This idea of AI as a feature was completely normal before, smartphones having Phone Assistants was proof of that. AI as a product only began recently after the recent advancement of LLMs and people clinging on to AI as a buzzword without even fully understanding what the word meant.
@@24306529 who is giving apple credit for anything here? Lmao. The way apple lives rent free in people's heads. This video is just about one of the largest corps using it as a feature is just more proof its a feature and not a product.
True,it always was a feature, just the novelty of the concept of AI made people believe that it’s a product by itself it would probably never would be.
Nail on the head. This stuff's been around for ages; it's just gotten a lot better at appearing more "human" or "creative" in the last few years. It's not new; it's just getting better.
@@johanTäufer yet which companies control and are the first party you deal with on your device? not some third-party service, but apple, samsung, google, etc.
when did Apple, Samsung, Google release a product that would be life changing to the hundreds of millions who can't use a smartphone's complex and ever changing UI.?? You know, many of the 1 billion disabled people.... Are they 'irrelevant'?
This is an excellent distinction. One of the things that the failed AI products have not yet answered is, "What problem are you solving?" A product solves a problem. A feature doesn't actually solve any problems, but it helps a n actual product to something a little bit faster/easier/more conveniently.
The problem the Rabbit was meant to solve but didn't was all of your smart devices being on different networks. It was meant to link to your phone, smart fridge and smart tv and let them all communicate. "Hey Rabbit, show me a cooking video on my tv of a recipe using the ingredients that are left in my fridge." Nothing can do that yet, not even smartphone integrated AI.
@@BassLiberators A lot of that is still because data entry is garbage in/ garbage out. Until RFD tags are included in every food product's packaging, your fridge is never going to know what you have in it unless you, personally, maintain and organize the inventory list. We can't even get people in inventory departments WHOSE ENTIRE JOB IS TO MANAGE INVENTORY to do that correctly. No way in heck anyone bothers with that at home!
I completely disagree that the distinction between product and feature has anything to do with whether there’s a problem being solved. Both features and products exist to solve problems - just on a different scale.
@@JakeRobb My IDE uses algorithm based suggestions (they've gone back and are now calling it AI because it's pretty good at guessing what you want it to do based on past behavior) - but those suggestions only allow me to write my code and queries faster. They're not actually doing anything the software couldn't already do, just with a few more manual steps. It still requires a human driver.
I firmly believe Rabbit and Humane were cashing in on gullible people before AI started getting systematically implemented in all smartphone OSes. Sell the promise, take the money, then shut down.
@@_____case Honestly, probably yeah eventually. Especially when we actually get closer to something that's truly AI. This whole craze will just be a silly footnote by then probably.
@@TheVirtualObserver Ambient computing has been a term in the industry for years. However, it is not used publicly because the consumer tech industry is still centered around the attention economy.
Let's be real, Rabbit and Humane only exist as quick sellout companies. They were made to build as much value as fast as possible so some bigger company would come and buy them out, letting the owners walk away with some quick cash. Their products were never planned to truly break into the market or be sustainable.
I agree, but that's seems to be the business model of all tech start ups, no? Make something compelling, get bought, walk away with the cash and let Google kill it in 2 years.
I'm not so sure with Humane, seems pretty well built. Rabbit on the other hand is definitely that as the people behind it have a history running a crypto scheme.
In order for that to work they would need a product that a large company would want to buy billions for. What they did was making something that could be obsolete in 6 weeks. There was zero hype for it
Rabbit shouldn’t even be considered a product. They just used chat gpt code for their AI and needed a phone connection for functionality. They had insane marketing and promised a lot so they became over valued
As a seasoned product manager, i can tell you that a product is just a feature that can be monetised now or later. Clubhouse didn’t build on the initial success. Easily replicated as a product.
@@igor.efremenko because of easy of replication. When the concept of your feature is easily replicated. There is no competitive advantage to monetise at a profitable rate. In the mobile internet environment, only the top dogs in respective genre tend to survive. Oligopoly effect.
Exactly, it’s not just preferred, it’s necessary for AI LLMs and other generative models to become the useful tools we need them to be, and necessary for virtual assistants to become the useful tools we need them to be. The question in my mind is how integrated into our lives do they need to be, and are there any moral/ethical boundaries we are not willing to cross as a society?
This video struck me, Marques is so right, when it came out in the IT industry AI was even scary because this could take your job away, and we all were/are running to learn how to use the AI Product…but it has turned into a Feature integrated in all our frameworks
This is true but it has also eliminated a ton of IT jobs. People need to learn how to leverage it as a tool and evolve with the technology to remain competitive in the workplace.
A feature can only survive as a product long-term if it is either: A) Substantially better at that feature than competitors. B) As good as competitors, and has some kind of advantage/gimmick.
I couldn't understand the typical use case for Humane AI's product for AI because a lot of what makes AI useful right now requires a screen. Otherwise every demo of Humane AI I've seen is people using it like Siri or Alexa - asking for weather, asking for random facts, contacting/texting someone.
Meeeeh. I love my Ai Pin. Honestly, can't think of a day without it now. Sucks that Marques received a product shipped with really bad pre-production awful software and now everything thinks it blows but hey, maybe he'll revisit it. Newest update rules.
My first and immediate impression of these 2 "products" was that they don't make sense as stand-alone when we already have the hardware in our pockets.
I understand your point. However Humane marketed their pin as a phone replacement. It was some former Apple people saying that we use our phones too much. Which on its face is true. However, that didn’t mean that the Humane pin was the solution.
@@jonasking3670Getting rid of smart-phone won’t ever be a thing. The sollution for reducing screen-time already exists and it’s free. “Ex apple employee” that tries to sell a product for a sollution that’s already is free is snake oil salesman. Before we get iphone integrated straight into our brains, a rectangle with screen and touchable interface is the most practical way to interface with portable computer/AI. Voice interface also won’t be a thing, untill it can pass my personal interface test, that goes something like this: Can you google the size of Hitomi Tanaka’s puppies in a crowded train?
@@jonasking3670Yeah, they tried to replace our phones and create something that could take away the addicting nature of our phones and keep the features. But they obviously had the wrong idea.
