatives 6 месяцев назад +4

    Even Openai just survived due to the partnership with Apple otherwise it would have faced a stiff competition because the Apple Intelligence is absolutely free of charge.

  • @robinmackenziespinks7035
    @robinmackenziespinks7035 7 месяцев назад +147

    Great video as always. I'm really excited to see who else enters the frame of the smartglasses market following Meta. I can imagine an Apple, Google, Samsung flavour of this type of product. Very different from a 3.5K metal scuba mask which is too heavy.

    • @RwandaBeauties
      @RwandaBeauties 6 месяцев назад +1

      Have you heard of tge spacetop laptop? It's a laptop but with smart glasses instead of a screen. I'd love to hear marque's thoughts on it.

    • @Mmmmilo
      @Mmmmilo 6 месяцев назад +1

      Do you know what I want? A pair of prescription sunglasses that can change to transparent with the click of a button, using the case as a charger. I’ve got NO IDEA why these aren’t mainstream yet, it’s bizarre.

    • @exo_7536
      @exo_7536 6 месяцев назад +1

      @@Mmmmilothere is sunglasses already out that darken and get lighter depending on how much UV Hits it, in other words, the sun. I have a pair it’s so good.

    • @IngiR08
      @IngiR08 6 месяцев назад

      Holy glaze

  • @i.am.je_music
    @i.am.je_music 6 месяцев назад

    Think of this.
    Pencils and erasers are sold separately. Therefore you could say an eraser is a product.
    But when pencils with eraser tips were brought to consumer markets, you could also say the eraser is a feature.

  • @makuthreesixty8228
    @makuthreesixty8228 7 месяцев назад +13

    This video will be the birth of more implementations of A.I. focused features on Operating Systems and apps. when MKBHD likes something, companies really lean towards that. Good thing he has no malicious motivations when it comes to reviews and hot takes on new technology.

  • @Edditables
    @Edditables 7 месяцев назад +8

    Sincerely, AI is a feature, it's everywhere, even on my phone's camera.

  • @braedenboerger3926
    @braedenboerger3926 7 месяцев назад +33

    MKBHD spits facts so hard companies just straight up die ☠️

    • @Adrian-wd4rn
      @Adrian-wd4rn 7 месяцев назад

      Yeah, because unfortunately, companies have to now tiptoe around a glorified pamphlet reader who has fanatics who are just as clueless as him and hang onto every word he says.

    • @DaLawnMower
      @DaLawnMower 7 месяцев назад +6

      ​@@alphaa2010man a bot child thought he won ☠️☠️🤡

    • @TR4NS1ST0R
      @TR4NS1ST0R 7 месяцев назад

      @@Adrian-wd4rn Let me guess, you bought one of these AI products and now feel ripped off because your purchase has been obsoleted in the blink of an eye?

    • @Adrian-wd4rn
      @Adrian-wd4rn 6 месяцев назад

      ​@@TR4NS1ST0R No, but I made fun of plenty of designers who got mad at me when I called them out for buying this stuff.
      Difference is, unlike your glorified pamphlet reader, I actually know what I'm talking about. I knew about the development of rabbit before he even heard of its existence (I know a few people at the LA HQ. and met two designers at teenage engineering.)
      This guy plays with things for 3 days, reads the pamphlet, regurgitates it, and you guys cling onto it like it's the lords word.
      It's actually almost pathetic, in a way.
      Guy got a bachelors degree in marketing and yall act like he knows so much about technology. He reads pamphlets, tech sheets, that's about it.

  • @RomanAKozak
    @RomanAKozak 6 месяцев назад

    Experiences is delivery and use can turn a feature into a product. We have seen numerous examples of incumbent products being disrupted with simplified, more affordable and focused products that offer the core feature of the incumbent product but at a quarter of the cost and complexity.
    Examples
    Folk disrupting HubSpot
    Linear disrupting Jira

  • @rashidfakih6037
    @rashidfakih6037 7 месяцев назад +4

    Love you MKBHD.

  • @yudhonp6269
    @yudhonp6269 6 месяцев назад +8

    Agree. Nowadays, especially in tech, there’s a prominent keyword: ecosystem; or, in other words, network effect. If you create a product without any linkage to another feature that most people are interested in or that keeps people engaged, your product will likely have no value.

  • @eXislander
    @eXislander 6 месяцев назад +6

    wish you were this critical with apple!

  • @222CP
    @222CP 6 месяцев назад +1

    I think Ai can be a product depending on how you package it - but then it just becomes a feature because it’s part of the package (or part of how you run the business) crazy🤯🤯

  • @someshwarrao42
    @someshwarrao42 7 месяцев назад +26

    Twitter blue users on their way to report this video for cyber bullying .

  • @konnichiwa7154
    @konnichiwa7154 6 месяцев назад +12

    Uncovering Every Lie in MKBHD's Softball Interview - by Louis Rossmann
    Strongly recommend to watch this video

    • @Jeroenneman
      @Jeroenneman 6 месяцев назад +1

      Nobody cares mate. Louis has become a whining pessimist. I've unsubscribed from him instead of MKBHD. He makes some good points, but man, that guy is just a major bummer.

    • @Boz1211111
      @Boz1211111 6 месяцев назад +2

      @@Jeroenneman your choice whatever. mine is opposite

    • @DraxTrac
      @DraxTrac 6 месяцев назад

      @@Jeroenneman How much did Apple and BlockRock paid you for this wild comment?

  • @rcmaniac25
    @rcmaniac25 6 месяцев назад

    My last job, we made a paid cloud product. We were one of if not the biggest in the space. Our competition didn't have the features, scale, performance, quality, etc. Then along came one that did... and they did it for free. Then another. Then another. Then another. Internally we went "we have ideas for features... can we do them?" and execs said "no, it's too expensive/we don't have the time/it's not a core feature". We sat on our butt for a long time. And then a coworker nailed the situation: we were no longer a product, we were a commodity. It didn't matter what brand you used, you could shop by price, by feature, etc. and get the same or similar experience. "AI is a feature, not a product" is a great way to put it and it's so true.
    If you're trying to make a product, it needs to be something... it can't just be "a tablet with an extra light" because that's easy to add. AI as a feature becomes something everyone supports, AI as a product is unique. And VCs and so many companies want AI to be a product but they keep advertising it as features. They will not realize this until their company goes under or gets replicated.

  • @simonk.2969
    @simonk.2969 6 месяцев назад +3

    MKBHD has truly lived long enough to become the villain.
    Samsung has had galaxy Ai for so long, but according to this guy, only Apple has AI features that warrant thi video.😅😅

  • @robxlove
    @robxlove 7 месяцев назад +11

    One day we will look back at this time of the "AI bubble" just like NFTs was, just like Clubhouse was and the war of getting your attention on a phone is becoming a tad extreme

    • @thomasschlitzer7541
      @thomasschlitzer7541 7 месяцев назад +5

      It’s not a bubble. It’s everywhere already. Not a single company is needed for it. Even if all of the SP500 bankrupts the models will keep running. They are locally running already all over the planet.

    • @warmoaran3
      @warmoaran3 7 месяцев назад

      @@thomasschlitzer7541 it is a bubble. I can do amazingly without most ai stuff.

    • @Matzes
      @Matzes 7 месяцев назад +1

      Dumb take. Nft never really had any value. Ai has incredible value already and potential for 1000x more

    • @thatcherfreeman
      @thatcherfreeman 7 месяцев назад +4

      The issue with this take is that AI chatbots are way better than non-AI chatbots, whereas NFTs were basically worse than a centralized, non-crypto version of the same product in nearly every application.
      Chatbots are useful for solving customer support cases and for doing really basic tasks via voice assistant (looking up the weather and sending text messages when your hands are occupied), so it's not like they're useless, even if their current value is sometimes overstated. Plus, AI chatbots improve pretty massively every couple years, something I wouldn't say for NFTs.

    • @michaeljamesm
      @michaeljamesm 6 месяцев назад

      people in the comments acting like chatbots are the next big thing for everyone. They’re chatbots there’s not much they can do except chat.

  • @vectorii.343
    @vectorii.343 7 месяцев назад +12

    Humane take notes

    • @paulbarnett227
      @paulbarnett227 7 месяцев назад +5

      @@alphaa2010 STOP SPAMMING THE COMMENTS!!!!!!!!!!!!!!!!!!!!