@@jonasking3670designing a worse phone (which these AI devices are) won’t solve phone addiction, it’s been already proven by the “dumb phone” trend. People want the functionality of a smartphone.
That’s a very good point. It makes me recall when in your other AI tech videos you’d say “Okay but… why would this be BETTER than AI just being integrated into the iPhone?”
Even Openai just survived due to the partnership with Apple otherwise it would have faced a stiff competition because the Apple Intelligence is absolutely free of charge.
I might be wrong but I think it was Steve Jobs that most notably drew this kind of comparison between a product and a feature when he refused to buy Dropbox, after telling the founders that it was a feature, not a product.
I still refuse to use iCloud, I would rather not backup my iPad than pay another subscription to be in apple’s walled garden. Sure humane and rabbit suck, but did anybody else notice that most of this video was just applauding monopolistic anti-competitive behavior?
@@waves1731 100%. it's cheaper, more secure, and more reliable to buy a hard drive, than paying for a subscription to use a hard drive in some computer at apple. and yeah, most people don't realize that just because something is easier (because it's all made by the same company, a walled garden), doesn't make it the better option. marques knows this, but I think he values the convenience more than the fact that it's anti-competitive.
The TikTok example illuminated the exceptional scenarios where a product does excel over a feature. It seems convenience plays a paramount role in determining these dynamics.
@@Smuelaham I think that's their point, it's reasonable to call tiktok a feature when it only exists as a function within another physical product. You don't buy tiktok, you buy a phone that HAS tiktok on it.
Agree. Nowadays, especially in tech, there’s a prominent keyword: ecosystem; or, in other words, network effect. If you create a product without any linkage to another feature that most people are interested in or that keeps people engaged, your product will likely have no value.
OpenAI doesn’t even think AI is a feature. ChatGPT was a tech demo that shocked them with its popularity and they’re pivoting to capture value - they always were in the research and API business
OpenAI always thought AI was a feature, I think you meant to say they never thought it worked as a stand alone product (which is probably true in the present, their stated goal is the eventual creation of AGI which would be standalone albeit not a product as such)
Literally, this isn’t apples first time doing this. They turned the traditional telephone “product” that only called and texted, do something where calling and texting were just features you do on this new product
One huge example of features becoming products are messenger apps. Kind of wild that such a basic feature as texting could become stand alone apps with billions of users. So I wouldn't say there is a rule to it, it all depends on implementation.
I don’t know if that’s a great example…long before texting was possible there were chat programs: IRC, AIM, Messenger, BlackBerry chat. If anything I think it’s the chat programs that tried to be integrated into texting, but they never fully went away just evolved.
It has to become a standalone app because the phone manufacturers don't play nice with each other. Apple has its own chat, Samsung has its own chat, Google has its own chat, Microsoft has its own chat, and they don't work with each other so they are all useless so standalone apps need to exist that dont take part in these corporate politics fights and work on every phone.
@@AwesomeEricNow Not necessarily the biggest, but you have to be really big to survive. You can't just sell videos to 10s of people like bread, you have to at least sell it to hundreds of thousands.
This is a very product oriented vision of the things, where they're either products itself or features of products. In software engineering we simply call this a service. Something that itself might kind of make not much sense but you want to be able to reach for it as soon as you need it. So it doesn't matter weather over my browser or my OS or a device, the deal is to reach an AI functionality as soon as I need it.
It’s a silent war already. Big tech who can spend millions vs. smaller companies and creators. Startups won’t be successful. The real money is in the hardware. The AI community is already too strong with open source and free models. It will be a fight on computing power not on sw development. Or a fight between dependence or freedom. Not every constructor can afford an AI system and even if the energy costs are immense.
Humane is not broke, they're actually thriving. I'm in the discord and new people come in all the time saying they just bough one or they want help setting theirs up
I think Ai can be a product depending on how you package it - but then it just becomes a feature because it’s part of the package (or part of how you run the business) crazy🤯🤯
Feature for now. Simply because most of AI's "thing" rely on online outsourced inputs to aggregate some concise answer to began with... When my iPhone or my Galaxy will be able to tell me where is the North, when I am stranded on a remote island without any connection, then I will call it a product (and/or an entity)
@@logancline1736 he hates OpenAI, he was literally suing them right before the apple event. He doesn't give a fuck what apple did in the event he just wants OpenAI to fail
I think the real thing that differentiates a product from a feature is how it's implemented & executed-- good implementation and execution looks like Snapchat and TikTok, whereas bad ones look like the rabbit and the other weird thing. I think generally speaking, if the execution of a service is intuitive and seamless usually it becomes a product and sticks pretty well. While bigger competitors may try to copy it and make it a feature into their existing service, if it's not as intuitive or fluid as the original then usually it doesn't receive mass adoption.
This sounds so related to an app being “sherlocked”. MKBHD used the analogy of fish swimming next to sharks. I’m thinking becoming a feature is essentially getting sherlocked.
A product - you can't upgrade A feature - you can upgrade like apple makes iphone (iphone here is Product) and updates of ios is features. its my own theory by the way !
I think the key question is, what is the barrier to new entrants integrating any emerging technology into their platforms. If the barrier to entry is low, it is a "feature". If the barrier to entry is high, it is a unique product. For GenAI, the barrier to entry is very low.
@@colinhernandez8140 Dawg unsub tf? Don't listen to this kids who spam comments. It's literally a copy paste they do. Bs story. They're on the wrong app anywho!!! There's youtube for kids, and they're on here. Clearly their parents don't monitor or watch them, so how come they deserve a camera?
Consider humans. All jokes aside. Intelligence is a feature of humans. Even something wild, such as using a billion instances of a networked AI that adjusts billions of points in a magnetic containment field every nanosecond to enable the world’s first fusion reactor. The reactor is the product,
it's not even intelligence, it's just algorithms that can read an ever changing set of data and spit out hyper-tailored responses based on prompts. it's not even really good at anything it does. it just happens to be the latest tech fad and will probably be dead in a few years except for a few niche use cases.
I watched the entire video although my screen I set to black and white to be less tempting. Which means: Your content I so good that I even without color enjoy every bit of it! Thanks for the great content Marques and company!
The other way around would be AR to me. It was first a feature in phones, playing with it. But now the quest and vision pro proved that that tool works better in a dedicated hardware. Still in progress but it already proved his potential.
Yes I think this one is a good example. And the reason that one worked is because AR and VR work better with specialized hardware that you can’t really integrate into a phone. Whereas the hardware on the standalone ai devices doesn’t have any special features that can’t be easily integrated into a smartphone.
Anytime I get a new device, specifically some thing with the screen. I always go and watch MKBHD. I always know that I’m going to get the most crispy quality video. It’s always shot and framed beautifully. It’s always so clear, and his editing is superb.
I read the title as "AI the Product vs AI the Future" and now i am hoping you do a video talking about AI in its current state and what would have to be done to make it actually useful in the future
my AI professor said, when a topic or area of AI is discovered or invented, it's typically no longer considered as AI (in the sense that it's just a program and not as futuristic like what we think AI is, maybe in the terminator sense). It's kinda similar here.
Yeah, because unfortunately, companies have to now tiptoe around a glorified pamphlet reader who has fanatics who are just as clueless as him and hang onto every word he says.
@@Adrian-wd4rn Let me guess, you bought one of these AI products and now feel ripped off because your purchase has been obsoleted in the blink of an eye?
@@Tr4ns1st0r No, but I made fun of plenty of designers who got mad at me when I called them out for buying this stuff. Difference is, unlike your glorified pamphlet reader, I actually know what I'm talking about. I knew about the development of rabbit before he even heard of its existence (I know a few people at the LA HQ. and met two designers at teenage engineering.) This guy plays with things for 3 days, reads the pamphlet, regurgitates it, and you guys cling onto it like it's the lords word. It's actually almost pathetic, in a way. Guy got a bachelors degree in marketing and yall act like he knows so much about technology. He reads pamphlets, tech sheets, that's about it.
Great video as always. I'm really excited to see who else enters the frame of the smartglasses market following Meta. I can imagine an Apple, Google, Samsung flavour of this type of product. Very different from a 3.5K metal scuba mask which is too heavy.
Do you know what I want? A pair of prescription sunglasses that can change to transparent with the click of a button, using the case as a charger. I’ve got NO IDEA why these aren’t mainstream yet, it’s bizarre.
@@Mmmmilothere is sunglasses already out that darken and get lighter depending on how much UV Hits it, in other words, the sun. I have a pair it’s so good.
I agree with AI as a feature primarily, but if we are considering chatGPT as Ai as a product I think it can co exist. It's true that ChatGPT API can be integrated into other apps and that makes it AI as a feature too
@@jujubean8870 its a product. Internet cannot be integrated into anything else. it will always be "out there". _Access to the internet_ could be called a feature, but never the internet itself.
@@jujubean8870 Its a tool to make an endless amount of features. Ai in it self is the same thing. Generative ai like chatgpt for example is a feature that uses ai as the tool.
propably a feature???? IDK 😅..... when we pay the internet bills, we are actually paying for the infrastructure to access internet through a product that you already own. ie: a computer/phone...... maybe the browser is your product and internet is your feature?...... or its all a product within a product within a product within a product😵
My last job, we made a paid cloud product. We were one of if not the biggest in the space. Our competition didn't have the features, scale, performance, quality, etc. Then along came one that did... and they did it for free. Then another. Then another. Then another. Internally we went "we have ideas for features... can we do them?" and execs said "no, it's too expensive/we don't have the time/it's not a core feature". We sat on our butt for a long time. And then a coworker nailed the situation: we were no longer a product, we were a commodity. It didn't matter what brand you used, you could shop by price, by feature, etc. and get the same or similar experience. "AI is a feature, not a product" is a great way to put it and it's so true. If you're trying to make a product, it needs to be something... it can't just be "a tablet with an extra light" because that's easy to add. AI as a feature becomes something everyone supports, AI as a product is unique. And VCs and so many companies want AI to be a product but they keep advertising it as features. They will not realize this until their company goes under or gets replicated.
This video will be the birth of more implementations of A.I. focused features on Operating Systems and apps. when MKBHD likes something, companies really lean towards that. Good thing he has no malicious motivations when it comes to reviews and hot takes on new technology.
Experiences is delivery and use can turn a feature into a product. We have seen numerous examples of incumbent products being disrupted with simplified, more affordable and focused products that offer the core feature of the incumbent product but at a quarter of the cost and complexity. Examples Folk disrupting HubSpot Linear disrupting Jira
One day we will look back at this time of the "AI bubble" just like NFTs was, just like Clubhouse was and the war of getting your attention on a phone is becoming a tad extreme
It’s not a bubble. It’s everywhere already. Not a single company is needed for it. Even if all of the SP500 bankrupts the models will keep running. They are locally running already all over the planet.
The issue with this take is that AI chatbots are way better than non-AI chatbots, whereas NFTs were basically worse than a centralized, non-crypto version of the same product in nearly every application. Chatbots are useful for solving customer support cases and for doing really basic tasks via voice assistant (looking up the weather and sending text messages when your hands are occupied), so it's not like they're useless, even if their current value is sometimes overstated. Plus, AI chatbots improve pretty massively every couple years, something I wouldn't say for NFTs.
Think this is confusing, maybe this will help. Feature: what it is, ie; AI Benefit: what it does, ie; generates responses to questions, builds what we you want. All products have features and benefits.
In the case of AI, I think it can be both. From a consumer perspective, it’s a feature sprinkled across different apps and devices. From a B2B perspective, i.e. Apple and OpenAI in this case, it’s a product that’s being used on the backend to drive the aforementioned features (at least where Apple’s own models fall short).
MKBHD has truly lived long enough to become the villain. Samsung has had galaxy Ai for so long, but according to this guy, only Apple has AI features that warrant thi video.😅😅
Nobody cares mate. Louis has become a whining pessimist. I've unsubscribed from him instead of MKBHD. He makes some good points, but man, that guy is just a major bummer.