    • @chadlink8199
      @chadlink8199 7 месяцев назад

      @@alphaa2010mr beast got 100k followers from his iPhone. Try harder

  • @rja62b
    @rja62b 4 месяца назад

    my AI professor said, when a topic or area of AI is discovered or invented, it's typically no longer considered as AI (in the sense that it's just a program and not as futuristic like what we think AI is, maybe in the terminator sense). It's kinda similar here.

  • @Ellohir
    @Ellohir 6 месяцев назад +10

    "publicly available data" is a heck of an euphemism for pirating anything they can get their webcrawlers on

    • @MaticTheProto
      @MaticTheProto 6 месяцев назад +1

      Ikr? But we are evil for pirating hard to watch shows

    • @Calvin_Coolage
      @Calvin_Coolage 6 месяцев назад +1

      ​@@MaticTheProtoRemember: if buying isn't owning, then piracy isn't stealing.

    • @xWingzTV
      @xWingzTV 6 месяцев назад

      @@Calvin_Coolagedamn straight

  • @SigmaHayate
    @SigmaHayate 6 месяцев назад +4

    Everyone talked about Rabbit is cooked but the real question is, who gonna eat it, like humanly.

  • @GradientYoutube
    @GradientYoutube 7 месяцев назад +4

    What's with the background of the labtop behind you??

    • @joeldiaz141
      @joeldiaz141 7 месяцев назад

      Yeah I thought it was a little weird.

    • @Bluestarferies
      @Bluestarferies 6 месяцев назад

      It’s an iMac not a laptop

  • @starc.
    @starc. Месяц назад

    think about tiktok, its essentially a vine short clip feature thats baked into all the social media platforms but its a feature thats also a product

  • @michaelchen2718
    @michaelchen2718 7 месяцев назад +10

    5:57 aint nobody using snapchat

    • @Nathan_Lundstrom
      @Nathan_Lundstrom 7 месяцев назад +1

      I know multiple people from different countries that between the ages of 14-30 that use Snapchat daily.
      I don’t touch it, but I’m more often a lurker versus an active converser.

    • @aabderrahmane
      @aabderrahmane 7 месяцев назад

      @@Nathan_Lundstromsame, i come from a european country where snapchat is alive and well. not so much in the US especially among gen z, but there are still plenty of tiktok influencers still on snapchat🤷‍♂️ it’s certainly not dead

  • @Matthias-499
    @Matthias-499 7 месяцев назад +5

    Great Video (haven’t seen I yet but I’m going to enjoy it for sure)

  • @dragonboy415
    @dragonboy415 7 месяцев назад +5

    Twitter was a feature within Facebook (statuses) that somehow survived outside as a product

    • @falxonPSN
      @falxonPSN 7 месяцев назад +4

      The difference was though, the Twitter made it a lower friction experience to enter quick updates versus all of the extra work to do it on Facebook.

  • @DanMcCreary-b7m
    @DanMcCreary-b7m 6 месяцев назад

    I think the key question is, what is the barrier to new entrants integrating any emerging technology into their platforms. If the barrier to entry is low, it is a "feature". If the barrier to entry is high, it is a unique product. For GenAI, the barrier to entry is very low.

  • @ketanmyworld
    @ketanmyworld 7 месяцев назад +4

    AI robots or AI cars will be products but LLMs answering our questions is just a feature.

    • @thomasschlitzer7541
      @thomasschlitzer7541 7 месяцев назад

      A feature of what? A feature of my Intel? My GPU? How can it be a feature if it’s the main objective? LLM can be both, like every AI model.

    • @michaeljamesm
      @michaeljamesm 6 месяцев назад

      ⁠@@thomasschlitzer7541a feature of whatever device it is running on.
      Are some people actually this dense? you use a computer right? you don’t just sit in front of a gpu by itself and ask it how to get the cheese to stay on your pizza?

  • @cubeofcheese5574
    @cubeofcheese5574 7 месяцев назад +5

    Is snapchat doing well?🧐 5:54

    • @HeroNyC1
      @HeroNyC1 3 месяца назад

      Ahhh.. is it though??

  • @POLM239
    @POLM239 7 месяцев назад +4

    sorry dude i was trippin