AI is a general category of Product and service. It’s essentially a product as a service. And services can be features. Different companies are making their own ai which is basically their own “product”. Which the business model is to allow you to use it as a service. This is the only correct way to look at it.
It'll be a "Feature" for mass use cases. It'll be a "Product" for the niche use cases. For example: auto translation will be a Feature, but an AI that can assess your organization structure and lines of communication in order to identify redundancies, efficiencies, and optimizations will be a Product. "AI" has broad enough applications that I think you'll get both, in this instance, depending on how broadly applicable the specific application ends up being.
@@thomasschlitzer7541a feature of whatever device it is running on. Are some people actually this dense? you use a computer right? you don’t just sit in front of a gpu by itself and ask it how to get the cheese to stay on your pizza?
I think a great example of the "standalone" version beating the feature is mobile gaming and the switch. Every smartphone today, especially high end ones run circles around the switch in raw gaming capabilities, yet the standalone version still is more popular in many ways.
![Jack Harlow - Hello Miss Johnson [Official Music Video]](http://i.ytimg.com/vi/Q86_nlRoIGw/mqdefault.jpg)
This idea of AI as a feature was completely normal before, smartphones having Phone Assistants was proof of that. AI as a product only began recently after the recent advancement of LLMs and people clinging on to AI as a buzzword without even fully understanding what the word meant.
ikr .. it's just mindboggling to see the lengths people go to to give apple credit for things they didn't or don't do
@@24306529 who is giving apple credit for anything here? Lmao. The way apple lives rent free in people's heads. This video is just about one of the largest corps using it as a feature is just more proof its a feature and not a product.
True,it always was a feature, just the novelty of the concept of AI made people believe that it’s a product by itself it would probably never would be.
Nail on the head. This stuff's been around for ages; it's just gotten a lot better at appearing more "human" or "creative" in the last few years. It's not new; it's just getting better.
well the features are still build on a product
the product beeing gtp as a base
I've been calling these tech startups "one-update-away" startups. Because they're one samsung, google, apple, etc. update away from being irrelevant.
and samsung google apple etc is just one update away from beeing outdated
This is also called 'getting Sherlocked'
@@johanTäufer yet which companies control and are the first party you deal with on your device? not some third-party service, but apple, samsung, google, etc.
when did Apple, Samsung, Google release a product that would be life changing to the hundreds of millions who can't use a smartphone's complex and ever changing UI.??
You know, many of the 1 billion disabled people....
Are they 'irrelevant'?
Yes @@carylittleford8980
“Back in the 2020s…”
MKBHD accidentally reveals he’s from the future.
what do you mean we're still in the 2020's?! please get me out!
@@Artista_Frustradolol
true
@@Artista_Frustrado you are correct
Wdym? It's 2024 already.
This is an excellent distinction. One of the things that the failed AI products have not yet answered is, "What problem are you solving?" A product solves a problem. A feature doesn't actually solve any problems, but it helps a n actual product to something a little bit faster/easier/more conveniently.
exactly!
The problem the Rabbit was meant to solve but didn't was all of your smart devices being on different networks. It was meant to link to your phone, smart fridge and smart tv and let them all communicate.
"Hey Rabbit, show me a cooking video on my tv of a recipe using the ingredients that are left in my fridge."
Nothing can do that yet, not even smartphone integrated AI.
@@BassLiberators A lot of that is still because data entry is garbage in/ garbage out. Until RFD tags are included in every food product's packaging, your fridge is never going to know what you have in it unless you, personally, maintain and organize the inventory list.
We can't even get people in inventory departments WHOSE ENTIRE JOB IS TO MANAGE INVENTORY to do that correctly. No way in heck anyone bothers with that at home!
I completely disagree that the distinction between product and feature has anything to do with whether there’s a problem being solved. Both features and products exist to solve problems - just on a different scale.
@@JakeRobb My IDE uses algorithm based suggestions (they've gone back and are now calling it AI because it's pretty good at guessing what you want it to do based on past behavior) - but those suggestions only allow me to write my code and queries faster. They're not actually doing anything the software couldn't already do, just with a few more manual steps. It still requires a human driver.
the rabbit is so cooked 💀
No
I firmly believe Rabbit and Humane were cashing in on gullible people before AI started getting systematically implemented in all smartphone OSes. Sell the promise, take the money, then shut down.
Indeed.
It is a scientific fact that one can not survive in the wilderness on a diet of Rabbits alone.
@@alphaa2010SHUSH
AI is like CGI: best when it just blends in.
that's what scary part of ai .. ( blend ) : you don't see it coming cause it feels natural
They call this "ambient computing"
@@_____case Honestly, probably yeah eventually. Especially when we actually get closer to something that's truly AI. This whole craze will just be a silly footnote by then probably.
@@TheVirtualObserver Ambient computing has been a term in the industry for years. However, it is not used publicly because the consumer tech industry is still centered around the attention economy.
Maybe “best when unnoticeable and can’t bother you”?
Let's be real, Rabbit and Humane only exist as quick sellout companies. They were made to build as much value as fast as possible so some bigger company would come and buy them out, letting the owners walk away with some quick cash. Their products were never planned to truly break into the market or be sustainable.
I agree, but that's seems to be the business model of all tech start ups, no? Make something compelling, get bought, walk away with the cash and let Google kill it in 2 years.
I'm not so sure with Humane, seems pretty well built. Rabbit on the other hand is definitely that as the people behind it have a history running a crypto scheme.
In order for that to work they would need a product that a large company would want to buy billions for. What they did was making something that could be obsolete in 6 weeks. There was zero hype for it
Rabbit shouldn’t even be considered a product. They just used chat gpt code for their AI and needed a phone connection for functionality. They had insane marketing and promised a lot so they became over valued
Like most of Chinese "company" listed on NYSE.😂 Just "Pump and Dump" schemes
As a seasoned product manager, i can tell you that a product is just a feature that can be monetised now or later. Clubhouse didn’t build on the initial success. Easily replicated as a product.
This is one confusing definition. Why can't a single feature be monetized now or later?
@@igor.efremenko because of easy of replication. When the concept of your feature is easily replicated. There is no competitive advantage to monetise at a profitable rate. In the mobile internet environment, only the top dogs in respective genre tend to survive. Oligopoly effect.
Youre a horrible product manager. Chatgpt just proves it's bigger as a product. Almost everyone in education uses it.
I have felt that AI becoming integrated as a virtual assistant feature was where it has been heading the whole time, at least on the consumer level.
correct take
Exactly, it’s not just preferred, it’s necessary for AI LLMs and other generative models to become the useful tools we need them to be, and necessary for virtual assistants to become the useful tools we need them to be.
The question in my mind is how integrated into our lives do they need to be, and are there any moral/ethical boundaries we are not willing to cross as a society?
This video struck me, Marques is so right, when it came out in the IT industry AI was even scary because this could take your job away, and we all were/are running to learn how to use the AI Product…but it has turned into a Feature integrated in all our frameworks
This is true but it has also eliminated a ton of IT jobs. People need to learn how to leverage it as a tool and evolve with the technology to remain competitive in the workplace.
@@chriswebber6773 interesting , what jobs has it eliminated ?
@@joseurena7116 entry level junior programmer. We don't need so many of them anymore.
@@marcinwilczynski9 example? how ? and where? and for who?
@@marcinwilczynski9 that’s sad, those jobs get you such a good experience after college
A feature can only survive as a product long-term if it is either:
A) Substantially better at that feature than competitors.
B) As good as competitors, and has some kind of advantage/gimmick.
Or, depends on a network effect, and they manage to build out their network faster than the competitors. That is the case with TikTok.
I mean they can build their smart phone with that finding 200m+, take nothing as an example
Me seeing a Grammarly ad pop up mid way after you talked about AI and Writing on phones was hilarious. LMAO.
Siri is now just everything Humane wanted to be
I couldn't understand the typical use case for Humane AI's product for AI because a lot of what makes AI useful right now requires a screen. Otherwise every demo of Humane AI I've seen is people using it like Siri or Alexa - asking for weather, asking for random facts, contacting/texting someone.
@@alphaa2010hopefully you never get a camera
@@anonymeister123The easiest way to make the bots go away is to report them and *never interact with them.*
@@anonymeister123 do I need a new car for the next three months
Meeeeh. I love my Ai Pin. Honestly, can't think of a day without it now. Sucks that Marques received a product shipped with really bad pre-production awful software and now everything thinks it blows but hey, maybe he'll revisit it. Newest update rules.
feels so premium to watch this video directly after publish
ayo no way you got a heart, man!
Lucky
@@alphaa2010as MKBHD and many others would tell you, it’s not about the camera. It’s about your ability as a creator. Good luck to you!
Why?
It ain’t that deep professor glaze
My first and immediate impression of these 2 "products" was that they don't make sense as stand-alone when we already have the hardware in our pockets.
I understand your point. However Humane marketed their pin as a phone replacement. It was some former Apple people saying that we use our phones too much.
Which on its face is true. However, that didn’t mean that the Humane pin was the solution.
@@jonasking3670A phone replacement, but cant call!
@@jonasking3670Getting rid of smart-phone won’t ever be a thing. The sollution for reducing screen-time already exists and it’s free. “Ex apple employee” that tries to sell a product for a sollution that’s already is free is snake oil salesman.
Before we get iphone integrated straight into our brains, a rectangle with screen and touchable interface is the most practical way to interface with portable computer/AI. Voice interface also won’t be a thing, untill it can pass my personal interface test, that goes something like this: Can you google the size of Hitomi Tanaka’s puppies in a crowded train?
@@jonasking3670Yeah, they tried to replace our phones and create something that could take away the addicting nature of our phones and keep the features.
But they obviously had the wrong idea.
@@jonasking3670designing a worse phone (which these AI devices are) won’t solve phone addiction, it’s been already proven by the “dumb phone” trend. People want the functionality of a smartphone.
Remember when "there's an app for that" now it's "there's an AI for that"
GPS was the same thing. At first you could only get GPS as a stand alone product and now it’s just a feature on the phone
So was the iPod 😂
“Back in the 2020s” 😂
That hit hard
What year is he in? Man, I am so behind.
When you are operating from 20 Future
There are 12 months back in the 2020's
Should’ve said “Back in the 2010s” 😂
He just personally hammered the last nail the coffin that the rabbit and humane pin are laying in ⚰️ 😂
Well technically, those were both DOA so..
Username checks out. 🫰
(I commented before I finished watching the video. It was barely about those 😅)
rabbit was just a scam, they already got their money and left
Humane pin has a chance to get niche market. Like a personal assistance for blind people.
That’s a very good point. It makes me recall when in your other AI tech videos you’d say “Okay but… why would this be BETTER than AI just being integrated into the iPhone?”
Watching MKBHD while eating feels like a regular ritual at this point
But he doesn't post daily ..
imma steal ur comment and act like I originally commented it
MKPHD*
I watch MKBHD whilst on the toilet. We are not the same.
am also eating, lmao
Never heard of “Clubhouse”
Me2
He already explained the only thing about it that was relevant. Not every famous app is used by every person. Shocker.
Twitter Spaces was/is huge though... had no idea until now that it was a sorta copy-cat feature
@@Chris-fn4df calm down
Mickey mouse clubhouse?
Guess we’re having humanely cooked rabbit for dinner tonight kids
Nice one 😂😂😂
With LAM sauce
How about rabbit stew
lol.good one!
Even Openai just survived due to the partnership with Apple otherwise it would have faced a stiff competition because the Apple Intelligence is absolutely free of charge.
I might be wrong but I think it was Steve Jobs that most notably drew this kind of comparison between a product and a feature when he refused to buy Dropbox, after telling the founders that it was a feature, not a product.
I still refuse to use iCloud, I would rather not backup my iPad than pay another subscription to be in apple’s walled garden. Sure humane and rabbit suck, but did anybody else notice that most of this video was just applauding monopolistic anti-competitive behavior?
@@waves1731 100%. it's cheaper, more secure, and more reliable to buy a hard drive, than paying for a subscription to use a hard drive in some computer at apple. and yeah, most people don't realize that just because something is easier (because it's all made by the same company, a walled garden), doesn't make it the better option. marques knows this, but I think he values the convenience more than the fact that it's anti-competitive.
do not make mistakes, it is a _product_
on a B2B level
for end consumers, in B2C, just a _feature_
The TikTok example illuminated the exceptional scenarios where a product does excel over a feature. It seems convenience plays a paramount role in determining these dynamics.
But where does Tik Tok exist outside of a smart device?
@@Smuelaham I think that's their point, it's reasonable to call tiktok a feature when it only exists as a function within another physical product. You don't buy tiktok, you buy a phone that HAS tiktok on it.
@@smearfo5612no but a phone without TikTok on it you download it
Tell me you didn't use AI to write this comment 😂😂
Well one obvious reason is TikTok being free.
Agree. Nowadays, especially in tech, there’s a prominent keyword: ecosystem; or, in other words, network effect. If you create a product without any linkage to another feature that most people are interested in or that keeps people engaged, your product will likely have no value.
OpenAI doesn’t even think AI is a feature. ChatGPT was a tech demo that shocked them with its popularity and they’re pivoting to capture value - they always were in the research and API business
OpenAI always thought AI was a feature, I think you meant to say they never thought it worked as a stand alone product (which is probably true in the present, their stated goal is the eventual creation of AGI which would be standalone albeit not a product as such)
I asked the Rabbit R1 why there was a dragon on the Empire State building yesterday, and it told me it was a figment of my imagination.
😂
AI now not only hallucinating, but gaslighting owners into thinking THEY are 😅
Wonderful.
lol, R1 criminaly underrated comedy tool :D
Hell nah 😂
When I think about it, "Telephone" changed from a "product" to "feature".
Interesting take
That's actually very true. Now phones are basically just mini-computers that can call as a feature lol.
Literally, this isn’t apples first time doing this. They turned the traditional telephone “product” that only called and texted, do something where calling and texting were just features you do on this new product
Fascinating take. I can't help but think being a "feature" might be a work around to the fear of standalone AI taking over the world.
One huge example of features becoming products are messenger apps. Kind of wild that such a basic feature as texting could become stand alone apps with billions of users. So I wouldn't say there is a rule to it, it all depends on implementation.
I don’t know if that’s a great example…long before texting was possible there were chat programs: IRC, AIM, Messenger, BlackBerry chat. If anything I think it’s the chat programs that tried to be integrated into texting, but they never fully went away just evolved.
It has to become a standalone app because the phone manufacturers don't play nice with each other. Apple has its own chat, Samsung has its own chat, Google has its own chat, Microsoft has its own chat, and they don't work with each other so they are all useless so standalone apps need to exist that dont take part in these corporate politics fights and work on every phone.
Marques rocking the Gerald from “Hey Arnold!”
Someone in 2005: Video is a feature
RUclips: Hold my beer
a good point
I think you're making his point. You can only remain a product if you're literally the biggest provider of that product in the world.
@@AwesomeEricNow Not necessarily the biggest, but you have to be really big to survive. You can't just sell videos to 10s of people like bread, you have to at least sell it to hundreds of thousands.
This is a very product oriented vision of the things, where they're either products itself or features of products. In software engineering we simply call this a service. Something that itself might kind of make not much sense but you want to be able to reach for it as soon as you need it. So it doesn't matter weather over my browser or my OS or a device, the deal is to reach an AI functionality as soon as I need it.
Definitely a feature because there isn’t copyright for the tech. They can all build theirs.
Humane and Rabbit: "It's not a bug, it's a feat-- product, it's a product"
Wait that subtle add with the logic song at the end is 👌
dude yeah especially cuz the whole album is about the future and logic has an AI interface in the ship he’s on during the album
They features until they become a product… when the product lands, the worlds gonna be a scary place
Bro dug up the rabbit just to dismember it's bones
Completely cooked
Marques casually bankrupting all the AI startups...
good
@@alphaa2010 Stop spamming these comments!!!!!!
It’s a silent war already. Big tech who can spend millions vs. smaller companies and creators. Startups won’t be successful. The real money is in the hardware. The AI community is already too strong with open source and free models. It will be a fight on computing power not on sw development. Or a fight between dependence or freedom. Not every constructor can afford an AI system and even if the energy costs are immense.
Incredibly based of Marques
Humane is not broke, they're actually thriving. I'm in the discord and new people come in all the time saying they just bough one or they want help setting theirs up
Still less impressive than the calculator app being introduced to ipad 💀
I think Ai can be a product depending on how you package it - but then it just becomes a feature because it’s part of the package (or part of how you run the business) crazy🤯🤯
Until it's Detroit become human where you have humanoid servants, it's just a feature.
Always love hearing the snippets of Logic both in the intro and the outro
AI should absolutely only be a feature, a totally transparent feature.
Feature for now. Simply because most of AI's "thing" rely on online outsourced inputs to aggregate some concise answer to began with...
When my iPhone or my Galaxy will be able to tell me where is the North, when I am stranded on a remote island without any connection, then I will call it a product (and/or an entity)
6:56 "they'll be stored in a faraday cage" lmao 💀
I wish Elon would actually watch the keynote and see what Apple actually did!
@@logancline1736 he hates OpenAI, he was literally suing them right before the apple event. He doesn't give a fuck what apple did in the event he just wants OpenAI to fail
@@logancline1736 I couldn’t care less what Elon does with himself, I just wish I could stop hearing about the git.
@@rainbowevil Stay off the internet then :)
@@madhououinkyoma it’s ok, I’ll just wait it out, for the lobotomised Elon stans to eventually figure out he’s more conman than person of note.
Videos like this is what makes conversations happen, so thank Marques.
Love the Logic features
yeah especially because the song he chose (fade away) has a skit at the end about AI
I think the real thing that differentiates a product from a feature is how it's implemented & executed-- good implementation and execution looks like Snapchat and TikTok, whereas bad ones look like the rabbit and the other weird thing.
I think generally speaking, if the execution of a service is intuitive and seamless usually it becomes a product and sticks pretty well. While bigger competitors may try to copy it and make it a feature into their existing service, if it's not as intuitive or fluid as the original then usually it doesn't receive mass adoption.
This sounds so related to an app being “sherlocked”. MKBHD used the analogy of fish swimming next to sharks. I’m thinking becoming a feature is essentially getting sherlocked.
AI didn’t become a feature, it was always a feature. Trying to make it a product was a thing of the last 2 years.
Whenever you feel stupid, remember people bough rabbitr1 and humane pin.
And whenever you feel really, really stupid, remember people invested millions into rabbit and humane pin.
@@dyto2287true, those are the real stupid ones, those that actually only bought it was mostly out of curiosity
@@dyto2287 And whenever you feel really, really, really, really stupid, remember that i shit my pants daily
@rainofrest7778 well, actually.. that sounds kinda hot
My professor bought it for future technologies lecture 💀💀💀
Nice Cut MKPHD
I think his hairline is receding 😮
A product - you can't upgrade
A feature - you can upgrade
like apple makes iphone (iphone here is Product) and updates of ios is features.
its my own theory by the way !
I see you marques trying to distract me with a Bugatti Tourbillion video tryna hide this
It will always be a feature - AIA - Artificial intelligence assistant
1:35 oh so this is where spaces came from
I think the key question is, what is the barrier to new entrants integrating any emerging technology into their platforms. If the barrier to entry is low, it is a "feature". If the barrier to entry is high, it is a unique product. For GenAI, the barrier to entry is very low.
I cant get enough of his videos
@@colinhernandez8140 Dawg unsub tf? Don't listen to this kids who spam comments. It's literally a copy paste they do. Bs story. They're on the wrong app anywho!!! There's youtube for kids, and they're on here. Clearly their parents don't monitor or watch them, so how come they deserve a camera?
@@DaLawnMower fine 😭
@@alphaa2010reported you on every comment. Hate from Canada❤
@@Joe-xp7zc I love you ❤️ 🤣
This is why AI really stands for Augmented Intelligence. It’s not a product, it’s a function of products.
Consider humans. All jokes aside. Intelligence is a feature of humans.
Even something wild, such as using a billion instances of a networked AI that adjusts billions of points in a magnetic containment field every nanosecond to enable the world’s first fusion reactor. The reactor is the product,
Damn i never saw it that way
it's not even intelligence, it's just algorithms that can read an ever changing set of data and spit out hyper-tailored responses based on prompts. it's not even really good at anything it does. it just happens to be the latest tech fad and will probably be dead in a few years except for a few niche use cases.
I watched the entire video although my screen I set to black and white to be less tempting. Which means: Your content I so good that I even without color enjoy every bit of it! Thanks for the great content Marques and company!
Wait this idea is giving I might copy you
The other way around would be AR to me. It was first a feature in phones, playing with it. But now the quest and vision pro proved that that tool works better in a dedicated hardware. Still in progress but it already proved his potential.
Yes I think this one is a good example. And the reason that one worked is because AR and VR work better with specialized hardware that you can’t really integrate into a phone. Whereas the hardware on the standalone ai devices doesn’t have any special features that can’t be easily integrated into a smartphone.
So nobody’s gonna talk about that haircut? 😂😂😂
Anytime I get a new device, specifically some thing with the screen. I always go and watch MKBHD. I always know that I’m going to get the most crispy quality video. It’s always shot and framed beautifully. It’s always so clear, and his editing is superb.
I read the title as "AI the Product vs AI the Future" and now i am hoping you do a video talking about AI in its current state and what would have to be done to make it actually useful in the future
my AI professor said, when a topic or area of AI is discovered or invented, it's typically no longer considered as AI (in the sense that it's just a program and not as futuristic like what we think AI is, maybe in the terminator sense). It's kinda similar here.
MKBHD spits facts so hard companies just straight up die ☠️
Yeah, because unfortunately, companies have to now tiptoe around a glorified pamphlet reader who has fanatics who are just as clueless as him and hang onto every word he says.
@@alphaa2010man a bot child thought he won ☠️☠️🤡
@@Adrian-wd4rn Let me guess, you bought one of these AI products and now feel ripped off because your purchase has been obsoleted in the blink of an eye?
@@Tr4ns1st0r No, but I made fun of plenty of designers who got mad at me when I called them out for buying this stuff.
Difference is, unlike your glorified pamphlet reader, I actually know what I'm talking about. I knew about the development of rabbit before he even heard of its existence (I know a few people at the LA HQ. and met two designers at teenage engineering.)
This guy plays with things for 3 days, reads the pamphlet, regurgitates it, and you guys cling onto it like it's the lords word.
It's actually almost pathetic, in a way.
Guy got a bachelors degree in marketing and yall act like he knows so much about technology. He reads pamphlets, tech sheets, that's about it.
Great video as always. I'm really excited to see who else enters the frame of the smartglasses market following Meta. I can imagine an Apple, Google, Samsung flavour of this type of product. Very different from a 3.5K metal scuba mask which is too heavy.
Have you heard of tge spacetop laptop? It's a laptop but with smart glasses instead of a screen. I'd love to hear marque's thoughts on it.
Do you know what I want? A pair of prescription sunglasses that can change to transparent with the click of a button, using the case as a charger. I’ve got NO IDEA why these aren’t mainstream yet, it’s bizarre.
@@Mmmmilothere is sunglasses already out that darken and get lighter depending on how much UV Hits it, in other words, the sun. I have a pair it’s so good.
Holy glaze
Rabbit down the hole
I agree with AI as a feature primarily, but if we are considering chatGPT as Ai as a product I think it can co exist. It's true that ChatGPT API can be integrated into other apps and that makes it AI as a feature too
Bro ended a whole company with one video 😭
Its like asking if the internet is a product or a feature.
*IS* the internet a product... or a feature?
@@jujubean8870 its a product. Internet cannot be integrated into anything else. it will always be "out there". _Access to the internet_ could be called a feature, but never the internet itself.
@@jujubean8870 Its a tool to make an endless amount of features. Ai in it self is the same thing. Generative ai like chatgpt for example is a feature that uses ai as the tool.
propably a feature???? IDK 😅..... when we pay the internet bills, we are actually paying for the infrastructure to access internet through a product that you already own. ie: a computer/phone...... maybe the browser is your product and internet is your feature?...... or its all a product within a product within a product within a product😵
@@SiddharthVkdude Internetception.
Wow! Marques, you gonna kill two companies with one video now? 😂
My last job, we made a paid cloud product. We were one of if not the biggest in the space. Our competition didn't have the features, scale, performance, quality, etc. Then along came one that did... and they did it for free. Then another. Then another. Then another. Internally we went "we have ideas for features... can we do them?" and execs said "no, it's too expensive/we don't have the time/it's not a core feature". We sat on our butt for a long time. And then a coworker nailed the situation: we were no longer a product, we were a commodity. It didn't matter what brand you used, you could shop by price, by feature, etc. and get the same or similar experience. "AI is a feature, not a product" is a great way to put it and it's so true.
If you're trying to make a product, it needs to be something... it can't just be "a tablet with an extra light" because that's easy to add. AI as a feature becomes something everyone supports, AI as a product is unique. And VCs and so many companies want AI to be a product but they keep advertising it as features. They will not realize this until their company goes under or gets replicated.
This video will be the birth of more implementations of A.I. focused features on Operating Systems and apps. when MKBHD likes something, companies really lean towards that. Good thing he has no malicious motivations when it comes to reviews and hot takes on new technology.
Got the double unskipable ads
adblock
same
Revanced
YT Premium
Womp womp
Experiences is delivery and use can turn a feature into a product. We have seen numerous examples of incumbent products being disrupted with simplified, more affordable and focused products that offer the core feature of the incumbent product but at a quarter of the cost and complexity.
Examples
Folk disrupting HubSpot
Linear disrupting Jira
Sincerely, AI is a feature, it's everywhere, even on my phone's camera.
One day we will look back at this time of the "AI bubble" just like NFTs was, just like Clubhouse was and the war of getting your attention on a phone is becoming a tad extreme
It’s not a bubble. It’s everywhere already. Not a single company is needed for it. Even if all of the SP500 bankrupts the models will keep running. They are locally running already all over the planet.
@@thomasschlitzer7541 it is a bubble. I can do amazingly without most ai stuff.
Dumb take. Nft never really had any value. Ai has incredible value already and potential for 1000x more
The issue with this take is that AI chatbots are way better than non-AI chatbots, whereas NFTs were basically worse than a centralized, non-crypto version of the same product in nearly every application.
Chatbots are useful for solving customer support cases and for doing really basic tasks via voice assistant (looking up the weather and sending text messages when your hands are occupied), so it's not like they're useless, even if their current value is sometimes overstated. Plus, AI chatbots improve pretty massively every couple years, something I wouldn't say for NFTs.
people in the comments acting like chatbots are the next big thing for everyone. They’re chatbots there’s not much they can do except chat.
00:21 Hello timed users
Think this is confusing, maybe this will help.
Feature: what it is, ie; AI
Benefit: what it does, ie; generates responses to questions, builds what we you want.
All products have features and benefits.
I was waiting for your video
@@alphaa2010 please stop
wish you were this critical with apple!
Twitter blue users on their way to report this video for cyber bullying .
In the case of AI, I think it can be both. From a consumer perspective, it’s a feature sprinkled across different apps and devices. From a B2B perspective, i.e. Apple and OpenAI in this case, it’s a product that’s being used on the backend to drive the aforementioned features (at least where Apple’s own models fall short).
MKBHD has truly lived long enough to become the villain.
Samsung has had galaxy Ai for so long, but according to this guy, only Apple has AI features that warrant thi video.😅😅
Uncovering Every Lie in MKBHD's Softball Interview - by Louis Rossmann
Strongly recommend to watch this video
Nobody cares mate. Louis has become a whining pessimist. I've unsubscribed from him instead of MKBHD. He makes some good points, but man, that guy is just a major bummer.
@@Jeroenneman your choice whatever. mine is opposite
@@Jeroenneman How much did Apple and BlockRock paid you for this wild comment?
AI is a general category of Product and service.
It’s essentially a product as a service.
And services can be features.
Different companies are making their own ai which is basically their own “product”. Which the business model is to allow you to use it as a service.
This is the only correct way to look at it.
Great Video (haven’t seen I yet but I’m going to enjoy it for sure)
@@alphaa2010 ok
I love these insightful videos. Please make more!
After the whole Louis Rossman situation I am not so sure anymore to be honest
Love you MKBHD.
It'll be a "Feature" for mass use cases. It'll be a "Product" for the niche use cases. For example: auto translation will be a Feature, but an AI that can assess your organization structure and lines of communication in order to identify redundancies, efficiencies, and optimizations will be a Product. "AI" has broad enough applications that I think you'll get both, in this instance, depending on how broadly applicable the specific application ends up being.
Everyone talked about Rabbit is cooked but the real question is, who gonna eat it, like humanly.
AI robots or AI cars will be products but LLMs answering our questions is just a feature.
A feature of what? A feature of my Intel? My GPU? How can it be a feature if it’s the main objective? LLM can be both, like every AI model.
@@thomasschlitzer7541a feature of whatever device it is running on.
Are some people actually this dense? you use a computer right? you don’t just sit in front of a gpu by itself and ask it how to get the cheese to stay on your pizza?
Humane take notes
@@alphaa2010 STOP SPAMMING THE COMMENTS!!!!!!!!!!!!!!!!!!!!
@@alphaa2010mr beast got 100k followers from his iPhone. Try harder
I think a great example of the "standalone" version beating the feature is mobile gaming and the switch. Every smartphone today, especially high end ones run circles around the switch in raw gaming capabilities, yet the standalone version still is more popular in many ways.
Twitter was a feature within Facebook (statuses) that somehow survived outside as a product
The difference was though, the Twitter made it a lower friction experience to enter quick updates versus all of the extra work to do it on Facebook.
"publicly available data" is a heck of an euphemism for pirating anything they can get their webcrawlers on
Ikr? But we are evil for pirating hard to watch shows
@@MaticTheProtoRemember: if buying isn't owning, then piracy isn't stealing.
@@Calvin_Coolagedamn straight